Pardot Pricing, Features, Reviews & Comparison of Alternatives

Pardot Reviews

Pardot

Salesforce B2B marketing automation for marketing & sales

4.15/5 (236 reviews)
67,865

Pardot marketing automation provides sales and marketing teams with key insights into the success of their efforts, pinpointing areas for improvement and tracing back successful campaigns to their source.

With advanced micro-level web analytics, such as closed-loop reporting on successful deals, the ability to sync prospects from your CRM with Google Analytics visitor stats, sales lifecycle, paid search and advanced email reporting, teams can determine where best to focus their time and effort.

Sales teams can use Pardot to capture all the relevant lead data from on and off site sources, qualify these leads and distribute them to the right channels. Pardot also supports lead management, lead generation and lead nurturing. Marketing can use the software to manage social media campaigns, as well as to gather pertinent customer information from social media platforms.

Using marketing automation, you can automatically nurture prospects to move them through the sales pipeline, notify sales reps of prospect activities in real time, and measure the true ROI of your marketing efforts with closed-loop reporting.

Included for Pardot clients is access to expert support. New clients are assigned an implementation specialist, and then have access to a client advocate for on-going strategy sessions.

Unlimited technical support is also available via email, in-app chat, and phone (varies by account level) from representatives in Pardot offices across the United States and Europe.
www.pardot.com

Pardot Overview

Pricing

Starting from: $1000.00/month
Pricing model: Open-source, Subscription
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Devices

Web
Android
iOS

Business size

S
Small
M
Medium
L
Large
Compare App
Pardot screenshot: Saleforce 1 Pardot for MobilePardot screenshot: Prospect Lifecycle ReportPardot screenshot: Prospect Activity ReportingPardot screenshot: Lead Nurturing ToolPardot screenshot: Pardot Form BuilderPardot screenshot: Email Marketing Analysis and Client BreakdownPardot screenshot: Campaign Performance Reporting

Pardot Reviews (236)

Most positive review

 Powerful Tool but needs work

What you can do with Pardot is great from a marketing automation stand point. However, from a user interface, it needs some work. The interface can drive you crazy. They need to take a note from Mailchimp and learn how to make a good email building platform. If they could get that right they ...

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Reviewed 10th of June, 2016 by Demand Generation Manager

Most critical review

 Expensive, overly complex, and still lacking basic features

We were pressure sold on pardot even though we are a consumer-facing company. They sold us on the premise that it could do everything and more. Additionally they sold that the integration is superior to other solutions because it is owned by SFDC. That's also untrue. It really has only ...

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Reviewed 13th of December, 2016 by Ryan Farley

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Pardot Pricing

Starting from: $1000.00/month

Pricing model: Open-source, Subscription

STANDARD
Standard marketing automation
$1,000 /month/up to 10,000 records

PRO
Advanced marketing automation
$2,000/month/up to 10,000 records�

ULTIMATE
Customizable marketing automation
$3,000/month/up to 10,000 records

All plans are billed annually.

View Pricing Plans

Key Features of Pardot

  • Real-time sales alerts
  • Landing pages and forms
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Prospect tracking & analytics
  • Data.com connector
  • Lead capture forms
  • Easy-to-use segmentation wizard.
  • Scheduled social postings
  • Social profile lookups
  • Social “share” buttons
  • Intuitive WYSIWYG interface
  • Google Analytics connector
  • Landing page multivariate testing
  • Sales lifecycle reporting
  • Search campaign management
  • Lead scoring & grading
  • SPAM filter check-ups
  • Lead nurturing (triggered and timed emails)
  • Lead management
  • Campaign ROI reporting
  • Personalized messaging
  • Optimized sending
  • A/B & multivariate landing page & email testing
  • Standard CRM integration
  • Integrated marketing calendar
  • Prospect tracking
  • SEO keyword monitoring
  • Email rendering & preview functionality
  • Automated lead assignment
  • Progressive profiling
  • Dynamic content
  • Real time sales alerts

Pardot Screenshots (7)

Pardot screenshot: Saleforce 1 Pardot for MobilePardot screenshot: Prospect Lifecycle ReportPardot screenshot: Prospect Activity ReportingPardot screenshot: Lead Nurturing ToolPardot screenshot: Pardot Form BuilderPardot screenshot: Email Marketing Analysis and Client BreakdownPardot screenshot: Campaign Performance Reporting

Specifications

Intended Users
Large Enterprises, Mid Size Business, Public Administrations, Small Business
Devices Supported
iPhone-iPad, Linux, Mac, Windows, Web-based
Supported Countries
Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Alternatives to Pardot

Benefits

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Who is Pardot For?



