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Lead generation and buyer intent data for B2B organizations

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ZoomInfo Sales Pricing

Pricing overview

Value for money rating

3.6

/5

286

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Please contact ZoomInfo directly for pricing details.

What users say

Not surprising that they have to trap people into giving them money given how terrible their product infrastructure is.
We went from adding 50 leads per month to around 150 per month just due to Zoominfo having a very good database of information and priceless features such as a ReachOut tool.

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Reviewers who mentioned pricing said:

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Cory C.

Telecommunications, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Biggest disappointment of the year

Reviewed 2 years ago

This has to be the biggest disappointment, and I would never recommend this tool, it's extremely pricey, and when we reached out to our Account Manager for help, he kept saying “well, I remind you, you're on a contract”. We don't feel like we're being listened at. We are still waiting for options to fix this issue, or to cancel this tool that has been of zero use to us. Furthermore, we've gotten training where they keep repeating the same and the same, taking little value from it.

Pros

Integration with Hubspot seemed to work fine

Cons

Where do I start? Since the beginning we express our concerns to the AE assigned to us, that ZoomInfo could be “too big for us”, since we target mainly small to medium companies; after we were reassured that the Data was updated and taken from several channels, we decided to go ahead with the solution. Three months in (almost four), and we haven't gotten one single good lead. Some of the issues are,...

DF
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Dani F.

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great platform for lead and company data enrichment

Reviewed 2 years ago

we are very happy with this software and this is a key platform for our outbound

Pros

it's accurate, the database is big, very easy to work with a very reliable, very good support

Cons

its is less accurate for EU leads, its pretty expensive

MC
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Martin C.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A bitter pill to swallow in price, but the medicine does the job!

Reviewed 9 months ago

great - demos are valuable, product is great - pricing is painful, but ROI is fast!

Pros

It just works!from intent, through to insight, through to finding contact details and automation, the process works smoothly and accurately.it's always in my first few software choices when building a stack

Cons

pricing is a hassle - just show me the real price instead of teasing with something that's going to drop by 40% anyway.more credits are always useful, and different payment terms for startups would be appreciated when trying to bootstrap

AM
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Asif M.

Pharmaceuticals, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Review for Zoominfo - Good idea of it but inaccurate data

Reviewed 2 years ago

We wanted a prospecting tool that helps us in finding new contacts that might be interested in our products/services. The tool has helped us in designing personas and then getting data out for lead generation activities.

Pros

I would say it is very easy to use when it comes to the best thing about ZoomInfo. The intent tools are great and help in finding out up to 6 topics per account. The UX are good. The chrome extension is good that helps in visiting any website and finding out the contacts within that company.

Cons

The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6 months, in 6 months people do change jobs which results in high bounces. Secondly, it is very expensive, whereas competitors offer great pricing (Cognism, etc). I mean the idea of it is really great but in reality, it is not the most recommended tool.

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Verified reviewer

Insurance, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Tons of contacts, a bit clunky and expensive

Reviewed a year ago

It helped me find prospects that I can reach out to with cold email campaigns and I didn't have to spend hours and hours generating my own lists, so it saved me tons of time. Before ZoomInfo, I would spend 4-5 hours generating a manual list of 50 folks. Post ZoomInfo, I could pull a list of 500 people in 5 minutes.

Pros

There are a tons of accurate contact information in the platform, which is great. It was very easy to set up lists for different parts of the country so I could come in every day and pull prospect lists of folks that I want to reach out to. It was also very easy to go in and find one-off contact information for folks that I may stumble upon on LinkedIn or something.

Cons

ZoomInfo charges you a per contact fee and the filtering is difficult to funnel out folks that aren't applicable to me. Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged a credit is nearly impossible and very cumbersome. I wish that piece was easier.

AL
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Aizaz L.

Pharmaceuticals, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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ZoomInfo SalesOS Review 2023

Reviewed a year ago

We left ZoomInfo just because the data was inaccurate and we paid a lot of money for their top-tier plan. The buyer intent data was good but not the best as other competitors offered the same too. It is a good tool overall but needs a lot of improvements

Pros

It is a good tool which is easy to setup and uses no doubt about that. Good for prospecting.

Cons

Very very expensive as compared to products that offer the same thing. After you get them they forget about you, poor customer service. Inaccurate data.

GN
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Greg N.

Marketing and Advertising, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ZoomInfo Sales Leads

Reviewed 2 years ago

Getting new niche leads has worked well.

