GAIN Features

GAIN

Content approval platform for marketing teams and agencies.

4.6/5 (35 reviews)

GAIN Feature Summary

  • Approve content on any device
  • Automated publishing
  • Automated scheduling
  • Calendar labels
  • Collaboration
  • Content discussions
  • Content history
  • Content tags
  • Different approval types
  • Drag and drop
  • Export to CSV
  • Export to PDF
  • Facebook, Twitter, Instagram, and LinkedIn content
  • Full-length videos / full video support
  • Gather feedback
  • Manage client approvals
  • Manage internal approvals
  • Mobile optimized approvals
  • Multi-account management
  • Multi-user collaboration
  • Notifications
  • One-click approvals
  • PDF files
  • Photoshop and Illustrator files
  • Plain text and image files of any size
  • Posts scheduling
  • Real-time calendar
  • Share feedback
  • Social publishing workflow
  • Stakeholders can approve or request revisions
  • Timeline and 30-day views
  • Unlimited approval rounds
  • Word and Powerpoint files
  • Workflow automation

Competitor Feature Comparison

Asset Management
Automated Scheduling
Automatic Notifications
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Collaboration Tools
Collaborative Review
Collaborative Workspace
Commenting
Communications Calendar
Configurable Workflow
Content Filter
Content Library
Content Management
Customizable Reporting
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Feedback Collection
Feedback Management
Forum / Discussion Board
History Tracking
Labeling
Performance Management
Prioritizing
Progress Tracking
Real Time Analytics
Real Time Data
Rule Based Publishing
Rules-Based Workflow
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Trend Analysis
Video Management
Video Support
Workflow Management
Learn moreCompare App
Asset Management
Automated Scheduling
Automatic Notifications
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Collaboration Tools
Collaborative Review
Collaborative Workspace
Commenting
Communications Calendar
Configurable Workflow
Content Filter
Content Library
Content Management
Customizable Reporting
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Feedback Collection
Feedback Management
Forum / Discussion Board
History Tracking
Labeling
Performance Management
Prioritizing
Progress Tracking
Real Time Analytics
Real Time Data
Rule Based Publishing
Rules-Based Workflow
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Trend Analysis
Video Management
Video Support
Workflow Management
Visit WebsiteCompare App
Asset Management
Automated Scheduling
Automatic Notifications
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Collaboration Tools
Collaborative Review
Collaborative Workspace
Commenting
Communications Calendar
Configurable Workflow
Content Filter
Content Library
Content Management
Customizable Reporting
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Feedback Collection
Feedback Management
Forum / Discussion Board
History Tracking
Labeling
Performance Management
Prioritizing
Progress Tracking
Real Time Analytics
Real Time Data
Rule Based Publishing
Rules-Based Workflow
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Metrics
Social Network Marketing
Social Performance Management
Tagging
Trend Analysis
Video Management
Video Support
Workflow Management
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Mobile apps

iOS App


6 reviews

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


11 reviews

GAIN Feature Reviews

25 reviewers had the following to say about GAIN's features:

Anonymous
(Health, Wellness and Fitness company, 11-50 employees)

Good social scheduler

2019-10-08

Gain is easy to use and easy to connect channels. We use it daily to schedule social posts for clients and I like that we can separate each one so that nothing gets mixed.

Pros

Gain is a good platform to use if you just need to schedule social media content.

Cons

If you have a post that you would like to feature on different channels, you have to duplicate the post.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Krystal Blais

Highly Recommend for All Businesses and Marketing Teams

2018-10-09

Social media calendars have become much easier.

Pros

I LOVE the drag and drop feature on the calendar view.

Cons

The size minimum for photos and some link previews don't load when live on social channels.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Hasnain Raza

great platform. not sure what our agency would do without them

2018-05-08

Organization.

Pros

- love the ease of use, and the approval schedules for our clients - great having all major social media channels present - very nice calendar view. helps us get bigger picture of what content is to come

Cons

- analytics: please create an analytics tool that we can use to share metrics with clients - having an approver email schedule: currently we have way too many emails going to clients about follow ups on content review. if we can set our own schedule of when to send those emails, that would be great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dina Elenbaas

Excellent workflow for social media management

2018-05-09

Simplified social media approvals, editorial calendar

Pros

Because we work in a politically charged environment, it is really important that all of our messaging is completely clear.

Cons

Some of the integrations with social sites aren't ideal - but I think that's more down to the individual platforms' APIs than GAIN itself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lyssa Wales

Absolutely love it!

2019-05-16

I have had nothing but positive things with Gain. They often check in to make sure everything is working well for my team and I. They also ask about new features I'd like to see, offer to show me new features that have been added.

Pros

I like the ease of being able to share content with our clients for approval, and the be automatically scheduled and published after being approved.

Cons

The only downside is it doesn't have a way to do Pinterest as well as the other main social media platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Online Media company, 1-10 employees)

Great for what it does

2019-05-17

I love the platform and ease-of-use and the ability to have clients easily approved content, but for the cost I really would like there to be other features, such as analytics and reporting.

Pros

I absolutely love that I can create a content calendar that clients can see and approve with ease.

Cons

I don’t love that there are no analytics available and that the fee scale is per user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Gain Review

2018-10-12

Very valuable and saves us time.

Pros

I love the relay approval process and the fact the customers don't have to login to approve content. Very efficient.

Cons

Also, I wish there was more analytics reporting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Rolando Zamora

The best solution for social media content review!

2018-05-14

Pros

1) Easy to use content calendar 2) Convenient approval rounds management 3) Effective auto schedule tool 4) Centralized channel management

Cons

1) Clunky tools for editing content from calendar view 2) Approval tools and edition are separated 2) User managment could use some love

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Lena Kilborne

User friendly , easy to navigate and visually appealing

2018-05-13

Time saving, more professional.

