The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. The cloud-based tools aims to make the task of automating digital campaigns as easy, and as targeted, as it can be. Designed for digital marketers, by digital marketers, marketing automation with emfluence allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps.
With the emfluence Marketing Platform, users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries. Marketers can nurture contacts depending on their actions, or inactions, and control what they see, when they see it, and how often they receive targeted emails. Workflows can be saved and reused for campaigns which require the same format but different content, and workflows can be copied to create an A/B test campaign.
The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. The marketing calendar allows users to plan and view all upcoming email and social media marketing campaigns in one place, and the drag and drop functionality facilitates the easy addition or editing of scheduled posts.