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Top Rated Social Media Marketing Software with Engagement Tracking in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Engagement tracking provides valuable insights into audience interactions, helping to measure content performance and refine marketing strategies. It allows for better understanding of audience behavior, optimizing content, and achieving marketing goals. Our reviewers in social media marketing software rated this feature as important.

5 Best Social Media Marketing Software with Engagement Tracking

Product
User rating
Starting price
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Zoho Social logo
4.7
(3.3K)
15
flat rate/per month
Snapchat logo
4.6
(1.1K)
5
per feature
Hootsuite logo
4.4
(3.7K)
399
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Social Media Marketing products with engagement tracking

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Social Media Marketing software category. They also needed to have sufficient reviews about engagement tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for engagement tracking, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Social Media Integration4.5
Social Promotion4.9

User insights about the engagement tracking feature

Reviewers appreciate Constant Contact's engagement tracking capabilities, noting its detailed insights into open rates, click-through rates, and bounces. They find it helpful for analyzing campaign effectiveness and adjusting strategies. Users value the ability to see who opened emails, clicked links, and unsubscribed. They also mention the platform's easy-to-use dashboard and comprehensive reporting features.
Verified reviewer profile picture

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“Engagement tracking is essential in helping us see the success of each email and help pinpoint what tactics, keywords, and email formulations are best suited for our client base.”
SC

Sierra C.

Guest Concierge

“Engagement Tracking was important to me. Determining whether a client opens any of your emails and then which ones they open allows you to evaluate the content and timing of your emails. For my database, Wednesday at 11 am seemed to be a sweet spot!”
Verified reviewer profile picture

Patrice G.

Vice President, Customer Experience

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Zoho Social logo
Reviews Sentiment
 
 
 
1-2(10)
3-4(943)
5(2,429)
Key Features
Social Media Integration4.7
Social Promotion4.6

User insights about the engagement tracking feature

Reviewers indicate that Zoho Social's engagement tracking provides valuable real-time data on post performance across multiple platforms. They find it easy to track metrics like views, likes, and comments, which helps in refining content strategies. Users appreciate the intuitive dashboard and the ability to manage customer interactions efficiently.
Verified reviewer profile picture

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“I love how you can track your fans engagement on all your social media pages. In one page, it shows all the engagement including views, likes and subscribers with little green arrows to show the progress!”
BE

Bridget E.

Music Business

“Zoho Social gives us the data of overall engagment with our posts on real-time basis. Which gives us the idea of how much popular or relevant and engaging our posts are, and also helps us in deciding what to do next.”
Verified reviewer profile picture

Mehandi I.

Sales & Marketing Automation Specialist

Starting price
15flat rate /
per month
Pros and Cons based on 3,382 verified reviews
Verified reviewer profile picture

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details
Snapchat logo
Reviews Sentiment
 
 
 
1-2(11)
3-4(384)
5(738)
Key Features
Social Media Integration
Social Promotion

User insights about the engagement tracking feature

Users report that Snapchat's engagement tracking tools are easy to use and provide quick insights into how content is performing. They value the ability to track metrics like reach, impressions, and interactions. Reviewers find it helpful for understanding audience behavior and improving content strategies.

See related user reviews

“One of the aspects I find commendable about Engagement Tracking in Snapchat is its ability to provide real-time insights into user interactions with content. Snapchat's engagement tracking features offer a detailed view of how users are interacting w”
af

alaa f.

Content writer

“engagement tracking is a fundamental aspect of Snapchat management, providing insights and data that help users refine their strategies, improve their content, and achieve their goals on the platform.”
AA

Abdelrahman A.

Site Engineer

Starting price
5per feature
Pros and Cons based on 1,133 verified reviews

Creative photo filters

Staying connected with family

Efficient communication

Engaging video messaging

Global connectivity

Account management issues

High battery and data usage

Frustrating ephemeral messaging

Frequent bugs and glitches

Confusing navigation

See pros and cons details
Hootsuite logo
Reviews Sentiment
 
 
 
1-2(86)
3-4(1,721)
5(1,987)
Key Features
Social Media Integration4.5
Social Promotion4.5

User insights about the engagement tracking feature

Reviewers appreciate Hootsuite's engagement tracking for its ability to consolidate data from multiple social media platforms into one dashboard. They find it useful for monitoring post performance and audience interactions. Users value the engagement score feature and the clear analytics provided, though some prefer native platform metrics for accuracy.
Verified reviewer profile picture

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“The thing I like about this feature is because it let me track how my engagements in my audience in different platforms.”
CM

Carol M.

Social Media Manager and VA

“I love being able to see the engagement breakdown, either by post or by account and compare it over time across various campaigns. ”
Verified reviewer profile picture

Dylan C.

