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Marketing Automation Software with Email Marketing

Last updated: February 2025

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Why is email marketing important for marketing automation software users?

Based on GetApp's analysis of 1014 verified reviews collected between July, 2021 and August, 2024

Email marketing in marketing automation software enables targeted audience engagement, personalized messaging, and efficient campaign automation. It supports lead generation, tracks performance, and fosters stronger customer relationships, ultimately driving sales and conversions. Of the 1014 reviewers who rated email marketing, 97% rated this feature as important or highly important.

Key features of marketing automation software based on insights from 4959 verified reviews

  • Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
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450 software options

PostMonster logo
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Push Button. Post Ads.

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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

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Marketo Engage logo

Marketing automation for digital marketers

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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

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Iterable logo

Growth marketing and user engagement platform

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Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

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Xtremepush logo

Multi-channel analytics & engagement platform

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Xtremepush is a multi-channel marketing automation platform, enabling enterprise brands to deliver personalised customer connections at scale

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ShortStack logo

Contests, forms and landing pages.

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Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

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Survey Analytica logo

Cloud-based survey platform

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Survey Analytica is a survey platform that comes with a vast collection of stunning templates. It saves users' valuable time and effort in designing surveys.

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emfluence Marketing Platform logo

So intuitive, you'll swear it was built just for you.

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The emfluence Marketing Platform: Streamline your digital marketing with intuitive tools for email, social media, automation, and analytics.

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Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Sender logo

Email campaign creation, delivery & analysis platform

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Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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iwinBack logo

Customer journey automation and smart behavioural insights.

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Not effectively harnessing the power of marketing automation or data analytics? This may be a function of over-complicated or unwieldy tech stacks, or it could be a marketing team that has not kept up with the times. A big part of the value we bring to our customers is simplifying by centralizing.

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Constant Contact logo

We deliver success.

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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

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Activation Studio logo

Amplify the power of Salesforce Marketing Cloud (SFMC)

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Marketing Cloud is a very powerful and extensive marketing automation platform and can be overwhelming. Activation Studio offers multiple quality-of-life improvements for Salesforce Marketing Cloud.

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iPresso logo

360-degree marketing automation platform

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iPresso is a marketing automation platform which integrates communication via SMS, email, web push, printing, and more in a single platform, with Enterprise & Small Business editions available alongside industry-specific solutions for FMCG, financial services, media & entertainment, eCommerce & more

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InboxAlly logo

InboxAlly is the Ultimate Email Deliverability Tool!

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InboxAlly is a tool that helps email marketers stop their emails from landing in spam. It does this by teaching email providers to put your messages in the Inbox. This results in a dramatic increase in your open rates and your bottom line.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

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GreenRope logo

Complete CRM for sales, marketing, and operations

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GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate.

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Customer.io logo

Customer engagement platform for tech-savvy marketers

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Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and more to engage and retain your audience.

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SutiCRM logo

CRM for sales, marketing & support teams

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SutiCRM is a SaaS CRM for businesses of all sizes, designed to automate sales, marketing & support processes, with a 360 degree view of customer data

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Channable logo

Channable empowers your eCommerce growth

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Channable is the multichannel eCommerce platform that empowers brands, retailers, and agencies to accelerate eCommerce growth by streamlining product data optimization across channels, facilitating multichannel selling, and enhancing conversion rates through targeted search and product ads.

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SlickText logo

We power your most valuable connections.

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SlickText is the #1 rated SMS marketing service. We help you create valuable relationships with your audience through personalized, targeted text messages.

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Omnisend logo

Marketing automation for smart ecommerce marketers

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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

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Pinpointe logo

Advanced-feature email marketing for less

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Pinpointe is the go-to email service provider for businesses that have outgrown their current email platform. If you're ready for more advanced features and service, Pinpointe is the right choice.

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Ricochet360 logo
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Customer relationship management and auto dialer solution

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Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

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Mailchimp logo

Email and advertising marketing automation platform

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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

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