SendGrid Pricing, Features, Reviews & Comparison of Alternatives

SendGrid Reviews

SendGrid

Email Delivery. Simplified.

3.85/5 (26 reviews)
18,912

The SendGrid platform will improve your transactional email delivery and easily scale to meet your needs. Providing flexible Web and SMTP APIs, SendGrid can easily integrate with any cloud based email infrastructure. Our powerful cloud-based email infrastructure will have your transactional email up and running in minutes.

On Average, 20% of emails never reach the inbox. Because of this, email delivery is never guaranteed, even for the transactional emails which are critical to any business. To solve this problem, SendGrid provides application developers with world class email deliverability expertise, ensuring your emails reach customer inboxes. We provide quick and easy integration through an SMTP relay or the use of more robust and flexible APS's. SendGrid supports various frameworks, languages and applications, all so you can focus on your business and let us worry about the delivery of your emails.

Actionable, Real Time Analytics
Drive solid business decisions with precise analytics on your email campaigns. Easily categorize separate email campaigns and track statistics down to the email address. Track requests, delivered, bounces, repeat bounces, spam reports, repeat spam reports, invalid email requests, open tracking, unique open tracking, click tracking, unique click tracking, unsubscribe tracking and blocks. All stats are available or customizable through our Event and/or Web APIs.

Reputable Experience
SendGrid is the email delivery platform of choice for 150,000 web application companies and developers, including Uber, foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora. SendGrid delivers more than 100 billion emails per year, for both small and enterprise level companies.

Whether you're sending 100 emails or billions of emails per month, SendGrid's infrastructure is ready to scale and meet the demand at any moment.
sendgrid.com

SendGrid Overview

Pricing

Starting from: $9.95/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)
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Devices

Web
Android
iOS

Business size

S
Small
M
Medium
L
Large
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SendGrid screenshot: Advanced Suppression List ManagerSendGrid screenshot: Email Template EngineSendGrid screenshot: Email Stats DashboardSendGrid screenshot: Email Activity Dashboard

SendGrid Reviews (26)

Most positive review

 SendGrid is an excellent tool for transactional emails

I was looking for a new transactional email provider after Mandrill removed some of the features on it's Free Tier, an important detail for the non profits I work for. SendGrid was one of the two other options, and both were trialed. SendGrid features a more powerful dashboard and better analysis ...

Read the full review
Reviewed 9th of July, 2016 by Student Clinical Director

Most critical review

 Opening an account with SendGrid is like an out-of-body experience.

Once you have been rejected by the system, that's it there is no way to start and account, and support flatly denies that they know why. I initially opened the site to explore the solution. I thought the best way to evaluate this service was to try it, since there was a trial free version ...

Read the full review
Reviewed 2nd of March by William Kirtz

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SendGrid Category Leaders

Reviews
Integrations
Mobile
Media
Security

#19 in Email Marketing

View full ranking
48
10
16
8
14

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

SendGrid Screenshots (4)

SendGrid screenshot: Advanced Suppression List ManagerSendGrid screenshot: Email Template EngineSendGrid screenshot: Email Stats DashboardSendGrid screenshot: Email Activity Dashboard

Specifications

Intended Users
Large Enterprises, Mid Size Business, Small Business
Devices Supported
iPhone-iPad, iPhone, Web-based
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English
Support Options
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials

SendGrid Pricing

Starting from: $9.95/month

Pricing model: Freemium, Subscription

Free Trial: Available (No Credit Card required)

Free Plan: up to 200 emails credit per day.

Bronze, Silver, Gold and Platinum Plans available: include higher email volume and access to APIs

Competitors Pricing

Delivra

Starting from: $75.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

ActiveCampaign

Starting from: $17.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Mailgun

Pricing model: Freemium

Users who visited SendGrid also visited

Key Features of SendGrid

  • SMTP Service
  • Custom API Integration
  • Open & Click Tracking
  • Email Template Engine
  • Unsubscribe Tracking
  • Reputation Monitoring
  • Suppression List Management
  • Dedicated & Multiple IP Addresses
  • IP Whitelabeling
  • SMTP API
  • ISP Monitoring
  • SPAM Filter Testing
  • Domain Level Load Balancing
  • Parse Webhook
  • Feedback Loop
  • DKIM Customization
  • SMTP Relay
  • Sub-user API
  • Marketing Email Services
  • Custom Integration
  • Email Analytics
  • Alerts / Notifications
  • View Statistics by Time Period
  • Deliver, Open, Bounce Rates, Clicks, Spam reports
  • Track Email Activity at User Level
  • Subscription Tracking
  • Google Analytics integration
  • Email Reports
  • Two-Factor Authentication
  • API KEY Permissions
  • Step-by-Step Wizards
  • Scheduling Management
  • Recipient Management
  • Content Management
  • Testing Management
  • Drag & Drop Editor
  • Customizable Branding
  • Custom Fields
  • Customer Segmentation
  • A/B Testing
  • Campaign Reporting
  • Engagement Tracking
  • Custom Categories
  • Performance Monitoring
  • Real-time Data
  • Module Library
  • Responsive Layouts
  • Substitution Tags
  • List and Contact Management
  • Contact Management API
  • Individual Campaign Statistics
  • Geography, Device, and ISP Statistics
  • Category Tag

Benefits

SendGrid provides reliable email deliverability which scales with any business. Our cloud-based email solution replaces your email infrastructure so you don't have to build, scale and maintain these systems in-house.

