SendGrid Software Pricing & Features


Email Delivery. Simplified.

4.37/5 (313 reviews)

SendGrid overview

The SendGrid platform will improve your transactional email delivery and easily scale to meet your needs. Providing flexible Web and SMTP APIs, SendGrid can easily integrate with any cloud based email infrastructure. Our powerful cloud-based email infrastructure will have your transactional email up and running in minutes.

On Average, 20% of emails never reach the inbox. Because of this, email delivery is never guaranteed, even for the transactional emails which are critical to any business. To solve this problem, SendGrid provides application developers with world class email deliverability expertise, ensuring your emails reach customer inboxes. We provide quick and easy integration through an SMTP relay or the use of more robust and flexible APS's. SendGrid supports various frameworks, languages and applications, all so you can focus on your business and let us worry about the delivery of your emails.

Actionable, Real Time Analytics
Drive solid business decisions with precise analytics on your email campaigns. Easily categorize separate email campaigns and track statistics down to the email address. Track requests, delivered, bounces, repeat bounces, spam reports, repeat spam reports, invalid email requests, open tracking, unique open tracking, click tracking, unique click tracking, unsubscribe tracking and blocks. All stats are available or customizable through our Event and/or Web APIs.

Reputable Experience
SendGrid is the email delivery platform of choice for 79,000 web application companies and developers, including Uber, Airbnb, Twilio, Spotify, and Pandora. SendGrid delivers more than 45 billion emails per month, for both small and enterprise level companies.

Whether you're sending 100 emails or billions of emails per month, SendGrid's infrastructure is ready to scale and meet the demand at any moment.


Starting from
Pricing options
Value for money


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

SendGrid screenshotSendGrid Product HighlightsSendGrid screenshotSendGrid screenshotSendGrid screenshotEmail Marketing that ConnectsMarketing Campaigns - Email Marketing from SendGrid

SendGrid reviews

Value for money
Ease of use
Customer support
Oscar Caldeira

The best mail service provider for marketing and transactional emails.

Used daily for 2+ years
Reviewed 2019-05-20
Review Source: Capterra

I have been working with Sendgrid for more than 2 years and it really has been very helpful. It's perfect when you need to send transactional mails, for example password recovery or notifications to users from your website. or custom marketing campaigns. You can implement on your App easily with his Full Documented API or via SMTP. The free forever plan is perfect when you're starting a website or application and still do not have enough users. You can also easily upgrade your plan in order to get more emails monthly . Recommended with closed eyes.

Read the full review


Email Delivery. Simplified.

Abigail Nwaocha

An Easy to Use Email Marketing Software

Used weekly for less than 6 months
Reviewed 2018-07-05
Review Source: Capterra

The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance

Read the full review


Email Delivery. Simplified.

Anatoly Geyfman

SendGrid offers a great transactional email API, but deliverability & support issues hold it back

Used daily for 6-12 months
Reviewed 2018-08-01
Review Source: Capterra

Easy integration into our platform and deliverability metrics. Dedicated IP, if you pay for it.

Read the full review


Email Delivery. Simplified.


Sendgrid shines on mass mailing, but lacks some required features

Used daily for 2+ years
Reviewed 2018-07-25
Review Source: Capterra

Transactional email

Read the full review


Email Delivery. Simplified.

Ryan Kulp

Long time customer with 15+ active accounts

Used daily for 2+ years
Reviewed 2019-03-01
Review Source: Capterra

SendGrid was the first to market and has grown more and more powerful over the years, while keeping pricing low and even free pending your needs. Excited to continue plugging it into my side projects and companies.

Read the full review


Email Delivery. Simplified.

SendGrid pricing

Starting from
Pricing options
Free trial

Free Plan: up to 40,000 emails during free 1 month trial.

Paid plans available beginning at $14.95/mo.

Pricing Comparison

How does SendGrid compare with other Communications apps?

Subscription plan?


Free trial?


Free plan?


SendGrid Pricing Reviews

  • Cheap
  • Good interface, fast delivery, good customer support
  • Easy to use, essential features available on cheapest plan.
  • I love the Accuracy, Easy to use and bullet proof stability
  • highly priced for high volume mails
  • - No such cons found till now so cant say exactly.
  • the time it needs to process a message is unpredictable
  • The Price is quite high compared to some alternatives.
recommended this to a friend or a colleague

SendGrid features

Automatic Notifications
Real Time Reporting
Reporting & Statistics

Activity Dashboard (78 other apps)
CRM Integration (70 other apps)
Call Monitoring (62 other apps)
Call Recording (95 other apps)
Call Reporting (59 other apps)
Call Routing (72 other apps)
Call Transfer (65 other apps)
Caller ID (68 other apps)
Conferencing (74 other apps)
Instant Messaging (60 other apps)
Live / Video Conferencing (56 other apps)
SMS Integration (53 other apps)
Third Party Integration (86 other apps)
Voice Mail (55 other apps)

Competitor Feature Comparison

GetApp Analysis

A mail server built for developers, by developers, SendGrid is a cloud-based service that virtually eliminates the complexities that typically go along with sending emails on a large scale. In addition to sending emails on behalf of its clients, SendGrid also saves its users time and money, and offers reliable delivery to the inboxes of email recipients.

SendGrid improves email deliverability for application-generated email. Its key features also include the Event Webhook, which allows developers to provide their companies with details across all emails sent through SendGrid, and the Parse Webhook, which allows senders to parse the attachments and contents of incoming emails.

What is SendGrid?

SendGrid was created to improve the lives of developers. The cloud-based solution does this by offering an email infrastructure that relieves developers of the costs and complexities that typically go along with building their own email infrastructures. This enables developers to focus on their core businesses, rather than focusing on email alone.

