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AB Testing Software for Windows

Last updated: March 2026

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26 software options

Anyword logo

Artificial intelligence software for marketing agencies

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Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

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XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Poptin logo
Category Leaders

Lead capture platform for business conversion and engagement

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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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Instapage logo
Category Leaders

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Userlytics logo

Cloud-based usability testing platform for digital assets

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Userlytics is a cloud-based usability testing platform which helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Google Marketing Platform logo

Advertising campaigns and analytics software

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Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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beehiiv logo

The newsletter platform built for growth.

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beehiiv is a newsletter platform that provides creators with tools available in email, helping newsletters scale and monetize. beehiiv's editing and design tools, along with its suite of growth and monetization features, enable users to build and launch iconic media brands without any coding.

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Unleash logo

Open-source feature management platform

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Unleash is an open-source feature management platform.
Reduce risk and roll out features with confidence. Feature Flags help you target specific customers, users and regions so that you can test your changes before rolling them out to the entire world.

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MailatMars logo

Email marketing solution for small to large businesses

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MailatMars is an email marketing software designed to cater to the needs of small to enterprise-level businesses. It offers the capability to send marketing campaigns and efficiently manage them using advanced analytics. The platform focuses on putting the audience at the center by providing tools such as forms, emails, and other marketing channels to enhance engagement.

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Flagsmith logo

Open-source feature flag & remote configuration solution

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Flagsmith is an open-source, fully supported feature flag & remote configuration solution, which provides hosted API to help deployment to a private cloud or on-premises environment.

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Neurons logo

Use the power of attention AI to predict customer gaze

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The leading attention AI app to accurately predict customer attention. Optimize all your visual assets before publication.

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Readpeak logo

DSP Platform specialized in Native Advertising

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Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers both quality and performance.

Readpeak users benefit from a combination of bidding and paying in CPC, and have the possibility to handpick the desired premium media.

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Poll the People logo

Usability Testing In –Minutes, Not Days.

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Poll the People makes data-backed decision-making faster, easier, and cheaper. The platform provides pre-live usability testing for anything from web design to ad copy. With Poll the People marketers, designers, or any other team can create the best resources for any target audience.

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Balloonary logo

Advertising agency and ad server software

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Balloonary is an online advertising software that provides AI-based ad builder to generate custom copies and creatives for Google, Facebook and Instagram ads. It provides tools to plan projects, manage tasks, track time, collaborate, and report.

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Cxense logo
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Real-time analytics - Drive engagement and digital revenue

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Cxense Insight shows you how users consume content on your site in real time so you can provide a better user experience and drive higher digital revenue.

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DevCycle logo
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DevCycle is a feature management platform built for develope

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DevCycle lets teams experiment on any feature so they can choose winners faster. Run tests on any platform - web, mobile, server-side or OTT.

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SankeyJourney logo
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Visualize Your Customer's Journey with SankeyJourney

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Online tool for analyzing user journeys through Sankey diagrams or flow charts. Upload a CSV file containing event data from your website or app, and quickly generate an interactive data visualization interface that illustrates your customer paths. Boost your engagement, retention, and monetization.

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CustomFit.ai logo
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No-code site testing & personalization platform

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CustomFit.ai provides a no-code platform for website personalization and A/B testing designed for e-commerce businesses. The solution enables marketers to create tailored website experiences based on visitor behavior and preferences through a drag-and-drop visual editor. It integrates with various platforms including Shopify, WooCommerce, and BigCommerce while offering real-time analytics to track performance.

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Paidwork Ads logo
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Performance based engagement advertising platform

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Paidwork Ads is a performance-based advertising platform that helps brands acquire real users worldwide. Run CPI, CPA, and CPC campaigns with flexible budgets, rewarded tasks, real-time analytics, and full control over your spend.

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