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BrightEdge Pricing

Pricing overview

Value for money rating

3.2

/5

44

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Pricing details

Contact BrightEdge Technologies for pricing details.

What users say

There is very little to dislike but the cost of the tool is fairly high.
Brightedge is a pleasure to use at several levels, although one feels that for the price it should be even more complete.

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Reviewers who mentioned pricing said:

SE
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Stephanie E.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Excellent tool for SEO. Has all the functionality one could need.

Reviewed 7 years ago
Pros

Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people...

Cons

Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.

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Ian K.

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Average Enterprise SEO Tool

Reviewed 4 years ago

I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract.

Pros

There are two favorite features of Brightedge. The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge. Not only will this content then live on your website, but you can also add custom calls to action for lead gen. This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.

Cons

The actual product is average. The cons here definitely lay in the costs and customer support. For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool. The second con is customer support. They have some wonderful account managers, and then there are some that miss the mark. The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble.

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Joseph J.

Environmental Services, 51-200 employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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A waste of money and a waste of time.

Reviewed 4 years ago

Not good. Its insanely expensive, we have voiced serious concern without any change in their behavior and the product has been a massive let down.

Pros

Not much honestly. It did provide good insight into a few pages returning 404 errors through.

Cons

The implementation team did not seem to really know what was going on. The sales process made the implementation seem like a breeze. We were also lead to believe that the tool was a lot more intelligent than it turns out. It has taken us over 3 months just to get things set up and have seen no value. The support ends up being workarounds instead of legitimate solutions. Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.

JJ
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Jill J.

Packaging and Containers, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great software; High price

Reviewed 2 years ago

The customer service was top notch. The software was fantastic, but the price point was extremely high - especially when we are able to get many of the some features at a much lower price.

Pros

I really loved the ease of use, the reporting functionality, the website optimization recommendations, etc.

Cons

For our industry there was little competitive research, keyword suggestions, etc.

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Verified reviewer

Retail, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Overpriced compared to its competitors

Reviewed 3 years ago

I think BrightEdge is best suited for large companies with large SEO teams and big budgets.

Pros

The main pro of BrightEdge over something like SEMrush is the ability to assign keywords to specific landing pages, and then track ranking of those specific pages. Additionally, they assign you a "success manager" who meets with you regularly to get the most out of the tool. Our success manager was great.

Cons

It's too expensive. At least 3x what we are paying for an alternative solution that we like better. The account managers do not honor your decisions, and will try to go above you if you want to leave. The [SENSITIVE CONTENT] even sent an email to my boss's boss, trying to argue that the marketing team is making a poor decision. The tool itself can be overwhelming and requires too much work to make the high cost worthwhile. The fact that they need to assign you a success partner to make sure you are using it, says a lot.

JB
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Jay B.

Leisure, Travel & Tourism, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Enterprise Level SEO & Content Marketing Tool

Reviewed 4 years ago
Pros

Great SEO tool Datacube ContentIQ Technology Innovation Customer Support

Cons

Price Set up takes time Need time to train Outdated tutorials A bit complex interface

IP
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Ivy P.

Computer Software, 1,001-5,000 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Almost as clunky and poorly built as it is expensive.

Reviewed 9 months ago
Pros

- It has a robust set of features - if they all worked correctly- Autopilot is in theory, a fantastic feature. - Opportunity forecasting would have been great, but due to the number of bugs it has, it was unusable- Data Cube, site auditing tools, content marketing tools are good, but not better than what SEMrush, Ahrefs, Moz, etc. have at a fraction of the cost

Cons

- At over $55,000/year, the only key features it has over SEMRush, Moz, and Ahrefs ended up not working at all. We were locked into a full year and still use SEMRush and Ahrefs. Waste of money!- How clunky and slow everything is. Power users hate the UI and it takes twice as long to use any of their core features- Lack of QA. - Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it

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Verified reviewer

Computer & Network Security, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Expensive, overly complicated and locked into a long contract

Reviewed 5 years ago
Pros

good SEO tools, lots of help from their customer success staff

Cons

super complicated and convoluted. you can find the information you're looking for elsewhere more easily.

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Frederico C.

Retail, 1,001-5,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Great UX and easy to use, but pricey

Reviewed 4 years ago

Brightedge is a pleasure to use at several levels, although one feels that for the price it should be even more complete.

Pros

The overall interface and how easy it was to use. The customer service team and the account manager, always trying to support your work with the platform.

Cons

The cost and how you still end up needing another tool if you want to perform complete tech audits.

DB
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Daniel B.

Sporting Goods, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Loving the SEO Capabilities So Far

Reviewed 6 years ago
Pros

- Helpful certification program - Variety of SEO features and insights - Integrates with Google Analytics, Google Search Console, and others - Data Cube is great for keyword and domain research - Great competitor comparisons

Cons

- Limited integrations (only three at a time) - Not a fan of the new UI - Might be more affordable options out there

MK
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Mayank K.

Real Estate, 1,001-5,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The most efficient tool for SEO

Reviewed 3 years ago

BrightEdge is a fantastic tool which has really helped us in increasing our presence on organic search. Organic search is a very key component of our digital marketing strategy and this tool makes it a highly efficient process to drive leads & sales.

Pros

Real Estate is a localized business and local SEO is very very important as keywords, competitors and Search results ranks vary for different locations even within the city. The tool helps in showing ranks and recommendations for individual keywords which is fantastic for a business like ours.

Cons

There is very little to dislike but the cost of the tool is fairly high. However, considering the detail which the tool is able to capture the cost does seem justified.

RC
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Ruth C.

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Great value enterprise SEO software

Reviewed 6 years ago
Pros

As someone who has been working in SEO for the past 8 years I love that that this tool consolidates a lot of the key features and functions I need to do my job into one tool. The opportunity forecast is one of the most useful features and is great when I need to create pitches and proposals for new clients as it shows the ROI on investment into SEO . I also like the user interface and ability to create custom dashboards for clients.

Cons

Like many of these more sophisticated platforms you only get out what you put in and it does take some time to fully learn how to use this in order to get the most value for what you pay. However I found the training material pretty useful.

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Verified reviewer

Food & Beverages, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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An SEO powerhouse that blends sales and effort

Reviewed 5 years ago

Once you start using this tool it will follow you to every company you go to. It really tells us where we can get the most bang for our buck when it comes to making changes.

Pros

The absolute best part about BrightEdge is its ability to predict how much value each SEO change is worth.

Cons

BrightEdge still could be improved thought more advanced data exports. We use Google Data Studio and Domo and native connections with full data access would be wonderful.