AppsFlyer Reviews

Pros
Appsflyer is one if the best when it cames to analyis the marketing you have done beacuse it is very simple to get going with it and also it is very trure and accurate to gather the data from the different platforma

Cons
The appsflyer is very good but I think it is a bit expensive when it is compared with other softwares

Rating breakdown

Likelihood to recommend: 10/10

Pros
First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

Cons
A few issues - 1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics) 2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)

Rating breakdown

Likelihood to recommend: 8/10

Pros
Easily generate campaign banner links for social platforms and determine which get the most clicks. Works with app deeplinks too. Really easy to set up and the findings are rich and presented in a clear manner on the dashboard.

Cons
Nothing really to improve here. It's a simple concept but very powerful in measuring the reach of marketing campaign imagery and text. Easier integration with MVT frameworks to enable headline testing might be useful.

Rating breakdown

Likelihood to recommend: 7/10

Pros
Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

Cons
If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Rating breakdown

Likelihood to recommend: 10/10

Pros
Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues

Cons
It is very difficult to explain the difference between reports, I am aware that each one has a different purpose and data processing rules, but using LTV as a main data visualization has been a challenge since a lot of people tend to missunderstand the information shown in the graphics. There is a time when the business is mature enough to start re-engagement campaigns, but, with AppsFlyer this next comes with a "double attribution" problem, since the re-targeting events are attributed both to the user accquisition campaign and retargeting campaing, this (quite often) leads the company been obligated to paid for the same event to more than one partner.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Very easy to implement. Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

Cons
Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.

Rating breakdown

Likelihood to recommend: 8/10

Pros
I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format.

Cons
Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Integrate with alot of DSPs or vendors. Able to perform alot of analysis with the data available

Cons
Alot of understanding needed when on boarding this software

Rating breakdown

Likelihood to recommend: 7/10

Pros
Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software.

Cons
Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work.

Rating breakdown

Likelihood to recommend: 8/10

Pros
We used appsflyer quite a while as tracking tool. It become a cost-efficient way to understand where exactly our traffic was coming from

Cons
For small startups still in development, the price of 5 cents per lead identified was expensive. Once understood the main sources of conversion, we opted to stop to use the product for price-related reasons

Rating breakdown

Likelihood to recommend: 8/10

Pros
One of the best apps to track your mobile traffic and downloads we could find online. Tracks clicks/downloads.

Cons
A little hard to integrate and the information for the downloads is not absolutely full. Some downloads are considered from a campaign, other now. Not the best customer service so far...

Rating breakdown

Likelihood to recommend: 7/10

Pros
that i can view sources of all conversion / downloads in our applications way better then firebase.

Cons
need better explanation about implementing SDK and using API.

Rating breakdown

Likelihood to recommend: 10/10

Pros
You cannot get the pricing model for this software

Cons
This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.

Rating breakdown

Likelihood to recommend: 3/10

Pros
Valuable to use this mobile measurement partner as a comparison between first & third party data tracking software.

Cons
Between platforms, we notice significant discrepancies between first/third party. Also the user interface is a little clunky.

Rating breakdown

Likelihood to recommend: 10/10

Pros
AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price

Cons
The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system)

Rating breakdown

Likelihood to recommend: 8/10

Pros
One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way

Cons
A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals

Rating breakdown

Pros
Create and track Events, Custom events, value, roi and many more, You can decide and have full control and data on your users.

Cons
The occasional bug requires technical deep knowledge

Rating breakdown

Likelihood to recommend: 8/10