ZoomInfo Pricing Plan & Cost Guide

ZoomInfo

Lead generation and buyer intent data for B2B organizations

4.26/5 (160 reviews)

ZoomInfo Pricing

Pricing model: Free

Free Trial: Available

Please contact ZoomInfo directly for pricing details.

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ZoomInfo Pricing Reviews

Pros

  • I would highly recommend Zoom for any organization that needs to prospect new potential clients. It is effective and has great plug-ins and interfaces with Chrome.Adam D.Read the full review
  • In North America, the contact quality has turned out to be pretty good. Websights has also been interesting to gain insights on non converting companies on our website.Florence B.Read the full review
  • All and all the user interface and functionality of ZoomInfo was great. It was easy to search, I really liked the ability to look at org charts, and for the most part the info was correct.Ian J.Read the full review

Cons

  • Not surprising that they have to trap people into giving them money given how terrible their product infrastructure is.Michael B.Read the full review
  • The biggest con is the amount of times that numbers either aren't on there or are wrong numbers. I have dialed and got siblings, spouses, and other family members along with completely wrong people.Christian H.Read the full review
  • ZoomInfo is an unethical company that does not care about its customers and relies on legal threats to intimidate its customers.Daan H.Read the full review
89%
recommended this to a friend or a colleague

25 reviewers had the following to say about ZoomInfo's pricing:

Patrick B.

ZoomInfo - Great Contact Information!

Used daily for 1-2 years
Reviewed 2020-04-09
Review Source: Capterra

Very positive - good information and very helpful for sales organizations.

Pros
Easy to use contact database. Company and contact search with good filters. Data is very accurate.

Cons
Edition we licensed does not include all data on downloads (that's an extra cost). Pricing gets very expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

A game changer for our BDR team

Used daily for less than 6 months
Reviewed 2019-08-21
Review Source: Capterra

Great onboarding after the free trial. No technical issues at all and we were up and running from day 1. Can highly recommend to any startup/scaleup looking to professionalize their outbound efforts.

Pros
Very easy to implement in our daily prospecting and outreach routines. Loads of direct phone numbers that help us establish a faster connection.

Cons
Price is probably my highest concern for our company size. Very good value for the price, albeit still a bit pricey.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Best enterprise database you will find

Used daily for 1-2 years
Reviewed 2020-08-17
Review Source: Capterra

Used to enhance prospect database and for targeting

Pros
Zoominfo merged with Discover Org which is the best enterprise database you will find out there. Zoom Info had the most robust company database out there and a decent SMB to midsize company database as you can probably find out there.

Cons
Since the merger, they have started moving towards the ZoomInfo way to price things. Discover org was a better value prior.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

So far so good

Used monthly for less than 6 months
Reviewed 2021-06-16
Review Source: Capterra

We got huge database of potential clients with correct contact info!

Pros
We got so many leads since we start to use zoominfo! Great database for sales department! This is why we start to use it!

Cons
Price could be better than we have We think it is so expensive for startups But still good service We hope this company will change price policy! Good luck

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Beth E.

Too expensive

Used daily for 6-12 months
Reviewed 2019-09-10
Review Source: Capterra

My Overall experience with Zoominfo was initially positive. However, they were not interested in keeping me as a small business owner. The sales rep laughed at me over the. phone when I told him my budget and said that they are such a good company they can afford to charge so much. This was a huge turnoff, arrogance isn't attractive in business.

Pros
They provide a lot of great leads and most of the leads info is accurate. Easy to find exactly what you are looking for and put it into a format that is useable.

Cons
It's very very expensive, they are beyond what I can afford to keep paying. I am able to similar info out there for much less if not for free. They originally started out with reasonable price points for different tiers but as they grew exploded their costs without really offering more.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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MD Masoom✔ R.

I Just love this tool. Awesome tool.

Used daily for 2+ years
Reviewed 2019-04-25
Review Source: Capterra

I am using ZoomInfo for more than four years and happy with its performance. ZoomInfo's data are very accurate and helps me in prospecting. I recommend it to everyone. This tool is part of my daily work, my work is incomplete without it.

Pros
I like ZoomInfo's huge amount of database and information. I like the way it provides a direct phone number and email address. I like its chrome extension which is called Reachout most.