Get customizable and flexible APIs, real-time analytics, and 24/7 phone or chat support to help you every step of the way.

Alternatives to SendGrid

GetApp Analysis

A mail server built for developers, by developers, SendGrid is a cloud-based service that virtually eliminates the complexities that typically go along with sending emails on a large scale. In addition to sending emails on behalf of its clients, SendGrid also saves its users time and money, and offers reliable delivery to the inboxes of email recipients.

SendGrid improves email deliverability for application-generated email. Its key features also include the Event Webhook, which allows developers to provide their companies with details across all emails sent through SendGrid, and the Parse Webhook, which allows senders to parse the attachments and contents of incoming emails.

What is SendGrid?

SendGrid was created to improve the lives of developers. The cloud-based solution does this by offering an email infrastructure that relieves developers of the costs and complexities that typically go along with building their own email infrastructures. This enables developers to focus on their core businesses, rather than focusing on email alone.

By using SendGrid, companies can decrease the percentage of emails that end up in spam folders or end up disappearing altogether. This is all done without having to dedicate any extra time or money to securing infrastructures and practicing deliverability monitoring. SendGrid handles the heavy lifting for its clients, providing a way to integrate into any app to improve email deliverability rates. SendGrid also analyzes email campaigns with real-time analytics to drive sound business decisions. Developers are able to categorize separate email campaigns and track statistics down to the email address level.

Main Features

Transactional Email

SendGrid offers transactional email delivery that is scalable and reliable. Included in SendGrid’s platform are shared or dedicated IP addresses, email authentication, ISP feedback loops, outbound spam monitoring, and IP reputation scoring.

Integrate SendGrid into your transactional email program using the solution’s web and SMTP APIs, along with an SMTP relay that allows you to decide which integration method makes the most sense in your business environment. SendGrid offers support for multiple development frameworks. Libraries and code samples are also available.

Marketing Email

SendGrid’s email delivery platform delivers more than 13 billion emails each month for more than 180,000 small, medium, and large-size organizations. Thanks in large part to a whitehat sender reputation, SendGrid's customers experience very low spam rates.

Use SendGrid’s campaign creation wizard to design your next email marketing campaign. Pre-designed email templates offer you flexibility in terms of how your campaign will look. Meanwhile, a drag and drop editor makes it easy to institute changes to your campaign at any time. You also have the option to use your own HTML, and to schedule campaign delivery times.

Advanced Deliverability

SendGrid facilitates the deliverability of transactional and promotional mobile emails all from a unified platform. This saves businesses time by consolidating the process, and it eliminates the need to deal with multiple vendors. Common email types that SendGrid supports include email marketing campaigns, newsletters, promotional campaigns, and trigger-based notifications and alerts.

SendGrid authenticates email senders, which is one of the ways that the platform is able to ensure such high levels of email deliverability. The solution also protects server-to-server connections and uses outbound spam monitoring to ensure your emails never disappear en route.

Email Analytics

Real-time analytics and reporting features provide valuable insight into the performance of any email campaign. SendGrid uses an Event Webhook, along with a statistics dashboard, to give its users all the detailed information they need. Developers can track email requests, deliveries, bounce rates, spam reports, clicks, opens, and unsubscribes in real-time. They can also create customized reports based on the timeframe, email category, ISP geography, or device-type.

To dig into your own email campaigns, select a campaign from your dashboard and take a look at the real-time click-through rates and bounce rates. You’ll also see a summary view of all of your campaigns, which is useful for monitoring overall campaign effectiveness and recipient list growth. Active support and document resources are available if you need help through this process.

Integrations

SendGrid integrates with any web app through a SMTP relay or a Web API. Integration usually takes less than five minutes to complete.

SendGrid also integrates with many marketing solutions partners, including Hubspot and Pardot. These partners provide frontend services to their customers, and SendGrid provides the backend email infrastructure.

Pricing

SendGrid offers a tiered pricing structure based on the number of emails sent and access to various, advanced APIs. New users can send up to 200 emails a day for free, with no credit card necessary.

Bottom Line

  • Improves email deliverability for application-generated email.

  • Eliminates the complexities that go along with sending emails on a large scale.

  • Offers reliable delivery to the inboxes of email recipients.

  • Allow developers to provide companies with details across all email sent through SendGrid.

  • Works with some of the largest app companies on the market.

Videos

Melisa Figueros

I love SendGrid. We use it to ensure deliverability across our sites.

20/07/2017

great way to communicate to clients how their deliverability it.

Pros

Great customer service. We had an issue a while back about email deliverability - it ended up being a provider error but SendGrid took their time to work through the issue with me and give me some suggestions of next steps I could take even though the issue ended up not being on their end. Very impressed.

