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Marketing Automation Software

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Pardot  

388
Salesforce B2B marketing automation for marketing & sales
Use Salesforce Pardot to automate marketing activities - send triggered emails, generate landing pages & forms, segment customers, manage leads, and more. Read more about Pardot
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Pardot

388
Salesforce B2B marketing automation for marketing & sales
Use Salesforce Pardot to automate marketing activities - send triggered emails, generate landing pages & forms, segment customers, manage leads, and more. Read more about Pardot
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SharpSpring  

228
Affordable marketing automation for all business sizes
With SharpSpring’s marketing automation features, you can automatically trigger content based on user behavior, instantly customizing each lead’s experience. Read more about SharpSpring
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SharpSpring

228
Affordable marketing automation for all business sizes
With SharpSpring’s marketing automation features, you can automatically trigger content based on user behavior, instantly customizing each lead’s experience. Read more about SharpSpring
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ActiveCampaign  

221
Email Marketing + Marketing Automation + CRM/Sales Automation
Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions. Read more about ActiveCampaign
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ActiveCampaign

221
Email Marketing + Marketing Automation + CRM/Sales Automation
Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions. Read more about ActiveCampaign
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Klaviyo  

90
Email marketing solution for eCommerce platforms
Klaviyo is an email marketing solution designed to provide eCommerce companies with the tools to target, personalize, measure and optimize marketing campaigns. Read more about Klaviyo
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Klaviyo

90
Email marketing solution for eCommerce platforms
Klaviyo is an email marketing solution designed to provide eCommerce companies with the tools to target, personalize, measure and optimize marketing campaigns. Read more about Klaviyo
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Nextiva  

139
Simplifying Business Communication
Nextiva is transforming the way small businesses communicate. Nextiva is a communications platform providing small businesses with big-business phone features at a small-business price and it offers offers ease of use, manageability, scalability, reliability and enterprise-class functionality. Read more about Nextiva
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Nextiva

139
Simplifying Business Communication
Nextiva is transforming the way small businesses communicate. Nextiva is a communications platform providing small businesses with big-business phone features at a small-business price and it offers offers ease of use, manageability, scalability, reliability and enterprise-class functionality. Read more about Nextiva
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Prisync  

74
Competitor Price Tracker
Automated Price Change Alerts. Read more about Prisync
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Prisync

74
Competitor Price Tracker
Automated Price Change Alerts. Read more about Prisync
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Act-On  

199
Cloud marketing automation platform
Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Read more about Act-On
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Act-On

199
Cloud marketing automation platform
Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Read more about Act-On
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Drip  

113
Email marketing automation & workflow management
Drip is a powerful email marketing automation tool with a visual campaign builder, workflow management and subscriber engagement analysis tools. Read more about Drip
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Drip

113
Email marketing automation & workflow management
Drip is a powerful email marketing automation tool with a visual campaign builder, workflow management and subscriber engagement analysis tools. Read more about Drip
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Optmyzr  

79
Google AdWords Solutions for Advertisers, Consultants & Agencies
Don't waste your time on repetitive tasks in AdWords. Our AdWords automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations™, Custom AdWords Reports, and Unique Data Insights. Read more about Optmyzr
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Optmyzr

79
Google AdWords Solutions for Advertisers, Consultants & Agencies
Don't waste your time on repetitive tasks in AdWords. Our AdWords automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations™, Custom AdWords Reports, and Unique Data Insights. Read more about Optmyzr
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Salesforce Marketing Cloud  

194
Stand out in Your Customer's Inbox
Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timely content to any channel or device. Read more about Salesforce Marketing Cloud
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Salesforce Marketing Cloud

194
Stand out in Your Customer's Inbox
Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timely content to any channel or device. Read more about Salesforce Marketing Cloud
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GreenRope  

125
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
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GreenRope

125
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
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dotmailer  

126
Email marketing automation software
dotmailer is an email marketing and automation platform for B2B, B2C and eCommerce businesses. Read more about dotmailer
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dotmailer

126
Email marketing automation software
dotmailer is an email marketing and automation platform for B2B, B2C and eCommerce businesses. Read more about dotmailer
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Contactually  

81
Turn relationships into results
Contactually is a powerful, easy-to-use system for building better relationships, and getting the most from your network. Combining the best features of contact managers, email clients, and CRMs, Contactually gives you everything you need to quickly organize, follow-up, and engage with everyone who matters to you and your business. Read more about Contactually Contactually relies on a simple premise — better, more productive relationships are often simply a matter of staying in touch over time. That simple, proven logic is behind everything Contactually does, from its automatic follow-up reminders to its advanced automation and pipeline management features that allow you to scale your efforts to thousands of potential contacts. You don’t have to radically change the way you work or the tools you’re comfortable with to get more from your daily work. Try Contactually, and see what better relationships can do for your business.
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Contactually

