SendGrid Pricing, Features, Reviews & Comparison of Alternatives


Email Delivery. Simplified.

4.3/5 (417 reviews)

SendGrid overview

What is SendGrid?

The SendGrid platform will improve your transactional email delivery and easily scale to meet your needs. Providing flexible Web and SMTP APIs, SendGrid can easily integrate with any cloud based email infrastructure. Our powerful cloud-based email infrastructure will have your transactional email up and running in minutes.

On Average, 20% of emails never reach the inbox. Because of this, email delivery is never guaranteed, even for the transactional emails which are critical to any business. To solve this problem, SendGrid provides application developers with world class email deliverability expertise, ensuring your emails reach customer inboxes. We provide quick and easy integration through an SMTP relay or the use of more robust and flexible APS's. SendGrid supports various frameworks, languages and applications, all so you can focus on your business and let us worry about the delivery of your emails.

Actionable, Real Time Analytics
Drive solid business decisions with precise analytics on your email campaigns. Easily categorize separate email campaigns and track statistics down to the email address. Track requests, delivered, bounces, repeat bounces, spam reports, repeat spam reports, invalid email requests, open tracking, unique open tracking, click tracking, unique click tracking, unsubscribe tracking and blocks. All stats are available or customizable through our Event and/or Web APIs.

Reputable Experience
SendGrid is the email delivery platform of choice for 79,000 web application companies and developers, including Uber, Airbnb, Twilio, Spotify, and Pandora. SendGrid delivers more than 45 billion emails per month, for both small and enterprise level companies.

Whether you're sending 100 emails or billions of emails per month, SendGrid's infrastructure is ready to scale and meet the demand at any moment.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

SendGrid screenshot: SendGrid campaign analysisSendGrid Product HighlightsSendGrid screenshot: SendGrid campaignsSendGrid screenshot: SendGrid campaign creationEmail Marketing that ConnectsMarketing Campaigns - Email Marketing from SendGrid

SendGrid reviews

Value for money
Ease of use
Customer support
Oscar Caldeira

The best mail service provider for marketing and transactional emails.

Used daily for 2+ years
Reviewed 2019-05-20
Review Source: Capterra

I have been working with Sendgrid for more than 2 years and it really has been very helpful. It's perfect when you need to send transactional mails, for example password recovery or notifications to users from your website. or custom marketing campaigns. You can implement on your App easily with his Full Documented API or via SMTP. The free forever plan is perfect when you're starting a website or application and still do not have enough users. You can also easily upgrade your plan in order to get more emails monthly . Recommended with closed eyes.

1. Have AB Testing enable. 2. Manage unsubscribe emails. 3. Easy to Integrate via API or SMTP. 4. Email Reputation indicator. 5.Full detailed report. You can see if the email it's blocked, bounced or delivered. 6. Have a Forever Free plan . (40.000 Emails in the trial period, then 100 Emails Daily forever)

Send grid interface it's a little bit confuse. No more cons to highlight, for me it's a perfect tool.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Angelica Costa

This is a must-have.

Used daily for 2+ years
Reviewed 2019-10-30
Review Source: Capterra

They have been amazing, support is fast and helpfull. I don't remember having any downtime with them ever since I joined the service.

Sendgrid has an awesome service for email marketing and transactional emails. It works 100% of the time, the support is amazing and it even gives you a free plan that will serve most people.

The price for email marketing (contacts) is a bit too high for me. It could be packed with way more interesting features. Also the editor sucks and it never sends the mail like it shows on the screen. But I do not use this feature.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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SendGrid Review

Used weekly for less than 6 months
Reviewed 2020-06-16
Review Source: Capterra

It is fine--we continue to use it and at the end of the day the emails get delivered. It is just not super practical or intuitive. To get the full benefits I had to get a professional guy who knows HTML to help me to design and send the emails (and I am very savvy with technology).

This software has better features than competitors and email campaigns seem to reach out to more people. the templates provided are useful.

The Challenge with this app is that every little improvement that you want to make to your process is going to cost you more money. So although it starts being cheaper than competitors, by the time you add the reporting, stats, more emails you end up paying the same or more. Unless you pay extra you will not see the results of your email campaign, that is a big con, and you don't realize this until you have imported thousands of people and have invested a lot of hours creating your lists. Since you get a lot of free features when you first sign-in "as a trial period" by the time they remove them you are all in!

