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Marketing Attribution Software - Page 2

Last updated: March 2026

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132 software options

Kochava logo

Mobile attribution and analytics platform for app marketers

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Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Funnel logo

Marketing data aggregation and reporting platform

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Funnel is a marketing intelligence platform that aggregates data from multiple marketing sources into a centralized hub. The platform offers multiple connectors to integrate data from various advertising and analytics platforms, enabling automated reporting and data warehouse integration. Funnel provides AI-based measurement tools including marketing mix modeling and multi-touch attribution to analyze campaign performance across channels.

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ROIVENUE logo

Attribution tool for maximization of marketing ROI

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Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

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GA Connector logo

CRM and Google Analytics integration platform

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GA Connector integrates customer relationship management systems with Google Analytics to track lead sources and revenue attribution. The solution imports website visitor information into CRM platforms including Salesforce, Pipedrive, HubSpot, and Zoho CRM, while also sending closed deal data back to Google Analytics. It provides multi-channel attribution tracking, capturing first-click and last-click data along with device and geolocation information.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Claravine logo

Take the drama out of your marketing data

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Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences.

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BL.INK logo

Link management, URL shortening, and analytics platform

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BL.INK is a link management software designed to help enterprises shorten, brand, track and control URLs. Teams can monitor and measure touchpoints across engagement journeys, edit vanity keywords and utilize graphs or charts to gain insights into clicks between date ranges based on geographical locations.

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QuanticFy logo

The real performance of every marketing investments

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Quanticfy is the first marketing attribution solution to recognize each user before the first purchase on sites and thus, give the real figures/ROAS of every marketing investment.

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Coact logo

Web-based tool for automating client reporting processes

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Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

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Adjust logo

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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Marketo Measure logo

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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ThoughtMetric logo

Marketing attribution for your e-commerce business.

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Marketing attribution for your e-commerce business

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Measured logo

Attribution Powered by Incrementality - Voted #1 Measurement

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Veritone Attribute logo

Media attribution for radio & TV broadcasters

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Veritone Attribute is a real-time media attribution software which gives radio & television broadcasters the ability to measure the effectiveness of their advertising campaigns with features such as behavior analytics, campaign management, intelligent attribution, reports & dashboards, & more

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wecantrack logo

Affiliate marketing software

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wecantrack is an affiliate marketing software that helps businesses track traffic and conversion data in one place. With APIs, Postbacks, Scrapes, and Google Sheet files, teams can quickly and easily add all your affiliate networks and reports.

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EasyInsights logo

Get cross-channel insightful marketing reports

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Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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Trackier logo

Real-time performance and affiliate marketing platform

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Trackier is a cloud-based performance marketing solution that helps marketing agencies manage campaigns, track affiliate sales, and optimize customer conversions. Key features include white-labeling, click tracking, traffic segments, geotargeting, real-time data, and reporting.

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Attribution logo

Multi-touch attribution for B2B and B2C marketers

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Allocated percentages to your conversions from your ad spend in one dashboard.

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Revenue.io logo

Sales engagement and call tracking platform

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Revenue.io is a cloud-based sales engagement platform designed to help Salesforce users manage leads, identify revenue-generating channels, and analyze performance. Features include lead prioritization, real-time recommendations, workflow automation, reporting, call monitoring, and transcription.

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Branch Metrics logo

Mobile attribution and linking platform

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Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

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CAKE logo

Performance Marketing Software

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Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.

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Zoho Marketing Automation logo

Multichannel marketing automation, simplified

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See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

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