Tableau Pricing Plan & Cost Guide

Tableau

Business intelligence & analytics

4.54/5 (1,421 reviews)

Tableau Pricing

Starting from: $70.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

For Individuals

Tableau Creator: $70 USD/user/month, billed annually

For Teams & Organizations

(On-premises or public cloud)
Tableau Creator: $70 USD/user/month, billed annually
Tableau Explorer: $35 USD/user/month, billed annually
Tableau Viewer: $12 USD/user/month, billed annually | min. 100 Viewers required

Fully hosted by Tableau

Tableau Creator: $70 USD/user/month, billed annually
Tableau Explorer: $42 USD/user/month, billed annually
Tableau Viewer: $15 USD/user/month, billed annually | min. 100 Viewers required

Competitors Pricing

HappyFox BI

Pricing model: Subscription

Fract Territory

Starting from: 299.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Reveal

Starting from: 50000.00/year
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

AnswerRocket

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

PolicyMap

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Tableau Pricing Reviews

Pros
  • I have been using different visualization tool but tableau is very easy tool to use. Some of the good feature I liked most are the switching or swapping functionalities of the views is awesome.Verified ReviewerRead the full review
  • Feature rich, intuitive, good pricing and it makes for some beautiful dashboards. You can literally be up in minutes with this software with a little elbow grease.Ryan G.Read the full review
  • There is an active Tableau community online, and it's easy to get your questions answered when you need help. The company's own support services are generally pretty good, too.Zack S.Read the full review
Cons
  • Due to my lack of familiarity in how to code, I was uncomfortable at first and found it difficult to learn.Divya V.Read the full review
  • Large files takes a while to load and sometimes it will crash which is inconvenient. Since there is no auto-save function, you can lose your work if it crashes.Cynthia H.Read the full review
  • M more a consumer of the analysis than a creator but we have been caught out when our data scientists accidentally did the wrong thing, and analysis showed something totally different to reality.Aaron C.Read the full review
98%
recommended this to a friend or a colleague

25 reviewers had the following to say about Tableau's pricing:

Rohit Gautam

Data Visualization with Tableau

Used weekly for less than 6 months
Reviewed 2019-10-14
Review Source: Capterra

The overall experience has been pleasing. The only problem is the price.

Pros
The best part about Tableau is the ease with which data can be represented. You can just paste the data and graphs get plotted automatically. The interface is also very intuitive.

Cons
It is expensive software, cannot be used by all organizations. There are cheaper alternatives available which people might go for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Patrick Liu

Easy To Use With Good Performance

Used daily for 2+ years
Reviewed 2020-01-15
Review Source: Capterra

It's a good visualization tool. but price is not as cheap as we thought.

Pros
Extract data source - hyper. we converted some Cognos reports to Tableau, in Cognos we have to pre-schedule it because the complex query behind the scenes takes long time to run. At beginning we use Tableau live connection, put most of calculations in ETL but still getting performances issue. after switch to hyper...oh it's fantastic.

Cons
In Cognos, to view Query behind FM model or Report just one click, it's very helpful and convenient during development and troubleshooting. In Tableau have to dig into log to find the query or check from DB side.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Román Josué de las Heras Torres

Tableau is a must learn for data professionals

Used occasionally for 2+ years
Reviewed 2019-08-28
Review Source: Capterra

Data Analysis, data exploration and management, professional plots, dashboards, reports

Pros
Tableau is one of those tools that you probably know or have heard about it if you are into the world of Data Science, Data Analytics, or Business Intelligence. If you haven't learned it yet, I really recommend it. This platform allows you to analyze your datasets, explore them, and manage them easily. It also aids you in keeping track of the flow of the data, since the phase of data preparation to publishing your findings and insights. The desktop version is possibly the best, but there's also the choice of the online version.

