Meltwater Features

Meltwater

Monitor, analyse & engage online conversations in real-time.

3.93/5 (69 reviews)

Meltwater Feature Summary

  • Automated content scheduling
  • Content curation
  • Custom Facebook tabs
  • Customizable social media reports
  • Facebook marketing analytics
  • Facebook marketing campaigns
  • Facebook promotions
  • Filters by topic, social media channel, language, geography
  • Listen dashboard & influencer identification
  • Organize audiences into groups
  • Over 300 million social media conversation
  • Research historical discussions
  • Respond to tweets and comments
  • Schedule communications
  • Social CRM
  • Social conversation volume, sentiment, and trends
  • Social media analytics
  • Social media calendar
  • Social media campaign dashboard
  • Social media management
  • Track ongoing conversations

Competitor Feature Comparison

API
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Article Author Database
Audience Targeting
Automated Publishing
Behavior Analytics
Benchmarking
Brand Tracking
Campaign Analytics
Campaign Management
Campaign Tracking
Channel Attribution
Clippings Management
Collaboration Tools
Commenting / Notes
Communication Management
Competitive Analysis
Competitor Monitoring
Configurable Alerts
Contact Database
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Digital Asset Management
Email Distribution
Engagement Analytics
Feedback Management
Impact Measurement
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Keyword Filtering
Keyword Tracking
List Management
Marketing Automation
Monitoring
Multi-Account Management
Multi-Channel Data Collection
Multi-Channel Marketing
Multiple User Accounts
Performance Metrics
Post Scheduling
Predictive Analytics
Press Monitoring
Press Release Builder
Project Management
Real Time Analytics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Social Listening
Social Marketing
Social Media Monitoring
Social Performance Management
Third Party Integrations
Trend Analysis
Visual Analytics
Website Analytics
Website Monitoring
Widgets
Workflow Management
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API
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Article Author Database
Audience Targeting
Automated Publishing
Behavior Analytics
Benchmarking
Brand Tracking
Campaign Analytics
Campaign Management
Campaign Tracking
Channel Attribution
Clippings Management
Collaboration Tools
Commenting / Notes
Communication Management
Competitive Analysis
Competitor Monitoring
Configurable Alerts
Contact Database
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Digital Asset Management
Email Distribution
Engagement Analytics
Feedback Management
Impact Measurement
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Keyword Filtering
Keyword Tracking
List Management
Marketing Automation
Monitoring
Multi-Account Management
Multi-Channel Data Collection
Multi-Channel Marketing
Multiple User Accounts
Performance Metrics
Post Scheduling
Predictive Analytics
Press Monitoring
Press Release Builder
Project Management
Real Time Analytics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Social Listening
Social Marketing
Social Media Monitoring
Social Performance Management
Third Party Integrations
Trend Analysis
Visual Analytics
Website Analytics
Website Monitoring
Widgets
Workflow Management
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API
Alerts/Notifications
Analytics/ROI Tracking
Approval Process Control
Article Author Database
Audience Targeting
Automated Publishing
Behavior Analytics
Benchmarking
Brand Tracking
Campaign Analytics
Campaign Management
Campaign Tracking
Channel Attribution
Clippings Management
Collaboration Tools
Commenting / Notes
Communication Management
Competitive Analysis
Competitor Monitoring
Configurable Alerts
Contact Database
Contact Management
Content Management
Conversion Tracking
Customer Engagement
Customer Experience Management
Customer Segmentation
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
Digital Asset Management
Email Distribution
Engagement Analytics
Feedback Management
Impact Measurement
Influencer Discovery
Influencer Relationship Management
Influencer Tracking
Keyword Filtering
Keyword Tracking
List Management
Marketing Automation
Monitoring
Multi-Account Management
Multi-Channel Data Collection
Multi-Channel Marketing
Multiple User Accounts
Performance Metrics
Post Scheduling
Predictive Analytics
Press Monitoring
Press Release Builder
Project Management
Real Time Analytics
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Social Listening
Social Marketing
Social Media Monitoring
Social Performance Management
Third Party Integrations
Trend Analysis
Visual Analytics
Website Analytics
Website Monitoring
Widgets
Workflow Management
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Mobile apps

iOS App


17 reviews

Requires iOS 12.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


108 reviews

Meltwater Feature Reviews

25 reviewers had the following to say about Meltwater's features:

Jeff S.

We use Meltwater Daily and Have for Years... Great tool and service.

2019-05-14

Initially, we were mostly using the media monitoring features exclusively, and that alone was enough value to justify our account.

Pros

Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform.

Cons

No real complaints about the software. It is very robust and even after several years, we are finding new beneficial ways to leverage Meltwater.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ron B.

Meltwater Review

2020-12-03

Overall, this was a great platform to use to better realize a fully encompassing social strategy: Social Media management, increased responsiveness, better reporting, and the previously mentioned social listening!

Pros

The social listening component of this management platform is top notch, as it allowed for us to search out mentions of our company (good or bad) on social without having been specifically tagged.

Cons

Frankly, the cost was a little on the higher-end for organizations that do not have a lot of extra budget for social media management and analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Louisa L.

User-friendly

2021-03-25

Overall, a great product and gives excellent snapshot of media coverage.

Pros

Gives rich analytics data.

Cons

Boolean search terms can sometimes be 'off'.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

Social Listening made Easy and Fun

2019-08-18

It is recommended as it gives an integrated platform to get social analytics and create actionable customer engagement opportunities.

Pros

Sysomos is a comprehensive software that gives a complete overview to get insights from social listening. it also has features that enable visualising data in diagrams and charts to get more information from the data.

Cons

Sometimes it can get confusing as the format and layout might get a little cluttered and not so easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Linda R.

Robust Social Media Monitoring at a Price

2019-11-05

We tend to use Meltwater in times of social media crises — and it cuts down on manual data compilation and creates easy-to-understand reports for all stakeholders.

Pros

Robust social monitoring capabilities, easy to set up, really great customer support, easily customizable, and easy to export reports.

Cons

It's pricey, but with social media monitoring that is to be expected.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Julie C.

Terrible for Analytics

2020-01-13

Requires multiple unnecessary steps to analyze data.

Pros

Customer Service is responsive. Tool is very affordable.

Cons

Social Analytics are awful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

My all time fav social media listening tool to date

2018-05-01

Wonderful reporting and social metrics.

Pros

It's simple, customizable, visually appealing and provides meaningful results.

Cons

The customer service could be improved. With other tools, I have had a dedicated team who checks in with me, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 501-1000 employees)

Excellent Product, Especially for Events!

2018-01-12

Also had really nice word clouds for reporting and other exportable reports.

Pros

It's very visually pleasing and useful for supporting the overall life of a hashtag and event. The reporting is detailed and it's easy to see how far messages travel, and the impact it has within your audience.

Cons

I also think it could build in some more exportable quick reporting to help diversify the platform but it's restricted to what it can get from APIs from the various social networks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Martin M.

A Product in Development

2018-09-01

Meltwater is providing excellent support and their media data and reporting seems to be very reliable.

Pros

The basic tools are adequate and their data seems to be reliable.

Cons

It can send newsletters but you get almost NO functionality on analytics or member tracking.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle C.

Meltwater Review

2019-11-23

Overall, my experience at Meltwater has been quite good.

Pros

Meltwater provides an in-depth media monitoring service with excellent analytics for reporting.

Cons

Customer service response times and reliability start to slow down during busy periods, like towards end-of-year reporting which can be quite frustrating.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael W.

Meltwater Review

2020-10-06

It's been great. The customer service and walkthrough they provided was great customer service.

Pros

The ability to schedule, check analytics and build lists is unmatched.

Cons

There's not much not to like. I do wish that meltwater app and meltwater engaged were within the same platform for ease of use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Meltwater


Hi Michael, we are very happy to have provided you with such a positive experience! We will pass your feedback along to the team.

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Dawn G.

Simple Intuitive Social Media Monitoring

2021-01-29

If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market.

Pros

I'm a business owner for a small ecommerce based business. Social media is a huge part of our advertising and it's extremely time consuming to manage entirely on my own.

Cons

I've used quite a few social media marketing tools.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Meltwater


Hi Dawn, thank you for your positive review! We're glad you find such value in our products. We do offer a streamlined solutions to social media management and social listening in one platform, so I encourage you to connect with your account rep!

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David C.

Deceptive business practices and horrible customer service

2021-01-06

Avoid this company at all costs. They have unethical and deceptive business practices.

