Business Intelligence

Top 9 Tableau Alternatives for Business Data Analytics

Jan 6, 2022

Nine user-recommended Tableau alternatives to help analyze data and generate insights.

Barkha Bali
Top 9 Tableau Alternatives for Business Data Analytics

What we'll cover

If you are a data analyst engaging in regular data visualization to get business insights, you must have heard about Tableau, which is one of the most commonly used business intelligence and analytics software.  The software helps collect and analyze data from various sources and create interactive dashboard visualizations to support data-driven business decisions.

Tableau’s real-time visual analytics and interactive dashboard allow you to divide large datasets into smaller parts to examine and find new insights and possibilities. It enables you to create interactive maps and analyze data from multiple sources.

However, if your business deals with complex data models and requires data preprocessing, Tableau may not be the right solution for you. Therefore, it is important to look at the best Tableau alternatives and choose the one that fits your requirements.

We asked users like you about the Tableau alternatives they considered when purchasing business intelligence and analytics software. Here are the top 9 platforms they identified; our list (sorted alphabetically) can provide a starting point for your software search.

*See our full methodology for selecting these nine tools at the bottom of this article.

Tableau Alternatives

Domo

Domo is a cloud-based business intelligence and dashboard tool that helps businesses connect, prepare, visualize, engage, and optimize their data on a single platform. Its dashboard offers various pre-built pages that can self-organize depending on your data inputs. You can also use its card builder tool that helps create custom visualizations via drag-and-drop.

Domo enables businesses to evaluate and cleanse data from a variety of sources. It simplifies ETL (extract, transform, load) processing so you can find value in your data without the need for SQL. You may also use the DataFusion tool to combine data from several sources.

Domo

Playbooks in Domo (Source)

Here’s how Domo compares with Tableau

As data visualization and integration tools, both Tableau and Domo are right on the chart. But when it comes to combining and cleaning data, Domo is a clear winner. It combines ETL and data flow visualizations without the need for coding. However, if you want to use SQL for deep data cleansing, DOMO has a MySQL workspace where you can customize your data as per your business preferences.

Platforms supported:Both are web-based tools, and both offer a mobile app for iOS and Android devices.
Typical customers:Both Tableau and Domo are suitable for small to midsize businesses and large enterprises. Tableau is also suitable for freelancers.
Customer support:Both Tableau and Domo offer support via email, chat, and phone. Both offer video tutorials and a knowledge base.
Pricing:Both offer a free version for users. Tableau has a flat fee of $15 per month. The pricing for Domo is not provided by the vendor.

Click here for a side-by-side comparison of Domo and Tableau.

Dundas BI

Dundas BI is a business intelligence and data visualization platform designed on a fully open API architecture, plug-ins, and in-app scripting. It enables you to generate structured BI reports and exports, print them, and share them with end-users using the built-in reporting tools. The platform uses HTML5, JavaScript, and CSS3, making it compatible with the majority of browsers on both computers and mobile devices.

All of your BI needs, from data prep to presentation and self-service, are covered by Dundas BI and can adjust to user skills. Dundas BI’s self-service analytics dashboards allow users to explore business statistics and gain actionable insights without requiring IT assistance.

Dundas BI

Data visualization in Dundas BI (Source)

Here’s how Dundas BI compares with Tableau

In terms of Reporting and Analysis, Dundas BI has a significant advantage over Tableau Software. It has a highly customizable dashboard with several built-in features, including an open and fully programmable analytics platform.

Platforms supported:Both are web-based tools. Tableau offers a mobile app for both iOS and Android devices, which Dundas BI does not.
Typical customers:Both can be used by small to midsize businesses and large enterprises. Tableau is also suitable for freelancers.
Customer support:Both the tools offer email, phone, chat, and FAQs support. Both provide video tutorials and a knowledge base.
Pricing:Both offer a free version for users. Tableau has a flat fee of $15 per month. The pricing for Dundas BI isn’t specified by the vendor.

