Celtra Creative Management Platform Pricing, Features, Reviews & Comparison of Alternatives

Celtra Creative Management Platform

Creative management platform for digital advertising

4.45/5 (261 reviews)

Celtra Creative Management Platform overview

What is Celtra Creative Management Platform?

Celtra Creative Management Platform is a complete solution to manage and take control over your ad campaigns by building highly dynamic and contextual banner ads based on campaign analytics and insights. The AdCreator in Celtra Creative Management Platform allows you to create a range of different ad types, including interscroller ads, for interstitial ads with scroll interaction, banner ads with videos, social media optimized ads, as well as dynamic ads with live feeds, location and weather sensitivity.

By using Celtra Creative Management Platform to create your display ads you can ensure all your ads are unique and contextual, meeting the needs of their audience. Through Celtra´s native ads format you can align your ads with the content of your publisher, creating a unified user experience on that platform. You can also create classic mobile banner ads that can be upgraded to Premium Direct Response banners at any time. Dynamic ads let you deliver custom content that can include game results, reviews and social media feeds based on user information.
www.celtra.com

Pricing

Value for money
View Pricing Plans

Business size

S
M
L

Markets

United States, United Kingdom, Japan

Supported languages

English, Japanese
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Celtra Creative Management Platform user reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.2
  4.2
  4.4
Neil Johnson

Everything you need to build digital ads - easily and without issues

Used daily for 2+ years
Reviewed 2018-08-21
Review Source: Capterra

Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Pros
Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Cons
As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Response from Celtra


While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Cameron Howard

Great Software

Used daily for 2+ years
Reviewed 2019-03-14
Review Source: Capterra

We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

Pros
The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Cons
the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Julieta Malant

Best platform

Used daily for 2+ years
Reviewed 2019-03-14
Review Source: Capterra

Pros
Its never easy to undertake a project, to make a business work, to keep it competitive, growing and innovative. Celtra is the best platform to make ads.

Cons
Panels. They are very uncomfortable. we cannot use them at the same time unless we have a big wide screen.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Marcus Ramsey

Best CMP I've used

Used daily for 2+ years
Reviewed 2018-08-14
Review Source: Capterra

I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

Pros
Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Cons
Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Response from Celtra


Thanks for your feedback. We've made a note for our team to review.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jamie Hall

Preferred partner for a reason

Used daily for 2+ years
Reviewed 2018-08-20
Review Source: Capterra

Pros
The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

Cons
The ability to mask objects in AdCreator would significantly improve animation.

Response from Celtra


Thanks for your feedback. Currently this is actually possible with custom coding. Feel free to reach out to our support team in order to get further instructions on how to implement this in a Celtra creative.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Celtra Creative Management Platform pricing

Contact sales to get a demo and pricing info

Celtra Creative Management Platform features

API (623 other apps)
Activity Dashboard (447 other apps)
Automatic Notifications (241 other apps)
Campaign Analysis (343 other apps)
Campaign Management (434 other apps)
Campaign Planning (224 other apps)
Campaign Segmentation (232 other apps)
Content Management (321 other apps)
Customizable Branding (320 other apps)
Customizable Templates (335 other apps)
Data Import/Export (294 other apps)
Drag & Drop Interface (272 other apps)
Engagement Analytics (295 other apps)
Monitoring (278 other apps)
Multi-Channel Marketing (269 other apps)
Real Time Analytics (272 other apps)
Reporting & Statistics (440 other apps)
Social Media Integration (339 other apps)
Template Management (227 other apps)
Third Party Integration (417 other apps)

Videos and tutorials

Additional information for Celtra Creative Management Platform

Key features of Celtra Creative Management Platform

  • Ad creator
  • Authoring, serving, and tracking tool
  • Create cross-screen ads
  • Create Dynamic, contextual ads
  • Campaign analytics and reporting
  • Create mobile-first ads
  • Social media optimized ads
  • Ads with live feeds and news
  • Customize and brand your user interface
  • Ads optimized for all popular networks and platforms
  • Complete campaign management
  • Smart Video Ad Formats
  • Video engagement rates and feature use metrics
  • Standard HTML5 display Banner
  • Over 70 real-time metrics
  • Create Native Ads for specific platforms
  • Premium Direct Response Banners
  • Viewable impressions
  • Performance benchmarking
  • Accidental Ad Expansions
View All Features

Benefits

Smart Video Ad Formats: Use video banners to play a muted video directly in the banner.

Social Rich Media: Use AdCreator to creating engaging ads optimized for publishing on Facebook and Twitter

Direct Response Banners: Upgrade standard mobile banners to direct response banners with HTML5

Create Native Ads: Create ads that adapt to the publisher's context, merging with the publisher's content to create a unified experience

Accidental Ad Expansions: See initial, intentional and loaded ad expansion metrics to understand how your audience intercat with expandable ad formats.

Account Management: Invite team members to your account and assign specific roles for creation, trafficking and analytics.

Customization: Edit your account to specify localization preferences and customize your interface with your own brand logos, colors and domain name.

Campaign Reporting and Analytics: Get cross-screen analytics with viewable impressions, performance bench-marking and 70+ real-time Media, Creatives and Video metrics