LeadSquared Features

LeadSquared

Marketing automation and sales execution platform

4.16/5 (57 reviews)

Competitor Feature Comparison

"What If" Scenarios
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Appointment Management
Appointment Scheduling
Auto-Responders
Automatic Lead Distribution
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Cataloging/Categorization
Chat/Messaging
Conditional Logic
Configurable Workflow
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer History
Customer Segmentation
Customer Service Analytics
Customer Support
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Templates
Customization
Dashboard Creation
Data Import/Export
Data Synchronization
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Email Response Control
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
FAQ
Forecasting
Interaction Tracking
Knowledge Management
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Mailing List Management
Marketing Automation
Marketing Calendar
Microsoft Outlook Integration
Mobile Access
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Pipeline Management
Pipeline Reports
Predictive Analytics
Prioritization
Prospecting Tools
Quotes/Estimates
Real Time Data
Real Time Notifications
Real Time Reporting
Referral Tracking
Relationship Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Request Escalation
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Sales Analytics
Sales Automation
Sales Forecasting
Sales Pipeline Management
Sales Reports
Scheduling
Search Marketing
Search/Filter
Segmentation
Self Service Portal
Social Marketing
Social Media Integration
Source Tracking
Student Portal
Tagging
Task Management
Task Planning
Task Scheduling
Template Management
Territory Management
Third Party Integrations
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Web-based Deployment
Website Analytics
Website Visitor Tracking
Widgets
Workflow Management
XML / RSS
Learn moreCompare App
"What If" Scenarios
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Appointment Management
Appointment Scheduling
Auto-Responders
Automatic Lead Distribution
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Cataloging/Categorization
Chat/Messaging
Conditional Logic
Configurable Workflow
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer History
Customer Segmentation
Customer Service Analytics
Customer Support
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Templates
Customization
Dashboard Creation
Data Import/Export
Data Synchronization
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Email Response Control
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
FAQ
Forecasting
Interaction Tracking
Knowledge Management
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Mailing List Management
Marketing Automation
Marketing Calendar
Microsoft Outlook Integration
Mobile Access
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Pipeline Management
Pipeline Reports
Predictive Analytics
Prioritization
Prospecting Tools
Quotes/Estimates
Real Time Data
Real Time Notifications
Real Time Reporting
Referral Tracking
Relationship Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Request Escalation
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Sales Analytics
Sales Automation
Sales Forecasting
Sales Pipeline Management
Sales Reports
Scheduling
Search Marketing
Search/Filter
Segmentation
Self Service Portal
Social Marketing
Social Media Integration
Source Tracking
Student Portal
Tagging
Task Management
Task Planning
Task Scheduling
Template Management
Territory Management
Third Party Integrations
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Web-based Deployment
Website Analytics
Website Visitor Tracking
Widgets
Workflow Management
XML / RSS
Visit WebsiteCompare App
"What If" Scenarios
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Appointment Management
Appointment Scheduling
Auto-Responders
Automatic Lead Distribution
CRM
Calendar Management
Calendar/Reminder System
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Cataloging/Categorization
Chat/Messaging
Conditional Logic
Configurable Workflow
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer History
Customer Segmentation
Customer Service Analytics
Customer Support
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Templates
Customization
Dashboard Creation
Data Import/Export
Data Synchronization
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Email Response Control
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
FAQ
Forecasting
Interaction Tracking
Knowledge Management
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Mailing List Management
Marketing Automation
Marketing Calendar
Microsoft Outlook Integration
Mobile Access
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Pipeline Management
Pipeline Reports
Predictive Analytics
Prioritization
Prospecting Tools
Quotes/Estimates
Real Time Data
Real Time Notifications
Real Time Reporting
Referral Tracking
Relationship Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Request Escalation
Rules-Based Workflow
SMS Marketing Managment
SMS Messaging
Sales Analytics
Sales Automation
Sales Forecasting
Sales Pipeline Management
Sales Reports
Scheduling
Search Marketing
Search/Filter
Segmentation
Self Service Portal
Social Marketing
Social Media Integration
Source Tracking
Student Portal
Tagging
Task Management
Task Planning
Task Scheduling
Template Management
Territory Management
Third Party Integrations
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Web-based Deployment
Website Analytics
Website Visitor Tracking
Widgets
Workflow Management
XML / RSS
Visit WebsiteCompare App

Mobile apps

iOS App


52 reviews

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


2,896 reviews

LeadSquared Feature Reviews

25 reviewers had the following to say about LeadSquared's features:

Rahul V.

