Brightcove Pricing, Features, Reviews & Comparison of Alternatives

Brightcove Reviews


Online Video Platform, Video Hosting and Video Marketing Suite

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Brightcove marketing suite is a video content management solution designed to maximize the engagement and conversion rates of your videos, improving the ROI of your video campaigns with a range of tools. The solution gives you a video library, on-demand publishing, SEO-optimized video portals, live video streaming, social media sharing, lead capture analytics, and results tracking and reporting.

Other products include Video Cloud for video hosting and publishing. You can use this solution to deliver engaging videos to any device and to easily manage your online videos. Brightcove Once allows you to place ads within your videos. You can insert pre-, mid- and post-roll ads that are targeted on a per-user basis. Zencoder provides both file and live transcoding to easily integrate with your application. Brightcove Gallery allows you to create video portals with built-in lead capture tools and analytics, SEO optimized pages and user-friendly layouts with social sharing. Choose from more than 100 page templates that can be customized to suit your brand. You can also import videos and playlists directly from Brightcove Video Cloud.

Brightcove Overview


Starting from: $99.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)
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Intended Users
Large Enterprises, Mid Size Business
Devices Supported
iPhone-iPad, iPhone, Mobile Web App
Supported Countries
Asia, Australia, United Kingdom, United States
Supported Languages
Support Options
Knowledge Base, Online Support, Phone Support, Video Tutorials

Brightcove Pricing

Starting from: $99.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Competitors Pricing


Starting from: $99.00/month
Free Trial: Available (No Credit Card required)

JW Player

Starting from: $99.00/year
Pricing model: Freemium, Open-source, Subscription

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Key Features of Brightcove

  • Video management
  • Brightcove Once VOD
  • Video marketing
  • Strategic ad placement
  • Video analytics
  • Live Video Content on Mobile and OTT Devices
  • Video library
  • Interactive ad capabilities
  • Social media sharing
  • Closed Captions for Online Video
  • Lead capture features and analytics
  • Zencoder for transcoding
  • Integrated analytics
  • Live and File Cloud Encoding
  • Third party integrations
  • Brightcove Gallery
  • Deliver live video events
  • Video SEO page design for SaaS hosting
  • Multi-screen video distribution
  • Over 100 templates styles, Import videos and playlists


Brightcove Once includes both a VOD and Live solution. Once LIVE gives you real-time analytics on video and ad performance, along with business intelligence that ensures optimal ad placement and supports FCC compliant multi-screen closed captions.

Brightcove Video Cloud offers multi-channel upload, automatically propagating of encoded content to the Brightcove content delivery service system or directly to your own CDN.

Schedule video launch time based on geographies and schedule roll-outs of global launches.

Style and brand your video players based on templates, with Flash and HTML5 delivert and in-player social sharing.

Brightcove offers HD video streaming with at least 6 different renditions for each video you upload. It automatically detects user bandwidth switching between renditions mid-stream to ensure the highest quality playback.

Brightcove Video Cloud provides mobile-ready video encoding to reach mobile audiences. Use intelligent device detection and powerful mobile web player templates to deliver content to mobiles. The Universal Delivery Service allows you to upload your video once and have it be delivered across both desktop browsers and iOS devices.

You can automatically sync your videos with your YouTube channel and create rules to automatically push your Brightcove videos to YouTube based on pre-defined metadata criteria.

Video Cloud supports VAST 1.0, VAST 2.0, and VPAID.

Video Cloud supports integrations with Ad Delivery Solutions, ADTECH, Atlas AdManager, Doubleclick DART for Publishers (DFP and DFP Small Business), DART Enterprise, Open AdStream by 24/7 RealMedia, Yahoo APT (YVAP) and OpenX.

Insert in-player calls to action with point-and-click tools and a visual cue point editor.

Brightcove Video Cloud offers real-time performance monitoring that can give hourly snapshots and detailed content performance reports. These reports include video impressions, video views and play rates, viewed minute, drop-off rates and Brightcove's proprietary engagement score as well as engagement analytics.

Monitor traffic and referrals including top referring domains, traffic sources and most popular search terms and keywords for both organic and paid campaigns.

ideo Cloud analytics offer analytics for both Flash and HTML5-based devices. You can compare how the same content has performed in different site locations, such as on your homepage, or on your mobile Web player and your video library player.

Brightcove's Web Analytics SDK integrates with Omniture and Google Analytics.

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