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Mixpanel Comparison

Overview

Category Leaders

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$17/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.4

(84)

5

4

3

2

1

43

34

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.
There are many features that are really cool and useful in this software. I really liked the functionality of these features.
Great tool to get the insights about the users and products. Customer support is really good.

Cons

Expensive and sometimes reports can have data missing. Could be user error though.
Pricing is seen as its one of the major limitations. Beginner's are expected to face problems in understanding the interface of this software.
It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.
  • Vendor responds to reviews
  • Last review14 days ago

Key features

  • Total features55
  • A/B Testing
  • Audience Targeting
  • Campaign Management
  • Campaign Segmentation
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Dashboard
  • Data Discovery
  • Data Import/Export
  • Data Visualization
  • Device Targeting
  • Drag & Drop
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Feedback Management
  • Funnel Analysis
  • Geotargeting
  • Goal Setting / Tracking
  • In-App Events Tracking
  • ML Algorithm Library
  • Milestone Tracking
  • Mobile Alerts
  • Model Training
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Prioritization
  • Push Notifications
  • Referral Tracking
  • Reporting/Analytics
  • Resource Management
  • Retention Tracking
  • Revenue Tracking
  • Split Testing
  • Statistical Analysis
  • Statistical Modeling
  • Test Scheduling
  • User Interaction Tracking
  • Video Support
  • Visitor Management
  • Visual Analytics
  • Visual Editor
  • Visual Notifications
  • Visualization
  • Website Analytics

Integrations

  • Total integrations141
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

10+ YEARS RECOMMENDING SOFTWARE

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