LeadSquared Features List

LeadSquared

Marketing Automation and Sales Execution Platform

4.21/5 (42 reviews)

LeadSquared Feature Summary

  • Automate lead distribution by location or any other criteria
  • Deep insights on campaigns & lead sources
  • Track opens and clicks with in depth email campaign reports
  • Create landing pages and email campaigns in minutes
  • Lead insights you need to manage and sell faster
  • Run drip marketing that leaves a lasting impression
  • Lead scoring & intelligence helps to chase engaged leads
  • Reduce cost per lead with conversion optimised landing pages
  • Full activity history of emails, website visits, purchases.
  • Capture online leads with responsive web forms
  • Get clarity on high-performing pages with website tracking
  • Engagement of your business with leads is quantified
  • Track user tasks & activities, website visits, lead activity
  • Send SMS to drive online inquiries, inbound calls & walk-ins
  • Reduce cost per lead with conversion optimized landing pages
  • Lead insights in your pocket
  • Connectors for JustDial, AutoTrader, Shiksha, Sulekha, etc
  • Tracking of mails sent & received, website visits, purchases
  • Works seamlessly with Olark and Zopim.
  • Capture leads from website, landing page, chat, phone & more
  • Create responsive landing pages in minutes
  • Greet leads with relevant emails and SMSs as soon as they ar
  • Assign leads based on geography, interest or other criteria
  • Stay put in your buyers' minds with mobile-friendly emails
  • Sync your sales inbox with LeadSquared
  • Works seamlessly with Gmail, Outlook (& IMAP based clients)
  • Capture leads directly from Facebook lead ads & Twitter
  • Capture leads from sites like Justdial, AutoTrader, Shiksha
  • Monitor calls, emails & chat interactions with your leads
  • Lead Capture Automation: Cut your lead leakage to zero
  • Lead Nurturing: Make your leads travel faster down the sale
  • Lead Management: Map the jouney, from capture to conversion
  • Sales Management: Organize & manage your sales process
  • Marketing Analytics: Get better at marketing every day
  • Marketing Automation: All-in-one marketing automation tool
  • Sales CRM: Increase the sales velocity of your business
  • Mobile App: Watch your sales team closely, anytime, anywhere
  • LeadSquared can be accessed programmatically using REST APIs
  • Convert website visitors to leads using chat integration
  • Capture more leads from your website with popups & top bars
  • Create workflows that work in-sync with business processes
  • Lead management
  • SMS marketing
  • Mailing list management & segmentation
  • Lead import / export
  • Source analytics
  • Engagement analytics & index
  • Campaign performance reports
  • Sales automation
  • Conversion prediction

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (129 other apps)
API (343 other apps)
Activity Dashboard (182 other apps)
Campaign Analysis (163 other apps)
Campaign Management (143 other apps)
Content Management (135 other apps)
Customizable Branding (161 other apps)
Customizable Templates (162 other apps)
Data Import/Export (120 other apps)
Drag & Drop Interface (169 other apps)
Engagement Analytics (142 other apps)
Monitoring (154 other apps)
Multi-Channel Marketing (133 other apps)
Real Time Analytics (125 other apps)
Real Time Data (115 other apps)
Reporting & Statistics (168 other apps)
Social Media Integration (188 other apps)
Social Network Marketing (127 other apps)
Tagging (129 other apps)
Third Party Integration (169 other apps)

Competitor Feature Comparison

Mobile apps

iOS App


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Android App


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LeadSquared Feature Reviews

25 reviewers had the following to say about LeadSquared's features:

Rahul Verma

Verified Reviewer

Very Useful Software for Sales Field

2016-07-04

Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

Pros

E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc.

Cons

Third party integration with LSQ takes time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering LeadSquared

Yes, without any hesitation.

Source: GetApp
Helpful?   Yes   No
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Abhinav Satpathi

Verified Reviewer

A Good CRM and need Some improvement

2017-01-28

I am using this software for our institution from last .5 years and found it very helpful. Easy to adopt and User-Friendly.

Pros

Email Campaign, Landing Pages, Drip Campaigns, Export and Import Of Data, SMS, App, Analytics, Good Chat Support.

Cons

Templates are not so good, No Pop-ups options, No Workflows or Journey Map, Can't edit some manual codes in a Landing Page Template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10

Recommendations to others considering LeadSquared

Yes Maybe If Some looking for a easy and user friendly CRM software

Source: GetApp
Helpful?   Yes   No
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Pratik Munot

Verified Reviewer

True to the tagline - Marketing Automation Simplified

2015-12-18

It's a perfect amalgamation of email marketing and CRM.

Pros

Simplicity of using the product, analytics reports, "Resend" feature for email campaigns, advance search, activities and more importantly, the level of support (they have the best in class)

Cons

Their CRM features have a scope to get better from sales perspective

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Reto Stoeckli

Verified Reviewer

Marketing Automation - easy & straight forward Marketing Campaigns

2015-12-21

Leadsquare opens the world to automated lead campaign management.

Pros

With the engagement score, you focus on the real engaged leads.

Cons

When it comes to track incoming traffic on your landing pages by different sources, it is possible but could be solved more straight forward. CRM is fine for small business with small organisations. For bigger sales organisations, there are some points to improve productivity.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Rohit Singhavajhala

Leadsquared has really helped our organization streamline the process of leads management.

2017-08-22

Better Leads management and sales funnel tracking along with better lead nurturing process.

Pros

Customization of fields and reports. Favorite reports option.

Cons

Emailer campaign setup could be a little easier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nikhil Rudrappa

Verified Reviewer

Built for purpose

2016-03-29

I have only used it in the context of small medium business and its the perfect marketing tool for them and easy on the pocket.

