Frazer - 2026 Pricing, Features, Reviews & Alternatives

Frazer is an auto dealership management software that helps businesses manage administrative processes such as contract generation, customer communications, payment processing, marketing, and more on a centralized platform. The inventory management module allows team members to track vendors, monitor recalls, access vehicle history, automatically decode vehicle identification numbers (VIN), and add vehicle images. Frazer's sales processing functionality lets employees configure multiple payment schedules, select sales types, conduct background checks, and collect deposits, among other processes. The customer management tool enables staff members to track payment due dates, set-up recurring payments, print IRS Form 8300, and accept payments for bank fundings, note balances, and repairs. It also allows users to create vehicle specific buyers’ guides, build custom forms, send personalized letters to customers, and handle online registration processes. Frazer lets businesses integrate the platform with several third-party solutions such as AutoCheck, EquiFax, Solutions to Text, openedge, DLRdmv, and Agora. Supervisors can create bills, reconcile bank statements, handle general ledgers, and generate income statements, balance sheets, and custom reports.

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