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ActiveConversion

The leading industrial sales & marketing system

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ActiveConversion Pricing, Features, Reviews and Alternatives

ActiveConversion product overview

Price starts from

$

395

/momonth
Per Feature

What is ActiveConversion?

We’ll get you found by industrial buyers when and where they’re looking. Attract interest from project managers, engineers, architects, procurement managers, site managers and more. With the in-depth sales intelligence and scoring capabilities offered by our software, your sales team will be able to understand when a lead is ready to buy and how to close the deal. With advanced capabilities on your side, you can win more bids and accounts with fewer resources.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Phone Support

Training options

Live Online
Videos
Webinars

ActiveConversion pricing information

Value for money

4.3

/5

14

Price starts from

$

395

/momonth
Per Feature

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

ActiveConversion features

Functionality

4.5

/5

14
Total Features31 7 categories

Most valued features by users

Data Import/Export
Campaign Analytics
Customizable Templates
Template Management
Alerts/Notifications
Contact Management
Customization
Lead Segmentation

Functionality contenders

ActiveConversion users reviews

Overall rating

4.4

/5

14

Positive reviews

86%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.78/10
Rating distribution

5

4

3

2

1

7

5

2

0

0

Pros
The system is easy to use and any additional help is easily found through the service help. Overall a great system with great service.

AG

Alyssa G.

Works good and support is responsive and professional.

YM

Yves M.

ActiveConversion has provided us with a great trail of web tracking data that we've found extremely useful for understanding visitor profiles.

NW

Nehemiah W.

Cons
Its inability to integrate with our ERP software. For this reason we had to find another resource.

KG

Kevin G.

We had been struggling with maintaining the mechanics of our system to ensure it was up to date and delivering consistent experiences for those who interact with us through Digital Media.

SG

Shane G.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Awesome Platform for Industrial Business

Reviewed 3 years ago

Excellent support overall and a really well designed, unique platform.

Pros

Integration of many features - we can do so many things all in one platform.

Cons

It is expensive and the UI is a bit clunky in some respects and sometimes the technical support can be slow to respond.

Vendor response

We really appreciate you taking the time to review our software. We're happy to hear that your overall experience with ActiveConversion has been positive. We are always looking for ways to improve our user interface, so we do value your feedback. Once again, thank you and we look forward to continuing to work with you.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveConversion in Action

Reviewed 3 years ago

I have enjoyed using ActiveConversion, and I believe were it managed by an IT person (such as one responsible for our website) or a Sales Manager with strict authority for assigning leads to a team, this software would be of greater value. This is more a matter of ActiveConversions fit within our own Organizational structure than it is about the features of ActiveConversion.

Pros

CAE has been using Active Conversion for the past 5 months, and we've found it to be an excellent means of tracking the success (or lack thereof) of particular ad campaigns. This allows us to tailor our budget and get the "best bang for our buck" when it comes to running such campaigns, rather than "taking a shot in the dark" and hoping that money spent leads to more money earned.

Cons

CAE already has an active website, and a Company Policy that is religious about following up on active requests from clientele coming in. ActiveConversion provides a once-daily report on website hits, that often comes in hours (sometimes even a day or two) later than we receive the lead on from our "Contact Us" button on our homepage, meaning that the person responsible for assigning incoming leads from ActiveConversion is often assigning leads that are already "old news". A real-time notification from ActiveConversion would be of benefit in this regard.

Vendor response

It's wonderful to hear that you've been able to tell which campaigns are working using our software! We're also glad you mentioned the overlap with your contact form vs lead report. We have a few different options for addressing this issue, and your account representative will reach out to find the best fit for your team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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From Pardot to Active Conversion

Reviewed 5 years ago

We were Pardot users, so familiar with what we wanted form a marketing automation package. Overall easy to use cloud based software. Better built for small to mi-size companies vs. Pardot. Still some issues with simple things, such as sending emails. Missing features such as the ability to create custom lists from data base of contacts.

Pros

ease of use

Cons

software not baked. Have tabs that are still being written such as statistics. Seems like newer software. But when I talk to people at AC they tell me the software has been around for 10years.

Vendor response

Mike - Thanks a lot for taking the time to review our software! It's great to hear that ActiveConversion is fitting your company better than Pardot for price point and support. Those are areas we've been focusing on optimizing for our customers. We also appreciate your taking the time to note a feature you'd value - creating custom lists from your contact database. I've passed your request along to the software development team, and we'll put some serious consideration into the feature. It's been a pleasure doing business with you so far!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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We're so happy to have ActiveConversion

Reviewed 5 years ago

ActiveConversion has made my job so much easier. I'm a one-woman marketing department and I don't have the time or expertise to manage our Google AdWords, or SEO, and all that technical online stuff. ActiveConversion was like hiring another person for my marketing team, just at a fraction of the cost. They also offer an easy-to-use email program to keep in touch with our customers. That feature was a must and a huge selling point for my boss. I've learned so much from working with them, and we plan on working with them long into the future!

Pros

User friendly-ness and fabulous customer service!

Cons

Nothing, really... It's an awesome product and company!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Active Conversion Completes the Picture

Reviewed 5 years ago

Active Conversion has filled a difficult gap in our Marketing System. We had been struggling with maintaining the mechanics of our system to ensure it was up to date and delivering consistent experiences for those who interact with us through Digital Media. Their complete ongoing service has been first class with any issues or glitches being addressed quickly and thoroughly.

Pros

That you guys manage it for us and that you have been excellent at working cooperatively with my Marketing company.

Cons

Its like any software if you don't use certain functionality on a regular basis it takes a bit of poking around to find out how to get it done

ActiveConversion FAQs and common questions

ActiveConversion has the following pricing plans:
Starting from: $395.00/month
Pricing model: Subscription
Free Trial: Available


ActiveConversion has the following typical customers:
Mid Size Business, Small Business


ActiveConversion supports the following languages:
English


No, ActiveConversion does not have an API available.


ActiveConversion integrates with the following applications:
Google Analytics, Pipedrive, Wordpress, Salesforce Sales Cloud, SendGrid, Google AdWords


ActiveConversion offers the following support options:
Email/Help Desk, Chat, Phone Support

Most popular ActiveConversion comparisons

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