Cons
I would like to have a cheaper version, maybe lighter or with less functionality, but more accessible to the data professionals who can't afford the actual prices or cannot gather a group.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Tableau Review

Used weekly for 2+ years
Reviewed 2018-08-22
Review Source: Capterra

Pros
Easy to use, user-friendly, easy to navigate. Nice user interface with lot`s of data visualisation possibilities (graphics and dashboards) which is a must for a BI tool. Easy to train users and adopt the system within organisation, because it has similarities to Excel Pivot table functionality. Proper user rights management, so that you can hide and split sensitive content for different users. Cloud based solution with various native integration possibilities.

Cons
Quite expensive licensing cost-wise and inflexible pricing.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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LIKHITHA dugginni

The best visualization tool in the market

Used daily for 2+ years
Reviewed 2019-07-18
Review Source: Capterra

Pros
Ease of use Its so efficient and reduces the most of man work when it comes to data analysis and visualization

Cons
Of course the best comes with Price. Tableau is a bit expensive Hope Salesforce would bring some affordable changes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Casey Chowdhury

Intuitive and easy to learn

Used monthly for 1-2 years
Reviewed 2018-06-27
Review Source: Capterra

Pros
- Intuitive and modern user interface and fairly easy to learn - Powerful visualization capabilities out of the box

Cons
- Not that cheap, yearly licensing, and somewhat confusing licensing structure - Support/partner services are very expensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

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J. Ryan Carey

Worth the price

Used monthly for 6-12 months
Reviewed 2020-01-27
Review Source: Capterra

Allowed us as an organization and marketing agency to visualize and show how the massive amounts of data could inform business decisions.

Pros
This software is incredibly robust and integrates with massive amounts of data. I would highly recommend this tool to anyone that is using multiple data sources and is competent in data visualization. I was so impressed by the initiatives to continually make this product useful. One instance of this was their enhancement of the data integration with a feature that allowed data cleansing as part of the overall capability. I was impressed and was able to make some incredible visualizations to drive decisions in the business world.

Cons
The cost of the software can be a little expensive but the value behind it supports the price. We personally stopped using it because ou clientele was not as interested in this type of visualization which is on us to better educate them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Diego Guadarrama

Top of the line visualization/dashboard builder

Used weekly for 6-12 months
Reviewed 2018-07-24
Review Source: Capterra

I was able to create awesome visualizations with my data.

Pros
It's easy to use and there's an active community asking and answering questions, in case you ever get lost. The visualizations are also really beautiful. I sell visualizations to clients and the steep price is worth it.

Cons
The first and biggest is that is pricey. Microsoft has an alternative that is a lot cheaper, but when you use it, you'll know why. Also, it would be very helpful to understand how databases work, but the knowledge isn't necessary.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Kher Yee Ting

The Tool for Business Intelligence

Used weekly for less than 6 months
Reviewed 2019-08-12
Review Source: Capterra

Pros
Interact with data can never be so easy with Tableau. One of my favorite features is the data driven alerts. It helps me to keep an eye of key metrics only when it hits the score that matters.

Cons
Tableau's pricing is kinda at the higher end which is not something affordable for small businesses.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Asim Ahmed

Superb BI Tool

Reviewed 2014-08-23
Review Source: Capterra

we really appreciate Tableau BI for overall Data Analysis and Visualization. Very nice Product in Economical Value.

Rating breakdown

Ease of use
Customer support

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Alaeddine Ghrab

Master of automated reports

Used daily for 1-2 years
Reviewed 2018-10-10
Review Source: Software Advice

- I would recommend Tableau software ( desktop and server ) to any medium sized data driven company. With the new pricing, the quality / price ratio is fair enough.

