SendGrid Pricing, Features, Reviews & Alternatives

SendGrid

Email Delivery. Simplified.

4.21/5 (481 reviews)

SendGrid overview

What is SendGrid?

The Twilio SendGrid platform will improve your transactional email delivery and easily scale to meet your needs. Providing flexible Web and SMTP APIs, Twilio SendGrid can easily integrate with any cloud based email infrastructure. Our powerful cloud-based email infrastructure will have your transactional email up and running in minutes.

On Average, 20% of emails never reach the inbox. Because of this, email delivery is never guaranteed, even for the transactional emails which are critical to any business. To solve this problem, Twilio SendGrid provides application developers with world class email deliverability expertise, ensuring your emails reach customer inboxes. We provide quick and easy integration through an SMTP relay or the use of more robust and flexible APS's. Twilio SendGrid supports various frameworks, languages and applications, all so you can focus on your business and let us worry about the delivery of your emails.

Actionable, Real Time Analytics
Drive solid business decisions with precise analytics on your email campaigns. Easily categorize separate email campaigns and track statistics down to the email address. Track requests, delivered, bounces, repeat bounces, spam reports, repeat spam reports, invalid email requests, open tracking, unique open tracking, click tracking, unique click tracking, unsubscribe tracking and blocks. All stats are available or customizable through our Event and/or Web APIs.

Reputable Experience
Twilio SendGrid is the email delivery platform of choice for leading companies, including Uber, Airbnb, Spotify, and Blue Apron. Twilio SendGrid delivers more than 70 billion emails per month for small to enterprise-level companies.

Whether you're sending 100 emails or billions of emails per month, Twilio SendGrid's infrastructure is ready to scale and meet the demand at any moment.
www.twilio.com

Pricing

Starting from
$14.95/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

English
SendGrid screenshot: SendGrid campaign analysisTwilio SendGrid Product HighlightsSendGrid screenshot: SendGrid campaignsSendGrid screenshot: SendGrid campaign creationMarketing Campaigns - Email Marketing from SendGrid

SendGrid user reviews

Value for money
Features
Ease of use
Customer support
  4.0
  4.1
  4.1
  3.8
Oscar C.

The best mail service provider for marketing and transactional emails.

Used daily for 2+ years
Reviewed 2019-05-20
Review Source: Capterra

I have been working with Sendgrid for more than 2 years and it really has been very helpful. It's perfect when you need to send transactional mails, for example password recovery or notifications to users from your website. or custom marketing campaigns. You can implement on your App easily with his Full Documented API or via SMTP. The free forever plan is perfect when you're starting a website or application and still do not have enough users. You can also easily upgrade your plan in order to get more emails monthly . Recommended with closed eyes.

Pros
1. Have AB Testing enable. 2. Manage unsubscribe emails. 3. Easy to Integrate via API or SMTP. 4. Email Reputation indicator. 5.Full detailed report. You can see if the email it's blocked, bounced or delivered. 6. Have a Forever Free plan . (40.000 Emails in the trial period, then 100 Emails Daily forever)

Cons
Send grid interface it's a little bit confuse. No more cons to highlight, for me it's a perfect tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Andrew B.

Great for easy bulk email sending

Used daily for 2+ years
Reviewed 2020-08-31
Review Source: Capterra

Sending emails without having to manually manage and handhold them through the process.

Pros
Easy to connect up and set up delivery of email, handles any bounces, spam reports, link tracking and continually trying to deliver. Allows set up of email authentication including SPF, DKIM and DMARC.

Cons
Sometimes things fail and can take a while to get to the bottom of, some of the reporting feels lack lustre and limited given the volume of emails we send. Support has at times been slow to get back to us, although they always do come back with answers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Olivier JM M.

A good way to send and manage your emails via an API

Used monthly for 6-12 months
Reviewed 2021-04-26
Review Source: Capterra

The overall usage was really smooth and it is a product I would chose to use again If I am to integrate emails in any app.