Pros

Easy to use to find new prospects or enhance data missing email/phones.

Cons

You can export 1,000 credits a month, but to export more is expensive.

LM
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Laurent M.

Management Consulting, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Zoominfo as a database for lead generation

Reviewed 2 years ago

Zoominfo is the greatest database in the market, extremely user friendly with great data accuracy, at a very affordable cost!

Pros

Zoominfo database is not only very accurate and frequently updated (contact info accuracy is great), but it is also extremely user friendly, making it very easy to set up, customize and use on a daily basis, even for users with limited technological skills.

Cons

The set up of the websights feature can be a bit challenging, but once it is properly implemented, it is a wonderful feature to use and generate more qualified leads on a daily basis!

ME
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Michelle E.

Construction, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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New Version is Aweful

Reviewed 4 months ago

It used to be fantastic now not so much. Will not recommend renewing

Pros

Ability to create contact lists for lead development

Cons

Information is inaccurate. Lists are difficult to scrub. New version makes drilling into company contacts much more difficult. Get more value out of a simple google search.

JC
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James C.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Expensive, but a high quality product

Reviewed 3 years ago

Overall ZoomInfo is a high quality product and I am happy with the purchase. It's definitely more expensive than other products on the market, but it's the best option available.

Pros

ZoomInfo provides the highest quality data. I've used other products in the past, and they cannot compare. I also like some of their additional features such as scoops and intent data.

Cons

They recently changed the UI, and unfortunately it is not for the better. It can be a little confusing to find things and it sometimes runs a little slow.

SS
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Steve S.

Staffing and Recruiting, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good product

Reviewed 2 years ago

My experience with ZoomInfo has been solid. There have been some bumps, but when I communicated my experience and dissatisfaction with them in an appropriate way their team acted appropriately and reasonably to accommodate my concerns. They have a strong customer service team, and I would recommend this product to anyone looking to utilize a system like this who is willing to spend the money.

Pros

ZoomInfo is a very solid product and their service offerings are ever-expanding. I think they realize that they have been the major player in the market for a while now, however the market is starting to catch up, so they are adding new features, focusing on what their customers want and features they will utilize in order to offer them or better product and more streamlined system.

Cons

The system is very expensive and the data accuracy is not the best. These are really my only two complaints. Although they are big ones, you will find the same issues with data in any provider you go to, no matter their claims. Some will be better than others, but then they will be lacking in other areas.

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Verified reviewer

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ZoomInfo is the comfortable, reliable, familiar

Reviewed 3 years ago

Overall I like ZoomInfo. I selected them because of prior experience and its brand recognition. That being said, while they offer a lot of capabilities and products, specializing in one area is just not their M.O. - at least that's what it feels like. Because of that, competitors who focus on providing one service (i.e. buyer intent) oftentimes are of higher quality (and much cheaper). They are the essence of "comfortable," which may or may not be the most important factor when deciding on your overall tech stack.

Pros

The continual acquisitions to improve their product and company. The accuracy of their contact data is pretty good. Their company data is really good. Integration with Salesforce is pretty straightforward. Lots of features and capabilities to choose from.

Cons

Customer support takes a long time. Their contact data is not always up to date especially with linkedin. No "left company" update/alert that I know of. Not a very robust integration/sync with Linkedin. Enrichment feature has been failing recently.

BO
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Ben O.

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Zoominfo Review

Reviewed 4 years ago

Zoominfo has been an incredible resource. I have implemented at 3 different sales departments and will continue to require it as part of my sales tool set. I was surprised to find that in outing previous contact databases for Zoominfo, the company was paying about the same, if not more, for databases of half the size and little-to-no direct contact info. There are some startups with a fraction of the database that may be a better price-fit for individual users, but I think you're doing it wrong, if you're using: - Insideview or Dun&Bradstreet (not even comparable for direct contact info, for around the same price) - Rainking (great tool for companies targeting IT Departments, has similar detail in contact info, but not as extensive of database)

Pros

The accuracy of the data. Zoominfo has more direct dials, including cell phone numbers and desk extensions, than any contact database on the market. Zoominfo also provides emails for just about all of the contacts in it's database and does a good job of verifying/updating these contacts/emails regularly.