Pros
- Tableau server : Ability to publish reports and share the data with the wanted parties in 2 clicks - Data download : Downloading data ( raw format or tabular ) directly from the report - Variety of customisable charts and dashboards - Use of parameters : Passing values using parameters will make the report more customisable

Cons
- Extract and automated refreshing process are a bit buggy. - UI will crash if the report is built on top of an important amount of data ( depends also on the UI and how many filters are used ) - Live connexion feature do not scale well with the size of data used.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Cool Visualization

Used occasionally for free trial
Reviewed 2019-04-09
Review Source: Capterra

Pros
It allows user to create fancy visualization with intuitive steps. Lots of online resources to help.

Cons
Tableau has an expensive price tag for personal users.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Easy data visualization tool

Used occasionally for 2+ years
Reviewed 2019-03-15
Review Source: Capterra

Programming background is not needed for Tableau, anyone with basic Excel knowledge can easily create the nice visualizations and analyse the data and create the stories about the data.

Pros
One of the easiest BI tool to learn. Can quickly connect to different data sources and make effective visualizations. Tableau is supported by different platforms. Pricing is cheaper when compared to other BI tools. Tableau public viz of the day is very useful for beginners to get an idea about different visualizations. Many free tutorials are available.

Cons
All the calculated fields should be created before publishing the data source. Data engineering team should define the data sources effectively and pass the datasource to the business users to study the data using the visualizations. Database and data should be clean for the Tableau.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Great visuals and an industry standard.

Used monthly for 2+ years
Reviewed 2018-08-31
Review Source: Capterra

Pros
Helps upper management visual analytics reported from the office. VERY good visualization capabilities.

Cons
Expensive and inflexible pricing. Lacks functionality foe a dedicated business intelligence tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Tableau

Used monthly for 2+ years
Reviewed 2019-05-09
Review Source: Capterra

Pros
Ability to cleanse data from multiple sources and clean dashboards.

Cons
The price is a bit high and small company that would benefit from the tool may not be able to afford it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Rory Burns

The cheap and easy data visualisation solution.

Used daily for 2+ years
Reviewed 2018-07-28
Review Source: Capterra

Pros
Tableau online offers an easy to use method of visualising your data and hosting your visualisations. It's cheaper than other platforms which trade on being easy to use. Their support is excellent and there's loads of tutorials online to help you get started.

Cons
It's more expensive than d3.js or superset, but the trade off is that you don't need any knowledge of coding to be able to use Tableau.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Allan Delmare

Incredibly powerful software that does many things with ease, but still requires code writing for more complex analysis

Reviewed 2015-12-23
Review Source: GetApp

This software is by far the easiest BI software I've used (tried Zoho, Excel Pivot tables, Microsoft BI, and many others). It's a slam dunk for drag-and-drop analysis of lots of things. But if you want to do more complicated analysis of what you're looking at beyond face-value graphs of plotting X and Y axis, you're going to need to learn how to perform some custom coding. Fortunately, there are LOTS of free guides available through community forums and online blogs. But it takes time to read those, and unless you're trying to do exactly what the examples show, it takes quite a bit more time to adapt said examples to whatever is specific about your scenario. The price isn't cheap at something like $1000/yr, so it's no small investment. But from every other software I've seen, I'd buy this over the others.

Pros
Super simple drag-and-drop interface for plotting out info. Massive online community forums packed with information and examples Huge amount of content produced by others on various sites (blogs and such). Ability to quickly open someone else's example worksheet to get "hands on" with the data from their examples (as opposed to just reading about it).

Cons
Like every other software I've seen, there's no escaping the need to code custom functions for complex or deeper analysis The price tag is fairly high - likely cost prohibitive for a small business who is just looking to try and analyze data that their POS software won't do for them, or that Excel Pivot tables just can't quite seem to cover.

Rating breakdown

Value for money
Ease of use
Customer support

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Chryseis Lumanug

Tableau in the office

Used weekly for 1-2 years
Reviewed 2018-02-09
Review Source: Software Advice

Overall, Tableau is a great software that can deliver very nice visual interpretation to data.

