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Qualitative Data Analysis Software

Last updated: February 2026

92 software options

Dovetail logo

Dovetail

AI-native operating system for customer intelligence.

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Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable insights. It allows product, design, and engineering teams to centralize unstructured data, drive understanding, and accelerate decision-making.

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Delve logo

Delve

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Qualitative analysis solution for research projects

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Delve is a qualitative data analysis platform that helps ethnographic researchers, focus groups, and social scientists perform analysis for research projects and interview transcripts. Users can code sentences, phrases, or paragraphs from submitted transcripts and categorize highlighted quotes.

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Tableau logo
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Business intelligence & analytics

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Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

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Hotjar logo
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Digital experience insights for any business selling online

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Combine insights from on-site feedback, user interviews, or expert-built surveys to deeply understand your users. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Get the data you need to make the most important decisions. Stats iQ enables everyone, from beginners to expert analysts, to uncover meaning in data, identify trends, and produce predictive models without spending days in SPSS or Excel - no training required.

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XLSTAT logo
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XLSTAT | Statistical Software for Microsoft Excel

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The leading data analysis and statistical solution for Microsoft EXCEL®

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

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Looker logo

Analytics Evolved

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Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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ATLAS.ti logo
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Qualitative data analysis for text, graphical, audio & video

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ATLAS.ti is a qualitative data analysis platform, which allows businesses to analyze content including text, graphics, audio, and video for quality. The platform can be deployed in the cloud or on-premise using Windows, Mac, Android, or iOS devices.

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Wolfram Mathematica logo

Simulation solution for technical computing.

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Wolfram Mathematica is a simulation solution that offers a variety of functions including natural language input, real-world data capabilities, high-powered computation, and more. The platform provides various features such as machine learning, data science, and visualization. Its intuitive interface, predictive suggestions, and rich document organization make it incredibly user-friendly.

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Phocas logo

Business intelligence, financial reporting & sales analytics

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With Phocas, businesses can obtain qualitative data analysis in minutes instead of hours which saves enormous amounts of time.

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Smartlook logo
Category Leaders

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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SurveyLab logo

Survey software and questionnaire tool

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SurveyLab is professional online survey software for any size of business, non-government organizations and professionals. SurveyLab is an online survey tool that facilitates custom survey creation, automates the response collection process, and provides real-time reporting and analytics.

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Zonka Feedback logo

Turn feedback into intelligence, action, and growth

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Zonka Feedback is an AI-powered Customer Feedback & Intelligence platform to collect, analyze, and act on customer feedback—improving experiences, boosting loyalty, and driving business growth.

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Make Opinion logo

fast insights, real people

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Market Research in the Digital Age. Seamless Integration with other Native Applications. Secure and Compliant. DIY Research at a Fraction of the Cost. Connect with Customers. Discover insights. Get Quality Answers. Analyze and Export Results. All in One Platform.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Recollective logo

Online community platform for customer engagement & research

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Recollective is an online data collection and insight community development tool for researchers which allows users to conduct qualitative & quantitative research studies. The platform allows businesses to setup studies for concept testing, behavioral analysis, customer feedback collection, & more.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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Sigma Computing logo

Collaborative business intelligence and data analytics tool

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Sigma is an award-winning modern business intelligence (BI) and analytics platform purpose-built for the cloud. It features a familiar spreadsheet-like interface which delivers the full power of SQL into the hands of any user while keeping data fresh and secure within cloud data warehouses.

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JMP logo

Statistical Discovery.

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The tool of choice for hundreds of thousands of scientists, engineers, and other data explorers worldwide.

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UpMetrics logo

Impact measurement and management for mission-driven orgs.

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UpMetrics is the leading impact measurement and management platform for mission-driven organizations. By combining innovative, easy-to-use technology, expert services, and a community designed around shared learning, UpMetrics is helping organizations to maximize positive social outcomes.

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LiveSession logo

LiveSession: Product Analytics, But Simple

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LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.

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Popular qualitative data analysis comparisons

Tableau logo
Microsoft Power BI logo
TableauvsMicrosoft Power BI
Hotjar logo
Mouseflow logo
HotjarvsMouseflow
XM for Strategy & Research logo
SurveyMonkey logo
XM for Strategy & ResearchvsSurveyMonkey
XLSTAT logo
Minitab logo
XLSTATvsMinitab
Sisense logo
Microsoft Power BI logo
SisensevsMicrosoft Power BI
Looker logo
Microsoft Power BI logo
LookervsMicrosoft Power BI
Pendo logo
WalkMe logo
PendovsWalkMe
Delve logo
NVivo logo
DelvevsNVivo