Cons
This tool is a little bit expensive compared to other tools but I think it worth its price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Steve W.

Shadiest service I've experienced in B2B

Used monthly for 6-12 months
Reviewed 2021-09-24
Review Source: Capterra

[SENSITIVE CONTENT] in customer service used deliberately subversive tactics to ensure we were locked in for another year. Their intent is to strip companies of money instead of providing them with value.

Pros
The onboarding process was easy, and the product is not difficult to use.

Cons
Cost: Our basic subscription cost for the contact database without any CRM enrichment features or other sales enablement add-ons is significantly more than what some alternate vendors offer for more comprehensive offerings. Availability of data: The accuracy/validity of the contact information in the database was mediocre at best and the success rate of finding decision-makers in our target market has been extremely low.

Response from ZoomInfo


Hi Steve,

We are very sorry to hear about your negative experience with us. We would love the chance to speak with you further to show you all that ZoomInfo offers and how we are the number one choice. Could you please email me at colbie.blaisdell@zoominfo.com at your convenience. Looking forward to connecting with you.

Thank you,
Colbie Blaisdell, ZoomInfo Product Advocacy Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Vanessa G.

Perfect for sales prospection

Used occasionally for free trial
Reviewed 2019-08-22
Review Source: Capterra

Pros
I love how easy this software is to use. You can find any info you want and filter accordingly in a few easy steps.

Cons
This software is super expensive. I understand that it may be worth the money in terms of sales revenue in the long run, but the price makes it somewhat inaccessible for smaller companies.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Zoominfo

Used weekly for 1-2 years
Reviewed 2019-02-04
Review Source: Capterra

Pros
Allowed me to find new leads that I might not have

Cons
Their pricing structures were pretty confusing

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Laura C.

Zoom Info

Used daily for 6-12 months
Reviewed 2020-01-08
Review Source: Capterra

I liked the ease of Zoom and the amount of contact emails I was able to get from it. I am slightly disappointed in the updated pricing and might look for another option.

Pros
Zoom is visually pleasing to the eyes (its not cluttered and has a simple layout), it is easy to navigate and without a long training process you can figure out how to use it. If you ever need help, the support team is friendly and knowledgeable.

Cons
The updated version of Zoom is very expensive for a data base (non AI) search function. Also, the monthly credits cannot be rolled over and it can only load 200 pages worth of contact names. You can still purchase the old version (for less money then the new version) however it will not be updated with new information and at some point it will be merged into the new one.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Bao T.

Zoominfo is great for building prospect database

Used monthly for 6-12 months
Reviewed 2021-09-09
Review Source: Capterra

Great support, database is abundant and easily searchable

Pros
I like the abiltiy to segment and search for prospects at a micro level

Cons
ZoomInfo can be on the high end of the price

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Ben O.

Zoominfo Review

Used daily for 2+ years
Reviewed 2020-04-20
Review Source: Capterra

Zoominfo has been an incredible resource. I have implemented at 3 different sales departments and will continue to require it as part of my sales tool set. I was surprised to find that in outing previous contact databases for Zoominfo, the company was paying about the same, if not more, for databases of half the size and little-to-no direct contact info. There are some startups with a fraction of the database that may be a better price-fit for individual users, but I think you're doing it wrong, if you're using: - Insideview or Dun&Bradstreet (not even comparable for direct contact info, for around the same price) - Rainking (great tool for companies targeting IT Departments, has similar detail in contact info, but not as extensive of database)

Pros
The accuracy of the data. Zoominfo has more direct dials, including cell phone numbers and desk extensions, than any contact database on the market. Zoominfo also provides emails for just about all of the contacts in it's database and does a good job of verifying/updating these contacts/emails regularly.

Cons
Zoominfo has very detailed data across all firmographics, but their employee count for small businesses (between 5-15 employees) is often inaccurate. For instance, in populating a list of companies with 10 or more employees, a lot of those 10-person companies may only have one or two... Not a big deal, in considering their accuracy for companies with over 20 employees and all the other pros. It use to be a 'steal', but the pricing has continued to increase since Discoverorg purchased it. Still a very reasonable price for it's value, but it is becoming frustrating as the costs continue to increase significantly. They have a minimum, which amounts to ~$5,000/yr, which makes it inaccessible to individual users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great data, easy to use and train teams to use, valuable tool for sales/marketing

Used daily for 2+ years
Reviewed 2019-05-09
Review Source: Capterra

I have been a user for over 6 years and I love the tool. Their customer support is always responsive - although I have rarely ever needed them because the software is very intuitive and always is working just as expected. In my experience, the sales teams work with your budget on renewals - always are flexible and make adjustments to their packaging/pricing to fit your needs.