81
Turn relationships into results
Contactually is a powerful, easy-to-use system for building better relationships, and getting the most from your network. Combining the best features of contact managers, email clients, and CRMs, Contactually gives you everything you need to quickly organize, follow-up, and engage with everyone who matters to you and your business. Read more about Contactually Contactually relies on a simple premise — better, more productive relationships are often simply a matter of staying in touch over time. That simple, proven logic is behind everything Contactually does, from its automatic follow-up reminders to its advanced automation and pipeline management features that allow you to scale your efforts to thousands of potential contacts. You don’t have to radically change the way you work or the tools you’re comfortable with to get more from your daily work. Try Contactually, and see what better relationships can do for your business.
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NiceJob  

40
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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NiceJob

40
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Blitz  

42
Automate sales & marketing follow up activities
Blitz is a sales management platform that automates sales tasks, processes, and follow-up activities when working with clients, leads, and referrals, and helps keep management and sales teams up to date and on the same page while communicating with contacts… Read more about Blitz
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Blitz

42
Automate sales & marketing follow up activities
Blitz is a sales management platform that automates sales tasks, processes, and follow-up activities when working with clients, leads, and referrals, and helps keep management and sales teams up to date and on the same page while communicating with contacts… Read more about Blitz
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Pinpointe On-Demand  

41
Advanced-feature email marketing for less
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site. Read more about Pinpointe On-Demand
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Pinpointe On-Demand

41
Advanced-feature email marketing for less
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site. Read more about Pinpointe On-Demand
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Click2Mail Mailing Online  

42
Cloud-based Print to Postal Mail Outsourcing
Click2Mail.com is an SaaS print-to-mail service for automating the on-demand sending of documents as postal mail with USPS IMb delivery tracing. Read more about Click2Mail Mailing Online
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Click2Mail Mailing Online

42
Cloud-based Print to Postal Mail Outsourcing
Click2Mail.com is an SaaS print-to-mail service for automating the on-demand sending of documents as postal mail with USPS IMb delivery tracing. Read more about Click2Mail Mailing Online
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Campaigner  

122
Email marketing solution
Campaigner is an email marketing platform which supports email automation, autoresponders, workflows, email deliverability, segmentation, email templates, A/B Testing, API Integration, & more. Read more about Campaigner
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Campaigner

122
Email marketing solution
Campaigner is an email marketing platform which supports email automation, autoresponders, workflows, email deliverability, segmentation, email templates, A/B Testing, API Integration, & more. Read more about Campaigner
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Net-Results  

29
A complete marketing automation solution
Businesses love Net-Results for its easy setup, automated trigger actions, & excellent customer support. It’s ideal for companies with 1 to 20 marketers. Read more about Net-Results
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Net-Results

29
A complete marketing automation solution
Businesses love Net-Results for its easy setup, automated trigger actions, & excellent customer support. It’s ideal for companies with 1 to 20 marketers. Read more about Net-Results
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emfluence  

19
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence
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emfluence

19
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence
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Wishpond  

47
Marketing and lead generation software
Create landing pages, promotions, contests, forms, email campaigns, popups and ads using Wishpond lead generation and marketing software. Read more about Wishpond
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Wishpond

47
Marketing and lead generation software
Create landing pages, promotions, contests, forms, email campaigns, popups and ads using Wishpond lead generation and marketing software. Read more about Wishpond
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Pyze  

19
Actionable customer intelligence for brands & enterprises
Pyze is an actionable customer intelligence suite which helps brands and enterprises to maximize user retention through AI-based engagement and personalization. Read more about Pyze
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Pyze

19
Actionable customer intelligence for brands & enterprises
Pyze is an actionable customer intelligence suite which helps brands and enterprises to maximize user retention through AI-based engagement and personalization. Read more about Pyze
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ActiveDEMAND  

29
An integrated marketing solution for marketers & agencies
ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency professional. Read more about ActiveDEMAND
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ActiveDEMAND

29
An integrated marketing solution for marketers & agencies
ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency professional. Read more about ActiveDEMAND
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Bronto  

44
Marketing automation for eCommerce
Bronto is a marketing automation and email, mobile & social campaign creation software for e-commerce businesses and major internet retailers. The application provides an email marketing, and online marketing campaign solution with features for shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs. Read more about Bronto
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Bronto

44
Marketing automation for eCommerce
Bronto is a marketing automation and email, mobile & social campaign creation software for e-commerce businesses and major internet retailers. The application provides an email marketing, and online marketing campaign solution with features for shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs. Read more about Bronto
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BigMarker  

22
The platform for modern webinars and online events
Improve engagement and increase efficiency in order to grow revenue faster with BigMarker. Read more about BigMarker
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BigMarker

22
The platform for modern webinars and online events
Improve engagement and increase efficiency in order to grow revenue faster with BigMarker. Read more about BigMarker
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Devices supported
AndroidiPhone-iPadWeb-based
Organization types
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FreelancersLarge EnterprisesMid Size BusinessNon ProfitsPublic AdministrationsSee full list
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AsiaAustraliaBrazilCanadaChinaSee full list
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Features
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A/B TestingAccess ControlActivity DashboardActivity TrackingAdvertising ManagementSee full list
Minimum rating
Reviewers choice

Discover which apps stand out for specific criteria according to our users opinions.