Pros
Easy to integrate with different types of backend, I tried it in nodejs and ruby and it just worked. one of its nice feature is the email builder that allows you to drag and drop as you customize the reusable email templates, this boots productivity by much. I would highly recommend this to non coders as an easy implementation.

Cons
Most things are well documented but somethings are missing like receiving external emails via sendgrid webhooks wasn't clearly documented so we had to go around it. another issue was not being able to properly filter all outgoing emails in sendgrid dashboard.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Pedro G.

The worst customer support ever

Used daily for 6-12 months
Reviewed 2020-07-06
Review Source: Software Advice

I had sendgrid free, then I upgraded to the basic. After the shared IP has been blocked many times due to spam, I decided to go to a dedicated IP address. $89/month (really expensive for the service). I send around 500 emails/day for my learners. The server wasn't sending it, it was sending only 100 emails. as it had a limit of requests. I tried to contact their support service and it was terrible, no help at all. Then, I added some of my IPs to the whitelist, unfortunately I had to change my home IP and I got blocked from sendgrid, after over 2 weeks trying to access it and adding IP, they haven't helped me or given me a proper reply. Not only I could not send emails, I cant access my account, neither I can cancel. I had ti sign up with Amazon SES, and now my life is great! Terrible support, the worst so far, cant even cancel and get a refund =/

Pros
Free trial easy api integration cheap and good user interface

Cons
terrible support expensive hard to talk to someone

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

Minimize review

Abel B.

We use Sendgrid for many things

Used daily for less than 6 months
Reviewed 2021-02-07
Review Source: Capterra

It's simply pleasant and we're still with them for the simplicity. That can't be over emphasized.

Pros
Two things actually. The transactional email software was what we started with and it was exceptional. The emails were fast and delivered promptly. That made us try the email Marketing feature and we eventually dumped Mailchimp for it. You can have as much as 1000 free subscribers and send 6000 emails per month, not as much as Mailchimp is offering but it gets the job done and we love the simplicity, are there cons? Yes, and I'll get to that shortly. Sendgrid also takes security seriously and never lets you rest until you've turned on two factor authentication even when I'm sure my account is not in that much of a threat, simply not bad.

Cons
Mostly on the email marketing part cause that's what we use more often. The pricing isn't small business friendly and you'd have to pay more to access essential features like automation, not great, you'd have to pay more for that. Dedicated IP, that I get, but automation not available on the basic paid package is kind of a kicker but with email marketing ROI, its probably a great investment but then again, we do make do without it. The software doesn't work well on all browsers and devices sometimes, it happened to us at some point but I reckon its been fixed.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

SendGrid pricing

Starting from
$14.95/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Free Plan: up to 100 emails per day.

Paid plans available beginning at $14.95/mo.

SendGrid features

API
Access Controls/Permissions
Alerts/Notifications
Chat/Messaging
Contact Management
Customizable Branding
Reporting & Statistics
Reporting/Analytics

Activity Dashboard (206 other apps)
Call Monitoring (174 other apps)
Call Recording (222 other apps)
Call Routing (176 other apps)
Collaboration Tools (164 other apps)
Communication Management (197 other apps)
Data Import/Export (162 other apps)
Live Chat (192 other apps)
Mobile Access (224 other apps)
Real-Time Chat (145 other apps)
Third Party Integrations (270 other apps)
Video Conferencing (180 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

A mail server built for developers, by developers, SendGrid is a cloud-based service that virtually eliminates the complexities that typically go along with sending emails on a large scale. In addition to sending emails on behalf of its clients, SendGrid also saves its users time and money, and offers reliable delivery to the inboxes of email recipients.

SendGrid improves email deliverability for application-generated email. Its key features also include the Event Webhook, which allows developers to provide their companies with details across all emails sent through SendGrid, and the Parse Webhook, which allows senders to parse the attachments and contents of incoming emails.


What is SendGrid?

SendGrid was created to improve the lives of developers. The cloud-based solution does this by offering an email infrastructure that relieves developers of the costs and complexities that typically go along with building their own email infrastructures. This enables developers to focus on their core businesses, rather than focusing on email alone.

