getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

AB Testing Software with WYSIWYG Editor (2026)

Last updated: March 2026

AB Testing Software Key Features

    Based on 280 user opinions, we identified 6 features that are important for any product in AB Testing Software

  • A/B Testing

    Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

    Average user rating

    4.7

  • Conversion Rate Optimization

    Average user rating

    4.6

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.6

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.3

  • Split Testing

    Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

    Average user rating

    4.7

  • Visual Editor

    Program to edit text files that renders the content in accordance with embedded markup code such as HTML

    Average user rating

    4.4
1 filter applied

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

18 software options

Poptin logo
Category Leaders

Lead capture platform for business conversion and engagement

learn more
Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
Instapage logo
Category Leaders

Create landing pages without limits.

learn more
Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

Read more about Instapage

Users also considered
Landingi logo

Landingi platform offering marketing tools and solutions.

learn more
Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

Read more about Landingi

Users also considered
Shogun logo

Page Builder & A/B Testing

learn more
Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

Read more about Shogun

Users also considered
VWO Testing logo

A/B testing solution for measuring campaign performance

learn more
VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

Read more about VWO Testing

Users also considered
Jahia logo

Digital experience and content management platform

learn more
Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

Read more about Jahia

Users also considered
Monetate logo

Join the 1,000+ brands growing their revenue with Monetate

learn more
Monetate is the leading real-time omnichannel personalization software for eCommerce businesses which offers tools including testing and experimentation, 1-1 personalization, product recommendations, segmentation and targeting, and personalized search.

Read more about Monetate

Users also considered
Upflowy logo

Cloud-based lead management and AB testing software solution

learn more
Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

Read more about Upflowy

Users also considered
Personyze logo

Deliver AI-driven recommendations & website personalization

learn more
Personyze includes A/B and Multivariate testing, with rotation per page view/session/user, control groups, automatic-shutdown of losing campaigns, and more.

Read more about Personyze

Users also considered
AB Tasty logo

Create seamless user experiences that drive ROI

learn more
AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

Read more about AB Tasty

Users also considered
JUNE - Online Marketing Cloud logo

Comprehensive Omnichannel Marketing CRM & Web Editor

learn more
Run A/B tests within the JUNE web app to identify the content best suited for your target group. Compare different layouts, CTA buttons, headlines, or wording to increase your traffic.

Read more about JUNE - Online Marketing Cloud

Users also considered
Interaction Studio logo

The Real-Time Personalization Platform

learn more
Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.

Read more about Interaction Studio

Users also considered
MailatMars logo

Email marketing solution for small to large businesses

learn more
MailatMars is an email marketing software designed to cater to the needs of small to enterprise-level businesses. It offers the capability to send marketing campaigns and efficiently manage them using advanced analytics. The platform focuses on putting the audience at the center by providing tools such as forms, emails, and other marketing channels to enhance engagement.

Read more about MailatMars

Users also considered
MailatMars logo

Email marketing solution for small to large businesses

learn more
MailatMars is an email marketing software designed to cater to the needs of small to enterprise-level businesses. It offers the capability to send marketing campaigns and efficiently manage them using advanced analytics. The platform focuses on putting the audience at the center by providing tools such as forms, emails, and other marketing channels to enhance engagement.

Read more about MailatMars

Users also considered
Convert Experiences logo

Affordable A/B testing with enterprise power

learn more
The most affordable and fastest enterprise A/B testing and personalization solution for CRO & data-driven decisions in high-traffic websites.

Read more about Convert Experiences

Users also considered
Adobe Target logo

UX researching tool

learn more
Adobe Target is an intuitive and user-friendly UX researching tool. It was specifically created for targeting, AI testing, scaling automation and omnichannel marketing.

Read more about Adobe Target

Users also considered
WowSender logo

Rethink eMail Marketing

learn more
Thanks to WowSender, you can send great emails, follow up with your prospects and know what's going on with your campaigns.

Read more about WowSender

Users also considered
JUNE - Landing Pages logo
(0)

Design Of Landing Pages And Emails For Marketing Purposes.

learn more
JUNE offers custom A/B testing for landing pages. The goal is to find out which content works best for your target group.

Read more about JUNE - Landing Pages

Users also considered