Cons

I wish there was a way SendGrid could "talk" to the email provider a little more in depth. We sometimes have emails that are delivered, but the email provider is actually holding on to them for some reason, usually because it thinks it's spam. But I want to know the full story.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jose Debuchy

Until it was free , it was great.

07/06/2017

We relay their functionality on many of the sites we developed and works great. Clean and easy interface.

Pros

Very easy to setup. We used mostly for notification emails and their API is very robust. Also design and UX are great.

Cons

Until they cut off their free plan a few weeks ago, I couldn't see any cons with this software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Robbie Hodge

Great ESP for any email needs

13/04/2017

One of the best background services you can set and forget. Runs nearly all the companies I've set up for email and half the emails that end up in my inbox. Amazing delivery rates that no one else in the industry can touch.

Pros

Simple setup and has the ability to scale

Cons

Old admin was better

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering SendGrid

No

Source: Capterra
Helpful?   Yes   No
Read more
William Kirtz

Verified Reviewer

Opening an account with SendGrid is like an out-of-body experience.

02/03/2017

I initially opened the site to explore the solution. I thought the best way to evaluate this service was to try it, since there was a trial free version available and promoted on the site. They ask you for your name, the name of your company, and a few other questions, then for some odd reason a message flashes on the screen that you have not been accepted by them.

Cons

Once you have been rejected by the system, that's it there is no way to start and account, and support flatly denies that they know why.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

0/10

Recommendations to others considering SendGrid

In all my 50 years in business, this is the most unusual way to treat a potential customer that I have ever encountered. I don't think I could recommend this business to anyone!

Source: GetApp
Helpful?   Yes   No
Read more
Stephen Hewitt

SendGrid has proved to be a no-brainer for our custom software dev agency

01/02/2017

We have experience using SendGrid both as a transactional email sending engine (using templates) as well as using them for email campaigns. Pricing: for their functionality, we've found their pricing to be an excellent value Documentation and Support: very helpful, we rarely need to ask "how do I do this" questions of the support team. However, when we have had to ask for help the support team has been helpful. One minor annoyance is that I've grown used to super quick response to questions (e.g. via chat). Although their email support time isn't terrible (< 24 hours in my experience) I've found myself waiting for a response. Functionality: their API is easy to use, especially with the node.js library. The website has been very easy for us to use. Campaigns are easy to manage, as are Contacts. The ability to easily segment the contact list into dynamic groupings is very useful. One minor annoyance -- email campaigns open by default in WYSIWYG mode, which appears to mess with the code we created using Zurb Foundation for Emails. We end up copy/pasting the email source code again each time we enter edit mode for a campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jorge Mendoza

Great for transactional emails

10/01/2017

Sendgrid is the best option out there for your transactional emails, in my case I use it straight fwd from my Heroku projects and is a very nice way complete process email related (like signup confirmations or forgot password related functions). The free tier is HUGE and the email timing is also great.

Pros

No time setup and install Very fast email delivery HUGE free tier super easy to use.

Cons

No cons yet!

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
C Herring

SendGrid for Email Marketing

09/12/2016

We've been using SendGrid over the past several months, and it has been everything we hoped it would be and more. The ability to manage unsubscriptions from campaigns is more effective than our prior vendor, and the management of users who forward campaigns to others and how this won't affect the initial user is a great feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Samir Syed

Trusted and stable emailing service

06/12/2016

As a startup, we did not want our emails to go into our customer's junk folders. What we wanted was a reliable and industry trusted emailing service. We chose sendgrid for that. Sendgrids email management dashboard not only tells you all the activity but also shows you and tracks each email sent out, received and their statuses like the email were opened by customers along with the time etc. It's just awesome!

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan Geilhufe

Solid SMTP or ESP

06/12/2016

I've been running with SendGrid for 3+ months so I don't have too much experience, but the first few months is when I typically deep-dive a product. Delivery rates are decent. Then ESP tools are fairly good. Support is up and down - I can call someone and troubleshoot a problem, which is great. But, I submitted a ticket via web. It was answered a day later. I replied with questions about the ticket four minutes later, two days later, and a week later - no responses. Sending capabilities were shut-off without warning for over a day due to unpublished spam complaint levels. I thought this was a severe response but appreciate their efforts to maintain a user-base adhering to industry best standards. All in all, SendGrid is a very capable ESP, excellent with transactional, solid API and documentation and a fairly decent value for the service.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Prateek Varma

Worthy software, one of the best

06/12/2016

I think sendgrid is one of the best out there for transaction emails, and email marketing. Their delivery is good, and fast customer service.

Pros

Good interface, fast delivery, good customer support

Cons

highly priced for high volume mails

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more

Who is SendGrid For?



Originally built for developers, SendGrid is now used across multiple company sizes and industries. Although developers and IT professionals are still the primary users of SendGrid, the cloud-based solution is increasingly being adopted by marketers who are drawn to the latest features provided by the platform. A few of SendGrid’s most well known customers include Uber, Pinterest, Foursquare, Extole, and Scoutmob.

Read the full GetApp Analysis

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