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Marketing Analytics Software

Last updated: April 2026

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63 software options

AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

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Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

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Adverity logo

Adverity

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Hotjar logo

Hotjar

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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ASK BOSCO logo

ASK BOSCO

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO®’s advanced analytics include predictive modelling, using machine learning to forecast outcomes and recommend optimal budget allocations. Users can set custom KPIs, track conversions, and assess audience engagement, with intuitive tools to understand the factors driving campaign success.

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AnyRoad logo

AnyRoad

Make every experience count.

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Collect actionable insights from guests and visitors to guide your marketing and improve conversions. Our reports and configurable dashboards allow brands to identify traits and behaviors that drastically impact digital and experiential marketing performance.

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Reportei logo

Reportei

Easy to use Digital Marketing Reports and Dashboards

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Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

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Octoboard for Agencies logo

Octoboard for Agencies

Client reporting solution for marketing agencies

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Octoboard is a cloud-based client reporting solution, which assists marketing agencies with managing processes for client reporting, scheduling, and advertising. Key features include custom branding, user management, campaign monitoring, predefined templates, and conversion tracking.

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Reportz logo

Reportz

All-in-one reporting solution for digital marketing agencies

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Reportz allows you to track, compare and visualize all relevant metrics from various data sources. Since the data is pulled on a KPI-level you can present the data from different sources whether it's ad accounts, website analytics properties or even your Google Spreadsheets and CSVs!

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HockeyStack logo

HockeyStack

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Supermetrics logo

Supermetrics

All your marketing data, wherever you need it.

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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

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Liine logo

Liine

AI-powered call tracking, marketing analytics and ad optimiz

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AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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Instapage logo

Instapage

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Datorama logo

Datorama

AI-enabled marketing analytics & data visualization software

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Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.

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SalesSeek logo

SalesSeek

Visual Sales CRM system & Powerful Data Management software.

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With the SalesSeek Marketing Dashboard, you can track leads from marketing campaigns through the sales process and simultaneously calculate ROI.

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NinjaCat logo

NinjaCat

PPC & SEO reporting platform for agencies

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NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.

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Klips logo

Klips

Custom dashboards for you and your team.

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Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

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Appgain logo

Appgain

Customer Engagement Platform

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Appgain is a Customer Engagement Platform that provides marketers with features to acquire, activate, and retain users such as marketing automation, omnichannel messaging, user segmentation, uninstall tracking, mobile landing pages, and more.

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Upnify CRM logo

Upnify CRM

Web-based customer relationship management (CRM) solution

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Upnify CRM is a customer relationship management solution that allows business owners to keep track of their contacts, maximize business opportunities, and make their conversations more productive. The software supports managers in all phases of the sales process, from the beginning to the end.

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Looker logo

Looker

BI platform for data exploration & analytics

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Looker makes it easy for you to find, explore & understand your marketing data. Measure success & make better decisions by seeing all your data together.

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NVECTA logo

NVECTA

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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Stampede logo

Stampede

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Zero-fuss marketing platform for hospitality brands

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Stampede is the marketing solution for hospitality and leisure businesses. We do the heavy lifting for owners, operators and marketers, making the difficult marketing tasks easy.

Our platform provides an end-to-end solution incorporating Email and SMS Marketing, Automation Table Bookings, Guest Wi

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Ptengine logo

Ptengine

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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Wunderkind logo

Wunderkind

One-to-One Marketing Unleashed

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Wunderkind is the only performance marketing engine with guaranteed revenue performance. We deliver one-to-one messages at an unprecedented scale across email and text messaging for the world’s largest brands.

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HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

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With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

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