Value for money
Marketing 360®
4.6
Mailchimp
4.4
HubSpot Marketing
4.1
JIRA Software
4.1
Features
Marketing 360®
4.6
HubSpot Marketing
4.4
Mailchimp
4.3
JIRA Software
4.3
Ease of use
ShippingEasy
4.7
Marketing 360®
4.6
Mailchimp
4.4
HubSpot Marketing
4.3
Customer support
ShippingEasy
4.9
Marketing 360®
4.8
HubSpot Marketing
4.4
Mailchimp
4.1
Recommended
Marketing 360®
9.3
Mailchimp
8.6
HubSpot Marketing
8.5
JIRA Software
8.1
See all reviews
Category leaders

Each app is scored using 5 factors, worth 20 points each, for a total possible of score out of 100.

1
Reviews
Mailchimp
Email and advertising marketing automation platform
74/100
2
Reviews
SharpSpring
Affordable marketing automation for all business sizes
73/100
3
Reviews
Infusionsoft
CRM, sales & marketing software for small businesses
61/100
4
Reviews
Marketo
Marketing automation for digital marketers
61/100
5
Reviews
ActiveCampaign
Email Marketing + Marketing Automation + CRM/Sales Automation
59/100
Explore leaderboard
Related categories
MarketingSalesCustomer Management

Marketing Automation Category Leaders Q4 2018

GetApp's quarterly ranking showcases the leading 10-15 Marketing Automation apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

See all apps
Score
ReviewsIntegrationsMobileFunctionalitySecurity
1. Mailchimp
74
1. Mailchimp
74
compareremove
Reviews 20/20
Integrations 20/20
Mobile 15/20
Functionality 19/20
Security -/20
2. SharpSpring
73
2. SharpSpring
73
compareremove
Reviews 12/20
Integrations 16/20
Mobile 15/20
Functionality 16/20
Security 14/20
3. Infusionsoft
61
3. Infusionsoft
61
compareremove
Reviews 15/20
Integrations 16/20
Mobile 14/20
Functionality 16/20
Security -/20
4. Marketo
61
4. Marketo
61
compareremove
Reviews 13/20
Integrations 17/20
Mobile 14/20
Functionality 17/20
Security -/20
5. ActiveCampaign
59
5. ActiveCampaign
59
compareremove
Reviews 13/20
Integrations 17/20
Mobile 13/20
Functionality 16/20
Security -/20
6. GetResponse
59
6. GetResponse
59
compareremove
Reviews 12/20
Integrations 16/20
Mobile 15/20
Functionality 16/20
Security -/20
7. HubSpot Marketing
58
7. HubSpot Marketing
58
compareremove
Reviews 18/20
Integrations 17/20
Mobile 4/20
Functionality 19/20
Security -/20
8. Salesforce Marketing Cloud
54
8. Salesforce Marketing Cloud
54
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Reviews 12/20
Integrations 10/20
Mobile 16/20
Functionality 16/20
Security -/20
9. SALESmanago Marketing Automation
48
9. SALESmanago Marketing Automation
48
compareremove
Reviews 9/20
Integrations 9/20
Mobile 15/20
Functionality 15/20
Security -/20
10. Pardot
44
10. Pardot
44
compareremove
Reviews 13/20
Integrations 10/20
Mobile 5/20
Functionality 16/20
Security -/20
11. Adobe Marketing Cloud
42
11. Adobe Marketing Cloud
42
compareremove
Reviews 12/20
Integrations 4/20
Mobile 10/20
Functionality 16/20
Security -/20
12. Remarkety
39
12. Remarkety
39
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Reviews 9/20
Integrations 9/20
Mobile 4/20
Functionality 4/20
Security 13/20
13. Act-On
39
13. Act-On
39
compareremove
Reviews 11/20
Integrations 8/20
Mobile 4/20
Functionality 16/20
Security -/20
14. Omnisend
38
14. Omnisend
38
compareremove
Reviews 9/20
Integrations 3/20
Mobile 0/20
Functionality 12/20
Security 14/20
15. Hatchbuck
37
15. Hatchbuck
37
compareremove
Reviews 9/20
Integrations 10/20
Mobile 4/20
Functionality 14/20
Security -/20

Marketing Automation software equips users with tools for planning, coordinating, and measuring marketing activities. It includes email campaigns, social media postings, lead scoring, and removes the need for users to carry out repetitive tasks.

GetApp lists the best Marketing Automation software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

Related links

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iPhone/iPad Marketing Automation Software
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Windows Marketing Automation Software
Demo Marketing Automation Software
Free Marketing Automation Software


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