Snapchat Features

Snapchat

Mobile messaging & multimedia platform

4.36/5 (47 reviews)

Snapchat Feature Summary

  • Snap Ads
  • Filters
  • Lenses
  • Full-screen vertical video ads with attachments
  • Audio
  • Create & manage campaigns
  • 300+ predefined audiences
  • Demographics
  • Audience match
  • Build custom audiences
  • Drag and drop customer lists
  • Tune performance
  • Geofilters
  • Ad manager
  • Snap publisher (video editing suite)
  • Multiple ad types
  • Objectives
  • Set budget
  • Schedule and run campaigns
  • Measure and optimize campaigns
  • Draw geofence
  • Campaign dashboard
  • Performance tracking
  • Campaign results
  • Creative library
  • Custom audiences
  • Instant messaging
  • Video streaming

Competitor Feature Comparison

Activity Dashboard
Advertising Management
Automated Scheduling
Budget Control
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Content Library
Demographic Data Collection
Design Management
Drag & Drop Interface
Engagement Analytics
Geotargeting
Image Editing
Image Library
Instant Messaging
Monitoring
Multimedia Support
Performance Management
Performance Reports
Social Media Metrics
Video Editing
Video Management
Video Streaming
Visual Analytics
Learn moreCompare App
Activity Dashboard
Advertising Management
Automated Scheduling
Budget Control
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Content Library
Demographic Data Collection
Design Management
Drag & Drop Interface
Engagement Analytics
Geotargeting
Image Editing
Image Library
Instant Messaging
Monitoring
Multimedia Support
Performance Management
Performance Reports
Social Media Metrics
Video Editing
Video Management
Video Streaming
Visual Analytics
Visit WebsiteCompare App
Activity Dashboard
Advertising Management
Automated Scheduling
Budget Control
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Content Library
Demographic Data Collection
Design Management
Drag & Drop Interface
Engagement Analytics
Geotargeting
Image Editing
Image Library
Instant Messaging
Monitoring
Multimedia Support
Performance Management
Performance Reports
Social Media Metrics
Video Editing
Video Management
Video Streaming
Visual Analytics
Visit WebsiteCompare App

Mobile apps

iOS App


570,811 reviews

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


23,947,710 reviews

Snapchat Feature Reviews

25 reviewers had the following to say about Snapchat's features:

Mariah Morrison

Verified Reviewer

Easy to Use and Communicate

2020-05-17

It's a great, fun app to use. I just wish that it would still have the prominence that it used to have.

Pros

Snapchat memories is my favorite feature because you get to be nostalgic and look back on past experiences.

Cons

As a social media marketing tool, Snapchat usership has declined significantly as apps like Facebook and Instagram dominated.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Ryan Olsen 📱

Verified Reviewer

Reach Younger Demographics

2018-03-21

Pros

The fun features to modify photos creates a lot of cool marketing opportunities.

Cons

The current design is a little overboard.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Solution Architect (Computer Software company, 10001+ employees)
Verified Reviewer

Novelty social media application

2019-10-03

A novelty approach to social media, but which did not replace my preferred social media applications

Pros

I initially liked the novelty of Snapchat whereby content is rapidly deleted and not stored

Cons

I prefer applications which store info and history, enabling me to search and discover it again afterwards

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Jessi Hardy

Verified Reviewer

Eh. Used to be great, but now they've overcomplicated it

2018-06-25

Pros

Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it’s fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

Cons

Even for someone who's job is in social media, Snapchat takes some getting used to.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

0/10
Source: GetApp
Helpful?   Yes   No
Read more
Gabriel Maxwell

Verified Reviewer

Great Idea, and Platform!

2018-09-07

Pros

Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business.

Cons

The only real problem with Snapchat is that it now has to compete with big Social media companies like Instagram who quickly hopped on the short vide "story" train.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Mike Calabro

Verified Reviewer

No longer relevant for marketing

2018-05-29

Pros

Snapchat was a decent platform for getting younger eyes on my products. It has great filters and worked well with storytelling. It is (was) a great way to connect with a younger audience. It has a larger audience than Twitter.

Cons

Steeper learning curve than other social media apps.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

2/10
Source: GetApp
Helpful?   Yes   No
Read more
Sundeep Gopal

Verified Reviewer

It is a tough road ahead.

2020-03-30

Snapchat has been good but I am pretty sure that the road ahead is very tough for them.

Pros

What started as a very good promise is slowing dying with every other platform especially facebook copying all its features. Snapchat is definitely a niche platform with some niche users. It is still very much relevant for businesses to promote on Snapchat. However, it would be better to check what kind of users are present before venturing into this platform.

Cons

Becuase every other social media platform is becoming large, Snapchat unfortunately has a lot of ads and companies advertising on Snapchat might face some challenges standing out.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Jamey M. Yates

Verified Reviewer

I really don't get this app

2018-12-06

Pros

The idea behind it is kind of cool. Posting videos and photos that are temporarily available could have it's uses.

Cons

The idea behind it just doesn't seem useful for marketing or building an online presence.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Ben Diplock

Verified Reviewer

Simple and fun

2018-06-25

Pros

- Love the multiple ways to integrate images, videos, filters and messages - The stories never get old!

Cons

- the new interface is difficult to scroll through (blocks on top of eachother seem pointless) - there hasnt been many new updates recently

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Danish Sheikh

Verified Reviewer

Snap and chat

2018-12-08

Pros

Famous and popular social network to make amazing photos and small videos with lots of effects and stickers.

