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Customer Loyalty Software with Survey/Poll Management

Last updated: February 2025

Key Features of Customer Loyalty Software

Based on GetApp's analysis of 1163 verified reviews collected between July, 2021 and August, 2024

  • Loyalty Program: Reviewers emphasize its role in boosting customer retention and engagement through rewards, improving customer relationships, and driving business growth. 96% of reviewers rated this feature as important or highly important.
  • Rewards Management: Users value the ability to tailor rewards, track customer behavior, and offer diverse redemption options, enhancing engagement and satisfaction. 94% of reviewers rated this feature as important or highly important.
  • Gift Card Management: Users appreciate the flexibility, variety of redemption options, and ease of tracking and managing gift cards, which aid in customer engagement. 89% of reviewers rated this feature as important or highly important.
  • Loyalty Cards: Reviewers highlight the convenience of digital cards, ease of use, and customization options, which help in maintaining customer loyalty and reducing physical card issues. 85% of reviewers rated this feature as important or highly important.
  • Member Portal: Users find it easy to navigate and manage accounts, rewards, and personal information, contributing to a favorable user experience. 83% of reviewers rated this feature as important or highly important.
  • Referral Tracking: Reviewers note the importance of tracking and managing referrals accurately, which aids in customer acquisition and retention through word-of-mouth marketing. 77% of reviewers rated this feature as important or highly important.
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82 software options

Preferred Patron Loyalty logo
Category Leaders

Innovative Loyalty Programs, Customer Engagement & Gift Card

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Experience the power of a branded loyalty program with diverse promotions, including our exclusive WeatherSmart™ Intelligence. Recognize customer purchases and visits, boost retention, and drive growth. Stand out with innovative features that set your business apart.

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Kangaroo logo
Category Leaders

An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

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White Label Loyalty logo

Simple solution for complex needs

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White Label Loyalty is an API-first enterprise customer loyalty platform that helps businesses acquire & retain more customers. Run data-driven campaigns & understand and reward any customer behaviour. Integrate a white label loyalty program with your existing systems for a seamless experience.

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Zoho CRM Plus logo

Unified Customer Experience platform

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Zoho CRM Plus being a unified platform, is the ideal solution for businesses looking to provide enhanced customer experiences with streamlined administration, omnichannel customer engagement, social media marketing, powerful analytics, built-in AI, intelligent chat bots and more.

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Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

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No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions.

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XEBO.ai logo

Cloud-based Feedback Management Solution

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Survey2Connect is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration.

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Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Trustpilot logo

Customer review management platform for online businesses

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A customer review management tool that brings businesses and consumers together through reviews.

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Tango logo
Category Leaders

Rewards that are easy to give and awesome to receive!

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Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

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Tremendous logo
Category Leaders

Rewards people love

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Tremendous is the best platform to incentivize and reward people instantly with gift cards, prepaid Visa® cards, cash, and more. Tremendous can be used for market research, employee recognition, referrals, promotions, and more.

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Yotpo logo
Category Leaders

Yotpo, the leading eCommerce marketing platform.

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Yotpo, the leading eCommerce marketing platform, helps thousands of brands accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting customer experiences.

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Influitive logo
Category Leaders

Customer-Powered Growth

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The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

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TapMango logo

Customer Loyalty & Marketing Platform

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TapMango is a fully branded loyalty solution offering the most advanced rewards program to retailers and restaurants. Engage customers with our powerful marketing tools, get new customers with our referral system and review boost, increase revenue with flash sales and mobile ordering and more.

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Shopper Approved logo

More Reviews, Traffic & Conversions

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Shopper Approved is an ecommerce tool for collecting, managing, and promoting Seller Ratings, Product Reviews, Video Reviews, Q&A, and other social signals on your website and throughout the web to drive traffic, create urgency, and improve conversions.

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RepeatRewards logo

Complete customer loyalty & marketing platform

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RepeatRewards is a multi-channel customer loyalty & marketing platform offering custom mobile apps, member activity tracking, automated campaigns, and more

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Reservo logo

Appointment scheduling software

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Centralize your information on a single platform, and access your data 24/7 with just an internet connection.

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Listen360 logo

Customer engagement software for feedback & online reviews

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Listen360 is a customer engagement platform that helps you shape your brand perception & customer experience by turning online reviews & customer sentiment into actionable data. Our net promoter-based platform is a tool to ensure your locations are consistently providing quality service.

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Cool Tabs logo

Interactive data collection campaigns

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Generate interactive experiences with marketing campaigns and generate leads. Monitor your social networks and perform Social Listening and real-time content curation and get segmented data from your audience and integrate it with your CRM.

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GetFeedback logo

Send better surveys. Collect better feedback.

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GetFeedback is easy-to-use online survey software designed to improve response rates.

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InputKit logo

InputKit, the best tool for an incredible experience.

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InputKit's mission is to help companies stand out from the competition by developing innovative software solutions.

With InputKit, get authentic feedback from your customers and employees to continoulsy improve your serivces. This will help you deliver the best experience possible!

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Easypromos logo

Interactive campaigns on any social media network or device

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Use Easypromos to create & manage digital promotions such as games, quizzes, social giveaways, contests, coupon codes, and more. The promotions can be shared on any social network, web, or device. Download contestant data or transfer it to your CRM via API, Zapier, etc. No programming skills needed.

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Retently logo

Net Promoter Score & customer feedback collection

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Retently is a tool for measuring and improving customer satisfaction and loyalty through Net Promoter Score surveys and feedback collection. With Retently businesses can collect customer feedback and analyze results through advanced analytics and reports in order to take corrective action.

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Disciple logo

LIMITED OFFER ON NOW: GET 25% OFF!

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Grow, engage and monetise your community with Disciple. Get your own fully-branded community platform on Web, iOS and Android.

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iVision Mobile logo

Text messaging tool for SMBs & brands in the U.S. & Canada

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Thousands of businesses and organizations across North America use iVision Mobile's text messaging software to engage their contacts with relevant mobile marketing and communications.

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