Verified Reviewer

Very Useful Software for Sales Field

2016-07-04

Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

Pros

E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc. Export import feature of the LSQ to help generate more defined reports in excel format.

Cons

Third party integration with LSQ takes time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering LeadSquared

Yes, without any hesitation.

Source: GetApp
Helpful?   Yes   No
Read more
Abhinav S.

Verified Reviewer

A Good CRM and need Some improvement

2017-01-28

I am using this software for our institution from last .5 years and found it very helpful. Easy to adopt and User-Friendly.

Pros

Email Campaign, Landing Pages, Drip Campaigns, Export and Import Of Data, SMS, App, Analytics, Good Chat Support.

Cons

Templates are not so good, No Pop-ups options, No Workflows or Journey Map, Can't edit some manual codes in a Landing Page Template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10

Recommendations to others considering LeadSquared

Yes Maybe If Some looking for a easy and user friendly CRM software

Source: GetApp
Helpful?   Yes   No
Read more
Rohit S.

Leadsquared has really helped our organization streamline the process of leads management.

2017-08-22

Better Leads management and sales funnel tracking along with better lead nurturing process.

Pros

Customization of fields and reports. Favorite reports option.

Cons

Emailer campaign setup could be a little easier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Pratik M.

Verified Reviewer

True to the tagline - Marketing Automation Simplified

2015-12-18

It's a perfect amalgamation of email marketing and CRM.

Pros

Simplicity of using the product, analytics reports, "Resend" feature for email campaigns, advance search, activities and more importantly, the level of support (they have the best in class)

Cons

Their CRM features have a scope to get better from sales perspective

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Reto S.

Verified Reviewer

Marketing Automation - easy & straight forward Marketing Campaigns

2015-12-21

Leadsquare opens the world to automated lead campaign management.

Pros

With the engagement score, you focus on the real engaged leads.

Cons

When it comes to track incoming traffic on your landing pages by different sources, it is possible but could be solved more straight forward.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Felix F.

is a combined marketing automation and sales platform.

2018-05-09

Pros

It has an intuitive interface that allows many who are not familiar with CRM tools to use it immediately.

Cons

The settings of the Email campaigns could be improved.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Software Advice
Helpful?   Yes   No
Read more
Imran A.

Good Tool, User Friendly

2018-05-24

Email Campaign, Automation, Managing Leads, Reports to the point

Pros

We have been using LeadSquared for about 4 months now for all our Email Marketing and Lead Management requirements.

Cons

Complicated at times, Navigating. There's nothing much to write. Its a good software, if only it could more user friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Category Head (E-Learning company, 51-200 employees)
Verified Reviewer

Good CRM tool for ecomm operations

2016-03-30

We have been using leadsquared for marketing automation as well as sales management.

Pros

Marketing automation (including auto responders, website widgets etc) and lead insights all at a good price.

Cons

Flexible reporting capability would have helped more in sales analytics (Currently, most of the reports are pre-configured).

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Nikhil R.

Verified Reviewer

Built for purpose

2016-03-29

I have only used it in the context of small medium business and its the perfect marketing tool for them and easy on the pocket.

Pros

All essentials are available for lead acquisition and customer engagement. Good integration with Wordpress.

Cons

They could also add a feature on viewing reports and info at a Account level because in the context of B2B sales and marketing there are multiple conversation happening within the same account.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Mahesh G.

Its been professional and productive with Leadsquared team

2017-09-08

Lead Management, Engagement and Fulfillment

Pros

This is very easy to use and manage.

