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Free Qualitative Data Analysis Software
Last updated: March 2026
27 software options
Sponsored
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Visual analytics platform for data exploration
For Individuals Tableau Creator: $70 USD/user/month, billed annually For Teams & Organizations (On-premises or public cloud) Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $35 USD/user/month, billed annually Tableau Viewer: $12 USD/user/month, billed annually | min. 100 Viewers required Fully hosted by Tableau Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $42 USD/user/month, billed annually Tableau Viewer: $15 USD/user/month, billed annually | min. 100 Viewers required
Read more about Tableau
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Digital experience insights for any business selling online
Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
XLSTAT | Statistical Software for Microsoft Excel
Also available at $495/yr and $995/yr. Academic plans start at $165/yr.
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Product usage & behavior data capture
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Sonix is the world's most accurate AI transcription platform
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Qualitative data analysis for text, graphical, audio & video
One ATLAS.ti Desktop+Web annual license includes access to all features and platforms: Windows, Mac, & Web. We offer discounted licenses for students, academics, and non-profit researchers. ATLAS.ti Web-only monthly licenses are also available. Further discounts can be obtained for larger groups of users and institutional licenses. Payment frequency: Per Month & Per Year (depending on the license type)
Read more about ATLAS.ti
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Qualitative analytics for websites and mobile apps
Free: 3,000 sessions/month Pro: 200,000 sessions/month Ultimate: 1,000,000 sessions/month
Read more about Smartlook
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AI-native operating system for customer intelligence.
Starts at $15 / month for one user, and unlimited free viewer accounts.
Read more about Dovetail
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Survey software and questionnaire tool
SurveyLab provides subscription plans to suit everyone needs. Prices range from $49 a month. Students get 50% off. Test any plan for 14 days for FREE. Starter: $49/month includes 1000 responses per month. Standard (for small companies): $99/month includes 2500 responses per month. Professional (for professionals and mid-size companies): $249/month includes unlimited responses. Enterprise plans are also available with unlimited responses included. Contact SurveyLab for a pricing quote.
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
See what your users want—with Clarity
Free tool. Enjoy all the features of Clarity at absolutely zero cost. You'll never run into traffic limits or be forced to upgrade to a paid version.
Read more about Microsoft Clarity
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Every data point has a story to tell
FullStory does not publish numeric pricing. There are four pricing plans for which you must contact FullStory for a quote. Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis. Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations. Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights. Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes.
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
LiveSession: Product Analytics, But Simple
Free: 1k sessions - $0 Basic: 5k - 15k sessions - from $54 Pro: 10k - 150k sessions - from $83
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Intelligent CX Analytics to understand why your NPS drops
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
The fastest way to explore and visualize your raw data
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
The Complete A/B Testing and CRO Platform
Professional : $12/month when billed annually or $20/month when billed month to month Enterprise : $30/month when billed annually or $49/month when billed month to month Prices may vary depending on number of monthly visitors.
Read more about Zoho PageSense
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Business intelligence & analytics platform for enterprise
Contact Intellicus Technologies for pricing details
Read more about Intellicus
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
The customer insights platform for modern teams.
Please contact HeyMarvin for pricing details.
Read more about Marvin
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Video intelligence for data collection & insight creation
Contact vendor for pricing information.
Read more about LivingLens
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Video capturing platform for collecting customer testimonial
VideoPeel is offered across three pricing plans, outlined below. Free: $0 per month Pro: $69 per month (monthly billing), $49 per month (annual billing) Premium: $399 per month (monthly billing), $249 per month (annual billing) For Enterprise plan, contact VideoPeel.
Read more about VideoPeel
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Research repository for UX design & product teams.
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AI-powered, fully automated qualitative research platform.
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Next-generation business intelligence (BI) tool
Monthly or Annual (save 20%) pricing options. Pro plan for individual researchers starts at $25/month (monthly billing) $20/month (annual billing) per editor. Teams plan for research teams and businesses starts at $249/month (monthly billing) $200/month (annual billing) per 5 editors. Enterprise plans are personalized.
Read more about Notably