Pros
The new version/ update has been a great help with the functionality and moreover with the accesiblity or easy interface of the software. I can carry a huge chunk of data or connect data from different sources. The dashboards are easy to understand and my team can just click any of the tabs and get instant results. I also like that this software can be used in different platforms be it Windows, iOS, Android etc.

Cons
Pricing wise it is not as competitive with its pricing since there are other software that can deliver the same with lesser cost. Intensive training and technical know how is required.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Prashast Vaish

Leading BI &Analytics tool

Used daily for 1-2 years
Reviewed 2020-08-01
Review Source: Capterra

I work with a insurance client and help them solve business problem through analytics and tableau helps me visualize those analysis better.

Pros
1. It is very easy to use, just drag and drop 2. It has a ton of features and customization options 3. You can pretty much find all different kind of graphs to visualize your data.

Cons
1. It is a little expensive and the pricing is actually license based instead of usage based.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Phenomenal value for the cost of the platform, as long as you have some knowledge of SQL

Used monthly for 2+ years
Reviewed 2018-11-08
Review Source: Capterra

Great, you get what you pay for , and as long as you have the knowledge to do so, Tableau is a great price for the value you get.

Pros
The ability to integrate data from multiple platforms, channels, etc. and bring them into Tableau for a blending that allows for a better data representation using their visualization tools.

Cons
There is learning involved with the use of the platform. If you are unfamiliar with SQL, Excel and how that all integrates with other applications then you might want to spend a bit more money for something with easier use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Patrick Prasquier

Excellent data-visualization tool

Used occasionally for 2+ years
Reviewed 2017-11-10
Review Source: GetApp

Pros
Feature-rich Existing connectors Active community High level of "customizability" for the visualizations

Cons
Requires a desktop app for the setup Pricing model makes it expensive for small businesses Backwards-compatibility issues

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Damien Lee

Great solution to build dashboards fast

Used weekly for 6-12 months
Reviewed 2017-09-07
Review Source: Software Advice

Pros
Fast and simple to develop dashboards. Ability to consolidate data from multiple sources. makes great looking dashboards. New pricing model this year based on subscription is more attractive.

Cons
Free version for developers is missing. Can be expensive when scaling up to a large number of users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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shetal Dixit

Best Self Service Business Intelligence tool

Used daily for 2+ years
Reviewed 2018-04-02
Review Source: Capterra

Pros
For Data Scientists and advanced users, Tableau is the most efficient and powerful. Tableau offers different kinds of data visualizations and connectors to load once data. Tableau has 3 offerings. A free version with limited functionality. Then Tableau desktop and Tableau Online are available on subscription pricing model, which is way cheaper when compared to the traditional pricing. Tableau is a mature and stable product with a wide user base. Tableau is widely used in most companies i have worked for. Tableau introduced a new data engine called Hyper recently, which promises faster performance. Overall Tableau is a great product with bright future. In our company we leveraged it well.

Cons
Tableau is for sophisticated users. It requires training to get the best out of it. In our company we hired an experience consultant, who trained us and worked with us, so that we learnt all kinks of the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Benoit Duret

need graph and you have money ; GO GO GO

Used occasionally for free trial
Reviewed 2020-07-09
Review Source: Capterra

I used it to create report and if it wasn't that expensive for a little business, I will continue to use it !

Pros
I try Tableau to create reports and oooo, I like it ! You can create beautiful and very powerful report ; The back of this script is enormous and you can visualize a enormous amount of data ; The design is user friendy

Cons
While this is a good platform, you will need some time to master it ; As every good thing, nothing comes in one day ! The price is also very very expensive, but as everything, you have what you paid for !

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Tableau for Libraries

Used weekly for 2+ years
Reviewed 2018-11-07
Review Source: Capterra

Pros
We constantly use this software to display data to assist in strategic planning. It is fantastic. We have not used nor discovered all that it can do and it exceeds our expectations.

Cons
There is a cost associated with use, but the value is well worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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