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Snapchat Features

Features Summary

Functionality

4.5

/5

449

Total features

24

1 categories

Snapchat features

Activity Dashboard
Advertising Management
Automated Publishing
Automated Scheduling
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation

Common features of Social Media Marketing software

AB Testing
API
Activity Dashboard
Activity Tracking
Automated Publishing
Automated Scheduling
Calendar Management
Campaign Analytics

Price starts from

5

Per Feature

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

449

Price starts from

5

learn more

Total Features

24

Unique features

  • Advertising Management

  • Keyword Filtering

Functionality

4.4

/5

14.7K

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

131

Features in Common

17

Unique features

  • Search/Filter

  • Recommendations

  • API

  • Monitoring

Functionality

4.4

/5

4.7K

Price starts from

45

Per month

visit website

Total Features

104

Features in Common

20

Unique features

  • Alerts/Notifications

  • Real Time Editing

  • Campaign Planning

  • Group Posting

Common Snapchat comparisons

Snapchat logo
Meta for Business logo
SnapchatvsMeta for Business
Snapchat logo
Instagram logo
SnapchatvsInstagram

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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BS_snapchat

Reviewed a month ago

I use it to send photos and videos with my friends and for things I want to be displayed once

Pros

You can send and take photo or video. These videos are not saved in your phone memory. Photos and videos are only displayed once if we want to.

Cons

If you take a screenshot, the other party will be notified, this situation is sometimes good, sometimes bad

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat, An ultimate app for New-gen millenials!

Reviewed 3 months ago

We were running a paid campaign for a social media company, we developed an AR lens to engage the audience to use this lens with branding and also share on various other social media platforms. It was an awesome experience. Now I maintain streaks with my connections on regular basis.

Pros

I love the concept of Snapchat, It is really unique and no similar app is found in any of the iOS or Android Marketplace. Snapchat is widely used for self-photography as well. Amazing filters make it so addictive that it gained immense popularity. People send disappearing picture messages called snaps in real-time to keep the audience (friends, family, etc.) engaged. AI and AR-based superb filters...

Cons

Snapchat is a fab product, but apart from having so many pros, few cons still exist. Like, creating Bitmoji DP is very tedious and still not very accurate for average looking people, and spotlight view is worst, I am male and my avatar looks like having female features. One more distraction is the bump in notification style, it disables me to view the first snap in the main list. It is really very disturbing. Sometimes after viewing snap we cannot record it. Also, there should be a well-defined gesture to view/open the chat of any person. But still snaping is the best feature to maintain a streak, makes me feel that I'm alive.

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  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Very unique.

Reviewed a month ago

It is a very entertaining app, focused on more relaxed and private multimedia content, I feel that I have been using it forever and now that I am an adult I still have it on my cell phone, because as I mentioned before; it has been maturing along with its possibilities. My experience by far has been good.

Pros

I love Snapchat for its ephemeral, fast and uncomplicated concept to communicate. Not everything is photos and short videos, it has private and group chat which is very useful, plus it has integrated functions to continue sharing audiovisual content in the way you prefer. In addition to using the app to hang out, share snaps with endless filters at my disposal and with various editing tools, over time it is a platform that has gathered more "mature" audience in terms of companies, news networks and others, so not only use it for leisure.

Cons

Although I have a high-end device; several snap filters terribly lower the quality of photos and videos, plus it is an app that consumes many resources. If the app would be optimized a little bit, it would be perfect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SnapChat..

Reviewed 9 months ago

I love using Snapchat for its clean interface and its innovative filters and the level of privacy that it offers.

Pros

SnapChat is a very popular social media app. It has a very simple and clean interface. You can easily share photos and videos in it. Apart from sharing with all contacts, it is also very good in person to person communication whether its sending messages or making audio or video calls. The best thing about SnapChat is the level of security and privacy that it offers to its users and their data. It...

Cons

Snapchat is a very well designed software with great functionalities but has a relatively low user base in comparison to other social media platforms due to which you don't find alot of your friends on it. Also one needs to take care of his usage duration as it can be very addictive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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SnapChat. Just Snap and Share..

Reviewed 10 months ago

I love snapchat for sharing content with my specific friends and to talk gossips as it do not allow snapshots and auto delete stories and messages.

Pros

SnapChat is one of the most popular social media app especially among the youth. You can share your photo and video stories on it with your friends either from gallery or shot in app which auto disappers after 24 hours. It has a huge variety of filters through which you can modify your photos and videos. Apart from friends stories, it also host public channels with interesting content under discover...

