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Quantcast Logo

Audience measurement & realtime ads

Table of Contents

Quantcast - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: October 2025

Quantcast overview

What is Quantcast?

Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile. The app comes in two parts, Quantcast Measure and Quantcast Advertise, the former is provided for free and offers complete audience demographic and geographic profiles for your websites and mobile apps, as well as your competition's. Quantcast Advertise is a paid-for solution that uses data from Quantcast Measure to provide predictive intelligence pertaining to customer journeys and paths.

Quantcast Measure allows you to see details such as the number of mobile app users, visits and page views for a specific period of time. You can see the audience demographic broken down by gender, age, number of children, income, education, ethnicity, political affiliation and political engagement. You can also see audience interests, other sites your audience visit, and sources of audience traffic. Further audience insights include the return usage of logged in users, app installs & upgrades, and user retention. All data garnered by Quantcast about your web sites and apps can be published live on the Quantcast platform to showcase to advertisers and partners.

Key benefits of using Quantcast

  • Demographic Analysis: See detailed demographic and geographic data on who is using your app and website. See data such as interests, age, location, company, features they use, and more.

  • Quantcast's Compare Tool: This allows you to measure your site activity against that of your competition. Measure multiple competitor sites against your own.

  • Return Usage Feature: Understand the behavioral flow of your audience across your various platforms, including website, mobile sites and apps.

  • Top devices: Quantcast shows you the top device models, carriers, connection types and Operating Systems across all apps and versions for the last 30 days.

  • See Installs & Upgrades: See all adoption of installs and upgrades, along with the distribution of your users across versions to measure the impact of feature changes.

  • Publish Audience Data: Produce audience demographics for content, sections of content, and other custom audience segments. Deliver post-campaign audience reports to advertisers.

  • Quantcast Advertise for Marketers: This additional product offers predictive intelligence based on audience data to predict the audience path, so as to influence customer journeys and gain new customers through intelligent targeting and re-targeting.
  • Starting price

    Free

    Alternatives

    with better value for money

    Quantcast’s user interface

    Ease of use rating:

    Quantcast reviews

    Overall rating

    4.2

    /5

    22

    Positive reviews

    86

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.25/10
    Rating distribution

    5

    4

    3

    2

    1

    11

    8

    1

    1

    1

    Pros
    “The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process.”
    SE

    Sarah E.

    Government Management Consultant

    “The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.”

    Verified reviewer

    Anonymity request

    “Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company.”
    SE

    Sarah E.

    Government Management Consultant

    Cons
    “Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.”
    Verified reviewer profile picture

    Michelle M.

    Digital Marketing Consultant

    “Yet when it comes to allowing the same developers access to their API at, which is, in fact, open but completely useless.”
    Verified reviewer profile picture

    Grant M.

    “We had some difficulties with integration to other marketing platforms.”
    ig

    imedo g.

    telemarketing representative

    Who uses Quantcast?

    Based on 22 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Marketing and Advertising
    Newspapers
    Information Technology and Services
    Telecommunications
    Others

    Use cases

    - Not enough reviews
    -
    -
    -
    -
    -

    Quantcast's key features

    Most critical features, based on insights from Quantcast users:

    Campaign management
    Performance metrics
    Campaign analytics
    API
    Real-Time data

    All Quantcast features

    Features rating:

    Activity dashboard
    Alerts/Notifications
    Consent management
    Content management
    Customer segmentation
    Customizable branding
    Metadata management
    Multi-Channel marketing
    Reporting & statistics
    Visual analytics

    Quantcast alternatives

    Quantcast logo

    Starting from

    Free

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    Free version
    Ease of Use
    Features
    Value for Money
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    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support

    Quantcast pricing

    Value for money rating:

    Starting from

    Free

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    User opinions about Quantcast price and value

    Value for money rating:

    To see what individual users think of Quantcast's price and value, check out the review snippets below.

    “The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process.”
    SE

    Sarah E.

    Government Management Consultant

    “The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.”

    Verified reviewer

    Anonymity request

    Quantcast support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Email/Help Desk

    Training options

    Documentation
    In Person
    Webinars
    Live Online

    Quantcast FAQs

    Q. Who are the typical users of Quantcast?

    Quantcast has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business

    These products have better value for money


    Q. What languages does Quantcast support?

    Quantcast supports the following languages:
    English, French, German, Italian, Swedish


    Q. Does Quantcast offer an API?

    No, Quantcast does not have an API available.


    Q. What level of support does Quantcast offer?

    Quantcast offers the following support options:
    Chat, Email/Help Desk

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