Bynder Pricing, Features, Reviews & Comparison of Alternatives


File storage, management & sharing solution

4.43/5 (137 reviews)

Bynder overview

What is Bynder?

Bynder is the easiest way to manage and distribute digital assets in the cloud. Teams can quickly find the right files, collaborate with real-time edits and approvals, and distribute content to a variety of channels and file types. With Bynder’s DAM at the center of their marketing tech stack, brands have full control over their brand marketing via one central portal.


Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Arabic, Chinese (Simplified), Dutch, French and 4 other languages, German, Italian, Russian, Spanish
Bynder screenshot: Upload, view and order mediaIs your laptop a mess?Bynder screenshot: Bynder campaign overviewBynder screenshot: Bynder approval workflowsBynder screenshot: Bynder creative project management dashboardBynder screenshot: Bynder brand identity guidelinesBynder screenshot: Bynder content hubBynder screenshot: Download and manage digital filesHow to #CreateMore content with BynderHow to make external creative collaboration easier

Bynder reviews

Value for money
Ease of use
Customer support
Ernest Kucera

Unlimited Features and Customization, Great Support

Used daily for 6-12 months
Reviewed 2018-12-04
Review Source: Capterra

We came from manually coding our seasonal assets to a landing page for our dealers and distributors. It was a great experience for them but far too much time and effort to maintain. We Then migrated to an FTP solution that saved us a ton of time each season to upload assets but was an awful experience for our dealers. Upon researching DAM systems we came upon Bynder. We were drawn to them based on the branded experience and the ability to make it feel Ruffwear and not another generic file sharing platform. In the first 6 months the number of process improvements and ideas that have come about based on Bynder's abilities is amazing.

The amount of customization and branding combined with the features available are incredible. The on-boarding was organized and efficient. Post support, success manager is great to work with. The continuous improvements every month to the platform show the commitment to evolving the platform.

Due to the amount of features and customizations it can be a bit overwhelming unless you are in the system using it daily.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Ron Griffin

Functionality vs Speed

Used daily for 2+ years
Reviewed 2018-12-17
Review Source: Capterra

We are using Bynder as a digital assets manager to share images, campaign tools, and videos to our internal teams, dealers, distributors, and media associates. So far our outside visitors who use Bynder have found very few issues with the tool. However, others have found the interface daunting and difficult. We have had made huge concessions to our homepage to funnel visitors to our Bynder site forgoing many of the features.

I have grown to like Bynder's filter system and understand its power in finding assets quickly.

1. There are always issues with load time and responsiveness. 2. Setting up permission levels and functionality is a real chore. Maybe it is our needs, but the initial setup was not well-explained.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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Dennis Guten

Webdam is an image and asset repository online.

Used daily for 2+ years
Reviewed 2017-12-30
Review Source: Capterra

Great image asset manager that allows teams to share assets and control access to those assets company-wide.

It let's you share assets with a team or company. I was the admin (in my previous position) for a Webdam install for about 300 users at a university. The assets can be available to all or you can share them with granular permissions. You can store images, videos, documents and other types of files.

The permissions were tricky to setup and sometimes had to be setup numerous times to actually work. The search was also a bit tricky to get good results.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Brionne Griffin

It Does the Job

Used weekly for 1-2 years
Reviewed 2019-12-16
Review Source: Capterra

We use Bynder to store all of our completed work, but that doesn't happen as much as we'd like because it takes a long time to upload each asset.

I like that Bynder is our one-stop-shop for all our digital assets. I also like how easy it is to log in to Bynder and instantly see what fellow coworkers are designing. It's a great place for inspiration that's on-brand because it was created by other designers in our company.

The interface is very clunky and it can be difficult to find what I'm looking for. It also takes so long to upload even a single asset that many designers forgo uploading their finished work to Bynder.

Rating breakdown

Ease of use

Likelihood to recommend: 7/10

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Kathryn Wilde

Good Overall Product - Needs Continuous Improvement

Used daily for 2+ years
Reviewed 2019-01-10
Review Source: Capterra

The help-team is generally really responsive at the onset. But once the ticket has to go to engineering or product, I don't get any follow up on where my ticket stands or projected timelines for solving said problem.

Overall I like this product, I think it's generally user friendly for me as the admin. I find it easy to organize my assets and my users. Some of the reasons I find it cumbersome are because users within my organization are asking the system to do things that it's not capable of. (ie, using it more as a shareable dropbox as opposed to a directory of assets)

...that said... I find myself having to put in tickets to fix or implement things that feel like they should already be a part of the integration. For example, I asked the system to kick out a report. Within webdam, the report pulled up 4,000 assets that fit the criteria I searched for. However, when I kicked out the excel file, it only showed the first 1,000. What's the point of reporting if I can't see the whole report? Also, my department established a process in webdam for Regular users and it worked for a year or so and then suddenly stopped working due to changes made in the system. It's currently being sorted out now, but it was a frustrating discovery.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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Bynder pricing

Pricing options
Free trial
View Pricing Plans

The cost of Bynder depends on the number of users, amount of storage, and the types of modules you need. Contact Bynder to request more pricing information.

