emfluence Pricing, Features, Reviews & Comparison of Alternatives

Pros
Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Cons
I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Rating breakdown

Pros
Its simplicity. It’s so easy to use and design emails.

Cons
Dashboard is just ok. The dashboard is not currently customizable.

Rating breakdown

Likelihood to recommend: 10/10

Pros
It's visually appealing, and does the job efficiently

Cons
It is not user friendly or intuitive - there are a lot of things to learn which takes longer than expected

Rating breakdown

Likelihood to recommend: 4/10

Pros
emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons
I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I like how user friendly and easy to use it is.

Cons
There are a few feature that other email platforms provide that we have requested (these have been requested, though).

Rating breakdown

Likelihood to recommend: 8/10