Pros
The quality of data is top notch. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. Their software is extremely easy to use, even with the recent update a couple years ago. I have trained many BDRs and SDRs on how to use the tool for prospecting. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year.

Cons
There's not many cons about this software. This is being really nit-picky but... I have used the tool as a marketer to build/target and export lists. Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. So it is a bit time consuming. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Lokesh G.

The best tool for lead generation, research and nurturing

Used daily for less than 6 months
Reviewed 2021-04-29
Review Source: Capterra

We use zoominfo for profiling people, study organizations and account mapping. Leadgen is a problem that Zoominfo solves for us. Zoominfo has escalated our sales.

Pros
Multiple users under one admin and distributed bulk and monthly leads come very handy. Easy to use interface and one platform to research companies, generate quality leads, manage E-mail campaigns, newsletters and also supports third party integrations. The data in 90 percent of the cases is highly accurate.

Cons
Sometimes inaccurate data such as wrong contacts, SPOC not working with the company anymore. The prices are on the higher side

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Talib J.

Zoominfo is a great tool that I would highly recommend for any Sales/Business development activities

Used daily for 6-12 months
Reviewed 2021-04-21
Review Source: Capterra

Zoominfo is a very invaluable tool for any lead generation exercises and has been a massive help to us with tangible results. We went from adding 50 leads per month to around 150 per month just due to Zoominfo having a very good database of information and priceless features such as a ReachOut tool.

Pros
I love the fact that the Reachout tool works very well within Chrome. This tool makes the experience a very smooth and enjoyable one and really improves productivity just by cutting out so much time.

Cons
The price. This tool is incredibly pricey and as such we might need to look for an alternative in the near future

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Kamal H.

Accurate Company Information

Used occasionally for 1-2 years
Reviewed 2020-06-23
Review Source: Capterra

The tool is very amazing and excellent, there's no doubt.

Pros
They provide accurate company information ranging from employee details, technologies used, hot leads, decision-makers, and lots more. It helps in targeting and tracking the very right audience you need.

Cons
It's not recommended for use by individuals or small businesses as their pricing is very high and they offer an only annual subscription.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Clare N.

So much info and so easy to use

Used weekly for 1-2 years
Reviewed 2019-07-23
Review Source: Capterra

Pros
A lot of information in the ZoomInfo database, which is fantastic. Very easy to use, very intuitive. The pricing also made a lot of sense and was very reasonable imo.

Cons
It got bought by DiscoverOrg and now the costs will go up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

ZoomInfo is the comfortable, reliable, familiar

Used daily for 2+ years
Reviewed 2021-09-10
Review Source: Capterra

Overall I like ZoomInfo. I selected them because of prior experience and its brand recognition. That being said, while they offer a lot of capabilities and products, specializing in one area is just not their M.O. - at least that's what it feels like. Because of that, competitors who focus on providing one service (i.e. buyer intent) oftentimes are of higher quality (and much cheaper). They are the essence of "comfortable," which may or may not be the most important factor when deciding on your overall tech stack.

Pros
The continual acquisitions to improve their product and company. The accuracy of their contact data is pretty good. Their company data is really good. Integration with Salesforce is pretty straightforward. Lots of features and capabilities to choose from.

Cons
Customer support takes a long time. Their contact data is not always up to date especially with linkedin. No "left company" update/alert that I know of. Not a very robust integration/sync with Linkedin. Enrichment feature has been failing recently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

The most accurate lead contact data tool I have ever used.

Used weekly for 1-2 years
Reviewed 2021-10-14
Review Source: Capterra

Very positive. Since I started using it, it has become one of the most reliable software's in prospecting for new leads.

