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AdRoll ABM

Account-based execution, made easy

Table of Contents

Is this product right for your business?

Find out with a

AdRoll ABM - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: February 2026

AdRoll ABM overview

What is AdRoll ABM?

At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most comprehensive and trustworthy buyer dataset on the market. We use AI and machine learning to turn buyer data into actionable insights and help customers activate those insights to drive full-funnel outcomes using our exceptional native B2B advertising product and integrations into 24 additional marketing and sales tools. By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

Account-Based Advertising

The RollWorks Account-Based Advertising solution leverages our best-in-class native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage your target audience through account-based display advertising. Our solution, built on over a decade of expertise in AI and ML, specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement

Account-Based Marketing

The RollWorks ABM solution, designed for revenue-focused marketers, seamlessly bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates seamless Go-To-Market execution and tight alignment of go-to-market teams, maximizing revenue efficiency. RollWorks simplifies ABM by focusing on what truly matters – deep buyer insights, actionable recommendations, precise targeting, and measurable impact. This approach streamlines the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential effectively.

Key benefits of using AdRoll ABM

RollWorks integrates with leading CRM and marketing automation (MA) systems and supports daily data synchronization, providing users with complete-funnel visibility as well as ensuring any CRM/MA changes made one day are reflected in all of the ads the next.

Users can define attributes in their CRM or MA systems to target contacts more successfully across channels, locations or devices.

RollWorks helps users exploit customer lead scores to produce dynamic ads capable of engaging customers with relevant messaging.

Users can streamline their marketing process by automating workflow tasks with RollWorks' APIs.

Reporting tools give users actionable insight into accounts and contacts, with the ability to drill-down into performance data for individual contacts at specific sales stage levels.

Starting price

Alternatives

with better value for money

AdRoll ABM’s user interface

Ease of use rating:

4.5

(28)

AdRoll ABM pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(2)

3-4(5)

5(21)

What do users say about AdRoll ABM?

Some data can be misleading but like any data, it should be taken with a grain of salt and leveraged as a guiding hand to help identify which companies may have an interest in your product.

Select to learn more

Who uses AdRoll ABM?

Based on 28 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Computer Software

Information Technology and Services

Internet

Others

Use cases

Lead Capture

Account Based Marketing

Lead Generation

Account Management

CRM

AdRoll ABM's key features

Most critical features, based on insights from AdRoll ABM users:

Lead capture

4.7

(3)

Lead qualification

4.5

(2)

Lead management

5.0

(1)

Reporting/Analytics

5.0

(1)

Pipeline management

4.0

(1)

All AdRoll ABM features

Features rating:

4.5

(28)

Task management

4.0

(1)

Data extraction

4.0

(1)

Data import/export

4.5

(2)

Workflow management

(0)

Visitor tracking

(0)

Target account identification

5.0

(1)

Reporting & statistics

(0)

Performance management

(0)

Monitoring

(0)

Lead verification/validation

(0)

Lead segmentation

(0)

Lead notifications

(0)

Lead generation

(0)

Lead distribution

(0)

Engagement tracking

(0)

Data synchronization

(0)

Dashboard

(0)

Customer segmentation

(0)

Contact management

(0)

Contact database

(0)

Collaboration tools

(0)

Campaign Personalization

(0)

Campaign management

(0)

API

(0)

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AdRoll ABM pricing

Value for money rating:

4.5

(28)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about AdRoll ABM price and value

Value for money rating:

4.5

(28)

To see what individual users think of AdRoll ABM's price and value, check out the review snippets below.

“It combines easy and efficient lead generation with the ability to reach you to leads right away. I love how it filters all responses and only pass good ones to us.”

Bob Q.

Business Executive

“I've been using Growlabs for 5 months now and my experience has been fantastic. It is helping me save hours every week.”

Thomas S.

Business Development Manager