Pardot Pricing, Features, Reviews & Comparison of Alternatives

Pardot Reviews


Salesforce B2B marketing automation

4.16/5 (223 reviews)
30,275     66,669

Pardot marketing automation provides sales and marketing teams with key insights into the success of their efforts, pinpointing areas for improvement and tracing back successful campaigns to their source.

With advanced micro-level web analytics, such as closed-loop reporting on successful deals, the ability to sync prospects from your CRM with Google Analytics visitor stats, sales lifecycle, paid search and advanced email reporting, teams can determine where best to focus their time and effort.

Sales teams can use Pardot to capture all the relevant lead data from on and off site sources, qualify these leads and distribute them to the right channels. Pardot also supports lead management, lead generation and lead nurturing. Marketing can use the software to manage social media campaigns, as well as to gather pertinent customer information from social media platforms.

Using marketing automation, you can automatically nurture prospects to move them through the sales pipeline, notify sales reps of prospect activities in real time, and measure the true ROI of your marketing efforts with closed-loop reporting.

Included for Pardot clients is access to expert support. New clients are assigned an implementation specialist, and then have access to a client advocate for on-going strategy sessions.

Unlimited technical support is also available via email, in-app chat, and phone (varies by account level) from representatives in Pardot offices across the United States and Europe.

Pardot Reviews (223)

Most positive review

 Generally excellent and easy to use although reporting needs improving

A simple to use but powerful marketing automation tool. Easy to follow drip campaign functionality. Automation rules have a lot of power (although one annoying issue as listed below).

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Reviewed 17th of December, 2015 by Sales & Marketing Operations Manager

Most critical review

 Expensive, overly complex, and still lacking basic features

We were pressure sold on pardot even though we are a consumer-facing company. They sold us on the premise that it could do everything and more. Additionally they sold that the integration is superior to other solutions because it is owned by SFDC. That's also untrue. It really has only ...

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Reviewed 13th of December, 2016 by Ryan Farley

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Pardot Category Leaders


#5 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Pardot Screenshots (7)

Pardot screenshot: Saleforce 1 Pardot for MobilePardot screenshot: Prospect Lifecycle ReportPardot screenshot: Prospect Activity ReportingPardot screenshot: Lead Nurturing ToolPardot screenshot: Pardot Form BuilderPardot screenshot: Email Marketing Analysis and Client BreakdownPardot screenshot: Campaign Performance Reporting

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
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Intended Users
Large Enterprises, Mid Size Business, Public Administrations, Small Business
Devices Supported
iPhone-iPad, Linux, Mac, Windows, Web-based
Supported Countries
Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Pardot Pricing

Starting from: $1000.00/month
Pricing model: Open-source, Subscription

Standard marketing automation
$1,000 /month/up to 10,000 records

Advanced marketing automation
$2,000/month/up to 10,000 records�

Customizable marketing automation
$3,000/month/up to 10,000 records

Competitors Pricing

Pinpointe On-Demand

Starting from: $42.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

SendinBlue Email

Starting from: $7.37/month
Pricing model: Freemium, One-time License, Subscription
Free Trial: Available (No Credit Card required)


Pricing model: Subscription

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Key Features of Pardot

  • Lead Nurturing (triggered and timed emails)
  • Real-time sales alerts
  • Email Marketing tools and advanced reporting
  • Landing Pages and Forms
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Lead Scoring and Grading
  • Campaign ROI Reporting
  • Lead Management
  • Prospect tracking & analytics
  • connector
  • Lead capture forms
  • Easy-to-use segmentation wizard.
  • Scheduled social postings
  • Social profile lookups
  • Social “share” buttons
  • Intuitive WYSIWYG interface
  • Google Analytics Connector
  • Landing Page Multivariate Testing
  • Sales Lifecycle Reporting
  • Manage Search Campaigns


- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions:, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Alternatives to Pardot

GetApp Analysis

Sales teams are always looking for more strategic ways to nurture leads. Pardot is a B2B marketing platform that automates this process, providing organizations with the ability to grow their pipelines, generate better leads, and improve their close rates from within

SMBs, B2Bs, and sales firms that are looking to improve their email marketing strategies, improve the quality of their leads, and gain more insight into their sales funnels can utilize Pardot’s tools to create, execute, and track their marketing campaigns. The solution helps professionals in the sales and marketing fields connect with customers through paid search, webinars, and video. It also automates lead nurturing behind the scenes, and shows professionals where they can improve their targeted efforts.