Pardot was designed for SMB and B2B companies with between 10 and 500 employees. Within those organizations, it is used most frequently by professionals in the marketing and sales departments.

Read the full GetApp Analysis

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Pardot Category Leaders

Reviews
Integrations
Mobile
Media
Security

#5 in Marketing Automation

View full ranking
65
15
12
8
16
14

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Security and privacy

Encryption

No
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

Yes
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
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Suzanne  January

I breifly work with Pardot for a contract position. I found it very easy to learn as the product is intuitive.

21/07/2017

Pros

Easy of use, features, online learning tools, very little knowledge of HTML is need to create email campaigns.

Cons

Forms are not as flexible as I would like. Landing pages are semi complicated to build. Event module difficult to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Matt Larson

100% YOY Increase in Leads with Pardot and Salesforce Intergration

20/07/2017

We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.

Pros

- Once you have solid templates built, creating new emails and landing pages is very fast - Integration with Salesforce is solid, no issues with data sync in either direction - Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them

Cons

- Getting started with the Program can be tough because there is so much it can do - Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up. - Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Don Tirea

A very robust marketing automation tool that gives you multi-level insights.

19/07/2017

Pros

It has tons of features and allows you to set completely automate client acquisition, connecting with the Salesforce CRM. Salespersons don't even need to get involved until the prospect is primed and ready.

Cons

It take a LONG time to master this one and the customer service on the product is horrible. You have an account exec that's supposed to be your point of contact and I highly suggest you contact them before calling the outsourced help line.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Daniel Meyers

Great marketing automation tool, but lack of support has lead to issues.

13/07/2017

Pros

The marketing automation features are best in class. They allow any larger marketing department to be more efficient and effective. The program is easy enough to use for anyone who has ever done any marketing email or automation and the program can be a great tool.

Cons

Getting customer support has been problematic. My company has issues with email delivery to certain ISPs and we have reached out to Pardot for help on several occasions. We have not received too much help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Austin Schmidt

Ok Product, Leaves Much to Be Desired

11/07/2017

Pros

The Salesforce integration is solid, as one would hope, considering they're owned by Salesforce. Good functionality and certainly gives someone who knows what they're dong the power to build some excellent campaigns and automations. The reporting is pretty good.

Cons

The landing page and email builders are a joke, one of the worst in the industry. To do anything decent, you'll need a talented web developer. There's just so many solutions on the market that blow Pardot out of the water in this area. The form builder is better than the landing page builder, but nothing to brag about. The drip campaign builder is powerful, but a user experience nightmare.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

3/10
Source: Software Advice
Helpful?   Yes   No
Read more
Steven Watkins

Everything has a learning curve

26/06/2017

Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Pros

Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Cons

My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Randy Modos

Horrible product, customer support, and contract.

12/06/2017

None

Pros

We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does¿t meet our sales and marketing requirements.

Cons

In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use. Stand Out Issues: - The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support. - They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage. - Poor reporting on emails: * Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in. * CTR doesn¿t show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison * There are no reports generated for engagement studio (only drip programs - old feature now retired) - Can't track replies on emails > can¿t gauge performance - Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks) - Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder) - Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan Wynn

Verified Reviewer

Not as simple as expected ed

08/06/2017

Pros

To be 100% honest, the only pro to this service is that fact that it can get the job done other than that, it's nothin you can't find elsewhere; perhaps simpler. The program has potential but lacks provisions.

Cons

The software is not user friendly , when working with a team of 20-30 people ; with varying degrees of tech awareness, it makes using a service like such incredibly difficult . Additionally I feel the program needs to revamp its approach.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: GetApp
Helpful?   Yes   No
Read more
Cara Wood

2nd best marketing automation experience

01/06/2017

It's a great marketing automation platform. I think it's probably truly amazing for people who use Salesforce because you'd have a full integration. For me, it's the second best platform I've used - Hubspot has some standout features that work for me that Pardot's missing. But overall, this is a great product that's relatively easy to use (as marketing automation platforms go), and it should definitely make anyone's short list.

Pros

I like the engagement studio, and the overall general features of Pardot. The user interface is very good.

