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AB Testing Software with Tagging (2026)

Last updated: April 2026

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12 software options

XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Instapage logo
Category Leaders

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Echobox logo
Category Leaders

AI-based social media management software for publishers

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Echobox is a social media management software which helps publishers track, update, and publish digital content on various social media platforms such as Twitter, LinkedIn, and Facebook. It enables marketers to rank content based on virality rate and schedule posts across multiple social accounts.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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A rich, browser-based A/B Testing tool that helps you test your instincts and hypotheses live; without needing the help of an Engineer.

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Userlytics logo

Cloud-based usability testing platform for digital assets

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Userlytics is a cloud-based usability testing platform which helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Google Marketing Platform logo

Advertising campaigns and analytics software

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Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.

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Croct logo

Headless CMS with built-in AB testing and personalization

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Croct is an experimentation platform with built-in headless CMS for content management and real-time personalization.

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TryMyUI logo

Website and application usability testing software

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TryMyUI is a website and application testing software that helps businesses conduct usability testing, collect feedback, categorize users, create surveys, and more. Data analysts can curate target user data based on multiple filters, such as gender, age, income level, and other demographic filters.

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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