Key Features of Brightcove
- Video management
- Brightcove Once VOD
- Video marketing
- Strategic ad placement
- Video analytics
- Live Video Content on Mobile and OTT Devices
- Video library
- Interactive ad capabilities
- Social media sharing
- Closed Captions for Online Video
- Lead capture features and analytics
- Zencoder for transcoding
- Integrated analytics
- Live and File Cloud Encoding
- Third party integrations
- Brightcove Gallery
- Deliver live video events
- Video SEO page design for SaaS hosting
- Multi-screen video distribution
- Over 100 templates styles, Import videos and playlists
Brightcove Once includes both a VOD and Live solution. Once LIVE gives you real-time analytics on video and ad performance, along with business intelligence that ensures optimal ad placement and supports FCC compliant multi-screen closed captions.
Brightcove Video Cloud offers multi-channel upload, automatically propagating of encoded content to the Brightcove content delivery service system or directly to your own CDN.
Schedule video launch time based on geographies and schedule roll-outs of global launches.
Style and brand your video players based on templates, with Flash and HTML5 delivert and in-player social sharing.
Brightcove offers HD video streaming with at least 6 different renditions for each video you upload. It automatically detects user bandwidth switching between renditions mid-stream to ensure the highest quality playback.
Brightcove Video Cloud provides mobile-ready video encoding to reach mobile audiences. Use intelligent device detection and powerful mobile web player templates to deliver content to mobiles. The Universal Delivery Service allows you to upload your video once and have it be delivered across both desktop browsers and iOS devices.
You can automatically sync your videos with your YouTube channel and create rules to automatically push your Brightcove videos to YouTube based on pre-defined metadata criteria.
Video Cloud supports VAST 1.0, VAST 2.0, and VPAID.
Video Cloud supports integrations with Ad Delivery Solutions, ADTECH, Atlas AdManager, Doubleclick DART for Publishers (DFP and DFP Small Business), DART Enterprise, Open AdStream by 24/7 RealMedia, Yahoo APT (YVAP) and OpenX.
Insert in-player calls to action with point-and-click tools and a visual cue point editor.
Brightcove Video Cloud offers real-time performance monitoring that can give hourly snapshots and detailed content performance reports. These reports include video impressions, video views and play rates, viewed minute, drop-off rates and Brightcove's proprietary engagement score as well as engagement analytics.
Monitor traffic and referrals including top referring domains, traffic sources and most popular search terms and keywords for both organic and paid campaigns.
ideo Cloud analytics offer analytics for both Flash and HTML5-based devices. You can compare how the same content has performed in different site locations, such as on your homepage, or on your mobile Web player and your video library player.
Brightcove's Web Analytics SDK integrates with Omniture and Google Analytics.