App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Claravine Logo
Claravine
4.4
(23)

Write a review

Take the drama out of your marketing data

visit website

(1)

Claravine Pricing, Features, Reviews and Alternatives

Claravine product overview

What is Claravine?

Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Knowledge Base
Email/Help Desk
Phone Support

Training options

Documentation
Live Online
In Person
Webinars
Videos

Claravine features

Functionality

4.2

/5

23

Total features

33

7 categories

Most valued features by users

Access Controls/Permissions
Compliance Management
Activity Dashboard
API
Third Party Integrations
Policy Management
Activity Tracking
User Management

Functionality contenders

Claravine users reviews

Overall Rating

4.4

/5

23

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.7/10
Rating distribution

5

4

3

2

1

13

6

4

0

0

Pros
The people are delightful, the software is user friendly, the service is swift and accessibility couldn't be easier.
The team is so responsive and helpful that it gives me confidence in my own abilities, knowing that I can go into any situation and my tracking support team is a click away.
This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour.
Cons
The inability to copy/paste data easily (sometimes info doesn't copy over, certain fields needs to be input before others causing errors). Lack of an import function/template.
It is hard to copy and paste into customizable fields with drop downs. Updates are from another team and challenging to get made.
Limited bulk change functionality, so can be hard to make changes across 50 templates I manage.

Overall rating contenders

AvatarImg
AvatarImg

Melissa R.

Research, 10,001+ employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Easy to use

Reviewed 3 years ago
Pros

Being able to create tracking codes quickly and efficiently really helps with my day to day tasks

Cons

It would be interesting to be able to see simple click reporting on the tracking we create

MW
AvatarImg

Meredith W.

Construction, 10,001+ employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The BEST tool for UTM generation and data governance!

Reviewed 3 years ago

From start to present time, our experience with Claravine has been exceptional. I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity!

Pros

I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics.

Cons

There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it.

MG
AvatarImg

Michaela G.

Biotechnology, 10,001+ employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

How Did You Track Marketing Campaigns Globally BEFORE Claravine?

Reviewed 3 years ago

Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time. Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns & manage various channels, fields etc that caters to our needs.

Pros

What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes.

Cons

What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit.

HB
AvatarImg

Hilary B.

Retail, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Huge unlock for enhanced marketing analysis

Reviewed 3 years ago

Claravine's client success team is awesome and will dedicate their time to successfully launching your tracking templates. Before Claravine, we had no way of seeing or attempting to standardize our marketing links globally. Our links and CP Codes were managed by disparate teams, with different abbreviations and nomenclature, and maintained across Excel files or emails so there was lots of room for error. We also have greatly expanded the # of metadata fields we can now run reports on - from about 5 before to close to 50 now. We can finally run analysis on the same campaign globally.

Pros

The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake.

Cons

Limited bulk change functionality, so can be hard to make changes across 50 templates I manage. Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running.

AB
AvatarImg

Andy B.

Telecommunications, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Campaign Attribution / Governance at its BEST!

Reviewed 3 years ago
Pros

Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour.

Cons

There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly.

Claravine FAQs

Q. Who are the typical users of Claravine?

Claravine has the following typical customers:
Large Enterprises, Mid Size Business


Q. What languages does Claravine support?

Claravine supports the following languages:
English

See alternatives

Q. Does Claravine offer an API?

Yes, Claravine has an API available for use.

See alternatives

Q. What other apps does Claravine integrate with?

Claravine integrates with the following applications:
Google Analytics 360, Amazon S3, AppsFlyer, Pinterest, Adobe Analytics, Snapchat, Azure Blob Storage, Google Ads, TikTok, Bitly, Adobe Experience Manager, Adobe Workfront, Google Cloud Storage

See alternatives

Q. What level of support does Claravine offer?

Claravine offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Phone Support

See alternatives

Common Claravine comparisons

Claravine logo
Segment logo
ClaravinevsSegment
Claravine logo
Google Analytics 360 logo
ClaravinevsGoogle Analytics 360

Related categories