Click here for a side-by-side comparison of Dundas BI and Tableau.

Google Data Studio

Google Data Studio is a reporting and data visualization tool that lets you put together raw data on interactive dashboards for visualization. The tool helps you connect your data from multiple sources, set up required metrics, and create professional reports and dashboards.

With Google Data Studio, you can create customized data for multiple teams to extract, compare, filter, and organize required data from a single report. Data Studio integrates with other products such as Google Analytics, Ads, and BigQuery, allowing you to access data from one while working in another, saving you time and enhancing efficiency.

Google Data Studio

Reporting dashboard in Google Data Studio (Source)

Here’s how Google Data Studio compares with Tableau

While both are reporting and data visualization software solutions, Tableau has fewer options for integrating with other tools. Google Data Studio is quite flexible, enabling you to connect to other solutions such as AdWords and YouTube Analytics that Tableau does not support.

Platforms supported:Both are web-based tools. Tableau offers a mobile app for both iOS and Android devices, which Google Data Studio does not.
Typical customers:Both can be used by small to midsize businesses and large enterprises. Tableau is also suitable for freelancers.
Customer support:Google Data Studio offers online support via email, whereas Tableau offers chat, phone, and email support. Both provide video tutorials and a knowledge base.
Pricing:Google Data Studio is a free tool. Tableau also offers a free version and the cost of the upgrade is $15 per user per month.

Click here for a side-by-side comparison between Google Data Studio and Tableau.

Holistics

Holistics is a business intelligence (BI) and data analysis tool with modern self-service BI capabilities. It helps business teams perform ad-hoc data exploration without the need for SQL writing. Data teams only need to define metrics once using SQL, and the system automatically curates datasets for business teams for further analysis. 

Holistics enables business teams to evaluate and create their own reports using the drag-and-drop interface, filters, and dimensions. It integrates with Slack, email, and webhooks, among other tools to share insights with stakeholders. 

holistics

Data visualization dashboard in Holistics (Source)

Here’s how Holistics compares with Tableau

While both are BI and data visualization software solutions, Holistics is easier than Tableau. It enables non-technical users to explore data on their own using its drag-and-drop feature without the need for coding.

Platforms supported:Both are web-based tools. Tableau offers a mobile app for both iOS and Android devices, while Holistics does not.
Typical customers:Tableau can be used by freelancers, small to midsize businesses, and large enterprises alike, whereas Holistics is more focused on small to midsize firms.
Customer support:Holistics doesn’t offer phone support, while Tableau does. Both provide email and chat support, video tutorials, and a knowledge base.
Pricing:Both offer a free version for users. Tableau has a flat fee of $15 per month, while pricing for Holistics starts at $100 for 10 users per month.

Click here for a side-by-side comparison of Holistics and Tableau.

Looker

Looker is a cloud-based business intelligence (BI) and data visualization tool that helps collect and organize data from multiple sources and enhance data-driven decisions. The tool comprises customizable Locker Blocks with SQL patterns, data models, and visualization tools. These blocks help analysts customize the data based on business requirements.

The Looker BI tool enables you to access extensive visualizations with real-time analysis. You can also customize the visualization with bubble charts, word clouds, chord diagrams, and heatmaps, among other elements. 

Looker

Dashboard in Looker (Source)

Here’s how Looker compares with Tableau

While both are BI and data visualization software solutions, Looker has a platform-exclusive analytics feature set that gives it an edge over Tableau. It comprises Locker Blocks and LookML, differentiating it from other BI software solutions.

Platforms supported:Both are web-based tools. Tableau offers a mobile app for both iOS and Android devices, while Looker does not.
Typical customers:Both can be used by small to midsize businesses and large enterprises. Tableau can also be used by freelancers.
Customer support:Looker doesn’t offer phone support, while Tableau does. Both provide email and chat support, video tutorials, and a knowledge base.
Pricing:Both Looker and Tableau offer a free version for users. Tableau has a flat fee of $15 per month.