Bynder features

Customizable Branding
Data Import/Export
Drag & Drop Interface
Third Party Integration

A/B Testing (191 other apps)
Activity Dashboard (317 other apps)
Automatic Notifications (189 other apps)
Campaign Analysis (267 other apps)
Campaign Management (315 other apps)
Campaign Segmentation (186 other apps)
Content Management (247 other apps)
Customizable Templates (267 other apps)
Email Marketing Management (189 other apps)
Engagement Analytics (239 other apps)
Monitoring (233 other apps)
Multi-Channel Marketing (223 other apps)
Real Time Analytics (217 other apps)
Reporting & Statistics (317 other apps)
Social Media Integration (298 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

A web-based platform that simplifies and streamlines the way brands manage and share digital assets, bynder makes it easier for marketers to do their jobs effectively. The company’s brand portal solution automates most branding and marketing tasks and gives its users a more efficient way to handle the distribution of digital marketing materials.

Developed for companies of all sizes, from small businesses all the way to Fortune 500 corporations, bynder uses a drag-and-drop interface for the uploading and storage of digital media assets, including brochures, promotional videos, images, and other marketing collateral. The platform also includes features for creative project management, the development of brand identity guidelines, collateral creation (web-to-print and web-to-publish), and material distribution, among other innovative features.

What is Bynder?

Bynder was created to make life easier for marketing professionals. Every feature available within the web-based platform works toward the goal of helping marketers create, manage, and distribute digital media assets. With the understanding that advertising and marketing materials are an important part of communicating a brand’s identity, bynder enables its users to gather and organize files into whichever structures make the most sense for their organizations. Digital media assets can be sorted by category, folder, or tag, and they can be distributed as individual files or as media collections.

Information leaks are virtually eliminated when marketers use bydner, in part because the platform allows its users to revoke access to its collections at any point, even after files have already been distributed. Watermarks and embedded media also play a role in helping businesses ensure that their media assets are kept secure.

For brands that are looking for the most advanced way to showcase their identities, bynder offers an App Suite with mobile iPad apps. Having a native iPad app gives sales teams access to updated product information that they can share with potential clients and even sell at the click of a button.

Who is Bynder For?

  • Experience level: All experience levels
  • Industry: Agencies, Consumer goods, automotive, enterprise, e-commerce, non-profit, tourism, fashion
  • Business size: Small businesses, mid-size businesses, large businesses, enterprises
  • Departments/roles: Marketing, sales
  • Budget/point: All budgets
  • Example customers: innocent drinks, KLM Royal Dutch Airlines, PUMA

Main Features

Digital Asset Management

The cornerstone of bynder’s web-based platform is digital asset management (DAM). The company’s DAM solution enables organizations to securely upload digital assets in the cloud and access those files when the time is right. Bynder was developed to improve the file management process for businesses of all sizes.

Upload your digital files using bynder’s drag-and-drop interface, making sure to add tags whenever necessary. You can store any common media file format in your bynder account. The application will automatically extract metadata and add approved files to your asset bank. Once files have been added, you can organize them into folders, categories, and collections.

Creative Project Management

Bynder uses its Creative Project Management module to improve the way organizations collaborate, particular with outside agencies. Individual projects can be grouped into “Campaigns”, and individual users or groups of users (such as consultants or agencies) can be given access to selected campaigns without being able to see all of an organization’s complete asset library.

Through the Creative Project Management module, you can customize the names and quantity of stages in any project. You can also solicit comments or annotations from collaborations. Being able to download projects and upload through a single shared location also streamlines the process when you’re working with outside organizations or agencies.

Brand Identity Guidelines

With bynder, businesses can rest assured that their logos are being applied in the same way across all online channels. Brand identity guidelines help marketing teams communicate branding elements such as logos, colors, and banners to colleagues, clients, news publications, agencies, and other outside partners.

Keep your brand identity strong by creating a single page on bynder where your employees can download the latest logos and banners for brochures or business presentations. You can also share specific pages with your design agency by sending invitations or creating PDF documents to use as printouts.

Product Information

Bynder’s product layer module was developed to manage the administrative tasks related to retrieving product data. Rather than using tables and databases to store product information, businesses can integrate product communication right into their brand management workflows.

The product layer module automatically retrieves all metadata related to your product information and brand assets from connected systems, enabling you to quickly share this information with third-parties. System integrations include digital asset management, e-commerce, and publishing on demand.


Bynder integrates with virtually any type of setup using APIs, including webshop systems. Users also have access to Adobe Creative Suite plugins and CMS plugins.


Bynder offers free trial accounts for new users.

Bottom Line

  • Digital asset management for brands
  • Brand guidelines facilitate better consistency
  • Organizations can create new media content without relying on agencies
  • Custom themes provide a full on-brand experience
  • Mobile apps integrate with brand portals

Additional information for Bynder

Key features of Bynder

  • Data storage management
  • Email invitations & reminders
  • Categorizing
  • Content filtering
  • Continuous backup
  • Customizable categories
  • Data import/export
  • Document delivery
  • Document distribution
  • Document extraction
  • Online catalog
  • Photo albums
View All Features


Growing brand trust, value and recognition starts with making on-brand assets accessible, communicating clear guidelines, and empowering more efficient usage of digital content.

By centralizing brand, product, and marketing assets in Bynder’s cloud-based solution, both internal and external parties can find and distribute digital content quickly and efficiently.

Bynder helps teams bring content to market faster than ever by automating processes and freeing up more time for being creative, helping to deliver more output, more peace of mind, and ultimately more brand value.

Conquer content chaos by getting the right materials to market and making them accessible to the right audiences to drive sales.