emfluence Pricing, Features, Reviews & Comparison of Alternatives

emfluence

Marketing automation software built by our email community.

4.74/5 (43 reviews)

emfluence overview

What is emfluence?

The emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website tracking, and marketing automation platform, designed for and powered by digital marketers. The cloud-based tools aims to make the task of automating digital campaigns as easy, and as targeted, as it can be. Designed for digital marketers, by digital marketers, marketing automation with emfluence allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps.

With the emfluence Marketing Platform, users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries. Marketers can nurture contacts depending on their actions, or inactions, and control what they see, when they see it, and how often they receive targeted emails. Workflows can be saved and reused for campaigns which require the same format but different content, and workflows can be copied to create an A/B test campaign.

The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. The marketing calendar allows users to plan and view all upcoming email and social media marketing campaigns in one place, and the drag and drop functionality facilitates the easy addition or editing of scheduled posts.

Pricing

Starting from
$700/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
emfluence screenshot: The drag and drop email builder adds new layouts, pre-built content blocks, or email components, all with built-in brand colors and responsive template design emfluence Marketing Platform Quick Lookemfluence screenshot: Before hitting send, preview emails across dozens of inboxes and check for potential deliverability issues in preflight modeemfluence screenshot: The dynamic list builder helps users generate static or dynamic marketing lists based on group membership, fields, actions, and moreemfluence screenshot: Create complex, multi-touch email campaigns using the drag and drop workflow builderemfluence screenshot: Schedule, track, and tag social media posts to digital campaigns using the drag and drop marketing calendaremfluence screenshot: Add surveys to marketing campaigns using the survey builder, or use alternate endings to gather client feedback and ask for reviews

emfluence reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.4
  4.5
  4.9
Sara Theurer

emfluence is the most underrated marketing platform out there

Used daily for 2+ years
Reviewed 2018-02-09
Review Source: Capterra

Pros
Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Cons
I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Karen Loggia

Easy to use, great value

Used daily for 2+ years
Reviewed 2019-08-23
Review Source: Capterra

The emfluence team is knowledgeable and easy to work with.

Pros
Its simplicity. It’s so easy to use and design emails.

Cons
Dashboard is just ok. The dashboard is not currently customizable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

It does the job

Used weekly for less than 6 months
Reviewed 2018-12-03
Review Source: Capterra

Pros
It's visually appealing, and does the job efficiently

Cons
It is not user friendly or intuitive - there are a lot of things to learn which takes longer than expected

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Kent Swanson

Solved unique problems for our company

Used daily for 2+ years
Reviewed 2018-12-03
Review Source: Capterra

They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

Pros
emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons
I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Rating breakdown

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Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Hannah Ediger

ER Marketing Emfluence Review

Used daily for 2+ years
Reviewed 2018-12-03
Review Source: Capterra

It is very easy to use. There are a few feature that other email platforms provide that we have requested. The customer services is great and very responsive.

Pros
I like how user friendly and easy to use it is.

Cons
There are a few feature that other email platforms provide that we have requested (these have been requested, though).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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emfluence pricing

Starting from
$700/month
Pricing options
Free trial
Subscription
View Pricing Plans

Pricing based on number of active contacts. Unlimited users and unlimited support. Visit https://emarketingplatform.com/pricing/ for all pricing tiers.

emfluence features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for emfluence

Key features of emfluence

  • Calendar management
  • Campaign analysis
  • Campaign management
  • Campaign planning
  • Conditional logic
  • Configurable workflow
  • Conversion tracking
  • Custom fields
  • Custom forms
  • Custom landing pages
  • Customer segmentation
  • Customer surveys
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • Digital campaign builder
  • Drag and drop email and automation builders
  • Drip email marketing
  • Dynamic content
  • Email distribution
  • Email marketing
  • Email nurturing
  • Email templates
  • Event triggered actions
  • Forms management
  • Landing page templates
  • Lead capture
  • Lead nurturing
  • Multi-campaign
  • Pulse surveys
  • Registration management
  • Reporting/analytics
  • Scheduled emails
  • Scheduled reporting
  • Search functionality
  • Social media metrics
  • Social network marketing
  • Surveys & feedback
  • Third party integration
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • WYSIWYG Email editor
  • WYSIWYG editor
  • Web traffic reporting
  • Workflow management
View All Features

Benefits

Create interactive and completely customized landing pages by choosing from one of emfluence’s pre-built templates and add landing pages to campaigns to see results across multiple channels.

Use emfluence’s form builder to create online forms for gathering leads, registrations, and email subscribers. Survey and feedback forms can also be created to gain insight into the customer experience.

Automate marketing campaigns using the visual workflow editor and calendar tools which allow users to drag and drop elements in order to schedule campaign tasks. Users can also set up actions to automatically occur based on user behavior, or non-action.

Create modals and lightboxes to capture potential leads before they leave the page. Lightboxes can be customized to display different targeted content and appear based on pre-defined parameters.

Generate reports and analytics to measure the performance of email marketing, social media posts, campaigns, and more, and schedule reports to be delivered via email at regular intervals.