Administrative Assistant

Starting price
399per user /
per month
Pros and Cons based on 3,794 verified reviews
Verified reviewer profile picture

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Social Media Integration4.2
Social Promotion4.4

User insights about the engagement tracking feature

Reviewers highlight Mailchimp's engagement tracking as a vital tool for monitoring email campaign performance. They appreciate the detailed analytics on open rates, click-through rates, and unsubscribes. Users find the dashboard intuitive and value the insights it provides for refining email marketing strategies. Some mention occasional tracking inaccuracies but overall find it effective.
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“It helps you Track your Engagement, with subject line tracking, it helps you decide whether you want to change anything in your Email Marketing Strategy to get more Engagement”
Verified reviewer profile picture

Scott C.

Business Development Manager

“Mailchimp helps tremendously by providing indepth and detailed stats about who your emails were sent to, who opened and engaged with the email versus who ignored it, where they are from, how long they were engaged, and much more. All this helps provide valuable info allowing you to target those clients who are most engaged in your emails with ease!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Social Media Marketing Software with Engagement Tracking in 2026

Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

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Instagram logo

Capture, edit, and share photos, videos, and messages

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Read more about Instagram

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monday.com logo

Project management software

On monday.com, you can monitor all of your social media campaigns on a no-code platform you can customize for your needs.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.

Read more about HubSpot Marketing Hub

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Zoho Social logo
Category Leaders

Social media marketing for growing businesses

Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team

Read more about Zoho Social

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

The Semrush Social Toolkit is a smart AI solution designed to streamline and automate every stage of your social media workflow. It covers everything from generating content ideas to tracking your overall performance

The Social Toolkit is fully integrated with the broader Semrush ecosystem.

Read more about Semrush

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Snapchat for Business logo

Mobile messaging & multimedia platform

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Read more about Snapchat for Business

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

EngageBay's social media automation functionality helps users engage their social media audience like a pro

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Birdeye logo

AI-based webchat assistant for business conversations

Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

Read more about Birdeye

Users also considered
Agorapulse logo

Easy-to-use social media management for teams and agencies

From publishing to reporting, engaging to listening, Agorapulse has all your social media management solutions in one location.

Read more about Agorapulse

Users also considered
Loomly logo
Category Leaders

Your Easy-To-Use Social Media Management Platform

Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

Read more about Loomly

Users also considered
Levitate logo

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

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iContact logo

Email marketing , automation, and landing page software

Easily and quickly schedule posts across Facebook, Twitter and Linkedin.

Read more about iContact

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Sprout Social logo

Social Media Management Software for Business

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

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Ocoya logo

The truly all-in-one content marketing platform.

All-in-one content marketing platform. Create content (graphics & text), schedule posts and analyse your performance.

Read more about Ocoya

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Simplified logo
Category Leaders

Create, collaborate, and scale all your content creation in

Simplified helps you design everything, scale your brand, and collaborate with your team like never before. Create stunning designs, videos, and write copy using our ai copywriter tool. Then, get started with our free forever plan.

Read more about Simplified

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

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NiceJob logo

Reputation marketing with reviews, social & SEO tools

NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve!

Read more about NiceJob

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InviteReferrals logo

Referral marketing software

InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

Read more about InviteReferrals

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Later Social logo

Manage your entire social media strategy

Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online.

Read more about Later Social

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Eclincher logo

Eclincher is an AI-powered social media management platform.

Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google My Business, Google+, Pinterest, YouTube...)

Read more about Eclincher

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SocialPilot logo

Social Media Scheduling & Analytics Tool for SMBs & Agencies

SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial.

Read more about SocialPilot

Users also considered

Key features for Social Media Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Social Media Integration: Reviewers appreciate the ability to manage multiple social media platforms from a single dashboard, saving time and simplifying post scheduling and content management. 96% of reviewers rated this feature as important or highly important.
  • Social Promotion: Users highlight the effectiveness of targeted ad campaigns, audience segmentation, and the ability to boost posts and promote content across various social platforms. 92% of reviewers rated this feature as important or highly important.
  • Content Management: Reviewers value the tools for creating, scheduling, and monitoring posts, as well as the ability to organize and customize content for different audiences. 92% of reviewers rated this feature as important or highly important.
  • Post Scheduling: Users find it beneficial to plan, organize, and schedule posts in advance, ensuring consistent and timely content distribution across multiple platforms. 91% of reviewers rated this feature as important or highly important.
  • Automated Publishing: Reviewers appreciate the convenience of scheduling posts to be published automatically, saving time and ensuring consistent online presence. 89% of reviewers rated this feature as important or highly important.
  • Multi-Account Management: Users highlight the ease of managing multiple accounts from a single platform, streamlining workflows and ensuring efficient content distribution. 88% of reviewers rated this feature as important or highly important.