Cons

Though its very popular among youth, still you don't find a lot of your contacts on it to connect with. Also though it alerts in case of a screenshot being taken, it fails to notify if a user start screen recording and then open it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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More than just a social media platform

Reviewed a year ago

I mainly use Snapchat to communicate with friends and family, especially ones that live out of state. I feel like it's a lot more private than other social media platforms like Instagram or Facebook. I also used Snapchat briefly for my blog business. I created a separate account to communicate with followers in a more personal way and to show a more private side of myself. I prefer Instagram to accomplish this same goal but I have friends who are influencers that have a lot of success on Snapchat.

Pros

Wonderful social media platform for business as well as keeping up with friends and family. Snapchat is simple to use so it's great for every age group. Some Snapchat features that I enjoy: You can permanently save all your photos taken on Snapchat to your Snapchat camera roll. It's the same as storing photos on a cloud service except it's totally free on Snapchat. I have hundreds of photos and videos...

Cons

A problem I recently encountered was with the Discover section. I made my younger sister a Snapchat account so that she could send pics and videos to her parents and siblings. I wanted to completely block the Discover section so that nothing showed up on there that could potentially be inappropriate for her. After an hour of trying to figure it out, I found out it's impossible to turn off the Discover...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Creative platform suitable for advertising and campaign creation

Reviewed a year ago

Snapchat is a multi-purpose platform that is both used for advertising and can be used for election campaigns. You can also follow the page of your favorite brand or celebrity. Overall, it is good for advertising a product or service, but you can not expect a serious professional business platform or professional messenger, and its facilities are very good in itself.

Pros

Reaching audiences from specific demographic and desired locations for advertisement and campaigns is unique feature for this range simple platform. It has more of the capabilities of a social media platform than just being a messenger. Advertising facilities and launching advertising campaigns in geographical areas and specific areas, as well as attracting audiences based on data are also good. Sending temporary stories with 24-hour credit is great, users have an ID and no need to share a mobile number. For example, for an event or concert, you can easily target the audience in a specific area and send them ads.‌ The same is true for election campaigns. Using powerful and creative filters for images and videos is very attractive and good.

Cons

The disappearance of messages and the possibility of sending and receiving disposable messages is very childish and unprofessional, and this is the only reason why it cannot be used for new commercial purposes. Due to its design and structure, most of the real audience of this application are people under 18 years old, and fewer adult and business audiences work with this app, and therefore the market has a limited and specific target, and I wish to include these features in a separate version with commercial capabilities. To add a serious adult and business audience.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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What Happens on Snapchat Stays on Snapchat

Reviewed a year ago

I enjoy using snapchat and having snap streaks with my friends! I only hate that if you miss a day, it completely starts over at 0 and you can only save it once ever. I think its a good way to keep some conversations private. Of course I know that people cheating on their significant others will use it for that purpose but if someone wants to cheat they don't have to use snapchat for that. It just makes it easier to hide. I still think its a great app to have.

Pros

One of the best features is that it doesn't save everything you send and receive from your friends. It's a fun way to stay in touch with friends and family using the filters and being able to save those pictures to your memories. I love when it's been a year and it shows what you took that day a year or more ago. Sometimes those memories aren't always the best but you saved them for a reason.. It's also a fantastic way to make money by selling provocative pictures and short videos to others who are looking to buy that sort of content.

Cons

There's no way to really monitor your children's actions if they have snapchat and a lot of kids will because there is no real way to keep them from being able to download the app. Kids lie about their age all the time online. I wish there was a way to pause snap streaks as my family goes camping for days with no signal to be able to continue a streak. I lost a 3800 day streak with my best friend because of that. That's really the only downsides that I see with the app.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Advertising Outreach for Younger Audiences

Reviewed 9 months ago

My overall experience with Snapchat has been quite decent from both a business and personal perspective. The service does pretty much all that it is intended to do, but mostly from the lens of the younger demographic of individuals. I would suggest the service, but would do so with a bit of caution if the product or service intended for advertisement is primarily targeted for middle or older aged individuals.

