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AB Testing Software with Access Controls/Permissions (2026)

Last updated: March 2026

AB Testing Software Key Features

    Based on 280 user opinions, we identified 6 features that are important for any product in AB Testing Software

  • A/B Testing

    Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

    Average user rating

    4.7

  • Conversion Rate Optimization

    Average user rating

    4.6

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.6

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.3

  • Split Testing

    Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

    Average user rating

    4.7

  • Visual Editor

    Program to edit text files that renders the content in accordance with embedded markup code such as HTML

    Average user rating

    4.4
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Features

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Devices supported

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User rating

32 software options

Zoho PageSense logo

Zoho PageSense

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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XM for Strategy & Research logo
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Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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Lucky Orange logo
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All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Landingi logo

Landingi platform offering marketing tools and solutions.

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Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Displayr logo

The all-in-one analysis and reporting software.

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Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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Croct logo

Headless CMS with built-in AB testing and personalization

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Croct is an experimentation platform with built-in headless CMS for content management and real-time personalization.

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Google Optimize logo

Personalize user experiences and run tests on your website.

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Google Optimize is a website optimization solution, which provides features such as A/B testing, multivariate testing, reporting and analytics, audience targeting, conversion rate optimization, data visualization, engagement tracking, split testing, statistical analysis, and a visual editor.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Unleash logo

Open-source feature management platform

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Unleash is an open-source feature management platform.
Reduce risk and roll out features with confidence. Feature Flags help you target specific customers, users and regions so that you can test your changes before rolling them out to the entire world.

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Apptimize logo

A/B testing & release management solution for product teams

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Apptimize is a cloud-based A/B testing and release management solution which assists businesses of all sizes with mobile app experimentation and optimization. Its key features include audience targeting, funnel analysis, split testing, campaign segmentation and visual editing.

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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Convert Experiences logo

Affordable A/B testing with enterprise power

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The most affordable and fastest enterprise A/B testing and personalization solution for CRO & data-driven decisions in high-traffic websites.

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Adobe Target logo

UX researching tool

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Adobe Target is an intuitive and user-friendly UX researching tool. It was specifically created for targeting, AI testing, scaling automation and omnichannel marketing.

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Flagsmith logo

Open-source feature flag & remote configuration solution

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Flagsmith is an open-source, fully supported feature flag & remote configuration solution, which provides hosted API to help deployment to a private cloud or on-premises environment.

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Intellimize logo

Website personalization solution for B2B and ecommerce.

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Intellimize is an experience optimization and personalization SaaS platform that uses AI to dynamically personalize website experiences.

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Creabl logo

Behavior recording tool for customer success teams

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Creabl helps businesses create funnels, and have them broken down by behavior or any user attribute to understand better what users convert most actively. Teams can define the funnel steps that may cause friction to engage users.

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Statsig logo

Cloud-based platform for managing product development

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Statsig is a product development platform that provides tools for experimentation, feature management, product analytics, and session replays. It is designed for industries such as artificial intelligence, gaming, B2B SaaS, and e-commerce. The platform supports roles including engineering teams, data scientists, product managers, and operations professionals who rely on data to inform decisions.

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Tontine logo

#1 A/B Price Testing for Shopify — Increase Profit Margins!

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Pricing optimization for Shopify merchants in less than 5 minutes!

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Readpeak logo

DSP Platform specialized in Native Advertising

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Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers both quality and performance.

Readpeak users benefit from a combination of bidding and paying in CPC, and have the possibility to handpick the desired premium media.

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Tggl logo

Release features with confidence with Tggl

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Tggl simplifies the release process for agile teams with a powerful feature flag service. Manage release dates, conduct A/B tests, & gradually release features to users with ease. Our architecture delivers flag evaluation in under 14ms. Sign up today and start releasing your features with confidence

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