By using SendGrid, companies can decrease the percentage of emails that end up in spam folders or end up disappearing altogether. This is all done without having to dedicate any extra time or money to securing infrastructures and practicing deliverability monitoring. SendGrid handles the heavy lifting for its clients, providing a way to integrate into any app to improve email deliverability rates. SendGrid also analyzes email campaigns with real-time analytics to drive sound business decisions. Developers are able to categorize separate email campaigns and track statistics down to the email address level.


Who is SendGrid For?

Originally built for developers, SendGrid is now used across multiple company sizes and industries. Although developers and IT professionals are still the primary users of SendGrid, the cloud-based solution is increasingly being adopted by marketers who are drawn to the latest features provided by the platform. A few of SendGrid’s most well known customers include Uber, Pinterest, Foursquare, Extole, and Scoutmob.


Main Features

Transactional Email

SendGrid offers transactional email delivery that is scalable and reliable. Included in SendGrid’s platform are shared or dedicated IP addresses, email authentication, ISP feedback loops, outbound spam monitoring, and IP reputation scoring.

Integrate SendGrid into your transactional email program using the solution’s web and SMTP APIs, along with an SMTP relay that allows you to decide which integration method makes the most sense in your business environment. SendGrid offers support for multiple development frameworks. Libraries and code samples are also available.

Marketing Email

SendGrid’s email delivery platform delivers more than 13 billion emails each month for more than 180,000 small, medium, and large-size organizations. Thanks in large part to a whitehat sender reputation, SendGrid’s customers experience very low spam rates.

Use SendGrid’s campaign creation wizard to design your next email marketing campaign. Pre-designed email templates offer you flexibility in terms of how your campaign will look. Meanwhile, a drag and drop editor makes it easy to institute changes to your campaign at any time. You also have the option to use your own HTML, and to schedule campaign delivery times.

Advanced Deliverability

SendGrid facilitates the deliverability of transactional and promotional mobile emails all from a unified platform. This saves businesses time by consolidating the process, and it eliminates the need to deal with multiple vendors. Common email types that SendGrid supports include email marketing campaigns, newsletters, promotional campaigns, and trigger-based notifications and alerts.

SendGrid authenticates email senders, which is one of the ways that the platform is able to ensure such high levels of email deliverability. The solution also protects server-to-server connections and uses outbound spam monitoring to ensure your emails never disappear en route.

Email Analytics

Real-time analytics and reporting features provide valuable insight into the performance of any email campaign. SendGrid uses an Event Webhook, along with a statistics dashboard, to give its users all the detailed information they need. Developers can track email requests, deliveries, bounce rates, spam reports, clicks, opens, and unsubscribes in real-time. They can also create customized reports based on the timeframe, email category, ISP geography, or device-type.

To dig into your own email campaigns, select a campaign from your dashboard and take a look at the real-time click-through rates and bounce rates. You’ll also see a summary view of all of your campaigns, which is useful for monitoring overall campaign effectiveness and recipient list growth. Active support and document resources are available if you need help through this process.


Integrations

SendGrid integrates with any web app through a SMTP relay or a Web API. Integration usually takes less than five minutes to complete.

SendGrid also integrates with many marketing solutions partners, including Hubspot and Pardot. These partners provide frontend services to their customers, and SendGrid provides the backend email infrastructure.


Pricing

SendGrid offers a tiered pricing structure based on the number of emails sent and access to various, advanced APIs. New users can send up to 200 emails a day for free, with no credit card necessary.


Bottom Line

  • Improves email deliverability for application-generated email.

  • Eliminates the complexities that go along with sending emails on a large scale.

  • Offers reliable delivery to the inboxes of email recipients.

  • Allow developers to provide companies with details across all email sent through SendGrid.

  • Works with some of the largest app companies on the market.


Videos and tutorials

Additional information for SendGrid

Benefits

Twilio SendGrid provides reliable email deliverability which scales with any business. Our cloud-based email solution replaces your email infrastructure so you don't have to build, scale and maintain these systems in-house.

Get customizable and flexible APIs, real-time analytics, and 24/7 phone or chat support to help you every step of the way.