Pros
The accuracy of contact data inside Zoominfo is simply unmatched. I have been using this for over a year to find contact information about prospects I want to reach out to and it has almost never disappointed. It is also very up to date. I also like how seamlessly it integrates into my CRM. The ability to add tags is a really great way to keep track of the leads you are interested in. OVerall, just a really great, easy to use software that delivers what it promises.

Cons
There is very little to dislike honestly. The only sticking point to me has been the pricing. But it is a quality product and charging a premium for it is understandable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Scott S.

ZoomInfo is a great tool, depending on your needs and budget

Used daily for 2+ years
Reviewed 2019-12-12
Review Source: Capterra

It was great before DiscoverOrg bought them and is surely improving by the day with DiscoverOrg.

Pros
Contains probably 80%+ records that have email address and/or direct dials. It is way more accurate than the data offered by other providers. Their accuracy is in line for what it should be, especially in today`s economy with unemployment being so low, and employee churn being so high. Despite these factors, I`d say their overall data accuracy is easily north of 70 - 75%, even with the above-mentioned data decay (which exists no matter what vendor you consider). One other tool that helps to narrow down the list of contacts in a larger organization, is to search with filter to find only recently verified contacts.

Cons
It`s a little pricey, but there`s a lot of value too. The only other criticism is that unless you pay for a large number of "points" (contact that you can download in bulk) you are relegated to copy and paste at the individual level. It`s a bit cumbersome (by design), but I have used it as-is for years, without the additional credits.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ashley D.

YOU NEED THIS!

Used daily for 2+ years
Reviewed 2021-02-25
Review Source: Capterra

We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out!

Pros
We absolutely could not live without ZoomInfo! This software has made such a huge impact on our business, it is so easy to use and they really work with you on pricing if necessary! There are so many awesome add on you can choose from for your account, and we love being able to search millions of companies and get direct work line and mobile dials + work emails. It has helped out recruiters reach out to many hiring managers directly.

Cons
I would say pricing is a little bit high, but again you get what you pay for! And this service is 100% worth it in our minds, that we do not mind spending the money to make the business grow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ken K.

ZoomInfo has buyers' cell numbers, which has been a gamechanger for me.

Used weekly for 6-12 months
Reviewed 2021-10-25
Review Source: Capterra

Overall, I have seen value from ZoomInfo and it has helped me accelerate some deals.

Pros
with ZoomInfo, I like that I can get notifications about the companies that I care about and what they are doing. That allows me to strategize what I want to do and who I need to reach out to to. And when I do my outreach, I know what I need to say with my messaging that will cut through the noise and get a response from my buyer.

Cons
Because there is so much you can do with ZoomInfo, sometimes the software is a bit hard to use. It really does take time to set it up properly, otherwise it's just another too-powerful, often clunky solution in my tool kit.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Darshan M.

Accurate emails, list match, indepth information about company

Used weekly for 1-2 years
Reviewed 2020-07-09
Review Source: Capterra

Even though it is costly, it is most valuable. It provides very accurate emails and their database seems updated often. It is profitable using this platform.

Pros
1. Accurate emails for the leads exported from DiscoverOrg. 2. List match feature for emails, company, name and title etc 3. Company indepth information like : Size of employees, technologies used, Number of employees in IT 4. Huge Database

Cons
High cost and only one person can use one credential.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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DOMENIC D.

ZoomInfo great database for searching leads

Used occasionally for free trial
Reviewed 2019-11-05
Review Source: Capterra

Our company was looking for better / more efficient ways to generate leads and this software was worth a try but it seems a bit on the expensive side.

Pros
Great database that is up to date with relevant information that makes hunting for leads much easier.

Cons
The software did not let me extract that much data at once but likely due to it being a free trial, other than that a great lead generation tool.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Bailey H.

Honest review of ZoomInfo

Used daily for 6-12 months
Reviewed 2021-02-26
Review Source: Capterra

ZoomInfo is a great tool that adds measurable value to my everyday prospecting and ultimately, my pipeline.

Pros
ZoomInfo has been extremely helpful when prospecting potential leads. On several occasions, I've been unable to reach a lead via phone only to connect on the first try after using contact info found in this platform.

Cons
ZoomInfo's layout seems pretty generic, and the intent data could be more intuitive to dive into. I know there's a ton of quality and granularity to their data, but user experience and design could be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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