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Moz Pro Logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

Table of Contents

Moz Pro - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Moz Pro overview

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Based on 349 verified user reviews

What is Moz Pro?

By industry, Moz Pro reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Moz Pro cited by reviewers is SEO (90% of reviewers).

What do users say about Moz Pro pricing?

Reviewers appreciate the balance of features and affordability, especially for small businesses, and they value the free trials. Some users report that advanced features require higher tiers, and they find recent price increases reduce value.

What are the most popular integrations for Moz Pro?

The Moz Pro integration most frequently cited by reviewers is Google Analytics 360, a web analytics product rated 4.7 out of 5 for its integration with Moz Pro.

Starting price

49flat rate /
per month

Alternatives

with better value for money


Pros & Cons

SEO

Keyword Tracking

Features

High and increasing pricing

Moz Pro’s user interface

Ease of use rating:

Moz Pro review summaries overview

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(5)
3-4(140)
5(204)

What do users say about Moz Pro?

Users say Moz Pro offers a comprehensive suite for SEO, keyword research, rank tracking, and competitor analysis, making it valuable for monitoring website health and improving search rankings. They appreciate its user-friendly interface, useful reporting, and features like backlink analysis and keyword explorer, which help guide their digital marketing strategies. They find it especially helpful for beginners and mid-level users.

Some feel the pricing is high compared to competitors and mention that certain features, data accuracy, and backlink database could be improved. They report occasional issues with performance speed and wish for more robust or frequently updated data.

Select to learn more


Who uses Moz Pro?

Based on 349 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Computer Software
Broadcast Media
E-Learning
Others

Use cases

SEO
Website Optimization Tools
Competitive Intelligence
Web Analytics
Marketing Analytics

Moz Pro's key features

Most critical features, based on insights from Moz Pro users:

Keyword research tools
Performance metrics
Competitive analysis
Reporting & statistics
Dashboard
Google analytics integration
Link management
Content management
Website analytics

All Moz Pro features

Features rating:

Access controls/permissions
Activity dashboard
Alerts/Notifications
API
Audit management
Backlink monitoring
Brand guidelines
Broken Link Discovery
Campaign management
Categorization/Grouping
Competitive analysis
Content management
Conversion tracking
Customer journey mapping
Customizable reports
Dashboard
Data import/export
Data visualization
Digital asset management
Geolocation
Google analytics integration
Issue management
Keyword rank tracking
Keyword research tools
Keyword tracking
Link analytics
Link management
Monitoring
Multi-Campaign
Multiple Site Management
Pageview Tracking
Performance metrics
Prioritization
Problem area alerts
Rank Tracking
Reporting/Analytics
Reporting & statistics
ROI tracking
Search/Filter
SEO management
Site Search Tracking
Social media integration
Visitor tracking
Website analytics
Website Monitoring
Web traffic reporting
Workflow management

Moz Pro alternatives

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49

Per month

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Starting from

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One-time payment

Free trial
Free version
Ease of Use
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Customer Support

Moz Pro pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

49

Per month

Contact vendor for more details

Standard

99

Per month

Features included:

  • 100000 Pages Crawled/Week
  • 10000 Rows Per Backlink Query
  • 10000 Rows Per Keyword Query
  • 100 Keywords Per List
  • 100 Links Per List
  • 150 Keyword Queries/Month
  • 1 Link Tracking Lists
  • 1 User Seats Included
  • 200 Rank Checker Queries/Day
  • 24/7 Support
  • 300 Keyword Rankings
  • 3 Campaigns
  • 5000 Backlink Queries/Month
  • 5 Keyword Lists
  • 5 On-Demand Crawls/Month
  • 60 Performance Metrics: Tracked URL
  • 6 Performance Metrics: On-Demand Urls/Week
  • Mobile Rankings
  • No Speed Crawl
  • Unlimited On-Page Grader Reports
  • Unlimited Scheduled Reports
  • 2 AI Content Briefs

Medium

179

Per month

Features included:

  • 10 Campaigns
  • 1500 Keyword Rankings
  • 20000 Backlink Queries/Month
  • 200 Performance Metrics: Tracked Urls
  • 200 Rank Checker Queries/Day
  • 20 Performance Metrics: On-Demand Urls/Week
  • 24/7 Support
  • 2 User Seats Included
  • 30000 Rows Per Keyword Query
  • 30 Keyword Lists
  • 30 Link Lists
  • 30 On-Demand Crawls/Month
  • 40000 Rows Per Backlink Query
  • 500000 Pages Crawled/Week
  • 5000 Keyword Queries/Month
  • 500 Keywords Per List
  • 500 Links Per List
  • Mobile Rankings
  • Unlimited Branded Reports
  • Unlimited On-Page Grader Reports
  • Unlimited Report Templates
  • Unlimited Scheduled Reports
  • 2 AI Visibility Dashboards
  • 100 Tracked Prompts per month
  • AI Prompt Suggestions Tracking
  • 10 AI Content Briefs

