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Content Marketing Software with Workflow Management (2025)
Last updated: March 2025
Why is workflow management important for content marketing software users?
Based on GetApp's analysis of 203 verified reviews collected between July, 2021 and August, 2024
Workflow management in content marketing software streamlines content creation, task assignment, and collaboration. It organizes research, optimizes processes, and ensures timely completion, enhancing productivity and maintaining high content quality. Of the 203 reviewers who rated workflow management, 83% rated this feature as important or highly important.
Key features of content marketing software based on insights from 4194 verified reviews
- Content Management: Users value the ability to organize, edit, and publish diverse content types, track performance, and integrate with other tools to enhance productivity. 95% of reviewers rated this feature as important or highly important.
- SEO Management: Reviewers highlight the importance of keyword optimization, competitor analysis, and content improvement tools for boosting search engine rankings and driving traffic. 90% of reviewers rated this feature as important or highly important.
- Customizable Templates: Users appreciate pre-built and customizable templates for creating tailored content quickly, enhancing efficiency and consistency in branding efforts. 88% of reviewers rated this feature as important or highly important.
- Social Media Integration: Reviewers emphasize the convenience of managing multiple social media platforms from one place, scheduling posts, and analyzing engagement metrics. 87% of reviewers rated this feature as important or highly important.
- Customizable Branding: Users enjoy the flexibility to apply brand-specific elements like logos and colors, ensuring a consistent and professional brand presence across all content. 86% of reviewers rated this feature as important or highly important.
- Reporting & Statistics: Reviewers highlight the detailed analytics and reporting features that provide insights into content performance, helping inform data-driven decisions. 83% of reviewers rated this feature as important or highly important.
157 software options
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Adobe GenStudio for Performance Marketing is a generative AI-first solution that helps marketers scale content creation, drive engagement, and optimize campaigns. With advanced AI, brand guardrails, and integrations like Adobe Workfront, teams can quickly create personalized, on-brand content.
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Agility is the Headless CMS for businesses seeking personalized, scalable, and future-proofed content management solutions. With an API-first approach and flexible architecture, Agility easily empowers your brand to create and distribute engaging content across channels.
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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.
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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app
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Jira is the leading issue and project tracking software for agile teams. It helps plan, track, and release world-class software by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize team performance.
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Easily create and manage your marketing content with monday.com Work OS, the customizable platform for all your content marketing needs. Streamline tasks with no-code automations, assign responsibilities, collaborate in real-time, collect data, and track progress.
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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard
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Jasper is an artificial intelligence (AI)-based writing assistant designed to help businesses create content for social media websites, blogs, websites, and other channels. Teams can create folders to organize information for clients and projects.
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Airtable is a next-generation app-building platform that enables teams to build custom business applications without any coding. It offers a range of features, including automations, interface designer, data visualization, and AI-powered workflows, to help businesses streamline their operations and drive strategic alignment.
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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
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Wrike is a content marketing platform trusted by more than 20,000 companies worldwide. Features include customizable request forms, proofing tools, automated reports, and ready-built campaign templates. Create the best marketing campaigns with Wrike’s easy-to-configure software.
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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing, newsletter & SMS tool automates your marketing across the customer journey—reaching the right audience, with the right message at the right time. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.
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Level up your content marketing
Grow your business organically by outranking and outshining your competitors with better content marketing and SEO. Create your free account today to learn more and explore plans and pricing.
Grow your business organically by outranking and outshining your competitors with better content marketing and SEO. Create your free account today to learn more and explore plans and pricing.
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Plan, execute, and deliver great work with a single source of project truth across the enterprise. Adobe Workfront helps you prioritize work, quickly identify bottlenecks, automate processes, and deliver the right outcomes. It serves leaders and team in organizations of all sizes in all industries.
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ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.
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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.
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Visme transforms the way you create & share engaging Presentations, Infographics and other visual formats. It's the only content creation tool you'll ever need to tell and present your stories and translate boring data. Work individually or as a team to collaborate. Publish online, share or embed.
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Peppertype is a short-form content creation and ideation platform that helps business generate quality content in seconds.
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Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.
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Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more
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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.
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Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.
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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.
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