By using SendGrid, companies can decrease the percentage of emails that end up in spam folders or end up disappearing altogether. This is all done without having to dedicate any extra time or money to securing infrastructures and practicing deliverability monitoring. SendGrid handles the heavy lifting for its clients, providing a way to integrate into any app to improve email deliverability rates. SendGrid also analyzes email campaigns with real-time analytics to drive sound business decisions. Developers are able to categorize separate email campaigns and track statistics down to the email address level.

Who is SendGrid for?

Originally built for developers, SendGrid is now used across multiple company sizes and industries. Although developers and IT professionals are still the primary users of SendGrid, the cloud-based solution is increasingly being adopted by marketers who are drawn to the latest features provided by the platform. A few of SendGrid’s most well known customers include Uber, Pinterest, Foursquare, Extole, and Scoutmob.

Main features

Transactional Email

SendGrid offers transactional email delivery that is scalable and reliable. Included in SendGrid’s platform are shared or dedicated IP addresses, email authentication, ISP feedback loops, outbound spam monitoring, and IP reputation scoring.

Integrate SendGrid into your transactional email program using the solution’s web and SMTP APIs, along with an SMTP relay that allows you to decide which integration method makes the most sense in your business environment. SendGrid offers support for multiple development frameworks. Libraries and code samples are also available.

Marketing Email

SendGrid’s email delivery platform delivers more than 13 billion emails each month for more than 180,000 small, medium, and large-size organizations. Thanks in large part to a whitehat sender reputation, SendGrid’s customers experience very low spam rates.

Use SendGrid’s campaign creation wizard to design your next email marketing campaign. Pre-designed email templates offer you flexibility in terms of how your campaign will look. Meanwhile, a drag and drop editor makes it easy to institute changes to your campaign at any time. You also have the option to use your own HTML, and to schedule campaign delivery times.

Advanced Deliverability

SendGrid facilitates the deliverability of transactional and promotional mobile emails all from a unified platform. This saves businesses time by consolidating the process, and it eliminates the need to deal with multiple vendors. Common email types that SendGrid supports include email marketing campaigns, newsletters, promotional campaigns, and trigger-based notifications and alerts.

SendGrid authenticates email senders, which is one of the ways that the platform is able to ensure such high levels of email deliverability. The solution also protects server-to-server connections and uses outbound spam monitoring to ensure your emails never disappear en route.

Email Analytics

Real-time analytics and reporting features provide valuable insight into the performance of any email campaign. SendGrid uses an Event Webhook, along with a statistics dashboard, to give its users all the detailed information they need. Developers can track email requests, deliveries, bounce rates, spam reports, clicks, opens, and unsubscribes in real-time. They can also create customized reports based on the timeframe, email category, ISP geography, or device-type.

To dig into your own email campaigns, select a campaign from your dashboard and take a look at the real-time click-through rates and bounce rates. You’ll also see a summary view of all of your campaigns, which is useful for monitoring overall campaign effectiveness and recipient list growth. Active support and document resources are available if you need help through this process.


SendGrid integrates with any web app through a SMTP relay or a Web API. Integration usually takes less than five minutes to complete.

SendGrid also integrates with many marketing solutions partners, including Hubspot and Pardot. These partners provide frontend services to their customers, and SendGrid provides the backend email infrastructure.


SendGrid offers a tiered pricing structure based on the number of emails sent and access to various, advanced APIs. New users can send up to 200 emails a day for free, with no credit card necessary.

Bottom line

  • Improves email deliverability for application-generated email.

  • Eliminates the complexities that go along with sending emails on a large scale.

  • Offers reliable delivery to the inboxes of email recipients.

  • Allow developers to provide companies with details across all email sent through SendGrid.

  • Works with some of the largest app companies on the market.

Videos and tutorials

Additional information for SendGrid

Key features of SendGrid

  • SMTP Service
  • Custom API Integration
  • Open & Click Tracking
  • Email Template Engine
  • Unsubscribe Tracking
  • Reputation Monitoring
  • Suppression List Management
  • Dedicated & Multiple IP Addresses
  • IP Whitelabeling
  • ISP Monitoring
  • SPAM Filter Testing
  • Domain Level Load Balancing
  • Parse Webhook
  • Feedback Loop
  • DKIM Customization
  • SMTP Relay
  • Sub-user API
  • Marketing Email Services
  • Custom Integration
  • Email Analytics
  • Alerts / Notifications
  • View Statistics by Time Period
  • Deliver, Open, Bounce Rates, Clicks, Spam reports
  • Track Email Activity at User Level
  • Subscription Tracking
  • Google Analytics integration
  • Email Reports
  • Two-Factor Authentication
  • API KEY Permissions
  • Step-by-Step Wizards
  • Scheduling Management
  • Recipient Management
  • Content Management
  • Testing Management
  • Drag & Drop Editor
  • Customizable Branding
  • Custom Fields
  • Customer Segmentation
  • A/B Testing
  • Campaign Reporting
  • Engagement Tracking
  • Custom Categories
  • Performance Monitoring
  • Real-time Data
  • Module Library
  • Responsive Layouts
  • Substitution Tags
  • List and Contact Management
  • Contact Management API
  • Individual Campaign Statistics
  • Geography, Device, and ISP Statistics
  • Category Tag


SendGrid provides reliable email deliverability which scales with any business. Our cloud-based email solution replaces your email infrastructure so you don't have to build, scale and maintain these systems in-house.

Get customizable and flexible APIs, real-time analytics, and 24/7 phone or chat support to help you every step of the way.