I manage day-to-day posting on 12 social media accounts, both for my own clients and for another agency. I've worked with lots of platforms, but I specifically have a lot of daily experience with Hootsuite and Buffer. Earlier this year I finally got fed up with Hootsuite's streams, it was so frustrating trying to manage comments and feedback, and I was missing things all over the place. I started actively looking for an alternative, and found Agorapulse, which I'd never heard of. After 6 months of regular use, I can say that it is hands down the best social management software I've ever used.
Why? A short list.
-See all your comments and questions for all your accounts, all in once place. Crazy easy.
-Beautiful reports for free.
-Totally intuitive interfaces that save precious seconds and minutes when your running through a pile of social posts -- ie you can tab through dates, tab through UTM parameters, it's so fast and it feels like the people who built it have actually posted to social media on a regular basis.
-The duplicate option is fantastic and carries over UTM parameters so you only have to change the source if you're tracking analytics on the same post across several channels.
-It's really nice to look at, too, and I don't constantly curse the software.
I know five-star reviews are lame, but this is a five-star product. I recommend it all the time. Hootsuite has some real competition.
Honestly, it's pricey for a social media management solution. But I pay it because I think it's the best option on the market. Probably not for dabblers, but for anyone working on social on a regular basis, it will be worth it.
Response from AgoraPulse
Hi there Karen,
"Best social media management software I've ever used" -- wow! That brought an embarrassingly enormous smile to my face.
So glad to hear you love the way we capture incoming comments and messages. We built it so you never miss a conversation on your social media profiles.
And aren't the UTM parameters features so incredibly timesaving? I know I track many more of my campaigns now that it's so easy to set up.
Like you alluded to, we're not yet on the podium of the Biggest Names in SMM tools, but we try to be one of the greatest ones. Glad it working so well for you and your agency.
Lisa Kalner Williams
Product Marketing Director