getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Marketing Attribution Software

Last updated: April 2026

Verified reviewer profile picture
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.
1 filter applied

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

32 software options

SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

visit website
SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

Read more about SegMetrics

Users also considered
CTM logo

CTM

Conversation analytics for marketing attribution

learn more
CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

Read more about CTM

Users also considered
ThoughtMetric logo

ThoughtMetric

Marketing attribution for your e-commerce business.

learn more
Marketing attribution for your e-commerce business

Read more about ThoughtMetric

Users also considered
Marin Software logo

Marin Software

Online Advertising Management Platform

learn more
Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

Read more about Marin Software

Users also considered
Odyssey Attribution logo

Odyssey Attribution

Marketing attribution & spend recommendation for advertisers

learn more
Odyssey Attribution helps you identify the true performance of your marketing campaigns by looking at multi-touch attribution. Unique to Odyssey is the integration with Google Analytics, meaning we can use your historical data. Set up only takes 2 minutes and doesn't require development resources.

Read more about Odyssey Attribution

Users also considered
DailyStory logo

DailyStory

Marketing automation and services for SMBs

learn more
DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

Read more about DailyStory

Users also considered
Cinch logo

Cinch

A combined customer data and marketing automation platform.

learn more
Your business looks to you for answers and insights. Cinch makes that easier with our attribution and reporting dashboard. Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing—and how to pivot for future growth.

Read more about Cinch

Users also considered
Zoho Marketing Automation logo

Zoho Marketing Automation

Multichannel marketing automation, simplified

learn more
See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

Read more about Zoho Marketing Automation

Users also considered
ASK BOSCO logo

ASK BOSCO

AI Marketing. Connect | Report | Forecast | Profit

learn more
ASK BOSCO's® advanced attribution functionality allows users to measure the true impact of each channel, including paid search, SEO, social, and display, using multi-touch attribution models that track customer journeys from initial interaction to final purchase.

Read more about ASK BOSCO

Users also considered
EasyInsights logo

EasyInsights

Get cross-channel insightful marketing reports

learn more
Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

Read more about EasyInsights

Users also considered
Adsmurai Marketing Platform logo

Adsmurai Marketing Platform

Born from necessity

learn more
Adsmurai’s Marketing Mix Modeling (MMMs) redefines how brands measure, allocate, and optimize their ad spend.

Read more about Adsmurai Marketing Platform

Users also considered
Weberlo logo

Weberlo

Marketing and pay-per-click (PPC) attribution solution

learn more
Weberlo is an online solution that provides real-time marketing and pay-per-click (PPC) attribution tools. The platform includes cookieless tracking as well as compliance with privacy standards to improve return on ad spend (ROAS) through ad tracking and insights into organic attribution.

Read more about Weberlo

Users also considered
Trialfire logo

Trialfire

Marketing attribution platform

learn more
Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

Read more about Trialfire

Users also considered
ActiveDEMAND logo

ActiveDEMAND

An integrated marketing solution for marketers & agencies

learn more
ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

Read more about ActiveDEMAND

Users also considered
Triple Whale logo

Triple Whale

Marketing attribution software

learn more
Triple Whale is a qualitative data analysis software that helps businesses gain insights into AI-generated creative insights and cohort analysis. The platform lets stakeholders integrate data from Shopify and all marketing efforts including Facebook, Google, TikTok, Pinterest, Amazon, Gorgias, Klaviyo, Snapchat, Slack, Fairing, Kno, Twitter and more.

Read more about Triple Whale

Users also considered
RedTrack logo

RedTrack

Performance tracking for affiliates and advertisers

learn more
RedTrack.io is a SaaS affiliate marketing campaign management & analytics platform designed to aid affiliates and advertisers with tracking campaign performance

Read more about RedTrack

Users also considered
Lifesight logo

Lifesight

(0)

AI-powered data activation & marketing measurements platform

learn more
Lifesight is AI-powered data activation & marketing measurements platform designed to help marketers drive sustainable growth in the privacy-first era with.

Read more about Lifesight

Users also considered
Lebesgue logo

Lebesgue

AI Intelligence & First-Party Data for E-commerce Growth.

learn more
Achieve accurate e-commerce marketing attribution with Lebesgue's AI and Le-Pixel (resilient first-party pixel). Integrates Shopify/Woo, Meta/Google/TikTok Ads & GA4 to reliably track ROAS, CPA & LTV by source, overcoming ITP/iOS limits. Get AI insights based on trustworthy first-party data.

Read more about Lebesgue

Users also considered
AnyTrack logo

AnyTrack

Conversion tracking and attribution management software

learn more
AnyTrack helps digital marketers unlock their conversion data across their entire marketing stack. Clear visibility and clean and fully synced data enable marketers to scale their campaigns with data driven insights.

Read more about AnyTrack

Users also considered
Coact logo

Coact

Web-based tool for automating client reporting processes

learn more
Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

Read more about Coact

Users also considered
Attribution logo

Attribution

Multi-touch attribution for B2B and B2C marketers

learn more
Allocated percentages to your conversions from your ad spend in one dashboard.

Read more about Attribution

Users also considered
Reaktion logo

Reaktion

Marketing analytics solution for eCommerce businesses

learn more
Reaktion is a marketig analytics solution that helps businesses with accurate tracking, profit-driven insights, automated reporting and near real-time dashboards. Teams can track the orders with advanced plug-and-play Conversion API integrations. Users can gain eye-opening insights for increased profits and align the team as well as agency partners.

Read more about Reaktion

Users also considered
Trackier logo

Trackier

Real-time performance and affiliate marketing platform

learn more
Trackier is a cloud-based performance marketing solution that helps marketing agencies manage campaigns, track affiliate sales, and optimize customer conversions. Key features include white-labeling, click tracking, traffic segments, geotargeting, real-time data, and reporting.

Read more about Trackier

Users also considered
Improvado logo

Improvado

Marketing analytics and intelligence platform

learn more
Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

Read more about Improvado

Users also considered
Spotler Activate logo

Spotler Activate

Customer data platform for cross-media marketing

learn more
Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

Read more about Spotler Activate

Users also considered

Popular marketing attribution comparisons

monday.com logo
Trello logo
monday.comvsTrello
Wrike logo
monday.com logo
Wrikevsmonday.com
Marketo Engage logo
HubSpot Marketing Hub logo
Marketo EngagevsHubSpot Marketing Hub
Looker logo
Microsoft Power BI logo
LookervsMicrosoft Power BI
Adobe Analytics logo
Google Analytics 360 logo
Adobe AnalyticsvsGoogle Analytics 360
TapClicks logo
NinjaCat logo
TapClicksvsNinjaCat
Liine logo
CallRail logo
LiinevsCallRail
CTM logo
CallRail logo
CTMvsCallRail