Cons

Need to add more features so can be properly used for business. Customer support is very bad. Reply very late.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Used to be far better, disappointing now

2018-04-24

Pros

The filters are always fun Official channels have interesting content Low stakes way to communicate with lots of people

Cons

The app has become confusing to use as it's developed Used to be easy to find stories whether a company or a person, now everything is grouped oddly

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Snapchat is a decent Niche Platform

2020-02-07

My overall experience with Snapchat was good but I think Snapchat lacks in today's social media as a leading platform.

Pros

Snapchat is really good when it comes to messaging your friends and watching other people's content that you may not have seen before.

Cons

What I least liked about this software is sometimes you'd read a friend's message and miss it. It was annoying because you don't know what they said and you'd have to ask that person to resend the message.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Evan Wu

Verified Reviewer

Very interactive

2018-08-14

Pros

Keeps everything private seeing that everything disappears after a few seconds and even notifies you if your snap has been screenshotted

Cons

The constant change in user interface after each update can get quite annoying seeing that you're forced to change the way you use your app each time.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
People Business Partner (Marketing and Advertising company, 5001-10000 employees)
Verified Reviewer

Use to be fun but now too complicated

2018-05-05

Pros

I like looking at peoples stories and this stays with the social media platform for 24hours.

Cons

They changed the look of Snapchat and how you utilise it. It doesnt make any sense anymore as they have split it into parts and you cannot read stories so well. Just changes the ease of Snapchat.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Amber Klein

Verified Reviewer

The New Design Broke Snapchat

2018-03-12

Pros

The ability to save photos is a great feature of the app.

Cons

But then they changed their design a few months ago and I was devastated.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Associate Consultant (Management Consulting company, 51-200 employees)
Verified Reviewer

Great fun photo application for friends

2018-03-09

Pros

This application is a lot of fun to communicate with friends and family with photos in real time. Fun filters!

Cons

Not really a con but good to always see new updates to filters and tags and what not to keep things new.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Terrible Medium to Reach People

2019-02-25

Pros

Get to engage with a very young audience, hopefully impacting their purchases for years to come.

Cons

Clunky UI, android app leaves much to be desired, lack of differentiation between it and Instagram, and no easy way to share snaps through the web.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

3/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Analyst, Strategic Sourcing - Technology & Telecommunications (Information Technology and Services company, 1001-5000 employees)
Verified Reviewer

Innovative and Fun

2017-12-08

Pros

Very intuitive design. Lots of fun new features are added all the time so the app never gets old.

Cons

I dont think I can choose which websites I am interested in seeing news from. I can "subscribe" but I still see the news from all the other places that don't really interest me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Associate Director (Public Relations and Communications company, 201-500 employees)
Verified Reviewer

A great opportunity to reach younger demographics on social media

2019-07-27

Pros

Snapchat is one of the most powerful platforms to reach the 14-32 age bracket. As a business, the platform allows you to setup your own filters to cover specific geographical areas (concerts, events, etc...) If you reach out to their business development unit, you might also be able to utilise some of their more powerful features such as 3rd lenses, virtual reality and the publisher section. We've used Snapchat for more than 5 years now, and it was the perfect platform to convert clicks into actual purchases.

Cons

The platform's nature of stories is not always appealing to us as content creators, because that means that our content is gone once 24 hours have passed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Bartosz Bilejczyk

Verified Reviewer

UI used to be better and easier, Instagram took many of the features and Snapchat is worse than it right now for me.

2018-09-11

Pros

Geofilters are great, there are many of them and they always make the photos better or more personalized. It's fun, there are many filters and daily changes of them proves to be very engaging and addictive. It is also cool to see who saw your photos.

Cons

I found the user interface a little bit confusing, but maybe that's only me.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Head of Business Development (Extraordinaire) (Internet company, 11-50 employees)
Verified Reviewer

Business use for SnapChat

2019-09-18

Pros

To date, I have had multiple clients request we communicate via Snapchat as it is easier for them.

Cons

Because it is designed for personal use, snapchat does not offer features that would benefit business communication.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Stephen G. Liss

Verified Reviewer

installed Snapchat ages ago, just started using it

2018-05-11

Pros

Many of the cool kids use it. Pretty slick, simple to use. Allows you to specify which of your contacts you'd like to share snaps with.

Cons

Asks for contacts from phone numbers or, alternatively, email addresses.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Texting But With Pictures!

2020-04-02

Show off a quick snip of your day to your friends with Snapchat!

Pros

Snapchat is awesome to keep in touch with friends all over the world! You simply take a picture of whatever you want to show off for a quick second to a friend and just snap and send. It also has "streaks" which is a very smart way to allow friends to keep in touch!

Cons

The only con about this software is that if you use the application on cellular data, it can drain a lot of data.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Program Development company, 1-10 employees)
Verified Reviewer

Would not be on it if it weren't for a few funny friends who like to communicate through it

2018-09-09

Pros

The way they created the whole live screen filters and face mapping is pretty awesome - it's a bit of a pity everyone is doing it now

Cons

Takes pretty average photos, can't work out how to navigate at all since the last update and they're pushing the commercial content way to hard - which I guess they need to but it's very annoying

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: GetApp
Helpful?   Yes   No
Read more
Anasthasia Wells

Verified Reviewer

Chic

2018-03-22

Pros

It is tailored down for use for only the generation Z and the millennials and that's a huge plus side about it. There aren't many older people using it so you're sort of secure.

Cons

The thing I've started hating is their new and so called 'improved' design. It's improved only to allow more advertisements in.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more