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Pedro Giesel

The worst customer support ever

Used daily for 6-12 months
Reviewed 2020-07-06
Review Source: Software Advice

I had sendgrid free, then I upgraded to the basic. After the shared IP has been blocked many times due to spam, I decided to go to a dedicated IP address. $89/month (really expensive for the service). I send around 500 emails/day for my learners. The server wasn't sending it, it was sending only 100 emails. as it had a limit of requests. I tried to contact their support service and it was terrible, no help at all. Then, I added some of my IPs to the whitelist, unfortunately I had to change my home IP and I got blocked from sendgrid, after over 2 weeks trying to access it and adding IP, they haven't helped me or given me a proper reply. Not only I could not send emails, I cant access my account, neither I can cancel. I had ti sign up with Amazon SES, and now my life is great! Terrible support, the worst so far, cant even cancel and get a refund =/

Free trial easy api integration cheap and good user interface

terrible support expensive hard to talk to someone

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 0/10

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Warren Turner

Send Grid Is Best For Email

Used daily for 1-2 years
Reviewed 2020-06-09
Review Source: Capterra

Send Grid not only helps route emails though my site but it is very compatible with WordPress and is very reliable when getting my emails to send out to clients.

There have been a few times I have had to reconfigure my Send Grid Plugin to my site. I feel like there is a disconnect between the servers IP and the response from my WordPress site.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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SendGrid pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free Plan: up to 40,000 emails during free 1 month trial.

Paid plans available beginning at $14.95/mo.

SendGrid features

Automatic Notifications
Contact Management
Customizable Branding
Real Time Reporting
Reporting & Statistics

Activity Dashboard (137 other apps)
CRM Integration (82 other apps)
Call Monitoring (96 other apps)
Call Recording (144 other apps)
Call Routing (105 other apps)
Call Transfer (98 other apps)
Caller ID (88 other apps)
Communication Management (102 other apps)
Conferencing (107 other apps)
Instant Messaging (112 other apps)
Third Party Integration (165 other apps)
Video Conferencing (99 other apps)
Voice Mail (88 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

A mail server built for developers, by developers, SendGrid is a cloud-based service that virtually eliminates the complexities that typically go along with sending emails on a large scale. In addition to sending emails on behalf of its clients, SendGrid also saves its users time and money, and offers reliable delivery to the inboxes of email recipients.

SendGrid improves email deliverability for application-generated email. Its key features also include the Event Webhook, which allows developers to provide their companies with details across all emails sent through SendGrid, and the Parse Webhook, which allows senders to parse the attachments and contents of incoming emails.

What is SendGrid?

SendGrid was created to improve the lives of developers. The cloud-based solution does this by offering an email infrastructure that relieves developers of the costs and complexities that typically go along with building their own email infrastructures. This enables developers to focus on their core businesses, rather than focusing on email alone.

By using SendGrid, companies can decrease the percentage of emails that end up in spam folders or end up disappearing altogether. This is all done without having to dedicate any extra time or money to securing infrastructures and practicing deliverability monitoring. SendGrid handles the heavy lifting for its clients, providing a way to integrate into any app to improve email deliverability rates. SendGrid also analyzes email campaigns with real-time analytics to drive sound business decisions. Developers are able to categorize separate email campaigns and track statistics down to the email address level.

Who is SendGrid For?

Originally built for developers, SendGrid is now used across multiple company sizes and industries. Although developers and IT professionals are still the primary users of SendGrid, the cloud-based solution is increasingly being adopted by marketers who are drawn to the latest features provided by the platform. A few of SendGrid’s most well known customers include Uber, Pinterest, Foursquare, Extole, and Scoutmob.

Main Features

Transactional Email

SendGrid offers transactional email delivery that is scalable and reliable. Included in SendGrid’s platform are shared or dedicated IP addresses, email authentication, ISP feedback loops, outbound spam monitoring, and IP reputation scoring.

Integrate SendGrid into your transactional email program using the solution’s web and SMTP APIs, along with an SMTP relay that allows you to decide which integration method makes the most sense in your business environment. SendGrid offers support for multiple development frameworks. Libraries and code samples are also available.

