getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

SparkPost Logo

Predictive email intelligence solution with analytics

Table of Contents

SparkPost - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

SparkPost overview

What is SparkPost?

SparkPost is a cloud-based email analytics solution designed to help businesses of all sizes optimize email performance, deliverability, engagement, and more. The platform includes predictive intelligence technology, which allows marketers to gain insights into campaign health, engagement rate and spam links to diagnose performance issues.

SparkPost includes real-time analytics, which let managers view and manage email delivery performance based on metrics such as bounce rate, blocks, and read/open status. It offers a host of features including A/B testing, instant alerts, spam trap indicator, recipient validation, optimization recommendations, and more. The PowerMTA module, an on-premise message transfer system, assists organizations with sending bulk emails. Customizable templates help teams create personalized emails for marketing.

SparkPost’s customer engagement insights let users analyze data related to unsubscribe ratio and spam complaint rate to improve ROI. The platform also integrates with various websites and third-party systems such as Boomtrain, Kickbox, Ongage, Zapier, Magento, Cordial, Blueshift, OpenText, and mGage using an API.

Starting price

20usage based /
per month

Alternatives

with better value for money

SparkPost’s user interface

Ease of use rating:

SparkPost reviews

Overall rating

3.7

/5

35

Positive reviews

63

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.83/10
Rating distribution

5

4

3

2

1

15

7

5

3

5

Pros
“Overall it has tied into our system great, and we have only had a few minor issues. And the nonprofit pricing is great.”
HS

Hannah S.

Marketing and Communications Specialist

“SparkPost is, in theory a very nice and slick email delivery service. They offer a fair amount of free emails each month.”
JW

Johnny W.

Web Developer

“It helps with setup, delivery, logging and tracking and it does all of it beautifully well.”
PR

Peter R.

Web Developer

Cons
“They responded 6 months latter with wrong information delaying more and more the payment, but then they cut the service. It is the worse service I have ever received.”
CS

Carlos S.

CTO Latam

“Their response: "I'm sorry to hear you are still unable to pass the system's address verification. We have the address verification in place to prevent fraudulent charges. A bureaucratic nightmare.”
JW

Johnny W.

Web Developer

“We do tend to go to spam a lot and when looking at Sparkpost, the lingo is very confusing unless you have someone who understands code.”
HS

Hannah S.

Marketing and Communications Specialist

Who uses SparkPost?

Based on 35 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services
Marketing and Advertising
Financial Services
Nonprofit Organization Management
Others

Use cases

Transactional Email
Email Management
Email Tracking
Email Verification Tools

SparkPost's key features

Most critical features, based on insights from SparkPost users:

Spam detection
Campaign management
Bulk email verification
Spam blocker
Response management
Email tracking

All SparkPost features

Features rating:

A/B testing
Activity tracking
Alerts/Notifications
API
Bulk send
Campaign analytics
Click tracking
Customer segmentation
Customizable templates
Disposable email detection
Drip campaigns
Email alerts
Email marketing
Email monitoring
Email reminders
Email templates
Engagement tracking
Event triggered actions
Monitoring
Queue management
Real-Time analytics
Real-Time notifications
Real-Time reporting
Recipient validation
Reporting & statistics
Reporting/Analytics
Routing
Search/Filter
Signature management
Single email verification
Spam analysis
Subscription management
Syntax check
Template management
Third-Party integrations
Unsubscribe Database

SparkPost alternatives

SparkPost logo

Starting from

20

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
SendGrid logo
visit website

Starting from

15

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Kickbox Email Verification logo
visit website

Starting from

5

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Warmy logo
visit website

Starting from

49

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

SparkPost pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

20

Per month

Features included:

  • 25000 Emails/Day
  • 2 Custom Webhooks
  • API or STMP Relay
  • Dynamic AMP Emails
  • Engagement Insights
  • Online Support
  • Real-Time Alerts
  • Searchable Email Event Data

Premier

75

Per month

Features included:

  • 15 Subaccounts
  • 5 Custom Webhooks
  • Automated IP Warmup
  • Inbound Email Webhooks
  • Prioritized Support
  • Scheduled Ending

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • 15 Subaccounts
  • 5 Custom Webhooks
  • Automated IP Warmup
  • Dedicated Technical Account Manager
  • Deliverability and Analysis Reporting
  • Guaranteed Burst Rates
  • Inbound Email Webhooks
  • Prioritized Support
  • Scheduled Ending

User opinions about SparkPost price and value

Value for money rating:

To see what individual users think of SparkPost's price and value, check out the review snippets below.

“Overall it has tied into our system great, and we have only had a few minor issues. And the nonprofit pricing is great.”
HS

Hannah S.

Marketing and Communications Specialist

“SparkPost is, in theory a very nice and slick email delivery service. They offer a fair amount of free emails each month.”
JW

Johnny W.

Web Developer

SparkPost support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

24/7 (Live rep)
FAQs/Forum
Knowledge Base
Phone Support
Email/Help Desk
Chat

Training options

In Person
Documentation
Live Online
Webinars

SparkPost FAQs

Q. What type of pricing plans does SparkPost offer?

SparkPost has the following pricing plans:
Starting from: $20.00/month
Pricing model: Free, Subscription
Free Trial: Available

These products have better value for money


Q. Who are the typical users of SparkPost?

SparkPost has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does SparkPost support?

SparkPost supports the following languages:
English


Q. Does SparkPost offer an API?

Yes, SparkPost has an API available for use.


Q. What other apps does SparkPost integrate with?

SparkPost integrates with the following applications:
Adobe Commerce, Zapier, Movable Ink, Moxo, Heroku, Iterable, Blueshift


Q. What level of support does SparkPost offer?

SparkPost offers the following support options:
24/7 (Live rep), FAQs/Forum, Knowledge Base, Phone Support, Email/Help Desk, Chat

Related categories