Pros

What I like most about Snapchat is the simple deployment of whatever material that is desired onto the platform. The material for business use is mostly in the form of advertisement, which works phenomenally, but primarily for those in the younger demographic, as shown by experience. The service is quite popular among a wide range of individuals and attracts more and more as time passes by, thus promoting a great audience for whatever product or service is trying to be promoted. Overall, the service does what it is intended to do, and that is really all that matters as it relates to the bottom line.

Cons

What I like least about the software is the aforementioned somewhat limited audience outreach as it relates to middle aged or older demographic. The service does not really appeal to that array of individuals, so if some sort of campaign can be launched in order to attract that audience, I think it would turn out great for both the software company and their consumers, on all fronts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Uses of Snapchat

Reviewed 4 months ago

I like using Snapchat as I like to play with filters and also maintain my streaks. It has also been one of the main marketing tools for my business. I like how user-friendly and catchy it is and how youths are obsessed with this software. I get to know about my friend's daily life activities without texting them through this platform which has been a great help for me.

Pros

1) It feels more lively to catch up with friends than in other applications because of the image sharing feature. 2) There are so many filters and we can edit pictures and videos instantly which makes it very user-friendly. 3) It is so easy to just take a snap and send it to friends on Snapchat helping to know about their daily life. 4) The software can be used for marketing, advertising, and communication as there is unlimited freedom to share and post snaps.

Cons

1) Stories on Snapchat disappears after 24 hours which makes it harder for people to advertise their content. 2) Sometimes, the snaps that are sent can not be rewatched which is very irritating if I was not able to see if the first time. 3) There can be a danger of our pictures being misused by the other side of users because it does not alarm us if the receiver starts recording a snap.4 4) Even though, it is very popular among youths, it has a comparatively lower audience than other platforms. 4)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Really Fun App!!!

Reviewed 6 months ago
Pros

I have never been too keen use social media platforms but when my girlfriend introduced me to Snapchat, I could not get enough of it. It's fun to use and quite entertaining. The different filters and bitmojis are the absolute funniest. I have tons of videos and pics of different filters. I really like that the filters change with the various seasons. For instance, during the holiday season, there are...

Cons

Honestly, my only con is that unlike other social media apps, it isn't easy to add persons. With apps such as Instagram and Facebook, you can simply look up someone using their name and add them. However with Snapchat you must have either someone's Snapcode; or Snapchat ID; or their contact information (phone number) saved to your phone before you can add them.

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  • Ease of use
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  • Customer support
  • Likelihood to recommend10/10

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Snapchat for marketing and networking

Reviewed 9 months ago
Pros

Snapchat's image filter is one of its most appealing features. Snapchat allows you to modify your photos and add a variety of wacky filters to make them appear more attractive and appealing to others. Furthermore, you don't have to be concerned about your image being saved in the Snapchat data repository because pictures are only saved temporarily and are immediately deleted after a day unless you want to store them manually yourself.

Cons

Snapchat, in contrast to other social networking apps, does not enable you to share any other content or pictures, which may annoy users. Furthermore, because Snapchat only allows you to submit 10-second clips, you will not be able to upload big clips in a set period.

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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"Low-Budget advertising campaign"

Reviewed 9 months ago

Snapchat and its special features enable our team to market our products and services to potential customers with low-cost and budget advertising campaigns.

Pros

It's great because it's free and easy to use. Snapchat may also be sent as a message, which is more convenient than MMS, It's great that you can store your tales as well as modify images and videos to share on other platforms, such as Facebook and Instagram. I've been able to improve my social media visuals by using Snapchat to edit my photographs and add various stickers and effects.

Cons

You'll need to spend a lot of time and effort if you wants to add your own graphics and other elements to the site. Selecting and saving a message is required at every stage.

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat Pros and Cons

Reviewed 4 months ago

Overall, my experience with Snapchat has been great. It has saved me numerous of times to not use my regular camera default app to take pictures but to capture moments by using various filters that are amazing.

Pros

Snapchat is a great platform for online communication and interaction. The software is also suitable for marketing, advertising, and promoting. The user has the freedom to post snaps such as videos and pictures. Snapchat provides a wide variety of filters that are able to be placed on both pictures and videos. You are also able to see who watches your content. All pictures and videos can be saved to one’s account. Snapchat is also user-friendly and it is very simple to learn how to use the app.

Cons

The stories that are posted on Snapchat by users can only be displayed for a limited time which is 24 hours. In order to market your business on Snapchat, one has to either repost their content everyday or create new content for each day of the week. When taking a screenshot shot of another person’s story or the messages that are in their inbox, the other user will be notified that a screenshot has been taken. Also the videos and pictures are intended to be viewed only vertically.

