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Top Rated Qualitative Data Analysis Software with Google analytics

Last updated: September 2026

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17 software options

Looker logo

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

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Dovetail logo

AI-native operating system for customer intelligence.

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Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable insights. It allows product, design, and engineering teams to centralize unstructured data, drive understanding, and accelerate decision-making.

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SurveyLab logo

Survey software and questionnaire tool

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SurveyLab is professional online survey software for any size of business, non-government organizations and professionals. SurveyLab is an online survey tool that facilitates custom survey creation, automates the response collection process, and provides real-time reporting and analytics.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Phocas logo

Business intelligence, financial reporting & sales analytics

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With Phocas, businesses can obtain qualitative data analysis in minutes instead of hours which saves enormous amounts of time.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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LiveSession  logo

LiveSession: Product Analytics, But Simple

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LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.

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Hotjar logo

Digital experience insights for any business selling online

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Combine insights from on-site feedback, user interviews, or expert-built surveys to deeply understand your users. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Zoho PageSense is a complete A/B testing & CRO platform used by brands around the world for increasing their website's conversion rates.

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Insightech logo

Understand why website users don't convert to grow revenue

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Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

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SAS Viya logo

Cloud native AI and analytics platform

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SAS Viya is a cloud-native data and artificial intelligence platform designed to support analytics workflows across organizations. The platform features data management capabilities that provide access to multiple data sources with built-in governance and lineage tracking. It includes machine learning, statistical modeling, and data mining tools accessible through both visual and code-based interfaces, along with SAS Viya Copilot for AI-assisted tasks.

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Tupcan logo

Website analytics platform for eCommerce websites

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Tupcan is a web analytics platform that helps businesses track issues impacting eCommerce websites to improve overall customer experience. It includes session replays, which allow teams to get insights into issues faced by customers while browsing the website.

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Stratifyd logo

Augmented intelligence (AI) and data analytics platform

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Stratifyd is an augmented intelligence and data analytics platform which helps businesses collect, analyze, and visualize unstructured and structured customer data in real-time. Using the AI-enabled speech analytics solution, customer care representatives can develop transcripts of call recordings.

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Adaptive Pulse logo

NLP-enabled predictive analytics platform

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Adaptive Pulse helps businesses identify at-risk and expansion customers for B2B SaaS companies. Using NLP and predictive analysis, Adaptive Pulse analyzes internal and external data sources, including structured and unstructured data to provide unified customer views.

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Displayr logo

The all-in-one analysis and reporting software.

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Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

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