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Zapier makes you happier

Table of Contents

Zapier - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Zapier overview

Based on 3048 verified user reviews

What is Zapier?

Zapier is an integration tool with key features that include business process automation, third-party integrations, integrations management, workflow configuration, task management, multiple data sources, and more.

Who uses Zapier?

By industry, Zapier reviewers are most commonly professionals in marketing and advertising (18%). The most frequent use case for Zapier cited by reviewers is integration (60% of reviewers).

What do users say about Zapier pricing?

Reviewers indicate that Zapier’s flexible pricing and free plan make it accessible for basic needs, and they appreciate the time-saving integrations. However, some users report steep price jumps, limited free features, and costly upgrades for advanced automation.

What are the most popular integrations for Zapier?

The Zapier integrations most frequently cited by reviewers are: Google Sheets (a spreadsheet product rated 4.8 out of 5 for its integration with Zapier), Slack (a team communication product, 4.9), and Gmail (an email management product, 4.9).

Starting price

29.99usage based /
per month

Alternatives

with better value for money


Pros & Cons

Workflow Automation

Integrations

Automated Workflows

Paid Features

Restrictive functional boundaries

Essential features behind paywall

Zapier’s user interface

Ease of use rating:

Zapier pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(28)
3-4(827)
5(2,193)

What do users say about Zapier?

Zapier is an integration tool with key features that include business process automation, third-party integrations, integrations management, workflow configuration, task management, multiple data sources, and more.

Select to learn more


Who uses Zapier?

Based on 3,048 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Information Technology and Services
Real Estate
Computer Software
Others

Use cases

Workflow Management
Integration
Business Process Management
API Management
No Code Platform

Zapier's key features

GetApp's analysis of 348 verified user reviews collected between July 2021 and September 2024 identifies Zapier's most critical features and summarizes user sentiment about those features.

Business process automation

Reviewers appreciate Zapier's Business Process Automation capabilities. They highlight how it saves time by automating repetitive tasks, such as sending reminders, transferring data, and updating CRMs. Users report that it integrates seamlessly with various apps like Zoho CRM, Google Sheets, and Xero, reducing manual data entry and human error. They find it particularly valuable for automating sales, marketing, and fulfillment processes, which improves efficiency and productivity. Users also mention that it helps small teams manage tasks they would otherwise need to do manually. Of the 98 Zapier users who gave detailed accounts of their use of Business Process Automation, 100% rated this feature as important or highly important.


Third-Party integrations

Users report that Zapier's Third-Party Integrations are a key reason for using the platform. They appreciate the ability to connect with over 3000 apps, including popular ones like Mailchimp, Slack, Google Sheets, and Salesforce. Reviewers indicate that this extensive range of integrations allows for comprehensive automation workflows, enhancing productivity. They find it easy to use without needing technical skills, and value the continuous addition of new integrations, which keeps the platform versatile and useful for various business needs. Of the 110 Zapier users who gave detailed accounts of their use of Third-Party Integrations, 99% rated this feature as important or highly important.


Integrations management

Reviewers feel that Zapier's Integrations Management is essential for connecting multiple apps and automating workflows. They appreciate the user-friendly interface and extensive library of supported apps, which make it easy to set up and modify integrations. Users report that it provides a clear overview of all connected integrations, helping them manage and track their workflows efficiently. They also highlight the ability to customize and configure integrations to fit specific requirements, optimizing efficiency and effectiveness. Of the 126 Zapier users who gave detailed accounts of their use of Integrations Management, 98% rated this feature as important or highly important.


Workflow configuration

Users find Zapier's Workflow Configuration highly flexible and valuable for automating tasks. They report that it allows for precise automation setups, customizable triggers, and seamless app integrations. Reviewers appreciate the ability to design complex workflows easily using pre-built templates and an intuitive interface. They mention that it helps streamline tasks, reduce manual intervention, and improve overall efficiency. Some users note that while initial setup can be challenging, the long-term benefits of automated workflows are significant. Of the 70 Zapier users who gave detailed accounts of their use of Workflow Configuration, 96% rated this feature as important or highly important.


Workflow management

Reviewers indicate that Zapier simplifies Workflow Management by making automation easy and scalable. They appreciate the ability to set up, monitor, and adjust workflows effortlessly, ensuring tasks are completed efficiently. Users highlight the platform's visual editor and extensive app integration, which make it accessible for those without coding knowledge. They also value the centralized location for managing workflows, which provides visibility and control over automation processes, ultimately improving productivity and reducing manual effort. Of the 69 Zapier users who gave detailed accounts of their use of Workflow Management, 96% rated this feature as important or highly important.