Cons

It's missing some key features that Hubspot has - or has very pared down versions of those features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Thomas Tapia

Using pardot and salesforce

30/05/2017

There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics

Pros

Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons

I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more

GetApp Analysis

Sales teams are always looking for more strategic ways to nurture leads. Pardot is a B2B marketing platform that automates this process, providing organizations with the ability to grow their pipelines, generate better leads, and improve their close rates from within Salesforce.com.

SMBs, B2Bs, and sales firms that are looking to improve their email marketing strategies, improve the quality of their leads, and gain more insight into their sales funnels can utilize Pardot’s tools to create, execute, and track their marketing campaigns. The solution helps professionals in the sales and marketing fields connect with customers through paid search, webinars, and video. It also automates lead nurturing behind the scenes, and shows professionals where they can improve their targeted efforts.

What is Pardot?

Pardot is a B2B marketing automation platform that simplifies lead management and makes email marketing much easier for its users. The solution offers tools for building email templates, custom forms, and landing pages. It also understands where its users are working and how they can improve their efforts for maximum output.

As far as lead nurturing and lead growth are concerned, Pardot offers tools such as lead scoring and real-time alerts to let its users know when their prospects are ready to buy. It also prioritizes leads automatically, and quickly assigns leads to the best representatives based on the relative importance of each individual lead. As a result of using Pardot, organizations should be better able to accelerate their pipelines and increase the return on investment (ROI) they see from digital marketing campaigns.

Main Features

Use Email Marketing

Pardot offers a powerful email marketing solution that helps marketers reach prospects through personalized, targeted emails. Marketing automation and scheduling tools help professionals send the right messages to the right prospects at the right time. Meanwhile, Pardot uses custom email authentication, SPAM analysis, and multivariate testing to optimize delivery rates.

Use Pardot’s intuitive email builder, with a WYSIWYG editor, to design your first email. You can choose from one of Pardot’s pre-designed templates, or use HTML code to create your own email from scratch. Schedule the message you’ve designed to go out at the optimal day and time, and set up auto-responder emails to welcome new prospects to your mailing lists or confirm event registrations.

Nurture Leads

Lead nurturing helps to ensure that the best leads are being sent to the best sales reps at the optimal times. Pardot has developed a blended lead scoring and grading model to increase lead quality.

Creating “smart” lead capture forms makes it easier for you to collect the right information from sales prospects and run more targeted campaigns. By automating this process through Pardot, you can reduce instances of human error and decrease the amount of manual work for yourself and your fellow sales colleagues.

Generate Closed-Loop Reports

More than 40 canned reports make it easier for sales and marketing teams to measure their overall effectiveness and ROI. A campaign ROI calculator ties CRM sales opportunity data together with search results, which means marketers are better able to associate prospects with campaigns. This is useful for reporting and calculating the costs of campaigns.

Get a better understanding of your own campaigns by running closed-loop reports with Pardot. Through these reports, you’ll be able to tell where your best and worst leads are originating. This information may be useful for prioritizing which channels should be your focus in the coming weeks and months. You can also create custom reports thanks to Pardot’s partnership with GoodData.

Build Landing Pages

The web page a visitor reaches after clicking on a link or an online advertisement is typically called a landing page. With Pardot, sales teams can design custom landing pages that display content specific to the advertisement that brought the visitor in.

With Pardot’s landing page builder, you can use pre-existing HTML or you can create landing pages from scratch with stock templates. If you’re comfortable using Pardot’s drag-and-drop builder, then the company recommends building landing pages with its tools. Once a landing page has been activated, a URL will be automatically created and that URL should be added to any associated PPC or email campaigns.

Integrations

Pardot includes certified CRM integrations with Salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM. It also offers email plugins, a Google AdWords connector, webinar and video integrations, and an Eventbrite connector.

Pricing

Pricing for Pardot ranges from $1,000 to $3,000 per month. The company’s most popular option is its Pro plan, which offers advanced marketing automation for up to 10,000 contacts. The Pro plan costs $2,000 per month, billed annually.

Bottom Line

  • Provides businesses with the ability to grow pipelines and generate better leads

  • Helps professionals in the sales and marketing fields connect with customers

  • Easy-to-use solution for non-technical marketers

  • Tools for creating, executing, and tracking marketing campaigns

  • Automates lead nurturing behind the scenes

Frequently used together