What is Pardot?

Pardot is a B2B marketing automation platform that simplifies lead management and makes email marketing much easier for its users. The solution offers tools for building email templates, custom forms, and landing pages. It also understands where its users are working and how they can improve their efforts for maximum output.

As far as lead nurturing and lead growth are concerned, Pardot offers tools such as lead scoring and real-time alerts to let its users know when their prospects are ready to buy. It also prioritizes leads automatically, and quickly assigns leads to the best representatives based on the relative importance of each individual lead. As a result of using Pardot, organizations should be better able to accelerate their pipelines and increase the return on investment (ROI) they see from digital marketing campaigns.

Main Features

Use Email Marketing

Pardot offers a powerful email marketing solution that helps marketers reach prospects through personalized, targeted emails. Marketing automation and scheduling tools help professionals send the right messages to the right prospects at the right time. Meanwhile, Pardot uses custom email authentication, SPAM analysis, and multivariate testing to optimize delivery rates.

Use Pardot’s intuitive email builder, with a WYSIWYG editor, to design your first email. You can choose from one of Pardot’s pre-designed templates, or use HTML code to create your own email from scratch. Schedule the message you’ve designed to go out at the optimal day and time, and set up auto-responder emails to welcome new prospects to your mailing lists or confirm event registrations.

Nurture Leads

Lead nurturing helps to ensure that the best leads are being sent to the best sales reps at the optimal times. Pardot has developed a blended lead scoring and grading model to increase lead quality.

Creating “smart” lead capture forms makes it easier for you to collect the right information from sales prospects and run more targeted campaigns. By automating this process through Pardot, you can reduce instances of human error and decrease the amount of manual work for yourself and your fellow sales colleagues.

Generate Closed-Loop Reports

More than 40 canned reports make it easier for sales and marketing teams to measure their overall effectiveness and ROI. A campaign ROI calculator ties CRM sales opportunity data together with search results, which means marketers are better able to associate prospects with campaigns. This is useful for reporting and calculating the costs of campaigns.

Get a better understanding of your own campaigns by running closed-loop reports with Pardot. Through these reports, you’ll be able to tell where your best and worst leads are originating. This information may be useful for prioritizing which channels should be your focus in the coming weeks and months. You can also create custom reports thanks to Pardot’s partnership with GoodData.

Build Landing Pages

The web page a visitor reaches after clicking on a link or an online advertisement is typically called a landing page. With Pardot, sales teams can design custom landing pages that display content specific to the advertisement that brought the visitor in.

With Pardot’s landing page builder, you can use pre-existing HTML or you can create landing pages from scratch with stock templates. If you’re comfortable using Pardot’s drag-and-drop builder, then the company recommends building landing pages with its tools. Once a landing page has been activated, a URL will be automatically created and that URL should be added to any associated PPC or email campaigns.


Pardot includes certified CRM integrations with, NetSuite, Microsoft Dynamics CRM, and SugarCRM. It also offers email plugins, a Google AdWords connector, webinar and video integrations, and an Eventbrite connector.


Pricing for Pardot ranges from $1,000 to $3,000 per month. The company’s most popular option is its Pro plan, which offers advanced marketing automation for up to 10,000 contacts. The Pro plan costs $2,000 per month, billed annually.

Bottom Line

  • Provides businesses with the ability to grow pipelines and generate better leads

  • Helps professionals in the sales and marketing fields connect with customers

  • Easy-to-use solution for non-technical marketers

  • Tools for creating, executing, and tracking marketing campaigns

  • Automates lead nurturing behind the scenes


Who is Pardot For?

Pardot was designed for SMB and B2B companies with between 10 and 500 employees. Within those organizations, it is used most frequently by professionals in the marketing and sales departments.

Read the full GetApp Analysis

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