Task management

Users report that Zapier significantly improves Task Management by automating repetitive tasks and integrating with various apps like Monday.com, Slack, and Gmail. They appreciate the ability to create customizable workflows, send timely notifications, and delegate tasks efficiently. Reviewers highlight that this automation ensures tasks are completed on time and reduces manual effort, contributing to better organization and productivity. They find it particularly useful for managing new leads, client communications, and other routine tasks, freeing up time for more strategic work. Of the 80 Zapier users who gave detailed accounts of their use of Task Management, 90% rated this feature as important or highly important.


All Zapier features

Features rating:

Access controls/permissions
Accounting
Accounting integration
Activity dashboard
API
Application management
Collaboration tools
Compliance management
Configurable workflow
CRM
Dashboard
Database support
Data import/export
Data integration
Data management
Data security
Deployment management
Drag & drop
eCommerce management
Email management
ERP integration
ETL
Forms automation
For no-code development
Integration management
Monitoring
Multiple data sources
No-Code
Payroll management
Point of sale (pos)
Pre-built connectors
Process modeling & designing
Project management
QuickBooks integration
Real-Time notifications
Rules-Based workflow
Sales management
Single sign on
SMS messaging
Social media integration
SSL security
Templates
Usage tracking/analytics
User management
Visual modeling
Web services
Website integration

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Zapier pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Free

0.00

Features included:

  • Zapier automation platform
  • Unlimited Zaps
  • Two-step Zaps
  • AI power-ups

Professional

29.99

Per month

Features included:

  • Multi-Step Zaps
  • Unlimited Premium Apps
  • Webhooks
  • Email support

Team

103.5

Per month

Features included:

  • Unlimited Users
  • Shared workspaces
  • Shared app connections
  • Premier Support
  • SSO add-on

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Advanced admin permissions and app controls
  • Annual task limits
  • Observability
  • SAML SSO
  • Designated Technical Support

User opinions about Zapier price and value

Value for money rating:

To see what individual users think of Zapier's price and value, check out the review snippets below.

“I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions.”
CM

Cristian M.

Technical Director of IT

“My favorite feature is the ability to make small automations, which update spreadsheets, inform teams, or automatically open tickets when some events occur in other systems.”
DM

David M.

Technical Support Engineer

Zapier integrations (125)

Integrations rated by users

We looked at 3,048 user reviews to identify which products are mentioned as Zapier integrations and how users feel about them.

Integration rating: 4.8 (129)

Gmail logo
Gmail

Integration rating: 4.8 (84)

Bulk Mail and contact histories

KE

Katie E.

Director of Operations

Slack logo
Slack

Integration rating: 4.9 (84)

Integration rating: 4.8 (75)

The integration with Mailchimp is important because it allows you to automatically collect and manage email subscribers from your website, making it easier to run email marketing campaigns, send updates, and stay connected with customers without manu

NC

Nikole C.

permit tech

Integration rating: 4.6 (54)

Because it allows us to use the "one click joining link" and ensure our data is cohesive

Verified reviewer profile picture

Zara P.

Marketing Manager

HubSpot CRM logo
HubSpot CRM

Integration rating: 4.8 (51)

Zapier customer support

What do users say about Zapier customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Zapier customer support.

Widespread user sentiment highlights Zapier’s support team as responsive, helpful, and able to resolve issues quickly.

A fair number of users appreciate that support staff provide clear, step-by-step guidance tailored to specific problems.

Frequently reported by users, the support center’s documentation and resources make self-service troubleshooting easier.

A limited number of users are frustrated by the lack of live chat or phone support, leading to slow or delayed responses.

Support options

Knowledge base
Email/help desk
Faqs/forum
Chat

Training options

Documentation
Live online
Videos
Webinars

Zapier FAQs

Q. Who are the typical users of Zapier?

Zapier has the following typical customers:
Small Business, Mid-size Business, Freelancers, Large Enterprises

These products have better value for money


Q. What is Zapier used for?

Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs. Zapier moves info between your web apps automatically, so you can focus on your most important work. Build custom workflows fast for more than 6,000+ web apps, and let Zapier handle repetitive tasks automatically—freeing your team up to focus on more important work. With a 99.9% uptime as well as SOC 2 Type II and SOC 3 compliance, you can count on Zapier for your business-critical workflows. Working with a larger team? Zapier for Companies offers collaboration and security features that let you unlock the power of automation for your entire organization. Work with a dedicated Customer Success Manager to get live onboarding and strategy support to help you plan your automation strategy. Fine-tune your security settings with advanced administrative features like SAML single sign-on (SSO), account consolidation, app restrictions, and more. A Company plan gives you more security, control, and support, making it ideal for businesses that want to automate tasks across multiple teams or with more advanced administrative control.


Q. What level of support does Zapier offer?

Zapier offers the following support options:
Knowledge Base, Email/Help Desk, FAQs/Forum, Chat

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