Gmail’s web-based email and storage service is the ultimate key to business organization. G Suite’s collaborative application suite for business and enterprise users has significantly enhanced our efficiency across our organization, allowing us to store and condense all of our work initiatives in one local area. Whether you use Gmail, Dropbox, OneDrive, etc. I would strongly recommend finding the best collaborative suite platform for your company and condense your work files, documents, etc. into one storage area that everyone (with permission) can easily access. Here are some of the main reasons we were swayed into using Gmail within our company.
Gmail’s free secure webmail platform, offers up to 15 GB of storage for personal use, with the option available to purchase more storage (cloud and Google Drive) on an as needed basis.
Gmail’s platform can be customized to a certain extend but generally keeps things clean and simple. Its search features save you from having to manually scroll and read past emails to locate the one you want; you can also set up personalized keyboard shortcuts to speed up the processes as well.
You can also organize emails via labels, this feature acts much like a file finder, in which you can create categorized folders to nest specific emails under and easily reference them/easy retrieval.
Time is of the essence in the business world, so the option to save emails, pre-written templates, and import contacts directly into the platform is great for accelerating email responses and keeping our clients from losing interest.
The definitive feature of G Suite Office Suite is the set of team collaborative tools available to you for sharing/file storage, creating forms (registration, survey, etc.), Excel, Word documents, and PPT with the option to collaborate in real-time.
G-Suite also includes video and conference calling, in which you can invite anyone to join by setting up a Google calendar invite.
Gmail’s email tracking is not the most suitable feature for those in marketing and sales, looking to keep track of open rates, link clicks, who clicked on the specific link, etc. But Google is completely transparent about this issue; Gmail’s documentation clearly states tracking may not be accurate, there are various factors you need to be aware of to make sure your actions don’t interfere with the tracking data. However, Gmail does easily support plugins you can add to allow for tracking (we use Lead Liaison).
Sending mass emails with in Gmail is not exactly feasible because of limitations in functionalities for personalizing emails.
Gmail does put ad placements on free on accounts, but they are pertaining to the contexts within your emails (so at least the trade-off is relevancy).
We have experienced glitches and dropped calls on numerous occasions when utilizing Google Hangouts for virtual meetings (because we run monthly webinars we moved to Zoom video Conferencing which you must have a plan to for the webinar add-on). Google Hangout only provides the option to screen share, etc. during virtual meetings from a laptop using a Chrome device, not practical for people on the go.