App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Taboola
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Web-based content marketing platform for writers & editors
Table of Contents
Taboola - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Taboola overview
What is Taboola?
Taboola is a cloud-based content discovery and marketing platform suitable for publishers of all sizes, from individual writers to large media houses. Taboola is used by top web publishers such as USA Today, Mail Online, and Business Insiders to track readers' engagement and share content across popular websites. The solution helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.
Taboola helps in increasing brand awareness by connecting businesses and their content with the right audience across all web platforms. Businesses can drive content views and proactively engage with their social media audiences using Taboola's social media engagement tools. In-depth analysis of parameters such as time spent by readers on every content piece helps businesses to identify and deliver the right content. The solution offers B2C and B2B targeting capabilities to reach bigger audiences and convert more leads.
Businesses can also use Taboola to manage their advertising campaigns and generate revenue. Taboola allows readers to rate content as well share it on other social media platforms and editorial teams have complete visibility on content performance across different websites and social media channels.
Taboola is a multilingual solution supporting more than 10 global languages including Hebrew, Chinese, Japanese, and Thai. The solution also provides an API for integrating WordPress.
Key benefits of using Taboola
• The solution helps businesses publish content on some of the world’s most renowned websites and minimize their dependency on social networks.
• Taboola offers comprehensive reporting tools that help businesses monitor live performance of their content across web channels.
• Businesses can efficiently target their B2C and B2B audiences and run separate advertising campaigns for these platforms.
• Taboola uses an advanced predictive engine that can process inputs from multiple sources to match readers with the type of content they like.
Starting price
Alternatives
with better value for money
Pros & Cons
Campaign Ad
Customer Support
Ease of Use
Features
Taboola’s user interface
Taboola pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.3
Ease of use
4.3
Customer support
4.4
Reviews sentiment
What do users say about Taboola?
I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan.
Select to learn more
Who uses Taboola?
Based on 59 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Taboola's key features
Most critical features, based on insights from Taboola users:
All Taboola features
Features rating:
Taboola alternatives
Taboola
Starting from
No pricing info
Teamwork.com
Starting from
No pricing info
Adalysis
Starting from
No pricing info
Similarweb
Starting from
No pricing info
Taboola integrations (36)
Integrations rated by users
We looked at 59 user reviews to identify which products are mentioned as Taboola integrations and how users feel about them.
Integration rating: 5.0 (1)
Taboola support options
Typical customers
Platforms supported
Support options
Training options
Taboola FAQs
Taboola has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
These products have better value for money
Q. What languages does Taboola support?
Taboola supports the following languages:
Chinese (Simplified), Chinese (Traditional), English, French, German, Hebrew, Italian, Japanese, Portuguese, Portuguese, Portuguese, Spanish, Thai
Q. Does Taboola offer an API?
Yes, Taboola has an API available for use.
Q. What level of support does Taboola offer?
Taboola offers the following support options:
FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat