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Ecwid
4.6
(513)

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eCommerce software for mobiles, websites and social media

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Ecwid Features

Features Summary

Functionality

4.3

/5

513

Total features

30

3 categories

Ecwid features

Abandoned Cart Saver
Alerts/Notifications
CRM
Cataloging/Categorization
Channel Management
Credit Card Processing
Customer Accounts
Customizable Templates

Common features of eCommerce software

API
Activity Dashboard
Alerts/Notifications
CRM
Campaign Management
Cataloging/Categorization
Channel Management
Content Management

Price starts from

0

One-time payment

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

513

Price starts from

0

One-time payment

visit website

Total Features

30

Unique features

  • Tax Management

  • Reviews Management

  • Kitting

  • Order Processing

Functionality

4.6

/5

22K

Price starts from

Free

learn more

Total Features

84

Features in Common

9

Unique features

  • PCI Assessment

  • Reporting/Analytics

  • Financial Reporting

  • Self Service Portal

Functionality

4.5

/5

14K

Price starts from

4

Per month

learn more

Total Features

48

Features in Common

3

Unique features

  • Email Management

  • Visitor Tracking

  • Full Text Search

  • Social Media Integration

Common Ecwid comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ecwid

Reviewed 5 months ago

Ecwid is a proper choice for your e-commerce needs especially if your primary marketing channel is social! I use my Ecwid store to showcase products that perform better with social traffic and this works perfectly with Ecwid.

Pros

Ecwid offers the best social commerce for Instagram, Facebook, and Google shopping. With its in-built integration, you can in no time showcase your products on your social network platforms. Ecwid offers a lot of channels but the social ones are a stand-out for me.

Cons

Ecwid's SEO is not as robust as its competitors like Shopify. For your site to be discovered on Google search with just its SEO won't cut it. You will need to push more SEO towards your connected blog, and perhaps other third parties services you have connected to your store.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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HAPPY customers means ECWID in action

Reviewed 9 days ago

problems it solved in my business: taking my offline business to online bypassed the difficulty of ecommerce website setup solved online payment difficulty solved order and inventory management

Pros

impactful features of app: - flexible subscription plans as per needs of businesses - excellent customer support - easy postage -regular updates to customer ease of use -compatible with clover, wix and wordpress -image uploading feature i experienced superb integration with existing offline business

Cons

missing features in the app: -recurring bill processing -limited order managing ability -costly to customise the ecommerce features -lacks global support in features like shipping very limited store design templates aspect difficult to use: -very hard to update url of my store - difficult to add product variation while inventory export its integration with existing business was seamless

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great to use with WIX!

Reviewed a month ago
Pros

Ecwid is super easy to use and set up. We use Ecwid for our yearly calendar sales and other products we sell.

Cons

It can be a little difficult to access through WIX and takes multiple screens to get to where you want to be to add new items to the store front.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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piattaforma eCommerce semplice da utilizzare e con grandi potenzialità

Reviewed 3 months ago

La mia esperienza con ecwid in generale è positiva. lo strumento è facile da configurare e utilizzare e le potenzialità sono importanti.

Pros

Ecwid è uno strumento davvero versatile con il quale è possibile realizzare eCommerce completi a tutti i livelli. è particolarmente indicato per realizzare soluzioni eCommerce per le piccole imprese. ho trovato particolarmente piacevole utilizzare ecwid perché è semplice da utilizzare. Nel caso in cui bisogna realizzare un ecommerce complesso è possibile affidarsi alle potenti API messe a disposizione per realizzare soluzioni e integrazioni su misura.

Cons

come la maggior parte delle piattaforme commerce "pronte all'uso" difficilmente riesce ad offrire tutte le funzioni di cui si ha bisogno. In molti casi si dovrà quindi scendere a compromessi, acquistare plugin aggiuntivi o ricorrere allo sviluppo di funzionalità ad hoc. Fortunatamente Ecwid mette a disposizione delle versatili API che permettono di realizzare quasi qualsiasi cosa si possa immaginare.

Showing original review in Italian. See translation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ecwid Reviews - What to know!

Reviewed 5 months ago

Overall, Ecwid deserves special mention for its fully free plan and extensive multilingual selling capabilities. When it comes to SEO, though, there is some room for improvement. Ecwid is a simple, powerful way to add ecommerce capabilities to an existing website or to set up an online store on a Facebook page or other social media platform. There are better solutions available if you're constructing a separate site — I'd recommend Shopify or BigCommerce — but Ecwid does exactly what it says on the tin: it allows you to simply add ecommerce to any website. Ecwid is an excellent choice for small businesses since it is simple to use, offers a comprehensive set of ecommerce functionality, and is competitively priced.

Pros

Multi-currency selling is simple to set up (although you will need to pay for an app to do so). You won't have to worry about manually setting up state tax or VAT rules because tax rates are applied automatically. Ecwid can be easily integrated with major content management systems using plugins and apps. Ecwid offers a completely free plan that includes a lot of useful features. It allows you to have many language versions of your store. All plans have real-time carrier quoting capabilities. It allows you to have many language versions of your store. Ecwid is an easy method to integrate ecommerce into any current website. Point-of-sale capability is available and can be implemented in a variety of ways.

Cons

The SEO features might be improved. Ecwid does not allow you to generate AMP versions of product pages. While beneficial, the Instant Site feature is not a replacement for a fully-specked standalone store. Only the most expensive options include phone support. Only iOS devices are compatible with the mobile POS integrations. You can't use any of the SEO capabilities in the free version. While the multi-currency capabilities is generally good, the local currency is not displayed at the last level of checkout. In the Ecwid App store, there are a limited amount of apps and integrations. Product variants are not available on the free or entry-level plans.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Syncronise Your Inventory Accross Multiple Platfoms

Reviewed 2 years ago

Overally, positive. I managed to set it up easily on my website and do a test purchase within an hour. Ecwid is a breeze and I wonder why it isn't more popular, especially among non-technical users.

Pros

Can connect multiple content management systems, social media stores and other platforms and manage your inventory and sales from one dashboard. It has a free tier so you can get started without any additional expenses for up-to 10 products. Well documented developer resources for custom integrations. It uses a fixed monthly subscription and there are no transaction fees, so the more you sell the higher your profits. No coding skills needed to set up and no need for entering API keys or unique pins or any of that. Ecwid automatically connects the store using your email address.

Cons

The free tier has very limited features. You can only connect an online store and no other platforms. If you decide to discontinue using Ecwid, it may be challenging to find an alternative as there are few other platforms that provide a similar service for synchronizing inventory across platforms. Depending on your country you may need to build a custom payment gateway integration to accept local payments. For the free version, styling is not flexible. However you can manually style your website store with som custom CSS. It added a store link to the navigation menu of my website without asking, and then when I deactivated the plugin, the (broken) store link remained behind.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ecwid and their blog posts have provided the platform and training to be effective and competent.

Reviewed 5 years ago

The Ecwid platform is easy to use on the day-to-day business end of things. It is also quite adaptable to custom tweaks, most of them being for free, but some major tweaks can be made through their development team. I am continuing to use Ecwid, and hope to be using it for some time into the future.

Pros

The Ecwid online store gives me the ability to sell my product to both the USA market and also to the global market. Custom development helped me set up tracking the amount in my limited USA inventory as well as sell from the relatively unlimited inventory drop shipped from New Zealand. Ecwid helped set up a subdomain of my own domain name to point to their Starter Site. The Starter Site is currently hosted on Amazon's servers while my website is hosted on another server. ~~~~ Ecwid's blogs have guided me systematically through both the steps necessary to utilize fully their store platform, but also the particulars of running a small online business. (payment setup, LLC's, Instagram photo Apps, Google Shopping, Google AdWords, how to find legal advice and tax advice, to name a few)

Cons

I can only find one bugaboo with the software platform: Since my shipping comes from two sources, I do not use an Ecwid sponsored shipping App but the USPS Click-'N-Ship website itself to generate labels. The tracking numbers copy/pasted into Ecwid for the USPS shipments have not yet been clickable to the USPS.com website for the customers to see the progress of their orders. Of course, the NZ orders...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ecwid Blog Emails provide timely advice appropriate to my need at that specific time.

Reviewed 6 years ago

Ecwid Blog Emails come to my Inbox at a rate I can handle, for me to analyze and apply to my online SIDS prevention store. We started in 2004, as distributors for a New Zealand SIDS prevention company, with a single-developer, online store integrated into our website. That store had a user forum for support issues. In June of 2015 I asked a local website upgrade specialist his recommendation on...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An integrated and secure system to enable everyone to trade online with ease

Reviewed 4 months ago

Ecwid has simplified all stages of publishing products, receiving orders and payments with ease and efficiency, and has enabled us to continue adding new products as well as smoothly modifying designs, images and accompanying information. Indeed, Ecwid and through its amazing capabilities enabled us to own an outstanding online store and helped us expand our customer base and increase sales as well.

Pros

I really appreciate how simple Ecwid is and how quickly you learn the right way to use it effectively. Ecwid enables us to create an integrated online store, and also provides a large number of suggestions and templates to enable the user to design his store in the appropriate manner, so that he can add images, information, contact data, product prices and payment methods, in addition to the facilities it provides to store customers during their purchases. . Indeed, with Ecwid and at the appropriate prices for the services it provides, users can develop their online stores without the need to use programming consultants or help applications, as the support provided by Ecwid will help to overcome any problem that users may face at all stages.

Cons

I haven't experienced any distasteful things regarding its great potential to help set up online stores with minimal costs. But when we need to integrate it with one of the marketing platforms, we find it difficult and we need to complete this process for auxiliary applications, which becomes costly. I want improvements in this area so that we can market our store properly and at a low cost.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to Use and Fully Functional!

Reviewed 3 years ago

I've been using Everyone shopping cart for almost 4 years and I'm satisfied with the service. I've tried other companies and always revert back to Ecwid. It provides all the necessary told and features for a website or online retail store.

Pros

Easy to create new products for online store. Easy to setup store and affordable price.

Cons

I'm not particularly happy with the design options and usable templates.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ewid sistema Sars

Reviewed 8 months ago

Utilizzo Ecwid da oltre due anni. Tramite una dashboard completa è possibile gestire il proprio catalogo, le vendite, il marketing, recuperare carrelli abbandonati, newsletter, creare email personalizzate, gift card, coupon e impostare sconti automatici. La configurazione globale (pagamenti, regole delle spedizioni e impostazioni generali) è intuitiva. Buon rapporto qualità/prezzo.

Pros

Ecwid è un sistema e-commerce SaaS facile da utilizzare. È possibile configurare il tuo negozio tramite un interfaccia intuitiva, costruire un sito web e sincronizzare i tuoi prodotti nei vari canali di vendita messi a disposizione. Puoi integrare il tuo negozio in Joomla!, Wordpress, Wix, Weebly o qualsiasi altro sito tu preferisca. Ecwid si integra perfettamente in qualsiasi sito web.

Cons

Le funzionalità integrate per i canali di vendita (eBay, Amazon, Welmart e Google Shopping) agevolano la sincronizzazione dei prodotti ma il loro costo mensile (sottoscrizioni), più la commissione sulla vendita, riducono notevolmente i tuoi guadagni. Questi applicativi non sono supportati dal team di Ecwid ma dai relativi sviluppatori. Inoltre, per il tuo sito web, le opzioni di configurazione dei layout non sono sufficienti.

Showing original review in Italian. See translation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great solution for setting up an online shop quickly & easily

Reviewed 3 years ago
Pros

Ecwid's admin panel makes it super easy to set up an online shop. Even better, if you're already using a Wordpress site, you can quickly add that shop to your site without having to plug in any number of WooCommerce plugins and extensions that you'd need to do everything that Ecwid has already done for you. Another bonus is the ability to give clients a way to log in and manage their shop without having to log into their website. Many of my clients are way too nervous to log into their live site, but feel perfectly comfortable logging in to a more focused shop-only dashboard.

Cons

Early on, there were a few nuances I didn't like, but the service has come a long way in terms of development over the past few years, leaving me with nothing on my list of things I don't like.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A very good E-commerce platform

Reviewed 2 years ago

I am able to get all my orders on one platform. I can track my customers later.

Pros

Easy to use. The free store option is possible for life long if you have got less than ten products. This free feature nobody offers. Customer service is very good. We can customize the software with a price though. There are additional apps to help us with a few things. I am satisfied with the software even though it's not 100% perfect. That's only because of the nature of business changes for every company.

Cons

There are a few. But still, the software is usable and good. Sometimes the software loads slowly in mobile phones and I feel it's a and network issue. Once I update a paid order, this would not show when and what time the update was made. SImilarly for any updated crucial step, this software would not show. The change inside the order, for example, adding a product or deleting a product won't automatically...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best fit for an eCommerce solution

Reviewed 3 years ago

I needed a way to sell my products internationally and have the eCommerce side be handled in a professional and reliable and secure way and Ecwid gave me exactly what I wanted and needed.

Pros

Ecwid was recommended to me by a friend and it was the best decision I ever made in terms of an eCommerce solution. As an artist and designer who wanted to have a versatile and customizable store front on my websites, Ecwid fulfilled all my needs. Beyond this tho, Ecwid allowed me to connect my Square readers payments seamlessly, and I have to say that their customer service is very good. It should...

Cons

The only negative I might say about Ecwid is that there can be some restrictions when trying to integrate your sales channels into Facebook and Instagram. Additionally, sometimes the CSR you get via online chat (which IS convenient, I must say) doesn't have a legitimate knowledge of all aspects of Ecwid, so it's a bit hit and miss in that sense.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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I rushed into making a decision, but it seemed to work out.

Reviewed a year ago

It has been good, better than my review probably implies. I do like the ease of use, the customer service, and wish we could afford more, but we will one day.

Pros

Actually, it was the customer service that rocks. Management has their hand in your pocket 24/7 nudging you to buy or upgrade. very annoying. Ths CS team does a great job, maybe they can send management home early soon.

Cons

Constantly having to needing to upgrade when some of these items should be included in the monthly fees. It is very hard to budget when it is necessary to buy an optional plugin or and unexpected item you thought was part of the package isn't and more money goes out the door for that instead of for the customer or potential customer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Online Shopping Cart System

Reviewed a year ago

I've been with ecwid for years. It has been a great experience and easy to use. I started with the free version and as my business continues to grow I've upgraded my account twice to have access to features that grown my business even more.

Pros

I love the ease of tracking orders on my phone. I love that I can edit items on my phone and they will automatically be updated on my website. I love that the shopping cart system is easy to use for customers and if they abandon a cart they receive email reminders and sometimes coupon incentives to check out.

Cons

I do not love the lack of integration with my payanywhere payment system. so i have to do 2 separate accounting. . . but they do intergrate with clover which i no longer have.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very nice online store but there is room for improvement.

Reviewed 5 months ago

Overall, Ecwid is a very nice store that allows a lot of customization. For some of the changes, I needed to contact support and change some CSS code to make it work but in the end, it is a very nice store. I looked into and tried Shopify in the past but very quickly realized this was not as easy as Ecwid for me.

Pros

I really enjoy the user experience as a whole. It is very simple to understand and get a store up and running. I use a built-in Ecwid plugin for a Duda website-building platform. So, it is like a 3rd party Ecwid store. Because of this, there are a few features that are missing but overall, you can still build a very nice online store. The framework and layouts are very easy to understand and use as well as you are able to customize many things on each page. The catalog page, single item page, checkout, and more.

Cons

One of my clients is a greenhouse and they have around 2,000 products. Until recently, there was no way to bulk change pricing or other features for select products which was a pain to have to change every product individually. Ecwid has made an update so this is possible which has saved about an hour of clicking and pasting which is awesome. However, there is still room for improvement. For example,...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best and cheapest e-commerce for beginners and startups

Reviewed 6 years ago

I've been using Ecwid for about 2 years already and I can say that it's one of the best solutions for e-commerce that you can find. It has some reasonable prices if not free, if you're selling up to 10 products. For startups like me having no fees for few products was a God send. The interface and set up is one of the fastest and easiest to get accustomed to. They've also improved many features...

Pros

Flexibility and reliability.

Cons

Customisation in visual terms.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fun, Functional, and best of all- painless!

Reviewed 6 years ago

I love Ecwid. First storefront I've ever used, and as somebody who personally despises trusting 3rd party with my merch- I get the hands on experience I require with a wonderful site that keeps track of my orders, is easy to update, and makes selling online more fun than I imagined it could be. You can't argue with the low (and size optional) one time monthly payments either- super affordable and incredibly fair for the tools you're given here. Thank you so much! -Alli White

Pros

The pull down menus to set an orders status is super helpful and I love that customers get the updates into their inboxes to know I'm working on their stuff! The storefront was easy to integrate onto my website and is clean cut and easy to browse. The image loading process is painless as well and I like the ability to create an album of images, as well as for massive, multiple loads of merch, you can directly copy one listing and alter it slightly- SO HELPFUL and saves me so much time!

Cons

The international shipping, while abundantly bursting with options- can almost be too overwhelming at times.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Modified to use for rental business

Reviewed 2 years ago

I had been searching for a shopping cart solution that could work with Wix and I was so happy when I discovered Ecwid. I had it set up immediately as everything is very intuitive and flexible enough for my rental business. The integration to Wix was super easy. We do have to utilize Order Desk to help manage orders as Ecwid is limited in its functionality. Many of the pre-built integrations are very nice and offer additional customization.

Pros

Extremely easy to setup my products and integrate into Wix. Works with Authorize.net. Flexible enough to create options for setting up my rental business. Integration with HelpfulCrowd for easy review management.

Cons

Inability to rebill for subscriptions. If this feature was available, it would be perfect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Insane value for the price!

Reviewed 5 years ago

I can set it and forget it, knowing ECWID is powering my online book sales, and I really appreciate being able to have such strong confidence in a product so crucial to my company's success.

Pros

So far, I haven't found a functionality that I want that isn't available, and I like the modularity of the software, allowing me to choose and pay only for what I need. It all works together seamlessly, and gets the job done without a lot of messing around. Plenty of options for reporting on very granular data about sales, abandoned carts, etc. as well as excellent customer support, especially in the form of regular newsletters with ideas to increase sales and just do a better job of maintaining your business all around. I especially like the way ECWID is constantly increasing functionality and offering more options to customize. This is just really good value for the money, and allows me to create a shopping experience I can be proud of.

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Highly Recommend Using Ecwid as a Tool to Increase Sales

Reviewed 6 years ago

We use Ecwid for our document services business. Currently, we utilize Ecwid's Store on our website and Facebook. Ecwid has helped increase our revenue by ensuring an efficient purchase experience for our customers. What is great about Ecwid is that they offer a FREE version which allows up to 2 categories and 10 products to allow your business to grow. Design is limited in FREE version. We like the...

Pros

Easy to use. Great on social media and e-Marketplace.

Cons

Design options.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great shopping cart for multiple items to sell

Reviewed 6 years ago

My bakery sells multiple versions of the same cookies and bars. This cart allows us to make all the choices clear to our clients, price them accordingly, add shipping choices, add comments, pics and other great behind the scenes parts that make our store amazing to the outside and easy for us to manage on the kitchen side. Highly recommend it!

Pros

all the extras that allow me to make each item for sale easy to buy, customize and ship, while keeping the client happy and informed of what is happening with their order.

Cons

Searching for items on the back end means I have to be very specific with my word choices. And if someone doesn't follow the pattern set for how to categorize the items for sale, finding them to enable or disable can become a chore and/or mean a lot of unnecessary files/items on the site that should be eliminated.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good but doesn't Interface with every web creator

Reviewed 6 years ago

I wish there was more interface with Wix. If Wix is allowing users to use the ap, they should also have access to the full functionality of ECWID aps, such as the Multiple Promotions at once feature...otherwise we are happy with the ease of use.

Pros

That is easy to follow the process of an order from processing to fulfillment

Cons

If you sell on a made-to-order basis, there is no way to go and see how many of that item you ahve old over time without manually counting up from the orders. Should be some kind of feature that allows you to view how many times a partcular items has sold on the back end, where you edit the item maybe? If you don't keep an inventory, then there is no way to track and I can't show an inventory because...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ecwid Understand small businesses needs

Reviewed 4 years ago

It is great experince , I like it , and I am sure that if i am starting a new store as I planned , it will be only with Ecwid

Pros

the software meets most of the needs to establish and run an e-commerce business, I can't say it is "The Perfect software " because there isn't any". I like the simplicity of building the store, connect with third-party provider in the area of payment, shipping, etc. Also I very much appreciate the customer service proffissinalism in handling the customers issues .

Cons

1- store design and layout 2- the entry of product takes a long time, especially if one deal with hundreds of products, you have to move from page to another 3- it will be nice and very much help if some of the priced add-ins added to the software as a basic element of the software 4- the language used in the FAQ and assistant is not some time clear enpugh