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Top Rated AB Testing Software with Engagement tracking

Last updated: October 2026

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62 software options

Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Poptin logo

Grow Revenue With Pop Ups & Email Marketing Automation

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All-in-one email marketing automation & conversion rate optimization platform that drives growth and revenue.

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Wisepops logo

AI onsite conversion platform, six activation channels

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A/B and A/B/n split tests across popups, bars, embeds, and Onsite feed campaigns. Add a control group that sees nothing to isolate incremental revenue. Bayesian confidence intervals per metric, revenue per visitor and AOV alongside CTR, and automatic conclusion at 95% confidence.

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Landingi logo

AI Landing Page Operation System for modern marketing teams

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Landingi lets marketers run A/B tests, A/B/x tests, mobile page tests, and multi-variant experiments to compare landing page versions, validate ideas, and improve conversion rates based on real user behavior.

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XM for Strategy & Research logo

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Lucky Orange logo

Website heatmaps, session recordings & AI-powered insights

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Lucky Orange combines heatmaps, session recordings, funnels and visitor feedback with Discovery AI and Visualize to analyze behavior and explore trends. Integrations include Shopify, HubSpot and GA4. Privacy controls include keystroke masking and text scrambling.

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Heyflow logo

The AI-first funnel platform to scale paid traffic.

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Heyflow is the AI-first funnel platform for performance marketers, agencies, ecom brands, and growth teams. With an AI trained on 150,000+ funnels and $2B+ in ad spend, Heyflow turns paid traffic into real conversions, and then keeps optimizing from there.

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Bloomreach logo

Cloud AI personalization platform for enterprise retail

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Bloomreach is a cloud-based AI personalization platform unifying customer and product data across marketing automation, product.

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OptiMonk logo

Chat your way to high-converting popups.

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Meet OptiMonk's agentic popup builder — just describe your goal, and it designs, builds, and targets high-converting popups for email/SMS, cart recovery, and more. No designer needed. Try OptiMonk and see the difference!

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Userlytics logo

Cloud-based usability testing platform for digital assets

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Userlytics is a cloud-based usability testing platform which helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.

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Croct logo

Personalization, AB testing, and audience segmentation.

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Croct is a conversion optimization platform that includes AB testing, feature flag, audience segmentation, personalization, and a visitor explorer.

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Chartbeat logo

Realtime analytics and insights for online publishers

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Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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Potions logo

Personalization software

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Potions is a customer engagement software that helps businesses manage cookieless onsite personalization using AI-driven, sustainable, and privacy-conscious technology. The platform enables administrators to automatically organize list pages and display relevant products based on visitor preferences.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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Kameleoon logo

Predictive personalization and A/B testing software

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Test and validate your UX hypotheses using our A/B testing and multivariate testing tool, to provide your visitors with an optimal user experience, across desktop and mobile.

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Mida logo

Lightweight A/B testing that won't slow your site

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Mida is a simple, lightweight A/B testing tool for marketers and CRO teams who care about website performance. 10x faster than typical a/b testing tools, Mida runs tests without hurting page speed, Core Web Vitals, or SEO. With built-in AI, anyone can launch experiments without writing code.

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Howuku logo

User experience software

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Howuku is an all-in-one conversion optimization to help website owners understand user behavior and optimize conversion rates.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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SMS Studio logo

sms, a\b test, tracking, bulk, mobile landing page

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A unique SMS platform with automation, a\b testing, API, campaign and list management and more!

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Toonimo logo

Audio-Visual Guidance to your Website

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Toonimo humanizes the web user experience with engaging digital walkthroughs. The SaaS platform enables organizations to add an overlay of human voice and customized graphical coach marks that engages visitors, showcases key offers and guides users through website funnels. Toonimo offers a comprehensive analytics dashboard in order to track user engagement and conversions.

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Personyze logo

AI website personalization, recommendations and A/B testing

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Personyze includes A/B and Multivariate testing, with rotation per page view/session/user, control groups, automatic-shutdown of losing campaigns, and more.

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MailatMars logo

Email marketing solution for small to large businesses

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MailatMars is an email marketing software designed to cater to the needs of small to enterprise-level businesses. It offers the capability to send marketing campaigns and efficiently manage them using advanced analytics. The platform focuses on putting the audience at the center by providing tools such as forms, emails, and other marketing channels to enhance engagement.

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