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Social Media Marketing Software with Behavior Tracking (2026)

Last updated: April 2026

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21 software options

Marketing 360 logo

Marketing 360

Marketing Platform For Small Business

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Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

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Oktopost logo

Oktopost

We make it measurable

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Oktopost is the leading B2B social media marketing platform that enables marketers to publish and measure the effectiveness of their social media campaigns

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SplitMetrics Acquire logo

SplitMetrics Acquire

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Unlock the Apple Search Ads potential.

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An intelligent data-driven platform providing extensive automation, AI-based optimization, and deep insights and trends for easier and more profitable management and scaling of your Apple Search Ads account.

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Scalify logo

Scalify

Marketing automation software

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Scalify is a marketing automation software that enables businesses to launch, analyze, optimize, and scale Facebook and Instagram ads faster with game-changing automation. Key features include AI ad copy, pre-built custom audiences, bulk scaling campaigns, quickstart strategies, and metric comparison. It also allows small businesses to launch successful ad campaigns using built-in templates, statistics, and insights from the data team.

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Act-On logo

Act-On

Growth marketing automation platform

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Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

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Hootsuite logo

Hootsuite

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Scal-e logo

Scal-e

Omnichannel marketing system with customer loyalty programs

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Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

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Agile CRM logo

Agile CRM

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Lebesgue logo

Lebesgue

AI Intelligence & First-Party Data for E-commerce Growth.

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Lebesgue is an AI marketing analytics platform for e-commerce (Shopify/Woo). Unifies store, ads, competitor & 1st party data. Features AI insights, ad audits, LTV analysis, competitor tracking, creative AI & Le-Pixel (accurate first-party data tracking). Get clear reports & growth recommendations.

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PinMeTo logo

PinMeTo

Marketing and search technology for multi-location brands

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PinMeTo is a leading marketing and search technology designed for multi-location brands to help them efficiently manage their business information, reviews, online interactions, and messaging across a wide range of online maps, services, applications, and directories.

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Zoho Marketing Plus logo

Zoho Marketing Plus

Unified marketing platform

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Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

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Audiense logo

Audiense

Consumer segmentation and cultural insights at the core

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Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

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Locowise logo

Locowise

The Professional's Social Media Analytics Solution

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Locowise's dashboards use over 200 metrics and charts to monitor all social media channels. Export reports, get competitor insights, see hashtags, and more.

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Arena logo

Arena

Group Live Chat Platform

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Arena creates group rooms for any event, live, and streaming allowing users to discuss and talk about your content. Your group chat is displayed wherever you choose, and you can customize it to match with your website design.

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Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Feathr logo

Feathr

Digital marketing and display advertising software

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Feathr is purpose-built to help organizations unlock more impact and revenue. With Feathr, teams get an omnichannel marketing platform that allows them to work smarter and achieve marketing goals.

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NapoleonCat logo

NapoleonCat

A powerful social media management tool designed for teams.

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Boost engagement and grow your audience with NapoleonCat’s social media marketing tools. Plan and publish content, automate replies, track performance, and streamline your strategy across all major social networks.

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EngageBay CRM logo

EngageBay CRM

Integrated sales & marketing software for growing teams

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EngageBay's social media automation functionality helps users engage their social media audience like a pro

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Reech Influence Cloud logo

Reech Influence Cloud

Influence at the Heart of Marketing Performance

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Reech Influence Cloud technology enables brands and their partners to autonomously manage & optimize all of their influence activities. With our solution, you can identify, qualify and activate influencers, draw up contracts, measure the performance of your campaigns and monitor influencer trends.

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Freshmarketer logo

Freshmarketer

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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