Large

299

Per month

Features included:

  • 1250000 Pages Crawled/Week
  • 15000 Keyword Queries/Month
  • 24/7 Support
  • 25 Campaigns
  • 3000 Keyword Rankings
  • 3 User Seats Included
  • 50000 Rows Per Backlink Query
  • 50000 Rows Per Keyword Query
  • 500 Performance Metrics: Tracked Urls
  • 500 Rank Checker Queries/Day
  • 50 Performance Metrics: On-Demand Urls/Week
  • 60 Keyword Lists
  • 60 Link Lists
  • 60 On-Demand Crawls/Month
  • 70000 Backlink Queries/Month
  • 750 Keywords Per List
  • 750 Links Per List
  • Mobile Rankings
  • Unlimited Branded Reports
  • Unlimited On-Page Grader Reports
  • Unlimited Report Templates
  • Unlimited Scheduled Reports
  • 4 AI Visibility Dashboards
  • 200 Tracked Prompts per month
  • AI Prompt Suggestions Tracking
  • 50 AI Content Briefs

User opinions about Moz Pro price and value

Value for money rating:

Of 74 reviews that provide robust commentary on Moz Pro's price and value, mention it in a positive light.

Some reviewers find Moz Pro’s value for money reasonable, especially for small businesses and those who benefit from the included features in the basic plan. Some users report that the availability of free tools and trials, such as MozBar and a 30-day free trial, adds initial value and helps them evaluate the platform before committing. Reviewers appreciate that Moz Pro’s pricing structure offers different levels, making it more affordable depending on the chosen plan, and they say the product is generally comparable in price to similar SEO tools. Some users indicate that the platform’s wide range of features and intuitive interface justify the investment, and they find it a good alternative to other tools in the same price range. However, some reviewers feel Moz Pro is expensive, especially for small businesses or those needing advanced features, as certain modules like Keyword Research or Local SEO require additional payments. Users think the cost can be hard to justify given the limited feature set in lower tiers and the existence of cheaper alternatives with similar or better capabilities. Some reviewers mention that the price has increased over time and that moving features from free to paid versions reduces perceived value.

, and

Moz Pro integrations (1)

Integrations rated by users

We looked at 349 user reviews to identify which products are mentioned as Moz Pro integrations and how users feel about them.

Integration rating: 4.7 (10)

Critical for firing or blocking tags in GA based on the user's consent status while browsing a website. You can customize when data is sent to google based on the privacy and consent rules you set up.

Verified reviewer profile picture

Sarah F.

Marketing Technologist

Moz Pro customer support

What do users say about Moz Pro customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Moz Pro customer support.

Widely noted by reviewers, Moz Pro offers fast, detailed responses and a helpful support team that's easy to contact.

A significant portion of users appreciate the active expert community and forums for quick, knowledgeable advice.

A limited number of users report receiving generic or unhelpful responses that don't fully address their issues.

Support options

Email/help desk
Faqs/forum
Knowledge base
24/7 (live rep)

Training options

Webinars
Live online
Documentation

To see what individual users say about Moz Pro's customer support, check out the review snippets below.

“A big shoutout to the customer support team - [SENSITIVE CONTENT] is a joy to interact with and is always ready to help whenever there is an issue.”

SP

Santosh P.

Digital Marketer

“I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.”

SB

Skyler B.

Content Writer

Moz Pro FAQs

Q. Who are the typical users of Moz Pro?

Moz Pro has the following typical customers:
Large Enterprises, Small Business, Mid-size Business, Freelancers

These products have better value for money


Q. What is Moz Pro used for?

Moz is an SEO and data management software that helps businesses increase traffic, ranking, and visibility of sites in search results. Key features include site audits, rank tracking, backlink analysis, and keyword search tools. The software allows users to categorize, compare, and prioritize keywords and phrases to fine-tune content and marketing strategies. It also enables businesses to outrank the competition by providing intuitive keyword suggestions tools, which are derived from an extensive online database using updated SERP data. Moz supports businesses to fix technical SEO issues that impede site visibility, traffic, and quality ranking. It also allows them to track competitors’ movement on the SERP, allowing businesses to uncover competitive advantages in order to attain top positions. Additionally, it can perform automated weekly checks on the site, alerting administrators to any existing issues to facilitate prompt fixes.


Q. What level of support does Moz Pro offer?

Moz Pro offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep)

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