Pros

It's easy to use and offers a robust contact list for reporters and media outlets.

Cons

Their customer service and management couldn't care less that they dupe you into another year at thousands of dollars.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from Meltwater


Hi David, we appreciate your honest review. We set a high standard for ourselves, so we are disappointed to hear that your experience with us was not a positive one. We will use this as an opportunity to improve.

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Chad Y.

Great software

2021-03-25

It's a great software that allows us to track our mentions across the media. It's helpful in reporting.

Pros

The interface is easy to navigate around making the customer experience enjoyable.

Cons

There aren't many cons bar the cost for the little time it gets used.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrey R.

All you need for monitoring mentions

2019-11-29

Marketing awareness of brand and products by way of the social publishing tool

Pros

There are many sub-tools of Sysomos which are helpful in finding the relevant search results of the quiries you're looking for.

Cons

You need to work further to build the right search queries so to gather only high-quality and relevant results from searches.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Elaine P.

Excellent customer service

2020-10-29

I do know that the analytics are very good.

Pros

However, from the very beginning, [SENSITIVE CONTENT HIDDEN] and staff have been available and pro-active to ensure a smooth operation.

Cons

I haven't encountered any dislikes. So far, so good.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Meltwater


Elaine, thank you for your kind review; we are happy to pass along your comments to the team. Please don't hesitate to reach out if there's anything additional we can do for you.

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Danielle S.

Great for social listening

2021-03-02

Overall, this is a great tool for a PR and social media person to share and inform their work.

Pros

I primarily use this software to keep an eye on the brand in the media for social media purposes.

Cons

The user experience design could use some improvement.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Ana D.

Review on Meltwater collaboration

2021-03-25

Pros

Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over by the media and the way these were interpreted.

Cons

Not a digest with all media impacts, but a narrative, to also include metrics for positive/negative/neutral articles.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Rameez B.

Great for customer engagement and as CRM tool

2019-06-12

For the two years that we used Meltwater we increased our media sales and overall agent productivity.

Pros

The CRM tool is amazing at collating and managing all social media into a chronological timeline.

Cons

I do feel that the reporting could be a bit more specific or customisable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kara I.

Great Spreading the Word

2019-02-08

Overall, Meltwater has been an easy tool to use to distribute information and also see the analytics of how it's being received, opened, clicked, etc.

Pros

This software is completely user friendly. It is easy to upload press releases and sent to various distribution lists.

Cons

Sometimes there are glitches or issues where if there is a lot of traffic happening via Meltwater which makes your particular information experience a delay. Usually, Meltwater staff are able to identify log jams pretty quickly.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Amy R.

Media Platform

2020-03-26

It was a good platform for tracking data and finding new resources

Pros

A complex platform with the abilities to showcase great insight for communications and media professionals

Cons

Not much mobile functionality either.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Briana S.

Still trying to figure it out.

2019-11-07

I have to think that my issues with Meltwater are user error because I have heard good things about it, which is why we pay for it in the first place.

Pros

The ability to export data to share with clients is fantastic.

Cons

I find myself googling things and having to "add articles" to my lists every time I write a report.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
DeDe C.

One tool that does almost everything we need

2020-10-30

We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot.

Pros

The dashboard for easy monitoring of our media and social coverage.

Cons

They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Meltwater


Dede, reviews like this give us motivation and help us ensure we continue to provide high-quality care. Thank you very much for your feedback and are glad you have continued to find value in Meltwater.

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Anonymous
(Internet company, 51-200 employees)

Good system for long time users, better software is now available for the price

2018-04-09

Enhanced view into what real people are saying about a given topic

Pros

They were an earlier provider of advanced listening software that offered a lot of functionality to help forward thinking brands finally make sense of how social media conversations could help them market better.

Cons

Couple a piecemeal corporate history (acquired by PRnewswire, then spun off as an independent operating entity) with an acquisition-based strategy for refreshing their product set and your left with a somewhat integrated grouping of product offerings from messaging to on-demand search to ongoing listening that, in theory, could help you centralize social media operations with a single vendor.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Ernest C.

Meltwater does the job

2020-10-26

Excellent service and support.

Pros

Ease of use and data base capture.

Cons

Exporting is not as advanced as I would like.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Meltwater


Ernest, we're glad to hear we delivered such a great experience. If there's anything further we can do for you, we are happy to help!

Read more