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Salesforce Marketing Cloud Account Engagement Logo

Salesforce Marketing Cloud Account Engagement

4.1
(605)

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Salesforce B2B marketing automation for marketing & sales

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(39)

Salesforce Marketing Cloud Account Engagement Pricing, Features, Reviews and Alternatives

Salesforce Marketing Cloud Account Engagement FAQs

Q. What type of pricing plans does Salesforce Marketing Cloud Account Engagement offer?

Salesforce Marketing Cloud Account Engagement has the following pricing plans:
Starting from: $1250.00/month
Pricing model: Subscription, Open Source
Free Trial: Available

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Q. Who are the typical users of Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does Salesforce Marketing Cloud Account Engagement support?

Salesforce Marketing Cloud Account Engagement supports the following languages:
English

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Q. Does Salesforce Marketing Cloud Account Engagement support mobile devices?

Salesforce Marketing Cloud Account Engagement supports the following devices:
Android

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Q. Does Salesforce Marketing Cloud Account Engagement offer an API?

Yes, Salesforce Marketing Cloud Account Engagement has an API available for use.

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Q. What other apps does Salesforce Marketing Cloud Account Engagement integrate with?

Salesforce Marketing Cloud Account Engagement integrates with the following applications:
Microsoft Outlook, Google Analytics 360, Webex, FullContact, UserVoice, Salesforce Marketing Cloud, GoodData, Gmail, Twitter, Salesforce Sales Cloud, SugarCRM, Wistia, Google Ads, GoTo Webinar, LinkedIn for Business, Eventbrite, Meta for Business, Olark, Twilio, Salesforce Platform

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Q. What level of support does Salesforce Marketing Cloud Account Engagement offer?

Salesforce Marketing Cloud Account Engagement offers the following support options:
Email/Help Desk, Chat, Phone Support, FAQs/Forum, Knowledge Base

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Salesforce Marketing Cloud Account Engagement product overview

Price starts from

1250

Per month

Flat Rate

What is Salesforce Marketing Cloud Account Engagement?

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Key benefits of using Salesforce Marketing Cloud Account Engagement

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Phone Support
FAQs/Forum
Knowledge Base

Training options

Videos
Webinars
Live Online
In Person
Documentation

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Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

4.1
(605)

Starting from

1250

Per month

Flat Rate

Free plan
Free trial
Pricing range

Starting from

50

Per month

Flat Rate

Free plan
Free trial
Pricing range
Ease of use
Value for money
Customer support
Ease of use
Value for money
Customer support
Why am I seeing this?

Salesforce Marketing Cloud Account Engagement pricing information

Value for money

3.7

/5

605

Starting from

1250

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Salesforce Marketing Cloud Account Engagement features

Functionality

4.0

/5

605

Total features

115

10 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Data Import/Export
Campaign Analytics

Functionality contenders

Salesforce Marketing Cloud Account Engagement users reviews

Overall Rating

4.1

/5

605

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.61/10
Rating distribution

5

4

3

2

1

253

226

95

24

7

Pros
The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.
Cons
I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Overall rating contenders

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Sabal A.

Data & Impact Associate

Nonprofit Organization Management, 11-50 employees

Review source

Overall Rating

Pardot for Non Profits

Reviewed 8 months ago

Transcript

Sabal: Hi, my name's Sabal. I am a data impact associate. I give Pardot a review of four out of five...

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Kelly Michael S.

Marketing Manager

Construction, 51-200 employees

Review source

Overall Rating

All-In-One Enterprise-Level Marketing Platform

Reviewed 8 months ago

Transcript

Kelly: Hi, my name is Kelly. I am a digital transformation director. I would give Pardot a three out...

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Garrett G.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Fast, Easy, and Powerful Marketing Automation

Reviewed 4 years ago

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Pros

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats. The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs. Awesome update releases thanks to being a Salesforce product.

Cons

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users. The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use. The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

AR
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Verified reviewer

Nonprofit Organization Management, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot Helps us Treat Each Donor as an Individual

Reviewed 3 years ago

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Pros

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Cons

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

AR
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Verified reviewer

Transportation/Trucking/Railroad, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Gets the job done

Reviewed a year ago

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

Pros

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Cons

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

ST
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Saurabh T.

Information Technology and Services, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best Marketing Automation tool out there!

Reviewed 3 years ago

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pros

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Cons

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

AR
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Verified reviewer

Financial Services, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Pardot for email marketing

Reviewed 2 years ago

We are very happy with pardot and look forward to implementing more of the features pardot has to offer.

Pros

We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and segment based on any field.

Cons

There are features such as advanced analytics that are more advanced on the higher levels of pardot, however the cost increase is significant.

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