Pros

All essentials are available for lead acquisition and customer engagement. Good integration with Wordpress.

Cons

They could also add a feature on viewing reports and info at a Account level because in the context of B2B sales and marketing there are multiple conversation happening within the same account.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Category Head (E-Learning company, 51-200 employees)
Verified Reviewer

Good CRM tool for ecomm operations

2016-03-30

We have been using leadsquared for marketing automation as well as sales management.

Pros

Marketing automation (including auto responders, website widgets etc) and lead insights all at a good price.

Cons

Flexible reporting capability would have helped more in sales analytics (Currently, most of the reports are pre-configured).

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Felix Flores

is a combined marketing automation and sales platform.

2018-05-09

Pros

It has an intuitive interface that allows many who are not familiar with CRM tools to use it immediately.

Cons

The settings of the Email campaigns could be improved.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Software Advice
Helpful?   Yes   No
Read more
Venkat Hari

Verified Reviewer

Leadsquared - Simple, Feature Rich and Powerful Lead Management Solution

2015-11-26

The lead capture and nurturing dashboards have been immensely useful in our sales and marketing reviews.

Pros

1) Excellent set of features and continuously evolving 2) Simple and Extremely user friendly Interface 3) Powerful and extremely useful dashboards 4) Quality of support 5) Excellent Up time record without any problems

Cons

So, its just a matter of time.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Imran Ahmed

Good Tool, User Friendly

2018-05-24

Email Campaign, Automation, Managing Leads, Reports to the point

Pros

We have been using LeadSquared for about 4 months now for all our Email Marketing and Lead Management requirements.

Cons

There's nothing much to write. Its a good software, if only it could more user friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Nagarjuna Ageer

Best in the Market for SMBs

2017-07-26

Pros

This is the best marketing CRM I've used so far.

Cons

Need more new templates for Landing pages and access to edit them extensively.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jagriti Dwivedi

Verified Reviewer

Brilliant tool for Lead Automation - helping Marketing and Campaigns

2015-12-14

My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial.

Pros

Has all the features that help us in our sales/marketing automation. 3.

Cons

Granularity of access for lists for campaigns can be improved.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Mahesh Gopalakrishnan

Its been professional and productive with Leadsquared team

2017-09-08

Lead Management, Engagement and Fulfillment

Pros

This is very easy to use and manage.

Cons

Reporting can be bit more customized depending upon Key parameters.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Steve Wiideman

Verified Reviewer

The Fastest Way to Work with Leads Remotely

2016-03-29

For example, if a lead says they are interested in more information about a particular service we offer, we can create a task to follow up and delegate the follow-up to a team member in real-time.

Pros

Lightweight, intuitive, yet robust enough to be functional for managing leads remotely.

Cons

Needs a better high-level reporting dashboard for sales managers.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No
Read more
Durga P Acharya

Verified Reviewer

Superb Marketing Automation Tool for Sales experts

2015-12-29

Ease of use Ample Data storage, Easy search bars and successful campaign plan execution.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No
Read more
Puneet Saluja

Leadsquared CRM- A User friendly tool

2017-08-11

It will be good if we can have a complete automated tool starting from lead capturing to sending offer letters and finally keep a track of complete life cycle of student

Pros

Easy to navigate, user friendly interface, very good tool for marketing automation.

Cons

User specific roles and permissions can be further improved. Complete lifecycle of student starting from lead to student placement is missing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Philip Robinson

Easily integrated sales and marketing

2017-09-07

Pros

That is is a marketing automation and sales platform combined.

Cons

It can get complex when we want to report on our channel pipeline at certain stages in the sales process.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Emmanuel Paul

Great to manage landing pages

2017-04-16

The features are customizable based on your specific needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Roshan Gupta

Verified Reviewer

My Life is Sorted with the sorted data

2016-03-29

I compared it with the widely known marketing automation like Act-On and Salesforce to name few.

Pros

Sales people can create their own email list for various mailing activities.

Cons

Option to customize the reports from the admin panel.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Brian Kephart

Great alternative to Hubspot

2016-10-11

For our small team, which has to keep customer info current in our CRM, billing/scheduling software, and program apps, integration is a gigantic time saver.

Pros

API

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Avishek Karmakar

Verified Reviewer

Lead Management is on your CLICK

2015-12-18

Leadsquared gives us proper real-time report with respect to each leads we receive for our company which is very helpful to connect with the clients without fail.

Pros

Follow with the clients makes easy and convenient. 3. Time efficiency is a major advantage for Leadsquared. 4.

Cons

1. Linking of more websites with Lead squared will be appreciated. 2. Lead squared have to increases the number of user access obliviously. 3. Request you to increase the Number of landing pages. 4. It is very difficult to work with constant number of contacts in big organization. You should increase it little bit more according to the plans.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

top features for the price

2017-12-11

I can benefit from a full marketing automation system at a very affordable price.

Pros

pricing is very affordable and all features you might want from a marketing software are there.

Cons

Customer service is a little slow and some operations have to be done manually, especially in the landing page section.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Amit Chowdhury

Verified Reviewer

LeadSquared - An absolutely great lead capture and management tool

2016-03-29

What I love most is that these guys are always thinking ahead and developing amazing new functionalities and analytical tools.

Pros

Great customer support, constant upgrades and new features.

Cons

They stay a step ahead of you.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Kevin Gallagher

A Hubspot Beater

2017-02-02

We were using Hubspot for a few years but the costs were just getting too high.

Pros

a full system with mostly everything you need

Cons

Some features are missing at the time of this review but not going to mention them as I know they are in the pipeline

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ken Jackson

Nice Tool

2014-08-18

A great tool for marketers

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more