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  • Ease of use
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  • Likelihood to recommend10/10

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One of the best social media apps!

Reviewed 8 months ago

Apart from losing all my pictures because I forgot the password to 'my eyes only', this app is great for pictures and videos because it provides you with on-the-spot, REAL content. I would suggest you guys to not use the 'my eyes only' feature, and just make a separate secured folder on your phones, because the setback is huge. Other than that, snap away!

Pros

What I like most about this software is that everything is just one click away. It is wholly media-oriented with minimal complications. I really love the map feature where you can view stories of locals in different areas of the world. Instead of filtered and tampered posts, Snapchat gives you a spur-of-the-moment kind of thing. You take a snap of whatever it is you're doing and you upload it which makes it that much more authentic and REAL!

Cons

What I like least about Snapchat is its 'My Eyes Only' panel. I have had a LOT of pictures saved in that folder for so many years, but I had the misfortune of forgetting its password. And since there is no way it can be recovered, all of those pictures are gone with the wind. I've tried so many ways and watched so many videos on how to recover it, but I've accepted that it just isn't possible.

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  • Ease of use
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  • Likelihood to recommend10/10

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SnapChat.

Reviewed 10 months ago

SnapChat is the best social media app to surf in leisure time and due to the absence of political and dissenting content on it, it is pure fun to use it.

Pros

SnapChat is a bit unique from other social media apps. You can share your picture and video statuses on it which deletes automatically after a day. You can also choose who can view your story and who can't. It offers some level of security to your posts by alerting you when some one takes a screenshort from it. It has a lot of popular public channels with interesting stories daily that you can watch. It messenger also values your privacy a lot and automatically deletes your messages when read by the recipient. Its most popular feature is its camera filters that allows you to apply a huge variety of filters to your photos and videos either to look good or for fun.

Cons

It is a highly addictive app and you can lose track of time once you start scrolling through it. Also unlike other social media platforms, you cannot reshare a story that you like. And due to its limited userbase, specially for mature adults, you won't find much of your contacts on it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Real Life interaction- Corona has nothing on us

Reviewed a year ago

I love this app. I can say that I had a positive experience this far with this app. It allows me to keep connected to my friends while having fun with random pictures. Snapchat is an app that allows you to have a casual or serious interaction without compromising you in any aspect. I enjoy the possibility of counted seconds from the pictures.

Pros

I enjoy having real life interaction with friends and the fact it's private in a good way. Snapchat allows people to keep interacting with one another with snaps of the daily activity. It is great way to enjoy your social circle mainly at this time of coronavirus. This is the best app for social interaction. The tool that allows you to see who screenshots your pictures is extremely helpful too.

Cons

I least like that sometimes I want to click in the snapchat of the other person and don't appear that I opened it. I know you can put your mobile on airplane mode, but it would be great if this tool exists, it would make this app more round and complex. I also would like to see my friends' friend on the friends' list to add. Sometimes, there are just random individuals not necessarily the people close to your friends.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great filters with complex user user interface.

Reviewed a year ago

Snapchat is loaded with fun and filters are good but the user interface needs to improve in terms of accessing and using the features.

Pros

The filters are great this is one of the best social media platforms offers great creative filters. It read our contacts and fetch the Snapchat user from contacts which help in building snap chat network. The picture and video quality are at best in the class compared to other social media platform. The user can play the game with Snapchat friends circle which is really cool. The user can make a video call with apply of filters with the Snapchat friends. This social media platform shows appropriate content than other social media platform.

Cons

The user interface is a bit complex needs to improve it. The search feed need should improve the discover of feeds based on the user's interests. The app is available only on the mobile version. The customer support team need to look at issues genuinely rather than just a bot response. Faced some issue in the login after updating the application.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snap can be used for multiple purposes.

Reviewed 2 months ago

A pleasant experience when I use Snap, very graphic, very visual with a great quality, it is an app that gives me several options and functions of how I want to share my content with others. It is very secure and is always being updated to add or improve features.

Pros

I like to be updated with the recent content shared by others on this platform, which is not only used by young people for leisure, it is a great tool for digital marketing. Although Snapchat with the passage of time became a more public interaction platform with the Explore options, among others; its essence of privacy I still like a lot, an example is the ephemeral content, the choice of a specific audience for viewing, private communication, etc .... These are features that you can find in other apps, BUT, these are not usually gathered in one place, if it has a function; it lacks another and so, with Snap this does not happen.

