Friendbuy - 2026 Pricing, Features, Reviews & Alternatives

Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.

The application enables marketers to activate referrals websites and mobile apps using call-to-action (CTA) buttons that encourage customers to share products via links. Friendbuy automates the distribution of different rewards such as coupon codes, loyalty points, account credits, and gift cards to customers. Fraud detection algorithms evaluate the associated cost of each purchase to determine reward eligibility according to flexible criteria. The system also helps professionals drive targeted campaigns and track performance in real-time.

Friendbuy offers API-based and third-party integrations with various platforms such as Stripe, Segment, Klaviyo, Chargebee, ReCharge, Facebook Sharing, and more, automating reward payouts and securing data in a centralized repository. Users can manage a list of rejected referral codes to ensure security and block unauthorized use of the codes. Marketers can utilize email templates in addition to creating personalized messages and reminders to streamline customer communication.