Pros

Visual previews of all content, ease of sharing content for approval with clients, ability to export content as a PDF after approvals, automatic scheduling to Facebook or Instagram

Cons

Inability to tag Facebook accounts (although this is due to a Facebook privacy change), customer service can take a while (due to us being located in Australia), posting more than one image to a post automatically shares it as an album (which we don't always want).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Big Propeller


Hi Lena, thanks for your review. We are glad to hear that GAIN is helping your team to save time.

We wanted to address the issue you faced when including multiple images in one post being shared as an album on Facebook. A couple of months ago we implemented changes to the Facebook posting to make this work in the way that you actually expect.

GAIN now uses native Facebook multi-photo posts. This means multi-photo posts now use Facebook's scheduling engine (useful for boosting posts before they're published) and there's no need to create an album just for the photos in the post.

If you have not tried posting multiple images since then please do, and let us know how it works for you!

Thanks!

Read more
Chesleigh Slayton

Positive Review

2018-10-16

Approval processes.

Pros

Ease of use when writing content then sending it through different channels of approval.

Cons

Most of the cons come from Facebook's API issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jess Rawstorne

Finally, a full-featured social media management software that doesn't break the bank

2017-08-16

Ultimately this results in real business growth in terms of profits.

Pros

Simply the easiest, most intuitive software around for social media managers

Cons

Unless you're a big corporation that needs to post to a business profile, the personal profile is still where the connections really happen.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Vanessa Picken

Very easy to use and helps us keep on track of our socials

2018-05-09

It allows us to deliver a service to our clients easily.

Pros

The platform is easy to navigate.

Cons

Facebook Handles integration has been lost is causing us to double our amount of work after we have posted each piece of content. When will this be fixed?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Good For Some Things

2019-11-27

If you need to secure multiple layers of approval before posting to your social channels, Gain could be a great fit for you.

Pros

Every agency has a different system, but Gain is a pretty reliable software for internal post review and approval.

Cons

The pricing model makes it prohibitive to scale, and it doesn't do EVERYTHING we need it to- so we end up complementing it with Sprout. It'd be great to have an affordable all-in-one solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Emma Perez

Verified Reviewer

Gain Review

2019-10-29

Pros

I started off using basic excel sheets to organize my month, and then we jumped to using Gain which completely helped in managing our social media accounts.

Cons

There is a few limitations as to everything you can do with Gain, wishing there would be more functionalities to help improve the overall job of managing social media.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Michelle Regrut

amazing, the customer service team is on point

2018-05-11

Pros

the approval process with clients is helpful because we used to use spreadsheets. it's also easy to approve internally before client gets the content. all around it streamlines our agency's process and as a result, less time is spent on admin work and more time on actual content creation

Cons

we can't tag other brands/people for Facebook and LinkedIn, so we still have to manually post anyways once the client approves.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Mary Livingston

Very Functional and Cost Effective for Financial Services Firm

2018-10-09

GAIN solved a major need for our firm in a cost effective way.

Pros

The software is easy to use, and we are able to export a monthly log/report showing the posts and approvals.

Cons

Having to re-certify linkedin connection monthly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle Wintersteen

Great customer service, mostly intuitive, missing a few essential features

2018-05-11

Organization

Pros

I like how easy it is to see the whole content calendar at one time.

Cons

There is no way to save instagram stories templates, or post templates in general - Have to use Canva or ilustrator for those.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Kelly Borgen

Best CMS we've seen for content creation and approval processes with many layers of usability.

2018-05-08

It makes content creation and approval SO easy and helps our process run smoothly.

Pros

Layered approval process and options for each and every channel can be varied - HUGE for agencies!

Cons

Manual publishing to Instagram would like auto-publishing like Hootsuite 2. Not featuring 'Ready for the Next Round' in the client boxes

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
London Glendenning

Keeps our team and workflow streamlined!

2018-05-10

Streamlined work flow, internal organization, ease of content review with clients.

Pros

Quick and easy to copy posts from one channel to the next.

Cons

Also seems to be a lot of buttons to click which elongates the content creation process.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jameson Pitts

Unbeatable approval flows!

2018-05-09

Much easier organization of content approval flows, one master calendar for planning all content.

Pros

Excellent for managing the approval status of all types of content, and bouncing content back and forth between client and agency.

Cons

It would also be killer to have Instagram auto posting built in, or more robust comments on content between the team.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

Why Your Agency Should Use Gain

2018-11-26

I manage content for over 20 of my clients.

Pros

For my internal brands, Gain allows our team to collaborate and easily edit content.

Cons

The only flaw with Gain is that sometimes with external links, the imagery doesn't properly display.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Soraya Hirani

Gain has made my day to day job as a Social Media Specialist so much easier!

2018-05-08

Save time and increase efficiency.

Pros

Gain has allowed me to save time and increase efficiency and productivity.

Cons

The customer service could be a little quicker at times though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tela Kayne

Great Tool for Social Scheduling and Affordable!

2018-05-14

Pros

The approval templates are why I signed up for the service.

Cons

Would love to see integrated performance reporting so it's more of an all-in-one solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Gain Scheduling

2018-10-12

Pros

I really like the ease of scheduling posts and being able to duplicate them across various channels in gain.

Cons

I think it would be great to have mobile app to schedule and create posts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ashleigh Flanders, PhD

Ease Way to Develop Content and Get Multi-Level Approvals!

2019-05-17

Pros

GAIN is the EASIEST software for developing and editing content, getting many layers of approvals, and posting.

Cons

If I was offering some advice, it would be helpful if approvers could see all the content at one time (like the creator does) so they can understand the strategic message of all content, not just each individual post.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more