Cons

Reporting can be bit more customized depending upon Key parameters.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Pankaj Singh S.

Marketing Automation tool for SMBs

2020-06-09

Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.

Pros

Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding.

Cons

Third-party tool integration sometimes feels limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Nagarjuna A.

Best in the Market for SMBs

2017-07-26

Pros

This is the best marketing CRM I've used so far.

Cons

Need more new templates for Landing pages and access to edit them extensively.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Education Management company, 51-200 employees)

A solid CRM and marketing system that has a bit too many user bug issues

2018-11-03

Our sales team of 5+ switched to LeadSquared to manage our client database. Marketing uses for lead nurturing.

Pros

Has the basics of what you need in a CRM and marketing platform: lead management, calendaring, emailing, marketing campaigns, automation and others.

Cons

We would build an automation campaign and go live.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Venkat H.

Verified Reviewer

Leadsquared - Simple, Feature Rich and Powerful Lead Management Solution

2015-11-26

The lead capture and nurturing dashboards have been immensely useful in our sales and marketing reviews.

Pros

1) Excellent set of features and continuously evolving 2) Simple and Extremely user friendly Interface 3) Powerful and extremely useful dashboards 4) Quality of support 5) Excellent Up time record without any problems

Cons

So, its just a matter of time.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
Read more
Jagriti D.

Verified Reviewer

Brilliant tool for Lead Automation - helping Marketing and Campaigns

2015-12-14

As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high.

Pros

Landing page feature helps us creating mini sites and getting effective metrics. 4. Strong reliable support. 5.

Cons

Granularity of access for lists for campaigns can be improved.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Steve W.

Verified Reviewer

The Fastest Way to Work with Leads Remotely

2016-03-29

For example, if a lead says they are interested in more information about a particular service we offer, we can create a task to follow up and delegate the follow-up to a team member in real-time.

Pros

Lightweight, intuitive, yet robust enough to be functional for managing leads remotely.

Cons

Needs a better high-level reporting dashboard for sales managers.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No
Read more
Durga P A.

Verified Reviewer

Superb Marketing Automation Tool for Sales experts

2015-12-29

Ease of use Ample Data storage, Easy search bars and successful campaign plan execution.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No
Read more
MD Masoom R.

Best Marketing Automation and CRM Software

2019-07-17

My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.

Pros

like their dashboard and report feature the most, they are very accurate and informative.

Cons

There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

Review

2020-07-20

we are automating sales in insurance and education sector through Leadsquared and people are finding it very useful. especially due to current pandemic, it is facilitating the remor=te working big time.

Pros

Automating sales and marketing through campaigns, delegating duties are very good features.

Cons

you need to understand it, but once deplyoment is complete and data is uploaded you feel relieved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Emmanuel P.

Great to manage landing pages

2017-04-16

This is a great tool to manage your marketing landing pages. The metrics available are great.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Long Implementation and Setup Process, Poor Support

2019-05-09

I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality.

Pros

For the feature set included the price was right compared to the marketplace.

Cons

I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more
Philip R.

Easily integrated sales and marketing

2017-09-07

Pros

That is is a marketing automation and sales platform combined.

Cons

It can get complex when we want to report on our channel pipeline at certain stages in the sales process.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Parth S.

Title of my reivew

2020-12-02

Pros

The ease of integration and documentation

Cons

The complexity in UI. It's not easy to exactly to know what is where

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Roshan G.

Verified Reviewer

My Life is Sorted with the sorted data

2016-03-29

I compared it with the widely known marketing automation like Act-On and Salesforce to name few.

Pros

Sales people can create their own email list for various mailing activities.

Cons

Option to customize the reports from the admin panel.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Puneet S.

Leadsquared CRM- A User friendly tool

2017-08-11

It will be good if we can have a complete automated tool starting from lead capturing to sending offer letters and finally keep a track of complete life cycle of student

Pros

Easy to navigate, user friendly interface, very good tool for marketing automation.

Cons

User specific roles and permissions can be further improved. Complete lifecycle of student starting from lead to student placement is missing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more