ActiveConversion Pricing, Features, Reviews & Comparison of Alternatives

ActiveConversion

The leading industrial sales & marketing system

4.36/5 (14 reviews)

ActiveConversion overview

We’ll get you found by industrial buyers when and where they’re looking. Attract interest from project managers, engineers, architects, procurement managers, site managers and more. With the in-depth sales intelligence and scoring capabilities offered by our software, your sales team will be able to understand when a lead is ready to buy and how to close the deal. With advanced capabilities on your side, you can win more bids and accounts with fewer resources.

Our software works 24/7 to automatically identify and score your leads so that your sales team knows where to focus their efforts. Once you’ve identified your industrial leads, our software allows you to easily manage them and assign them for follow up. For leads that aren’t ready yet, our software helps advance them in the sales cycle with built in nurturing capabilities.

Easily engage with your target market and develop more new business opportunities using email and marketing software. Through our marketing automation software, you can see which campaigns are generating the most leads, easily measure your return on investment and better understand where to focus your resources. Use Search Engine Optimization, Pay-Per-Click Advertising and content together with our technology to identify visitors to generate inbound marketing opportunities.

With more than 500 successful projects completed, we implement conversion best practices that drive more inquiries for our customers. Our software will make it easy to create landing pages that convert more leads from your AdWords spend, email lists and spec sheet downloads. With our full service offering we can also build or consult to create conversion oriented websites that will create leads every day for your sales team.
www.activeconversion.com

Pricing

Starting from
$395/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
ActiveConversion screenshotActiveConversion: 2 Minute Product TourActiveConversion screenshotActiveConversion screenshot

ActiveConversion reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.5
  4.4
  4.7
Ray Krohn

ActiveConversion in Action

Used daily for less than 6 months
Reviewed 2018-08-30
Review Source: Capterra

I have enjoyed using ActiveConversion, and I believe were it managed by an IT person (such as one responsible for our website) or a Sales Manager with strict authority for assigning leads to a team, this software would be of greater value. This is more a matter of ActiveConversions fit within our own Organizational structure than it is about the features of ActiveConversion.

Pros
CAE has been using Active Conversion for the past 5 months, and we've found it to be an excellent means of tracking the success (or lack thereof) of particular ad campaigns. This allows us to tailor our budget and get the "best bang for our buck" when it comes to running such campaigns, rather than "taking a shot in the dark" and hoping that money spent leads to more money earned.

Cons
CAE already has an active website, and a Company Policy that is religious about following up on active requests from clientele coming in. ActiveConversion provides a once-daily report on website hits, that often comes in hours (sometimes even a day or two) later than we receive the lead on from our "Contact Us" button on our homepage, meaning that the person responsible for assigning incoming leads from ActiveConversion is often assigning leads that are already "old news". A real-time notification from ActiveConversion would be of benefit in this regard.

Response from ActiveConversion


It's wonderful to hear that you've been able to tell which campaigns are working using our software! We're also glad you mentioned the overlap with your contact form vs lead report. We have a few different options for addressing this issue, and your account representative will reach out to find the best fit for your team.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Maureen Dahlseide

Awesome Platform for Industrial Business

Used weekly for 1-2 years
Reviewed 2018-09-04
Review Source: Capterra

Excellent support overall and a really well designed, unique platform.

Pros
Integration of many features - we can do so many things all in one platform.

Cons
It is expensive and the UI is a bit clunky in some respects and sometimes the technical support can be slow to respond.

Response from ActiveConversion


We really appreciate you taking the time to review our software. We're happy to hear that your overall experience with ActiveConversion has been positive. We are always looking for ways to improve our user interface, so we do value your feedback. Once again, thank you and we look forward to continuing to work with you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Chanelle Minor

We're so happy to have ActiveConversion

Used weekly for 6-12 months
Reviewed 2017-03-29
Review Source: Capterra

ActiveConversion has made my job so much easier. I'm a one-woman marketing department and I don't have the time or expertise to manage our Google AdWords, or SEO, and all that technical online stuff. ActiveConversion was like hiring another person for my marketing team, just at a fraction of the cost. They also offer an easy-to-use email program to keep in touch with our customers. That feature was a must and a huge selling point for my boss. I've learned so much from working with them, and we plan on working with them long into the future!

Pros
User friendly-ness and fabulous customer service!

Cons
Nothing, really... It's an awesome product and company!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Shane Guiltner

Active Conversion Completes the Picture

Used weekly for 6-12 months
Reviewed 2017-04-03
Review Source: Capterra

Active Conversion has filled a difficult gap in our Marketing System. We had been struggling with maintaining the mechanics of our system to ensure it was up to date and delivering consistent experiences for those who interact with us through Digital Media. Their complete ongoing service has been first class with any issues or glitches being addressed quickly and thoroughly.

Pros
That you guys manage it for us and that you have been excellent at working cooperatively with my Marketing company.

Cons
Its like any software if you don't use certain functionality on a regular basis it takes a bit of poking around to find out how to get it done

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Alyssa Guiltner

Excellent product with excellent service

Used daily for 6-12 months
Reviewed 2017-04-06
Review Source: Capterra

The system is easy to use and any additional help is easily found through the service help. Overall a great system with great service.

Pros
Easy of use

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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ActiveConversion pricing

Starting from
$395/month
Pricing options
Free trial
Subscription
View Pricing Plans

Annual discount available

ActiveConversion features

Automatic Notifications
Campaign Analysis
Customizable Templates
Data Import/Export

A/B Testing (180 other apps)
API (477 other apps)
Activity Dashboard (293 other apps)
Campaign Management (278 other apps)
Content Management (239 other apps)
Customizable Branding (237 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (229 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (207 other apps)
Real Time Analytics (207 other apps)
Reporting & Statistics (289 other apps)
Social Media Integration (285 other apps)
Social Network Marketing (173 other apps)
Third Party Integration (278 other apps)

Additional information for ActiveConversion

Key features of ActiveConversion

  • Lead Generation
  • Lead Scoring
  • Lead Identification
  • Marketing Automation
  • Email Marketing
  • Bid & Proposal Tracking
  • Lead assignment - internal or distributors
  • Automated product catalogs
View All Features