Cons

At the moment I can't think of anything negative, I've been using this app for years and I've always liked it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snapchat Review

Reviewed 9 months ago

Overall i had very good experience with Snapchat and i am using it from last 6 years, it is very easy to use and i will recommend everyone to use this application form sharing your confidence and personal data with someone on this application. It can also be used for marketing.

Pros

It is good application for chatting with friends, family members, office colleagues, share photos, videos, and the most likely feature is your chat is not saved ones you read it is been automatically removed so you can easily share your confidential, personal data, photos, videos with your friends easily without any fear, if some tries to save or take screenshot of your chat your will receive the notification from snapchat that he/she have saved your chat or photos. Its is good platform to market your brand or product and capture Snapchat users easily

Cons

There is nothing least likeable on snapchat they have designed and maintained there application very smartly they are updating it properly and timely.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snapchat the app for reality.

Reviewed a year ago

Snapchat is an app that does not allow impersonation and also has the best filter for pictures and videos, and also has a very strict and effective feature on privacy. I suggested let some features be add like the night mood and the format, styles and colours of texts be changed and modernized.

Pros

Snapchat is easy to use and does not allowed impersonation it consists of many live, present and real events or features that can no be handled or claimed by a fake user, it displays images and videos in high quality, it has the best filter and stickers which are updated time to time , and also videos can be saved on the software without appearing in the phone gallery, and also has the best quality in terms of privacy users are receiving notifications when their pictures are saved or screenshot.

Cons

The format, styles and team of the app is constantly without any changes especially the name of accounts is not modernized and framed, and also their is no night mood for eyes protection.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing way to talk to friends and family!

Reviewed a year ago

Being the pioneer in developing filters, Snapchat ensures advanced and more creative ways to communicate with your friends and family as well as update your followers who could be your business clients or customers.

Pros

It’s a fun and creative way to communicate with friends and family and even your business clients or customers. It has tons of unique and exciting filters that help you express yourself creatively through photo or video content. I also like that you can send messages in written, audio, or even video form and its message-disappearing feature. Surprisingly, you can also do proper audio calls and video conferences to stay in touch with your loved ones.

Cons

I like the old interface better. The new interface is not as intuitive as before. The app also crashes more often now compared to the older version. Also, while it is amazing to have a video call feature on this app, its resolution quality is a bit disappointing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snap Review

Reviewed 10 months ago

Fun, creative way to send messages, videos and pictures.

Pros

Makes advertising products and services easy. Very user friendly. Can make new content daily to keep customers interested and have easy assess to information. Keep in touch in a fun way with customers, friends and co-workers. Snapchat also has the option to make public posts for people in the area who may not already be a contact. Has various filters to make posts more creative and fun. Has great safety features such as My Eyes only. Can be used as well to send a text and short videos.

Cons

Caution needs to be taken for those using snapchat, location is displayed unless changed in setting. Those who are under age needs to be aware of the snap map especially. Users need to be aware that pictures may be shared and saved with third parties. Filters can be misleading and user should be aware of this. If image is captured by someone you are notified but if anther device is used user would not know. Responsibility and common sense needs to be taken when using snapchat to keep yourself safe.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Social Media Marketing Software

Reviewed 10 months ago

I am using Snapchat from last 6 years and my overall experience with this incredible software is very amazing. Snapchat also offers free version from which you can get familiar with this software and later purchase it for maximum benefits.

Pros

The Snapchat provides a platform where you can share your experiences and life stories with whole world and if you are running an online store or marketing your products then this excellent softwares support you in every aspect and promote your page with fruitful results. Some of its amazing features includes contact management, customer segmentation, Analytics and many more. You can easily launch a advertising campaign and target the specific areas where you want to promote your page or product.

Cons

The only thing which i found that snapchat should work on is to launch a separate business version where only those people comes who wish to run marketing and advertising campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Idea, and Platform!

Reviewed 4 years ago
Pros

Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!

Cons

The only real problem with Snapchat is that it now has to compete with big Social media companies like Instagram who quickly hopped on the short vide "story" train. The advantage to Snapchat is that they are unique and they keep adding value constantly. But Instagram and Facebook have the advantage of going to fewer places for your media consumption. If you are happy to keep then all separate, then it's no issue!