Cons

Zoominfo has very detailed data across all firmographics, but their employee count for small businesses (between 5-15 employees) is often inaccurate. For instance, in populating a list of companies with 10 or more employees, a lot of those 10-person companies may only have one or two... Not a big deal, in considering their accuracy for companies with over 20 employees and all the other pros. It use to be a 'steal', but the pricing has continued to increase since Discoverorg purchased it. Still a very reasonable price for it's value, but it is becoming frustrating as the costs continue to increase significantly. They have a minimum, which amounts to ~$5,000/yr, which makes it inaccessible to individual users.

SS
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Scott S.

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ZoomInfo is a great tool, depending on your needs and budget

Reviewed 5 years ago

It was great before DiscoverOrg bought them and is surely improving by the day with DiscoverOrg.

Pros

Contains probably 80%+ records that have email address and/or direct dials. It is way more accurate than the data offered by other providers. Their accuracy is in line for what it should be, especially in today`s economy with unemployment being so low, and employee churn being so high. Despite these factors, I`d say their overall data accuracy is easily north of 70 - 75%, even with the above-mentioned data decay (which exists no matter what vendor you consider). One other tool that helps to narrow down the list of contacts in a larger organization, is to search with filter to find only recently verified contacts.

Cons

It`s a little pricey, but there`s a lot of value too. The only other criticism is that unless you pay for a large number of "points" (contact that you can download in bulk) you are relegated to copy and paste at the individual level. It`s a bit cumbersome (by design), but I have used it as-is for years, without the additional credits.

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Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great data, easy to use and train teams to use, valuable tool for sales/marketing

Reviewed 5 years ago

I have been a user for over 6 years and I love the tool. Their customer support is always responsive - although I have rarely ever needed them because the software is very intuitive and always is working just as expected. In my experience, the sales teams work with your budget on renewals - always are flexible and make adjustments to their packaging/pricing to fit your needs.

Pros

The quality of data is top notch. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. Their software is extremely easy to use, even with the recent update a couple years ago. I have trained many BDRs and SDRs on how to use the tool for prospecting. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year.

Cons

There's not many cons about this software. This is being really nit-picky but... I have used the tool as a marketer to build/target and export lists. Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. So it is a bit time consuming. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time.

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Verified reviewer

Computer Software, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Unleashing the Power of Data

Reviewed a year ago
Pros

ZoomInfo SalesOS has truly impressed me as a passionate advocate, thanks to its outstanding organizational features and remarkable contact identification capabilities. The platform's curated information and data surpass those of its competitors, making it the clear leader for my company's needs. Moreover, the seamless import/export functionalities provided by the platform are a massive time-saving asset, seamlessly integrating with our existing CRM system.

Cons

It is vital to recognize that data accuracy may not always reach 100%. Hence, it becomes imperative to ensure that your website administrator possesses a thorough understanding of all the available features. Failing to do so could potentially impede your ability to extract the platform's full potential and reap its benefits. By equipping your site administrator with a comprehensive comprehension of the platform's capabilities, you can optimize its usage and maximize the value derived from it. This proactive approach will enable you to make the most informed decisions and leverage the platform to its fullest extent.

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Ashley D.

Staffing and Recruiting, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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YOU NEED THIS!

Reviewed 3 years ago

We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out!

Pros

We absolutely could not live without ZoomInfo! This software has made such a huge impact on our business, it is so easy to use and they really work with you on pricing if necessary! There are so many awesome add on you can choose from for your account, and we love being able to search millions of companies and get direct work line and mobile dials + work emails. It has helped out recruiters reach out to many hiring managers directly.

Cons

I would say pricing is a little bit high, but again you get what you pay for! And this service is 100% worth it in our minds, that we do not mind spending the money to make the business grow.

MP
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Michael P.

Music, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Fantanstic Business to Business Lead Generation & Contact Finder!

Reviewed 2 years ago

Overall ZoomInfo Sales OS has done wonders for my small business! It opened up a world of contacts and doors that we would not have been able to open on our own. It's simply a great idea and one that no other company is doing that I'm aware of, at least not on this scale. If you deal with a lot of business to business sales, this is really a must have. Even if you are just looking for certain contacts in your industry, ZoomInfo will really help you out. Highly recommended to businesses of all kinds!

Pros

ZoomInfo SalesOS is unlike any other software I've used! Gone are the days of spending countless hours searching for leads or contacts manually...Simply use SalesOS to get a whole database of relevant info quickly and safely. Other than the great concept of ZoomInfo in general, and the great info you can get from them, I have to say the thing I like the most is their customer service. They are very attentive and available to help you make sure you get the most out of the platform.

