getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

Top Rated Campaign Management Software with Contact Database in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

A contact database centralizes and organizes client information, enabling segmentation, targeted messaging, and efficient campaign management. It simplifies importing and exporting contacts, ensures data accuracy, and supports personalized communication strategies. Our reviewers in campaign management software rated this feature as important.

5 Best Campaign Management Software with Contact Database

Product
User rating
Starting price
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
learn more
Brevo logo
4.6
(3.4K)
9
usage based/per month
learn more
EngageBay CRM logo
4.7
(907)
14.99
per user/per month
learn more
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
learn more

See other top Campaign Management products with contact database

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about contact database, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for contact database, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,296)
Key Features
Email Marketing4.6
Campaign Analytics4.5

User insights about the contact database feature

Users find Mailchimp's contact database organized and easy to manage, with effective import/export capabilities and integration with other platforms. They appreciate the ability to segment contacts, apply tags, and ensure GDPR compliance. However, some reviewers mention difficulties with bulk edits, managing multiple audiences, and the need for clearer explanations of tags, segments, and groups.
Verified reviewer profile picture

See related user reviews

“We have multiple contact groups for our different campaigns. Having a contact database makes it easy to manage and ensure the right people receive the right communication! It also allows us to easily import clients or archive them as needed.”
ES

Elisha S.

Operations Manager

“Simple to import existing contacts into it, simple to add new contacts from the platform itself, simple to manage contact information. Mailchimp is compatible with CSV formats, and offers a one-click import wizard for existing contatc lists. Databse management, thanks to custom fields, tagging and segmentation, is very very manageable.”
Verified reviewer profile picture

Monica M.

Dott.ssa

Starting price
13flat rate /
per month
learn more
Pros and Cons based on 17,565 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Marketing4.5
Campaign Analytics4.4

User insights about the contact database feature

Reviewers highlight HubSpot Marketing Hub's contact database for its organization, ease of navigation, and customization options. They appreciate the ability to store and manage contacts, track interactions, and segment audiences. Users also value the integration with other systems like Salesforce and MS CRM. However, some note issues with duplicates and limitations in reporting and workflow automation.

See related user reviews

“I love how it gives me option to customize the contact database and how I can integrate the database to capture the conversation to prospects or current clients and easier for me to see the customer journey through this. ”
KD

Karen D.

Virtual Assistant

“What I like about the contact database in HubSpot Marketing Hub is how it centralizes all customer data in one place, making it easy to manage contacts and segment audiences based on various attributes like behavior, engagement, or demographics.”
JG

Jamie G.

Account Manager

Starting price
15per user /
per month
learn more
Pros and Cons based on 6,217 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Email Marketing4.7
Campaign Analytics4.5

User insights about the contact database feature

Users appreciate Brevo's contact database for its flexibility in managing and segmenting contacts. They find it easy to import contacts from various sources, create lists, and apply filters. Reviewers also value the intuitive interface and the ability to customize lists and attributes. However, some mention the lack of internal validation features and occasional interface issues.

See related user reviews

“Brevo's contact database has a great interface, allowing me to see all my contacts in one list, or by segmentation. See where your contact came from is a real bonus feature.”
MW

Mark W.

Web Developer

“This is really important for segmenting our customers as we have many products and customer types. Being able to send specific communications to specific segments is critical for us and Brevo makes it super easy. You're not limited to how you customise the lists. ”
GP

George P.

Founder

Starting price
9usage based /
per month
learn more
Pros and Cons based on 3,406 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(7)
3-4(268)
5(632)
Key Features
Email Marketing4.5
Campaign Analytics

User insights about the contact database feature

Reviewers appreciate EngageBay CRM's contact database for its ease of use, customization, and integration capabilities. They find it user-friendly and visually appealing, with robust tagging, filtering, and sorting options. Users also highlight the ability to import contacts from various sources and the seamless integration with other systems. However, some mention the need for improved automated duplication notifications.

See related user reviews

“The Database is really fast and easy to maintain. Only thing I would like to see is automated duplication notifications and/or rules how to merge automatically maybe. For the rest, the looks and feel of the system are awesome. I use Engagebay also as ATS, with custom fields and mailforms that fill them. I send mailings to candidates that can automatically update their profiles by these mailforms. ”
Rv

Rudi v.

CEO

“Very easy to create lists, sub-lists, automated lists that add contacts from the main repository to "smart-lists" based on a plethora of criteria you can set”
SR

Siju R.

Administrator

Starting price
14.99per user /
per month
learn more
Pros and Cons based on 907 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Campaign Analytics4.4

User insights about the contact database feature

Reviewers value ActiveCampaign's contact database for its flexibility, ease of use, and robust segmentation capabilities. They appreciate the ability to manage, tag, and personalize contacts, as well as the integration with email marketing and CRM functions. However, some users find the automation workflows complex and note limitations in the LITE version's contact limit.
Verified reviewer profile picture

See related user reviews

“Managing my contacts in ActiveCampaign is straightforward. I can quickly import, organize, and update contact information, ensuring that I have an up-to-date database of subscribers and customers.”
Verified reviewer profile picture

Tracy O.

CEO

“I feel that it's a robust Contact Database feature. I appreciate its ability to segment and personalize campaigns based on various criteria. However, one critical aspect I find lacking is the complexity of the automation workflows, which can be overwhelming for beginners.”
TR

Tarunika R.

Technology Consultant

Starting price
15flat rate /
per month
learn more
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details

Other Top Rated Campaign Management Software with Contact Database in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
ClickUp logo

Productivity platform for marketing agencies

learn more
ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Smartsheet logo

Online work execution platform for businesses of all sizes

learn more
Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

Read more about Smartsheet

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

learn more
Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
ShippingEasy logo

Online shipping automation pla eCommerce seller

learn more
ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

Read more about ShippingEasy

Users also considered
Wrike logo

AI powered workflow management platform

learn more
Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

learn more
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE CRM with campaign management and marketing automation. Over 12 million clients. Cloud, mobile, open source.

Read more about Bitrix24

Users also considered
Flipcause logo

Flipcause helps nonprofits with online fundraising campaigns

learn more
Flipcause offers the best fully integrated fundraising and community engagement software for small nonprofits.

Read more about Flipcause

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

learn more
Spotler CRM is designed for growing teams, making it easy to set up and simple to use. All your data is in one place helping you effectively manage your contacts and share information, enabling great team collaboration, improved customer relationships and increased sales.

Read more about Spotler CRM

Users also considered
Instapage logo

Create landing pages without limits.

learn more
With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Read more about Instapage

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

learn more
Use Salesforce Pardot to create triggered email campaigns, build landing pages & forms, manage search campaigns, assign leads, report on activity, & more.

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered
Similarweb logo

Website & app traffic data analysis

learn more
Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers highlight the ease of creating and sending customized email campaigns, utilizing templates, automated sequences, and audience segmentation. The drag-and-drop builder and integration with other platforms enhance usability and deliverability. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Users value detailed insights into campaign performance, including metrics like open rates, click-throughs, and conversions. These analytics help optimize campaigns and make data-driven decisions. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Reviewers appreciate the flexibility in targeting specific audiences, scheduling campaigns, and using tools like keyword planners. This feature supports detailed strategy development for effective campaigns. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers emphasize the importance of organizing, tracking, and segmenting contacts. Features like tagging, custom fields, and interaction tracking enhance personalized communication. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms, landing pages, and pop-ups to gather leads. Integration with websites and customization options make it effective for building contact lists. 87% of reviewers rated this feature as important or highly important.