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Marketing Analytics Software

Last updated: April 2026

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6 software options

HubSpot Marketing Hub logo

All in one inbound marketing platform

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With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

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Chartbeat logo

Realtime analytics and insights for online publishers

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Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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Nudge logo

The easiest way to improve your content.

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Nudge brings together everything that's needed to measure content . The products power marketing & product teams globally, for media companies and brands. From startup to enterprise.

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Kapost logo

Unlock the ROI of your marketing content.

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Upland Kaposts helps B2B marketing, sales enablement, product, and customer success teams manage the full content lifecycle so they can support the buyer journey from awareness to loyalty. Collaborate on content and campaigns, distribute across channels, and reach your audience wherever they are.

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Beckon logo

Marketing intelligence, analytics, reporting, and dashboards

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Beckon is an omnichannel marketing analytics and reporting platform offering performance scorecards, custom KPI comparisons, real-time dashboards, and more

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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