Click here for a side-by-side comparison of Looker and Tableau.

Microsoft Power BI

Microsoft Power BI is a business intelligence tool that uses rich data visualization, AI, excel integration, and pre-built custom data connectors to give business insights. It lets you discover pre-installed reports, unifies relevant data to create interactive and immersive dashboards, and collaborate with teams to draw actionable insights and drive business results.

Microsoft Power BI enables you to import data from multiple sources, including Excel workbooks, local databases, or the cloud; use its drag-and-drop feature to visualize data and publish reports for further analysis. The software uses SQL Server Analysis Services to create reusable models with available data. 

Microsoft Power BI

Reporting visualizations in Microsoft Power BI (Source)

Here’s how Microsoft Power BI compares with Tableau

Both Microsoft Power BI and Tableau are web-based business intelligence and data analytics tools that focus on creating interactive visualizations to enhance business insights. But, Power BI is more cost-effective than Tableau because it uses the existing Microsoft tools such as Azure, SQL, and Excel to visualize data.

Platforms supported:Both are web-based tools, and both offer a mobile app for iOS and Android devices.
Typical customers:Both can be used by mid-size and large companies. However, for freelancers and SMBs, Tableau could be a better fit.
Customer support:Both Tableau and Power BI provide online support, video tutorials, and a knowledge base, but only Tableau offers phone support.
Pricing:Both offer a free version for users. Tableau has a starting fee of $15 per month, whereas paid plans for Microsoft Power BI start at $9.99 per user per month.

Click here for a side-by-side comparison between Microsoft Power BI and Tableau.

Qlik Sense

Qlik Sense is a data analytics platform with AI that helps elevate data literacy by amplifying discovery and analysis. The data engine in Qlik lets you freely examine all of your data using the dashboard. By compressing massive data sets, showing the form of your data, and highlighting outliers, Qlik's machine learning makes their dashboards more powerful.

As you examine your data, Qlik Sense's AI capabilities provide a real-time context for the analysis you're doing and propose data-driven insights. The ability to create dashboards and reports using drag-and-drop eliminates the need for scripting and queries. Its data storytelling feature enables you to convey various points of view while giving data context. It can also access the original analysis, allowing users to dive into data to find answers.

Qlik Sense

Reporting in Qlik Sense (Source)

Here’s how Qlik Sense compares with Tableau

Both tools work well for teams of all sizes. However, if you’re looking for a tool to assist you with complex data transformations and analysis, Qlik Sense would be the right choice. It offers advanced analytics with AI-based machine learning to provide descriptive business insights.

Platforms supported:Both are web-based tools, and both offer a mobile app for iOS and Android devices.
Typical customers:Both can be used by freelancers, small to midsize businesses, and large enterprises.
Customer support:Both Qlik Sense and Tableau offer phone, chat, email, video tutorials, and knowledge base support.
Pricing:Both offer a free version for users, wherein Qlik Sense offers modern analytics and group collaboration as part of its free plan. Tableau has a flat fee of $15 per month, while Qlik Sense’s paid plans start at $30 per user per month.

Click here for a side-by-side comparison of Qlik Sense and Tableau.

Sigma Computing

Sigma Computing is a collaborative business intelligence and data analytics tool with a spreadsheet-like interface and allows you to use formulae, functions, and rows and columns to represent data. It uses a collaborative canvas enabling everyone to iterate analysis, create data visualizations, explain data stories, and explore data points. 

Sigma Computing helps business teams drill down into large datasets and accelerate data-driven decisions. It provides access to real-time cloud data warehouses with an intuitive spreadsheet interface, eliminating the need for manual data updating and modeling. 

Sigma Computing

Revenue computing dashboard in Sigma Computing (Source)

Here’s how Sigma Computing compares with Tableau

Both are business intelligence and data visualization tools with data reporting and ad-hoc reporting capabilities. However, Sigma is easier to use and more flexible than Tableau. It enables users to analyze large data sets directly from the cloud warehouse with no manual coding.

