AppsFlyer Pricing Plan & Cost Guide

AppsFlyer

Mobile attribution and marketing analytics for app marketers

4.06/5 (17 reviews)

AppsFlyer Pricing

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Contact AppsFlyer for pricing details.

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AppsFlyer Pricing Reviews

Pros
  • Very good, wish they had better customer service.Eliran H.Read the full review
  • Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues.Eduardo O.Read the full review
  • Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads.Verified ReviewerRead the full review
Cons
  • Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.Verified ReviewerRead the full review
  • A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals.Verified ReviewerRead the full review
94%
recommended this to a friend or a colleague

7 reviewers had the following to say about AppsFlyer's pricing:

Anonymous

Helped track our conversion

Used weekly for 6-12 months
Reviewed 2018-08-30
Review Source: Capterra

Pros
We used appsflyer quite a while as tracking tool. It become a cost-efficient way to understand where exactly our traffic was coming from

Cons
For small startups still in development, the price of 5 cents per lead identified was expensive. Once understood the main sources of conversion, we opted to stop to use the product for price-related reasons

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Giovanni Messina

A good tool to track your app performances

Used weekly for less than 6 months
Reviewed 2018-09-30
Review Source: Capterra

Pros
AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price

Cons
The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system)

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Alfonso Cheng

Pricing Model extremely opaque

Used weekly for 6-12 months
Reviewed 2020-02-01
Review Source: Capterra

Very opaque and cannot do anything by yourself easily.

Pros
You cannot get the pricing model for this software

Cons
This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Adir Ron

A great mobile attribution platform

Used daily for 2+ years
Reviewed 2018-07-23
Review Source: Capterra

Pros
First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

Cons
A few issues - 1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics) 2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Yonatan Shafir

Best analytical app out there

Used monthly for 6-12 months
Reviewed 2019-08-23
Review Source: Capterra

The best option in the market

Pros
Create and track Events, Custom events, value, roi and many more, You can decide and have full control and data on your users.

Cons
The occasional bug requires technical deep knowledge

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Helped us a lot in user acquisition optimization

Used monthly for 6-12 months
Reviewed 2018-01-18
Review Source: Capterra

Pros
One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way

Cons
A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals

Rating breakdown

Ease of use
Features

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Abdur Rehman

Exclusive software for marketing analytics

Used weekly for 6-12 months
Reviewed 2019-08-24
Review Source: Capterra

When can work on our audience that is gathered through it easily

Pros
Appsflyer is one if the best when it cames to analyis the marketing you have done beacuse it is very simple to get going with it and also it is very trure and accurate to gather the data from the different platforma

Cons
The appsflyer is very good but I think it is a bit expensive when it is compared with other softwares

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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