emfluence Pricing, Features, Reviews & Comparison of Alternatives

emfluence

Cloud-based, drag & drop marketing automation platform

4.73/5 (37 reviews)

emfluence overview

The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. The cloud-based tools aims to make the task of automating digital campaigns as easy, and as targeted, as it can be. Designed for digital marketers, by digital marketers, marketing automation with emfluence allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps.

With the emfluence Marketing Platform, users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries. Marketers can nurture contacts depending on their actions, or inactions, and control what they see, when they see it, and how often they receive targeted emails. Workflows can be saved and reused for campaigns which require the same format but different content, and workflows can be copied to create an A/B test campaign.

The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. The marketing calendar allows users to plan and view all upcoming email and social media marketing campaigns in one place, and the drag and drop functionality facilitates the easy addition or editing of scheduled posts.
emfluence.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
emfluence screenshot: The drag and drop email builder adds new layouts, pre-built content blocks, or email components, all with built-in brand colors and responsive template design Marketing Automation for Marketers, by Marketersemfluence screenshot: Before hitting send, preview emails across dozens of inboxes and check for potential deliverability issues in preflight modeemfluence screenshot: The dynamic list builder helps users generate static or dynamic marketing lists based on group membership, fields, actions, and moreemfluence screenshot: Create complex, multi-touch email campaigns using the drag and drop workflow builderemfluence screenshot: Schedule, track, and tag social media posts to digital campaigns using the drag and drop marketing calendaremfluence screenshot: Add surveys to marketing campaigns using the survey builder, or use alternate endings to gather client feedback and ask for reviews

emfluence reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.4
  4.5
  4.9
Sara Theurer

emfluence is the most underrated marketing platform out there

Used daily for 2+ years
Reviewed 2018-02-09
Review Source: Capterra

Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Read the full review

Anonymous

I use the platform daily and it is such an easy tool that helps with our marketing needs.

Used daily for 2+ years
Reviewed 2018-07-27
Review Source: Capterra

This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly. Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative.

Read the full review

Kent Swanson

Solved unique problems for our company

Used daily for 2+ years
Reviewed 2018-12-03
Review Source: Capterra

They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Read the full review

Missy Bruhn

Ease of use for new marketers

Used daily for 2+ years
Reviewed 2018-12-03
Review Source: Capterra

I've used the platform on the client and the agency side. I recommend it to everyone I work with - it's easy to use and there is a great support group to help if you struggle. Mostly used for onboarding and customer retention communications.Even if you're just starting out in emarketing communications this is an easy platform to learn and navigate. Love the drag and drop feature in composing emails. The archiving of social media posts is perfect for the financial services industry that has annual audits/exams of marketing communications.

Read the full review

Kristen Meschede

Frequent Email and Survey User

Used daily for 2+ years
Reviewed 2018-12-03
Review Source: Capterra

Overall it is a very easy user interface to use. Most things are intuitive and questions can be answered on their own. If you do have a question, Emfluence has excellent customer service that answers questions very quickly. They also developed better logic for their survey builder that has been very helpful for us. It now gives us the ability to create skip logic and different user journeys.

Read the full review

emfluence pricing

Pricing options
Subscription
View Pricing Plans

Pricing based on number of active contacts. Unlimited users. Contact emfluence for more information.

emfluence features

API
Campaign Analysis
Campaign Management
Customizable Branding
Customizable Templates
Drag & Drop Interface
Social Network Marketing
Third Party Integration

A/B Testing (143 other apps)
Activity Dashboard (208 other apps)
Content Management (165 other apps)
Data Import/Export (141 other apps)
Engagement Analytics (159 other apps)
Monitoring (176 other apps)
Multi-Channel Marketing (148 other apps)
Real Time Analytics (143 other apps)
Real Time Data (136 other apps)
Reporting & Statistics (193 other apps)
Social Media Integration (209 other apps)
Tagging (143 other apps)

Additional information for emfluence

Key features of emfluence

  • Reporting/analytics
  • Customer surveys
  • WYSIWYG Email editor
  • Dynamic content
  • Drag and drop email and automation builders
  • "What If" scenarios
  • Email nurturing
  • Email marketing
  • Digital campaign builder
  • Campaign management
  • Campaign planning
  • Email templates
  • Scheduled emails
  • Multi-campaign
  • WYSIWYG editor
  • Workflow management
  • Configurable workflow
  • Email distribution
  • Customer segmentation
  • Drip email marketing
  • Customizable templates
  • Custom forms
  • Forms management
  • Custom fields
  • Lead capture
  • Lead nurturing
  • Custom landing pages
  • Landing page templates
  • Event triggered actions
  • Calendar management
  • Search functionality
  • Social network marketing
  • Registration management
  • Visitor targeting
  • Customizable branding
  • Campaign analysis
  • Visual analytics
  • Web traffic reporting
  • Scheduled reporting
  • Customizable reporting
  • Conversion tracking
  • Surveys & feedback
  • Social media metrics
  • Pulse surveys
  • Conditional logic
  • Visitor tracking
  • Third party integration
View All Features

Benefits

Create interactive and completely customized landing pages by choosing from one of emfluence’s pre-built templates and add landing pages to campaigns to see results across multiple channels.

Use emfluence’s form builder to create online forms for gathering leads, registrations, and email subscribers. Survey and feedback forms can also be created to gain insight into the customer experience.

Automate marketing campaigns using the visual workflow editor and calendar tools which allow users to drag and drop elements in order to schedule campaign tasks. Users can also set up actions to automatically occur based on user behavior, or non-action.

Create modals and lightboxes to capture potential leads before they leave the page. Lightboxes can be customized to display different targeted content and appear based on pre-defined parameters.

Generate reports and analytics to measure the performance of email marketing, social media posts, campaigns, and more, and schedule reports to be delivered via email at regular intervals.