Cons

I honestly don't have anything really negative to say about ZoomInfo Sales OS! If anything, it can be a little confusing at first because they have many different pricing options and packages to choose from. But fear not! If you need help deciding what's best for you business, their great customer service team will guide you every step along the way.

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Verified reviewer

Computer Software, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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It's ok but definitely not a 'silver bullet'

Reviewed 2 years ago
Pros

Zoominfo is really easy to use as a prospecting tool that connects well with Salesforce CRM on your day to day prospecting activities. in other words as a simple tool to do all of the sales team's pre-work prior to a call, it definitely does what it says on the tin plus it has great filters.

Cons

the contact data is decent in the US but for foreign companies (EMEA or APAC) it's actually not that great. in addition, that price is a bit too high for what the product does.

CY
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Charles Y.

Computer Hardware, 51-200 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Worst investment and poor service

Reviewed 2 years ago

Very poor.We find this tool is useless and wanna to end the contract. But we overdue 2 days of the auto-renew date. So it end up paying this tool without use for another full year price, we negotiate for a long time, but no luck. They are just not care about whether your success.

Pros

Enrich part of our CRM data in hubspot, charge by credit also have flexibility

Cons

- Really small percentage of the data could be enriched, so it end up a useless tool.

MR
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Mark R.

Telecommunications, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Zoominfo

Reviewed 2 years ago

Overall my experience has been good and customer service has been helpful

Pros

This is the best data content software in the industry. Easy to use and look data up

Cons

The software is very expensive. You pretty much get what you pay for

RG
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Rick G.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Zoominfo is the best product for list acquisition

Reviewed 5 years ago

If you are trying to choose between the top options in list acquisition services don't hesitate to choose this one as the universe is far larger and more up to date than anything else out there.

Pros

Zoominfo is simple to use and has the most up-to-date contact info of any similar service I've used. It's rare I ever find a company not listed so I can always at least find a main number for the company and typically any company is well built out with all or most senior executives and usually most Director level and Manager levels as well.

Cons

I feel like they could do better with the way they link to linkedin profiles as very often there seems to be a total mis-match but this is really a minor issue given all the value-add this service provides.

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Dylan S.

Mechanical or Industrial Engineering, 11-50 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Okay but overpriced product. Scummy company

Reviewed 3 years ago

It was great as long as we were using their product. But as soon as there was any kind of issue where we wanted to change our contract they threatened legal action super soon. First time I've ever worked with a company that relied more on legal threat to retain customers than providing value. It's been a really negative, hugely distracting experience that is still on-going.

Pros

Their data is pretty good. Not better than some of the other competitors on the market but it did the job.

Cons

- Unexpected evergreen clauses in contract that I was not able to cancel my contract despite reaching out A MONTH before the contract renewal - Non-responsive sales reps / AR team when dealing with a contract issue trying to reduce the size of my contract before the renewal - Now being collected for an amount larger than my original contract claiming I didn't reach out to the specific email that was in my contract

Vendor response

Hi Dylan, Thank you for your review and feedback of ZoomInfo. We take this very seriously and sincerely apologize for the negative experience you have had with us. I have gone ahead and spoken to your Customer Success team and they would like to speak with your further to come to a solution. Once again, thank you for voicing your feedback and we hope we get the chance to provide you with a better experience moving forward. Thank you, Colbie Blaisdell, ZoomInfo Customer Advocacy Team

KK
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Ken K.

Computer Hardware, 501-1,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ZoomInfo has buyers' cell numbers, which has been a gamechanger for me.

Reviewed 3 years ago

Overall, I have seen value from ZoomInfo and it has helped me accelerate some deals.

Pros

with ZoomInfo, I like that I can get notifications about the companies that I care about and what they are doing. That allows me to strategize what I want to do and who I need to reach out to to. And when I do my outreach, I know what I need to say with my messaging that will cut through the noise and get a response from my buyer.

Cons

Because there is so much you can do with ZoomInfo, sometimes the software is a bit hard to use. It really does take time to set it up properly, otherwise it's just another too-powerful, often clunky solution in my tool kit.

LD
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Lynn D.

Market Research, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Zoominfo: Price/Value Relationship Not There

Reviewed a year ago

We tried it for two years and decided it was not worth the money.

Pros

The platform is relatively easy-to-use. The contact information provided is generally accurate.

Cons

The system is pricey for what you get. The intent indication is not that good.