getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated All-in-One Marketing Platform Software with ROI Tracking in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

ROI tracking provides insights into the effectiveness of marketing campaigns, helping businesses optimize strategies, allocate budgets wisely, and report performance to stakeholders. It enables detailed analysis of various marketing efforts, including emails, social media, and ads. Our reviewers in all-in-one marketing platform software rated this feature as important.

3 Best All-in-One Marketing Platform Software with ROI Tracking

  • Systeme.io
  • Mailchimp
  • HubSpot Marketing Hub - Highest rated for ROI tracking

See other top All-in-One Marketing Platform products with roi tracking

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the all-in-one marketing platform software category. They also needed to have sufficient reviews about roi tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for roi tracking based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Systeme.io logo
4.8
(2.1K)

User insights about the roi tracking feature

Reviewers appreciate Systeme.io's ROI tracking capabilities for providing valuable insights into marketing efforts. They highlight the straightforward and simple interface, making it easy to track and analyze data. Users find the analytics and graphs helpful for understanding what is working and what is not, and they value the ability to integrate with other platforms for enhanced analytics. They say the clear and practical overview helps in identifying effective funnels and making necessary adjustments to grow their business.
“It's important because you can track what is working for you and what is not. You can identify which funnels are effective and make the necessary adjustments to continue building and growing your business.”
BS

Brittany S.

Consultant

“Systeme provides analytics so you have a very clear indication as to how your marketing efforts are doing and the areas you might need to pay more attention to. ”
DJ

David J.

CEO

All-in-One Marketing Platform key features coverage

Systeme.io offers 6 out of the 6 key features for All-in-One Marketing Platform software identified by reviewers:

Email Marketing4.7
Marketing Automation4.8
Lead Management4.7
Campaign Management4.7
Landing Pages/Web Forms4.8
List Management4.7

Pros and cons based on 2,126 verified reviews

85% of users rated Systeme.io 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,126 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Cons:

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details

Pricing

Starting price:$17 flat rate/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)

User insights about the roi tracking feature

Reviewers find Mailchimp's ROI tracking to be efficient and detailed, providing valuable insights into email campaign performance. They appreciate the ability to see metrics such as open rates, clicks, and unsubscribes, which helps in understanding the impact of marketing efforts. Users highlight the ease of tracking campaign results and the detailed analytics provided. However, some mention the need for manual stats combination and prefer using third-party software for more in-depth analysis. They value the feature for making informed decisions on future campaigns.
“In any marketing campaign the data is what drives your next steps; Mailchimp provides high-quality and up to date data on every campaign so that you can make the best next decision for your campaign.”
AG

Aaron G.

Marketing Director and CEO

“I love being able to see quickly how many were delivered, read, opened, clicked or bounced as well as opted out. it helps me understand which of my marketing efforts paid off. ”
SH

Suzanne H.

owner

All-in-One Marketing Platform key features coverage

Mailchimp offers 6 out of the 6 key features for All-in-One Marketing Platform software identified by reviewers:

Email Marketing4.6
Marketing Automation4.4
Lead Management4.1
Campaign Management4.5
Landing Pages/Web Forms4.3
List Management4.4

Pros and cons based on 17,562 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,562 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot Marketing Hub logo
4.5
(6.2K)

User insights about the roi tracking feature

Reviewers indicate that HubSpot Marketing Hub's ROI tracking is valuable for measuring and optimizing marketing efforts. They appreciate the detailed insights into campaign performance and the ability to create custom reports and dashboards. Users find the integration with various data sources helpful for tracking effectiveness and maximizing ROI. However, some mention a high learning curve and the need for more user-friendly customization. They also note that while the feature is powerful, it can be challenging to track complex sales cycles.
“I like the ROI reporting feature of the Hubspot Marketing Hub. With the ROI report, I'm able to get an overview of my campaigns and their results, so I can see which ones are performing best. It gives me insights into which campaigns are generating the most value, and where I should be investing my marketing budget. This helps me maximize the ROI I get from my marketing efforts, making it easier to stay on top of the ever-changing marketing landscape.”
KP

Katherine P.

Content Writer

“Analytics/ROI Tracking is one of the best tools that HubSpot offers its users because it allows you to track ROI in a detailed and efficient way of your social networks.”
Verified reviewer profile picture

Josías G.