Marketing Email

SendGrid’s email delivery platform delivers more than 13 billion emails each month for more than 180,000 small, medium, and large-size organizations. Thanks in large part to a whitehat sender reputation, SendGrid’s customers experience very low spam rates.

Use SendGrid’s campaign creation wizard to design your next email marketing campaign. Pre-designed email templates offer you flexibility in terms of how your campaign will look. Meanwhile, a drag and drop editor makes it easy to institute changes to your campaign at any time. You also have the option to use your own HTML, and to schedule campaign delivery times.

Advanced Deliverability

SendGrid facilitates the deliverability of transactional and promotional mobile emails all from a unified platform. This saves businesses time by consolidating the process, and it eliminates the need to deal with multiple vendors. Common email types that SendGrid supports include email marketing campaigns, newsletters, promotional campaigns, and trigger-based notifications and alerts.

SendGrid authenticates email senders, which is one of the ways that the platform is able to ensure such high levels of email deliverability. The solution also protects server-to-server connections and uses outbound spam monitoring to ensure your emails never disappear en route.

Email Analytics

Real-time analytics and reporting features provide valuable insight into the performance of any email campaign. SendGrid uses an Event Webhook, along with a statistics dashboard, to give its users all the detailed information they need. Developers can track email requests, deliveries, bounce rates, spam reports, clicks, opens, and unsubscribes in real-time. They can also create customized reports based on the timeframe, email category, ISP geography, or device-type.

To dig into your own email campaigns, select a campaign from your dashboard and take a look at the real-time click-through rates and bounce rates. You’ll also see a summary view of all of your campaigns, which is useful for monitoring overall campaign effectiveness and recipient list growth. Active support and document resources are available if you need help through this process.


SendGrid integrates with any web app through a SMTP relay or a Web API. Integration usually takes less than five minutes to complete.

SendGrid also integrates with many marketing solutions partners, including Hubspot and Pardot. These partners provide frontend services to their customers, and SendGrid provides the backend email infrastructure.


SendGrid offers a tiered pricing structure based on the number of emails sent and access to various, advanced APIs. New users can send up to 200 emails a day for free, with no credit card necessary.

Bottom Line

  • Improves email deliverability for application-generated email.

  • Eliminates the complexities that go along with sending emails on a large scale.

  • Offers reliable delivery to the inboxes of email recipients.

  • Allow developers to provide companies with details across all email sent through SendGrid.

  • Works with some of the largest app companies on the market.

Videos and tutorials

Additional information for SendGrid

Key features of SendGrid

  • SMTP Service
  • Custom API Integration
  • Open & Click Tracking
  • Email Template Engine
  • Unsubscribe Tracking
  • Reputation Monitoring
  • Suppression List Management
  • Dedicated & Multiple IP Addresses
  • IP Whitelabeling
  • ISP Monitoring
  • SPAM Filter Testing
  • Domain Level Load Balancing
  • Parse Webhook
  • Feedback Loop
  • DKIM Customization
  • SMTP Relay
  • Sub-user API
  • Marketing Email Services
  • Custom Integration
  • Email Analytics
  • Alerts / Notifications
  • View Statistics by Time Period
  • Deliver, Open, Bounce Rates, Clicks, Spam reports
  • Track Email Activity at User Level
  • Subscription Tracking
  • Google Analytics integration
  • Email Reports
  • Two-Factor Authentication
  • API KEY Permissions
  • Step-by-Step Wizards
  • Scheduling Management
  • Recipient Management
  • Content Management
  • Testing Management
  • Drag & Drop Editor
  • Customizable Branding
  • Custom Fields
  • Customer Segmentation
  • A/B Testing
  • Campaign Reporting
  • Engagement Tracking
  • Custom Categories
  • Performance Monitoring
  • Real-time Data
  • Module Library
  • Responsive Layouts
  • Substitution Tags
  • List and Contact Management
  • Contact Management API
  • Individual Campaign Statistics
  • Geography, Device, and ISP Statistics
  • Category Tag
View All Features


SendGrid provides reliable email deliverability which scales with any business. Our cloud-based email solution replaces your email infrastructure so you don't have to build, scale and maintain these systems in-house.

Get customizable and flexible APIs, real-time analytics, and 24/7 phone or chat support to help you every step of the way.