Platforms supported:Both are web-based tools. Tableau offers a mobile app for both iOS and Android devices, which Sigma does not.
Typical customers:Both can be used by small to midsize businesses and large enterprises. Tableau can also be used by freelancers.
Customer support:Sigma doesn’t offer video tutorials, while Tableau does. Both provide email, 24/7 chat, phone support, and a knowledge base.
Pricing:Both offer a free version for users. Tableau has a flat fee of $15 per month. Pricing details for Sigma are not provided by the vendor.

Click here for a side-by-side comparison of Sigma Computing and Tableau.

Sisense

Sisense is a BI and dashboard software for large data sets. It uses a single commodity server to gather data and solve business queries without programming or SQL. Sisense uses predictive analytics, AI, and machine learning to identify future opportunities and enhance data exploration. 

Sisense’s AI feature expedites the manual data preparation process helping users identify complex data patterns and generate real-time insights. It uses SQL, Python, and R to create custom data models based on business requirements. 

Sisense

Dashboard in Sisense (Source)

Here’s how Sisense compares with Tableau

Tableau and Sisense both feature interactive dashboards for data management procedures. But, Sisense follows a more advanced approach to data visualization, with several custom-fit dashboards for all sectors and sub-niches inside each.

Platforms supported:Both are web-based tools, and both offer a mobile app for iOS and Android devices.
Typical customers:Both can be used by small to midsize businesses and large enterprises. Tableau is suitable for freelancers as well.
Customer support:Sisense doesn’t offer phone support, while Tableau does. Both provide email and 24/7 chat support, video tutorials, and a knowledge base.
Pricing:Both offer a free version for users. Tableau has a flat fee of $15 per month. Pricing details for Sisense are not provided by the vendor.

Click here for a side-by-side comparison of Sisense and Tableau.

Assess all options to select the best Tableau alternative

Businesses have different requirements when it comes to data visualization. Hence, to select the right Tableau alternative for your business, you should stay aligned with your data requirements.

If your business already functions alongside Microsoft products such as Azure and Office 365, Microsoft Power BI can be a good option. Google Data Studio can be beneficial if you are a beginner in reporting and seeking a budget-friendly tool, or if you work alongside the digital marketing team and require connecting with Google products.

If you are interested in a tool that supports complex data analysis, visualization, and APIs customization, Qlik Sense and Dundas BI are great options. If your projects involve simpler datasets and require a good amount of data modeling before being used for reports, Sisense can prove to be a good choice.

If you are seeking a powerful BI tool with a modern interface to perform analysis, visualization, and embedding, Sigma Consulting is the right tool for you. 

If you need self-service analytics, Looker and Holistics can prove to be beneficial. If your projects need high-level presentations with various metrics, Domo can be a good option.

Want more options? Check out Tableau's comparisons page to find other business intelligence tools that can be suitable for Tableau alternatives. 

Methodology

At GetApp, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

Products featured in this list were identified in user reviews as other products considered at the same time as Tableau. In this article we highlighted the products with the highest number of other products considered mentions. To be included in this list, alternative products had to provide the following core business intelligence features: integration, data analysis, and data visualization.

Disclaimer: We conducted this analysis based on reviews and ratings data as of December 6, 2021. In order to present the most up-to-date information, the product cards below show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

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About the author

Barkha Bali

Hey there, I’m Barkha. I’m a writer at GetApp. I recommend businesses software they require through thoughtful and compelling content. I studied English Literature at Delhi University and Jamia Milia Islamia. I have been working in the Digital Marketing domain since 2017. Home base: New Delhi. (1-2) things about me: avid reader and enjoys listening to podcasts. The [1-2] tech trend[s]/innovation[s] I think you should keep an eye on 👀: How to stay ahead of industry change and tech diplomacy.
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