Marketing

All-in-One Marketing Platform key features coverage

HubSpot Marketing Hub offers 6 out of the 6 key features for All-in-One Marketing Platform software identified by reviewers:

Email Marketing4.5
Marketing Automation4.6
Lead Management4.4
Campaign Management4.4
Landing Pages/Web Forms4.3
List Management4.4

Pros and cons based on 6,216 verified reviews

60% of users rated HubSpot Marketing Hub 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,216 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

Cons:

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Pricing

Starting price:$15 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated All-in-One Marketing Platform Software with ROI Tracking in 2026

Zoho Marketing Plus logo

Zoho Marketing Plus

Unified marketing platform

visit website
Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

Read more about Zoho Marketing Plus

Users also considered
Mailchimp logo
Category Leaders

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
monday.com logo

Project management software

Plan, execute, and manage your team's marketing projects in one place by automating and streamlining activities, saving hours of valuable time. Optimize productivity, boost collaboration, track real-time data, and integrate with your team's existing tools. Utilize the visibility to scale your impact

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo
Category Leaders

All in one inbound marketing platform

HubSpot CTAs allow you to easily build custom, dynamic calls-to-action that drive more conversions by testing what works and ditching what doesn’t.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Adilo logo

Cloud-based video hosting and marketing platform

Adilo is a cloud-based video hosting and marketing platform that helps enterprises send personalized video messages, stream videos in HD, SD, HDR, and 4K resolution, create personal channels, and embed videos on the website, landing pages, or blogs.

Read more about Adilo

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Team to turbocharge your marketing
Teamwork makes the dream work! Add a dedicated marketing team to your plan, so they can focus on growing your business while you focus on running it. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
SendPulse logo

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Keap logo
Category Leaders

An all-in-one CRM, sales and marketing automation solution

Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business.

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Read more about Campaign Monitor by Marigold

Users also considered
Kangaroo logo

An all-in-one Loyalty and Marketing Platform for businesses.

Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

Read more about Kangaroo

Users also considered
Marketo Engage logo
Category Leaders

AI-powered marketing automation platform

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

Our CRM with integrated marketing and service software provides the all-in-one solution for growing businesses. Starting your lead generation with web forms and automated campaigns, it tracks your prospects right through the pipeline, letting you prioritize and nurture through engagement and support

Read more about Spotler CRM

Users also considered
VBOUT logo
Category Leaders

AI-enabled marketing automation platform

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

Read more about VBOUT

Users also considered
Eclincher logo

Eclincher is an AI-powered social media management platform.

Eclincher is an AI-powered social media management, brand monitoring & local SEO tools, leveraging AI to maximize engagement.

Read more about Eclincher

Users also considered
Similarweb logo

Website & app traffic data analysis

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
Salesforce Marketing Cloud logo
Category Leaders

Customer relationship management solution

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Read more about Salesforce Marketing Cloud

Users also considered
GetResponse logo

Cloud-based email marketing platform

GetResponse Marketing Automation Software helps businesses create personalized customer journeys using visual workflow builders and templates. It offers behavior-based automation to track user actions, build contact profiles with tags, and deliver targeted emails. Features include abandoned cart recovery, product recommendations, and visitor tracking, enabling businesses to automate marketing while maintaining personalized communication.

Read more about GetResponse

Users also considered
PosterMyWall logo

Easy marketing for busy people

All-in-one, AI-powered marketing and design app to promote your next big idea. Say bye-bye to multiple apps 🤩

Read more about PosterMyWall

Users also considered

Key features for All-in-One Marketing Platform software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate the drag-and-drop editor, customizable templates, and high deliverability rates. Users highlight automation, segmentation, and robust analytics for effective campaigns. 97% of reviewers rated this feature as important or highly important.
  • Marketing Automation: Users value the ability to automate workflows, nurture leads, and trigger actions based on user behavior. It enhances efficiency and engagement with detailed analytics. 96% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers mention the ease of tracking, tagging, and organizing leads. Effective lead nurturing and conversion are noted, along with integration with other tools. 95% of reviewers rated this feature as important or highly important.
  • Campaign Management: Users appreciate the ability to plan, execute, and track campaigns from a single platform. The feature provides valuable insights and flexibility in managing multiple campaigns. 94% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Reviewers highlight the ease of creating visually appealing and conversion-focused landing pages and forms. Customization options and integration with analytics are valued. 94% of reviewers rated this feature as important or highly important.
  • List Management: Users value segmentation capabilities, easy import and export of contacts, and the ability to keep lists organized. Tagging and detailed analytics help target marketing efforts. 92% of reviewers rated this feature as important or highly important.